WEB BBS FEB 18

BUSINESS SUPPLEMENT
AIRASIA STAYS AHEAD IN THE DOMESTIC
MARKET ADDING FREQUENCY TO UBON
RATCHATHANI, KHON KAEN, BURIRAM,
UDON THANI AND CHIANG RAI
BOSTON MARKET PRODUCTS
ARRIVE IN THAILAND
The U.S. Embassy in Thailand
together with Charoen Pokphand
Foods PLC (CPF) unveils “Boston
Market”-labeled premium American
frozen food in Thailand, enticing
Thai consumers and American
food enthusiasts to have a bite of
the authentic products now available
at 7-Eleven convenience
stores and CP Fresh Mart.
H.E. Glyn T. Davies, US Ambassador
to Thailand and Dhanin
Chearavanont Sr., chairman of
Charoen Pokphand Group, preside
over the opening of the container
stuffed with frozen food
from the famous restaurant chain,
Boston Market, at US Ambassador’s
Residence on Wireless
Road, Bangkok. Available for the
first time in Thailand are 4 tophit
menus; Salisbury Steak (Two
Steak Patties in Gravy with Macaroni
& Cheese), Beef Steak &
Pasta (Seasoned Beef Steak in
Mushroom Gravy over Pasta),
Chicken Parmesan (Breaded
White Meat Chicken & Spaghetti
with Marinara Sauce & Mozzarella
Cheese), and Chicken Fettuccine
Alfredo (Grilled White Meat
Chicken, Fettuccine & Broccoli in
a Creamy Alfredo Sauce).
“Boston Market Home Style
Meals are delicious and convenient.
They are terrific American
products that have just arrived in
the Thai market. Available at 7-11
stores throughout the Kingdom,
the Thai people can get this great
food anytime, just next door to
home or work. Enjoy!” said U.S.
Ambassador Glyn Davies.
Mr. Boonchai Opas-iam-likit, US
Business Chairman of CPG, noted
that the “Boston Market” label
has been popular in several U.S.
states thanks to the unique characteristics
and world-class production
standards, being a right
choice for the new-generation
American food admirers. Boston
Market is one of top brands of
Email: ben.hightowerltd@gmail.com
Bellisio Foods, now part of CPF’s
business in the United States.
“Under CPF’s “Kitchen of the
World” vision, the launch of this
authentic American dishes not
only offers a new food choice to
Thai consumers but also serves
as an exchange of food culture
between the two countries. This
will also pave way for food inventions
for consumers in the future,”
Mr. Boonchai said.
Mr. Prasit Boondoungprasert,
Chief Operating Officer - International
Trade and Business Development
of CPF, said that Boston
Market marked the first American
frozen products imported by CPF.
Boston Market fits the new lifestyle
of Thai consumers, foreigners,
tourists and all in Thailand
who are familiar with authentic
American food.
He added that Boston Market
products have been available at
7-Eleven and CP Fresh Mart in
Bangkok since December 2017,
at the per-pack price of Bt149-
Bt155. In March, they will be
available at leading supermarkets.
CPF also sees an opportunity to
market these products in Asia
which shows high economic
growth potential.
Owned by Steven Kolow and Arthur
Cores, Boston Market’s first
home-styled meals restaurant
was opened in December 1984
in Newton, Massachusetts. The
brand has quickly gained popularity
and witnessed fast expansion
thanks to the authentic tastes. In
1999, Bellisio, together with Boston
Market restaurant, introduced
home style frozen meals under
Boston Market Brand which offers
convenience and varieties
of menus. Today, Boston Market
Brand is widely available at over
20,000 leading supermarkets
across the United States.
Thai AirAsia is bolstering its flight
network in an affirmation of its leadership
in the domestic market, increasing
frequency on 5 routes in
the Northeast and North in response
to demand for greater travel convenience.
Mr. Santisuk Klongchaiya, Director
of Commercial for Thai AirAsia, said
that while AirAsia is already a leader
in the domestic market it will spend
2018 reiterating its ability to respond
to market needs by adding new
routes and increasing flight frequencies
to popular destinations, which
will also satisfy government and
Tourism Authority of Thailand (TAT)
policies on stimulating local economies.
The airline has seen a rapid
and sustained rise in demand for domestic
flights and is taking the opportunity
to increase flights in both
the country’s northeast and northern
regions, adding travel options for
passengers of every lifestyle.
The 5 routes where frequencies
will be increased start with Bangkok-Ubon
Ratchathani; from 2 to
3 flights per day, Bangkok-Khon
Kaen; from 5 to 6 flights per day and
Bangkok-Buriram; from 1 to 2 flights
per day. These routes will see added
flights from 9 March 2018 onward.
Bangkok-Udon Thani, which will
be increased from 4 to 5 flights per
day and Bangkok-Chiang Rai, going
from 5 to 6 flights per day, will have
their flights added from 15 February
2018.
“These domestic routes have proven
to be consistently popular, with
all maintaining a Load Factor average
of 90 percent through 2017.
AirAsia reminds however, that it
does not only fly domestically out of
Don Mueang Airport but also operates
flight bases in Phuket, Chiang
Mai, Krabi, Pattaya (U-Tapao) and
Hat Yai to offer travelers the most
convenience possible” Mr. Santisuk
remarked.
Thai AirAsia currently operates 36
domestic routes and with its latest
frequency increases will be flying
122 times each day, maintaining it
as the airline with the most extensive
domestic network as well as its
readiness to meet a range of passenger
demands.
SENSE OF TOUCH AT RENAISSANCE
BANGKOK RATCHAPRASONG HOTEL
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