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© Embassy of Qatar<br />
12<br />
How do you see the soft power of cultural<br />
diplomacy as an effective tool for Qatar to address<br />
an international audience, both in Qatar as abroad<br />
by its diplomatic services?<br />
Art becomes a very important part of our national identity;<br />
every child is born an artist. Children think creativity<br />
and by exposing them to an arts education and cultural<br />
institutions from a young age, it nurtures innate talent.<br />
So our objective is not to turn every Qatari into an artist,<br />
but rather to enrich their lives with the history of art and<br />
the ability to be creative. This would help each person in<br />
their future career, even if it is non-arts related. Art is a tool,<br />
another language that brings people together and creates a<br />
space for innovation and expression.<br />
Nowadays, Cultural Diplomacy is regarded as a tool to<br />
form bridges and interactions within cultures, transcending<br />
national and cultural boundaries. Art is very powerful<br />
because it has no boundaries and you don’t need to belong<br />
to any country or religion or social class. It brings people<br />
from all walks of life together to talk about an idea. Being<br />
the perfect bridge for East and West, Qatar will continue to<br />
foster this concept on a daily basis.<br />
Motivated by this spirit, Her Excellency Sheikha Al-Mayassa<br />
bint Hamad bin Khalifa Al-Thani (34-years-old) started<br />
buying Western modern and contemporary art that will<br />
adorn the different museums Qatar is creating from scratch<br />
in the desert. The Museum of Islamic Art (inaugurated in<br />
2008) was designed to ensure the link between ancient and<br />
contemporary art. Open since 2010, the Arab Museum of<br />
Modern Art focuses on regional artists and art practices<br />
and an important portion of the Western collection will also<br />
become a part of the new contemporary art institution.