The BusinessDay CEO Magazine December 2017
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<strong>The</strong> <strong>BusinessDay</strong> <strong>CEO</strong>, Dec <strong>2017</strong> | 07<br />
Let me tell brands the secret of how to get my<br />
attention in this age of advertising overload.<br />
· Make truth the cornerstone of everything<br />
you create. Your story should feature real people,<br />
real situations, genuine emotions and facts. As<br />
much as possible, it should show, not tell. It<br />
should explain--in terms people can relate to--<br />
how your company adds value to my life.<br />
· Your story should offer a fresh perspective:<br />
What's interesting about your company? Why is<br />
it important to me?<br />
· Even if your company sells to other<br />
companies, focus on how your products or<br />
services touch the lives of actual people. By the<br />
way, when writing about people, follow this rule:<br />
Be specific enough to be believable and<br />
universal enough to be relevant.<br />
Email: ebukaezeji@gmail.com<br />
Instagram: @BuksMostFly | Twitter: @ebukaezeji
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