Style: September 30, 2017

THE RISE
AND RISE OF
SOCIAL MEDIA
I’m sure I’m not the only employer who
wonders at the incredible influence of
social media in the workplace. Only a few
years ago, having Facebook up on your
work computer would have resulted in
either an awkward “what are you up to?”
moment or a straight-out “get off that”
bark. Well, from me at least, because many
of the things I was seeing didn’t apply to
the task at hand.
But things have changed. Social media in many
of its applications now provides a viable form
of connection and marketing. It’s become an
integrated business tool and a purposeful part of
any real estate company’s DNA.
A lot of people might say, “I saw that coming,”
and they might be right, but who would
have thought we would measure ‘likes’ and
‘impressions’, employ a full-time videographer,
have a ‘boosting’ budget or look to identify our
top posts of the month.
Lynette McFadden
Not only do we actually get engagement and
business opportunities from our social media,
with connections being made beyond our own
country’s borders, we know the demographics
behind the engagement: how many people
we reach, how many of
these engage with the
posts or videos, what ages
predominate and what
time of the day they are
looking.
Because I know that the
most views are from followers online between
3pm and 4pm on Fridays, I’m thinking they either
want to see what properties are new to the
market for the weekend ahead or can’t wait to
quit the day and just want to enjoy the passive
act of constant scrolling.
The reach of social media, backed up by the
massive engines of Facebook and Google, hasn’t
Harcourts Gold Business Owner
Harcourts NZ Inspirational Women Ambassador
displaced great hardcopy marketing, but like
anything deeply innovative it adds an interesting
and potentially competitive
new ingredient. Conversely, it
can also bore and offend with
its repetitive and disruptive
nature. It can also make the
world so incredibly filtered
(as in Instagram) that all sense of reality is lost.
As with all change, there are followers and
detractors, imitators and originals. I’m in the ‘let’s
make it happen’ camp, because it’s not going
away and, although I’d normally not admit to it, a
‘like’ is a ‘like’ is a ‘like’.
Spring is a breath away and I for one can’t wait. If
your’e hooked on your computer and your social
media, now’s the time to give yourself a break!
Springtime is premium
selling time!
So now’s the right time to get
your property ready for listing.
Contact any one of the Gold team today
about listing your home.
PAPANUI 352 6166 International & Migrant Division (+64) 3 662 9811
REDWOOD 352 0352 • PARKLANDS 383 0406 NEW BRIGHTON 382 0043
GOLD PROPERTY MANAGEMENT 352 6454
GOLD REAL ESTATE GROUP LTD LICENSED AGENT REAA 2008 A MEMBER OF THE HARCOURTS GROUP
FOLLOW US ON...