BusinessDay 11 Dec 2017

22
COMPANIES & MARKETS
Uraga expands frontiers, launches facility for health, leisure, retail
CHUKA UROKO
BUSINESS DAY
Uraga Real Estate Limited,
a frontline real
estate investment and
development company
in Nigeria, has pushed its
investment frontiers with the
development of a facility called
Upbeat Recreation Centre which
was launched into the Lagos
property and leisure market
recently.
Upbeat Recreation Centre,
described as a multi-purpose
recreational facility and West
Africa’s first trampoline park, is
also an initiative and expression
of the company’s vision to transform
people, spaces and lives in
Nigeria by offering state-of-theart
and first of a kind services
to the West African real estate
industry and stakeholders.
The centre was conceived
during the period of economic
recession as a response to the
state of the economy at the time.
The idea came at a time when
the country had become more
health and fitness-driven and
there was need to rethink the
real estate offerings in the market;
to diversify and key into the
unique and profitable market of
recreational real estate.
Amenities at the Centre
include an indoor trampoline
park, an outdoor basketball
court, a five-a-side football pitch,
retail spaces for lease and other
fun and fitness facilities for leisure
and training.
The launching of the project
marked a gathering of celebrities,
influencers, very important
personalities, upbeat friends
and family. Billed as a day of
fitness and fun, the aim of the
launch was to bring people,
corporate organizations and the
Lagos community together in
the world-class facility to have
good-time, network, enjoy great
music and entertainment and
also celebrate active, healthy
living.
“Statistically, Nigeria has a
youth population of about 67
million, aged between 15 and 35
years. Therefore a viable market
opportunity existed to cater
to the youth through Upbeat
Recreation Centre which is truly
a one-of-a-kind development
in West Africa”, noted Moyo
Ogunseinde, Executive Director,
at Uraga Real Estate Limited,
who spoke on the project at the
launch. The quality and design
of the facility, she explained, included
sustainability and world
class safety measures as well
as the various activities which
set it apart from any existing
recreation facility in Nigeria and
C002D5556
West Africa.
Arguably, Upbeat has set a
bar of excellence in the real estate
sports and recreation market.
In particular, the availability
of a world class Trampoline Park
is a great opportunity for experts
and budding gymnasts.
“Nigeria currently participates
at approximately 10 percent
in the Olympics; we have
better chances of participating
at up to 50 percent and winning
gymnastic competitions by
developing and training our athletes
in world class facilities like
Upbeat, giving Nigeria and West
Africa the potential to produce
gymnastic stars,” Ogunseinde
Monday 11 December 2017
assured.
Uraga Real Estate is a subsidiary
of the Honeywell Group
with numerous successful projects,
the most popular being
the luxurious flagship 5-Star
Radisson Blu Anchorage Hotel
in Victoria Island. According
the company’s chief executive,
“URAGA’s mission is to bring
people together to work for a
prosperous future – sharing
in the collective wisdom and
business acumen of multiple
project partners, leading the development
and management of
valuable spaces and increasing
the wealth and well-being of all
stakeholders”.