Pattaya April 2021

APRIL 2021
FREE
COPY
PATTAYA BECOMES
A MUST-GO-TO
DESTINATION WITH
MANY EVENTS PLANNED
INSIDE THIS ISSUE:
- Understanding The Stock Markets
- SHOPLINE Aims To Support Thai Businesses To Unlock
Every Limit to Success In The E-Commerce Market
- Around The Asian Region
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BUSINESS SUPPLEMENT
Cover Story
PATTAYA BECOMES A MUST-GO-TO
DESTINATION WITH MANY EVENTS PLANNED
Pattaya is already starting
to be busy at weekends,
but is now to become
a must-go-to destination on
account of more than a dozen
special events being held
in just the next few months
alone.
Although businesses in
the city will still find it hard
to thrive on just weekend activity,
the events are seen as
a way to increase the popularity
of Pattaya to domestic
tourists and to provide
good occupancy rates for
hotels and restaurants on
at least Fridays, Saturdays
and Sundays. As well, with
the government announcing
an additional number of
long weekends it is hoped
that some people will extend
their stays to include some
weekdays.
The plan is to ensure
Pattaya does indeed survive
on weekend trade whilst it
builds up weekday occupancy
over the course of the
year.
Lan Poe, Naklua, will
host the Pattaya Traditional
Festival (Gong Khaoon) on
April 20th, and then the following
week from April 21st
to April 25th, Jomtien Beach
will be home to the Jet Ski
World Cup. This is a weeklong
event and will be a test
to see how events that occur
on weekdays fair in the resort
city.
No less than four music
festivals are to take place in
April and May with the first
expected to be held at Pattaya
Beach from April 30th
to May 1st. The following
weekend, from May 7th to
May 8th, a music festival will
be held at Jomtien Beach.
Music acts will be announced
closer to the dates
in question. Other music festivals
at Lan Poe public park
and Pattaya Central Beach
will be held on the subsequent
weekends of May 14th
to May 15th and May 21st
to May 22nd respectively.
Proper social distancing will
be observed to ensure the
events are safety conscious.
The month of May has
another weeklong event taking
place. From May 3rd to
May 9th the Honda LPGA
Thailand 2021 will be in full
swing at the Siam Country
Club Old Court.
From the end of May to
the middle of June, Pattaya
hosts a number of other
sporting events. The somewhat
unusual Teqball competition
takes place from 27th
May to 30th May. Teqball is
a cross between table tennis
and football, using a curved
table. The ball can be propelled
by any part of the
players’ bodies but not their
hands or arms. The event
will be held for the first time
ever at Pattaya Beach
Also at Pattaya Beach,
from June 4th to June 6th,
the Beach Volleyball Pattaya
Open will take place and
from June 10th to June 13th
visitors can enjoy the Beach
Tennis Tournament.
The following week from
June 17th to June 20th,
Pattaya Beach will host the
Sepak Takraw (or kick-volleyball)
competition, a kind
of volleyball in which players
can only use their head,
feet or knees to engage with
a rattan ball.
The Pattaya Festival at
Pattaya Beach, which will
include a food festival, concerts
and more, will mark
the anniversary of Pattaya
from June 25th to June 26th.
July 2021 ushers in the
Pattaya Swimming competition,
with dates yet to be
announced, as well as the
Annual Pattaya Marathon on
July 17th commencing at the
Bali Hai pier.
Many other events are
planned for later months.
All events are of course dependent
on the status of the
Covid-19 conditions at any
given time.
The events roadmap is a
positive step for Pattaya and
is expected to have both immediate
and also long-term
benefits.
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BUSINESS SUPPLEMENT
“Bits n Bytes”
STEVE DICKENS
Recognise me?
High Tower Co., Ltd. Tel: 038 411 009
Facial recognition software
has always had the threat of letting
Big Brother watch us even
more than in the past, but some
thought that Covid mask wearing
might hopefully decrease
the use of such software.
Anyone with a smartphone
that uses facial recognition will
know it does not really work with
a mask on.That can be frustrating
– or reassuring - but although
masks have undoubtedly
thwarted the facial-recognition
industry, the technology has
also adapted.
It may sound strange but
wearing a mask does not necessarily
stop a computer from
identifying someone and there
are even examples of the pandemic
being used as an excuse
to use facial recognition.
Last year, as people began
to increasingly wear masks
around the world, the prevailing
view was it represented a huge
challenge to facial recognition.
It seemed obvious - algorithms
designed to analyse faces
would be less accurate if part of
the face was concealed.
Sure enough, The National
Institute of Standards and
Technology (NIST) tested 89
commercial facial-recognition
algorithms - and found a 5-50%
error rate in matching faces with
digitally applied masks to photos
of the same person.
But some facial-recognition
technologies still work pretty
well on those wearing a mask.
In January, a US Department
of Homeland Security "controlled-scenario
test" found one
with a 96% success rate - although
the results "varied greatly
between systems".
"Based on these results" the
department said, "organisations
that need to perform photo ID
checks could potentially allow
individuals to keep their masks
on, thereby reducing the risk of
Covid-19 infection."
And although some police
forces are using facial recognition
less,London's Metropolitan
Police, for example, has not conducted
a facial-recognition test for
over a year - it is still being used,
even, reportedly, at Black Lives
Matter protests last summer.
"Even if the use of this technology
is temporarily interrupted...
that doesn't obviate the threat that
this technology poses both in the
short and the long term," says
Michael Kleinman, from Amnesty
International."Anyone walking
in front of a camera where police
departments are running facial
recognition - their face can be captured
and they can be identified.
That's Orwellian."
In the private sector, it is harder
to tell whether the use of facial recognition
has decreased over the
past year - there is no directory, no
list of when and where it is used.
But recently, it was announced
Disney World was to trial facial-recognition
technology for a
month.
Its system takes an image of
a customer's face and converts
it into a unique number, which is
associated with the form of admission
used for entry into the theme
park.
The idea is to cut waiting times,
with Disney saying it wants a more
"touchless experience".And crucially,
the technology does not
require guests to take off their
masks.
The bottom line? As a society
we should be very observant of
how such technology is to be used,
for everyone’s sake.
Steve Dickens
has worked in managerial and consultancy
roles for over 40 years with international
technology companies,15 of which
have been here in Thailand
He can be contacted at
stevedickens@hotmail.com
For all your advertising enquiries - Tel: 0846 77 43 60

www.thaidecorpattaya.com
Best Quality, Best Prices
Our Spacious New
Showroom & Warehouse
( see new location details below )
NOW
OPEN
We buy and sell Thai and asian art and design, Antiques
and good quality furniture at realistic prices
FOR APPOINTMENTS
& ENQUIRIES :
English: 081-000-7664
Thai: 080- 016-5347
Email: Lekthaidecor@gmail.com
Showroom & Warehouse Address:
47/113 Moo9, Nongprue, Banglamung, Chonburi 20150
See our location on the Pattaya centre map, ref: 20

SHOPLINE, the No.1 Global
Smart Commerce enabler in Asia,
is open with full service for the first
time in Thailand! SHOPLINE aims
to support Thai businesses to unlock
every limit to success in the
e-commerce and social commerce
markets.
With an online store management
platform developed especially for
Thai businesses, plus the highlight
of being the first ever solution
that comes with combined
e-commerce and social commerce
solutions, SHOPLINE's services
meet the needs of businesses of
all sizes on a secure, easy to use
platform, with the added benefit of
rapid data retrieval. SHOPLINE is
poised to move forward in an effort
to support Thai entrepreneurs impacted
by economic sluggishness
from the COVID-19 pandemic by
offering a special service package
with prices starting at just 599 baht
per month, or just 4,999 baht per
year.
Mr. Chananun Panchasarp,
Country Manager for SHOPLINE
Thailand, explained that SHOP-
LINE is the leader in integrated
e-commerce and social commerce
management systems. It
has helped entrepreneurs, large
corporations and SMEs, successfully
enter digital markets in many
countries with more than 250,000
users worldwide and reaches more
than 200 million customers around
the world. Today, SHOPLINE and
its team in Thailand are ready to
open for business in Thailand, with
determination and goal to be a part
of supporting Thai businesses to
enter the online and global markets,
with a platform designed specifically
to meet the needs of Thai
consumers and businesses.
"The strengths of SHOPLINE
are not only offering a complete
range of services, but we also
come with solutions that are designed
and developed for Thai
people. Prior to the launch of its
service in Thailand, SHOPLINE
conducted nearly 9 months of market
research and data collection
to develop our services. We place
particular importance on users' experience,
which led us to create
solutions that meet the needs and
solve problems for entrepreneurs
and shoppers. SHOPLINE is the
first provider for solutions, in both
e-commerce and social commerce,
that can conveniently, quickly, and
BUSINESS SUPPLEMENT
SHOPLINE AIMS TO SUPPORT THAI BUSINESSES TO UNLOCK
EVERY LIMIT TO SUCCESS IN THE E-COMMERCE MARKET
safely meet the needs of businesses
of all sizes. We aim to help Thai
businesses expand their markets
to the online world resulting in
more revenue opportunities for
them."
Mr. Chananun added that, "The
e-commerce market in Thailand
is growing in line with the global
trend. Over the past year, the Thai
e-commerce market has grown exponentially
in the amount of over
$9 billion - more than 270,000 million
baht (2020 Southeast Asian
digital economy research data
from Google, Temasek and Bain
& Company) - resulting from the
pandemic situation. That has been
a major catalyst for changing consumer
behavior and turning them
toward shopping online. It is evident
that this shift will be a driving
force for the future growth of the
ecommerce market."
Given the current global economic
shift as well as predicted
future growth in online shopping,
both small and large businesses
must adjust their business strategies
and increase the distribution
channels of their products and
services through online platforms
to be able to better reach their
target customers. However, many
businesses face a number of constraints,
including resources, budgets
and technology knowledge.
SHOPLINE provides a clear solution
to these challenges.
On the occasion of the official
launch in Thailand, and to
help Thai entrepreneurs facing
the economic hardships from
COVID-19, SHOPLINE is offering
a value-for-money service fee with
a monthly e-commerce package of
599 baht and an annual package
of 4,999 baht. For social commerce,
the monthly price is 599
baht and the annual price is 4,999
baht. The combined package,
which provides a great value, has
a monthly price starting at 1,199
baht and an annual price of 7,999
baht.
"With the strengths of SHOP-
LINE's all-in-one online store management
solutions, it is suitable
for businesses who want to succeed
in entering the digital market.
And with our services that meet a
full range of needs, we believe
that this opening of the market
will cause a change for the Thai
e-commerce industry, and drive
entrepreneurs to enter the e-commerce
market more effectively and
successfully than in the past, ultimately
fueling the Thai economy,"
said Mr.Chananun.
Source: Chomchaviwan
www.Thailand-Business-Supplement.com

REAL ESTATE
Pattaya’s Leading
Real Estate Agent
Established Since 2005
Amazon Resort Condo
Pattaya Lagoon
The Palm Condominium
Ref. 3947 S. 1 Bed 1 Bath, 3 rd Floor,
36 Sqm, Foreign Name, For Sale 1.6 MB
Ref. 3944 S. 3 Bed 2 Bath, 252 Sqm
Land, Thai Name, For Sale 5.3 MB
Ref. 3941 R. 1 Bed 1 Bath, 10 th Floor,
46 Sqm, For Rent 35,000 Baht
Greenfield Villas 1
Panalee Banna Village
Club Royal Condominium
Ref. 3939 S. 3 Bed 3 Bath, 480 Sqm
Land, Thai Name, For Sale 11 MB
Ref. 3938 S. 3 Bed 2 Bath, 548 Sqm Land,
Thai Name, For Sale 9 MB
Ref. 3931 S. 2 Bed 2 Bath, 4 th Floor, 59 Sqm,
Foreign Name, For Sale 2.85 MB
Tropical Village Palm Oasis Baan Balina 1
Ref. 3930 R. 3 Bed 2 Bath, 324 Sqm
Land, For Rent 20,000 Baht
Ref. 3922 S+R. 4 Bed 5 Bath, 476 Sqm Land,
Thai Company, For Sale 25 MB, For Rent 105,000 Baht
Ref. 3918 S. 5 Bed 4 Bath, 668 Sqm Land,
Thai Name, For Sale 8.8 MB
Northshore Condo Luxury Pool Villa Pool Villa Pratumnak
Ref. 3911 R. 1 Bed 1 Bath, 12 th Floor,
68 Sqm, For Rent 30,000 Baht
Ref. 1827. 4 Bed 5 Bath, 400 Sqm Land,
Thai Company, For Sale 19.9 MB, For Rent 100,000 Baht
Ref. 3907 R. 4 Bed 5 Bath, 480 Sqm
Land, For Rent 60,000 Baht
www.pattayabayrealestate.com
Call Our Hotline On: 038 190 944

BUSINESS SUPPLEMENT
FOREIGN CURRENCY UPDATE
The U.S. Dollar
The U.S. Dollar reversed
recent losses as the interest
rate on the 10-year note
rose to its highest level in 14
months, testing 1.75 per cent.
The DXY Dollar index, the index
that measures the U.S.
Dollar’s value against a basket
of major currencies, rose from
89.94 to 91.74. Against the
Thai Baht, the U.S. Dollar rose
quite strongly from a recent flat
line of 30.00, (which had been
a closely contested level for
several months) up to 30.65, a
two per cent increase.
The British Pound
After hitting a recent high at
1.4170, The British Pound fell
back to 1.3833 before steadying
at 1.3870. This could mark
the end of long bull run, or it
may simply be a temporary
retracement ahead of further
rises. With uncertainties about
Brexit largely now out of the
picture, the latter scenario
could take precedent. Yet a
stronger U.S Dollar has arguably
been behind the Pound’s
losses. Against the Thai Baht,
the Pound gained ground
slightly due to the stronger Dollar
outweighing the small pullback
of late. The Pound stood
at 42.75 rising from 42.06. If
the pound regains strength
against the U.S. dollar then the
rise against the Thai Baht could
continue in earnest.
The Japanese Yen
The Japanese Yen weakened
against the U.S. Dollar
from 105.71 to 108.90. When
the USDJPY rate rises, this indicates
a fall in the value of the
Yen since a dollar buys more
Yen than it did previously. Once
again, U.S. Dollar strength is
likely to be behind the move,
although the Yen may have
lost ground as it gave up some
of its safe haven status in reaction
to rising stock markets
and other risk assets. Against
the Thai Baht, the Yen fell very
slightly from 0.2814 to 0.2806
The Russian Ruble
The Russian Ruble has continued
to trade in a very tight
range against the U.S. Dollar
moving from 74.33 to 74.06.
The millpond action suggests
volatility may be ahead since it
represents maximum disagreement
between buyers and sellers.
Against the Thai Baht the
Ruble moved from 0.4010 to
0.4154, following the weakening
of the Thai Baht against the
US Dollar.
The Euro
The Euro butted heads with
the 1.2200 mark against the
US Dollar but could not hold
that level, giving back recent
gains to trade down to 1.1908.
U.S. Dollar strength only gave
more impetus to potentially end
what may have already been a
fading rally. ECB and Federal
Reserve decisions were both
mildly dovish and so it will be
for the markets to decide the
next move. Against the Thai
Baht, the Euro fell slightly from
36.85 to 36.62.
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BUSINESS SUPPLEMENT
AVANI HOTELS LAUNCHES A TIKTOK CHANNEL TO
INSPIRE TRENDSETTING TRAVELLERS
Avani Hotels and Resorts, one
of Southeast Asia's fastest-growing
hospitality brands targeting travellers
who are socially conscious, curious
about cultures, open-minded and adventurous,
has jumped on the #Tik-
TokTravel bandwagon with the launch
of its own TikTok channel — @Avani-
Hotels.
TikTok launched the #TikTokTravel
challenge as a way to encourage
users to upload their best travel
memories and share the stories behind
them. So far, it has attracted
over 32 billion views as cabin-fevered
globe-trotters flock to the app in
search of inspiring travel-related content
while waiting for the international
borders to reopen.
The brand currently counts over
30 properties in 15 countries in its
portfolio. Each was carefully designed
to showcase local cultures
through wanderlust-inducing destinations,
Instagram-able spots and local
guides curated by resident experts.
The brand's popular AvaniMe Insider
Guide programme makes it easier
to explore from Bangkok's buzzing
destination all the way to Zambia. By
partnering with local taste-makers to
produce highly curated city guides,
Avani takes culturally-curious guests
to districts that usually see very little
tourist traffic. Avani also places a high
premium on sustainable dining, with
chefs working directly with local
smallholders and giving indigenous
flavours centre stage.
By launching its own dedicated
TikTok channel, Avani will be collaborating
with leading TikTok-ers to
curate and share the Avani Hotels
journey and discover under-the-radar
experiences around the world
through the lens of TikTok content
creators. Digital travellers can look
forward to short videos spotlighting
architectural gems in the area,
breezy behind-the-scenes hotel
tours or styling tips for the perfect
selfie from the pros.
Guests are invited to share their
short video journey and experiences
when staying with Avani simply by
mentioning @AvaniHotels in their
TikTok to get featured.
Follow Avani Hotels & Resorts on
social media:
SOURCE: ไมเนอร์ โฮเทลส์
AMA FASHION PATTAYA
Bespoke Tailor
AMA FASHION PATTAYA IS A BESPOKE TAILOR SHOP FOR MEN & WOMEN.
OUR REPEAT CUSTOMERS SAY AMA- FASHION IS THE SAVILE ROW OF ASIA.
WE FOCUS ON THE QUALITY OF OUR FABRICS & WORKMANSHIP.
Pattaya Beach
AMA Fashion Pattaya
WE ARE LOCATED AT PATTAYA KLANG,
NEAR THE JUACTION WITH SECOND ROAD.
Tel: +66 3836 1861
Mobile: +66 8151 77321
Pattaya Beach Road
Central Pattaya Road
Pattaya Second Road
Hard Rock Hotel
P.S. Bowling Plaza
Best Supermarket
Directions for taxi: พัทยากลาง ตรงขาม พี เอส โบวลิ่ง พลาซา (PATTAYA KLANG ROAD)

BUSINESS SUPPLEMENT
Advertise
your Bar
or
Restaurant
here
For details, call
084-677-4360 (Ben)
Ben.hightowerltd@gmail.com
High Tower Co., Ltd. Tel: 038 411 009
Open Daily 9:30am to 12:00am Call 0646 209 225
facebook.com/hemingwaysjomtien | hemingwaysjomtien.com
Directions: Heading to Jomtien Beach from Thappraya Road, turn right at the red archway
For all your advertising enquiries - Tel: 0846 77 43 60

BUSINESS SUPPLEMENT
If you can’t come to us,
we’ll come to you!
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FREE Cheesecake
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Lewinski’s
Sports Bar & Restaurant
LEWINSKI'S GOLF, BAR, RESTAURANT
LEWINSKIS.COM
Lewinski’s
Sports Bar & Restaurant
Pattaya’s premier party food
supplier since 1997
HAVING A
PARTY...
- SEVEN LARGE TV SCREENS COVERING ALL MAJOR SPORTING
EVENTS FROM AROUND THE WORLD
- EXTENSIVE FOOD MENU WITH INTERNATIONAL & THAI FAVOURITES
- OPEN FROM 7.00 A.M. FOR BREAKFAST
- FULL MAIN COURSE DAILY SPECIALS @199B
- GOLF OUTINGS THREE TIMES EVERY WEEK
- SELECTION OF DAILY NEWSPAPERS FROM THE U.K.
PHONE:
038 427 822
LEWIINSKIS@GMAIL.COM
FOR GOLF,
MARC@ 089 5039179
LEWINSKIS GOLF
BAR RESTAURANT
Walking Street
Police Box
Email: ben.hightowerltd@gmail.com
South Pattaya Rd.
Pattaya Beach Rd.
Soi 13/3
Royal
Garden
Plaza
Pattaya 2nd Rd.
Central Pattaya Rd.
SOI 13/3, PATTAYALAND 1, SOUTH PATTAYA.
Party Food Pattaya is the leading caterer in Pattaya providing for events big and small
from Kid’s parties to Condo Launch events. Whatever you need, we’ll be able to supply
your party with a wide variety of great foods, cold drinks, service staff, and much more.
GET IN TOUCH
AND FOLLOW
facebook.com/partyfoodpattaya
www.partyfoodpattaya.com
Tel: 095 078 2567 or
087 137 6138 (Eng)
038 710 609 (Thai)
www.Thailand-Business-Supplement.com

Business Key
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The Map Page is sponsored by
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AMA FASHION PATTAYA
25
"No gimmickjust
a first class service"
5
PATTAYA
BUSINESS
SUPPLEMENT
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bistro
8
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D.T.CONSULTANT &
TRAVEL AGENCY Co.,Ltd
28
3 28
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2
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23
19
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28
14
Lewinski’s
Sports Bar & Restaurant
15
28
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28
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1
20
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25
27
15
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Thai Garden
Resort
9
10
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6
23
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24
28
Soi 89
25
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Yenjit Currency
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PATT AYA
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To Advertise Call: 084 6774 360, 038 411 009
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Insurance for expats
Health Home Motorbike
Car Condo Etc.
Your local insurance broker in Pattaya
+66(0)38-415-795
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038 416891-2
clean-4you.com
Pattaya’s premier party food supplier since 1997
HAVING A PARTY...
Party Food Pattaya is the leading caterer in Pattaya providing for events big and small
from Kid’s parties to Condo Launch events. Whatever you need, we’ll be able to supply
your party with a wide variety of great foods, cold drinks, service staff, and much more.
High Tower Co., Ltd. Tel: 038 411 009
GET IN TOUCH
AND FOLLOW
facebook.com/partyfoodpattaya
www.partyfoodpattaya.com
Tel: 095 078 2567 or
087 137 6138 (Eng)
038 710 609 (Thai)
For all your advertising enquiries - Tel: 0846 77 43 60

CHINA RETAIL SALES
AND INDUSTRIAL
OUTPUT POWER AHEAD
In the first two months of 2021,
China’s retail sales and industrial production
numbers were sharply higher
year-on-year. Retail sales surged
ahead with a 33.8 per cent increase
and industrial production grew at its
highest pace in decades hitting 35.1
percent compared to the same period
last year.
Of course these numbers come
from comparisons that were from a
low base recorded in the early part
of 2020 at a time when the country
locked down. Yet the National Bureau
of Statistics was quoted as saying, "
effect, the growth of main indicators is
stable and macro indicators are in a
After removing the base reasonable
range."
Industrial output was still up 17
percent when compared with 2019
numbers from the same period.
BUSINESS SUPPLEMENT
AROUND THE ASIAN REGION
Capital Economics senior China
economist, Julian Evans-Pritchard,
was quoted as saying, "We expect
activity to remain strong in the nearterm,
as the easing of virus restrictions
boosts consumption and fiscal
stimulus among key trading partners
should keep exports strong.”
INDONESIA SUPPORTS
EV MANUFACTURERS
Indonesia plans to become a leading
battery powered EV hub and has
announced a change in tax breaks to
support the industry. Batter powered
vehicles will retain their zero per cent
tax rate whereas hybrid vehicles will
move to five percent from zero percent.
The difference in the tax rates
mean that battery powered EV’s will
be favored from a tax perspective.
Finance Minister Sri Mulyani Indrawati
was quoted as saying,
"Investors who will build electric
cars in Indonesia feel that they are not
competitive enough because the tax
rate is not differentiated from plug-in
hybrids,"
At the same time, Indonesia remains
a major source of a key metal
used in battery production, nickel. It
will look to increase production of the
sought after metal.
The country is embarking on a renewed
push to become more carbon
neutral since it is sensitive to climate
change. Transportation accounts for
around 30 per cent of total emissions,
with standing traffic in long traffic jams
responsible for elevated levels of air
pollution in major cities.
The head of fiscal policy at the Finance
Ministry, Febrio Kacaribu was
quoted as saying, "Indonesia can
have more opportunities to become
a big player in electric vehicles," adding,
"Battery-powered EVs have more
impact to reduce gas emissions rather
than hybrid ones."
SINGAPORE AND
AUSTRALIA PLAN
TRAVEL BUBBLE FOR
JULY OR AUGUST
Singapore and Australia are in
discussion about setting up a travel
corridor between the two countries
as early as July or August 2021.
Yet the travel bubble will only
be available to nationals of the two
countries who have already received
a Covid-19 vaccination, which will
likely narrow the field for many others
who have yet to receive one.
Australian Trade Minister Dan
Tehan, was quoted as saying, “Singapore
are very keen to work with
Australia on a proof of vaccination
certificate and we agreed our officials
should work together on this,”
adding, “I’m scheduled to travel to
Singapore in the coming months and
this will be a key topic of discussions
as we seek to explore a travel bubble
with Singapore.”
Other nationals who have transited
in Singapore may also be allowed
to travel subject to 14 days quarantine
in the city-state. As well, the bubble
may be extended to include New
Zealand in the future.
FOODMART
SUPERMARKET
FOODMART
Offers a wide selection of
the best foods and beverages
from around the world
at reasonable prices.
Tel:
038-303 467
FOODMART
Is located directly
on Thappraya Road
north of Thepprasit
Road, opposite
Pan Pan Restaurant.
On Thappraya Road, Jomtien 316/3 Moo 12, Nongprue, Banglamung, Chonburi 20150

BUSINESS SUPPLEMENT
FIRST BRITISH
PASSPORT FOR CHILD
BORN IN THAILAND
Obtaining a UK passport for
your child is now even more
of a priority than ever before.
With so much uncertainty in
the world, none of us know
when we may need to uproot
our family and head back to
the UK either temporarily or
permanently.
The cost of obtaining a
child’s British passport from
overseas is £88.51 and you
need two passport photographs
of your child taken
with a white or light grey
background. The application
must also be countersigned
by someone who has known
your family for 2 years and
should preferably be a British
citizen. If someone who is not
a British citizen countersigns
your application then expect
delays and there are already
delays due to the state of the
Covid-19 situation in the UK.
Due to these delays, start
your application as soon as
possible even if you don’t have
immediate travel plans. Consider
the passport as an essential
document rather than
just a travel document.
If your baby is not yet born
and you or your partner are
expecting then now is the ideal
time to make sure that you
have a copy of your full British
birth certificate, this should be
the one which also lists your
parents name, not the short
certificate. If the British parent
was born after 1/1/1983, there
is additional criteria required
and you can get the full information
on this by visiting our
website keyvisathailand.com
Be prepared to also supply
a copy of the hospital records
documenting your baby’s
birth and photos of the Mother
during the pregnancy and
a selection of photos of the
child with both parents from
the time of birth to the time of
applying for the passport.
In order to process the application
you need to apply for
an appointment by email at the
HMPO office in Bangkok and
attend the appointment with all
of your paperwork. The passport
will take a minimum of 6
weeks to be issued but most
likely longer during the current
circumstances and then you
will also need to pick it up from
Bangkok. If you are unable to
or it is inconvenient to travel
to Bangkok then Key Visa can
handle this process on your
behalf. Simply email us at
info@keyvisathailand.com for
more information.
Most children born to British
citizens outside the UK are
eligible for a British passport,
however there are certain circumstances
where your application
may not be straight forward.
You do not need to be
married to your Thai partner
but your name must be on the
baby’s birth certificate.
If you were born outside the
United Kingdom and your baby
is now being born outside the
United Kingdom, they will not
automatically be entitled to a
British passport. In this type of
circumstance you should seek
the advice of the British passport
office or an agent such as
ourselves.
At the same time as applying
for your child’s passport,
you should also consider a
long term UK visa for your Thai
partner such as a multiple entry
tourist visa.
For further information on
either Children’s UK passports
or UK visas for Thai citizens,
please contact info@keyvisathailand.com
081-004 5397
Office: 038-422-131
Fax: 038-412-277
E-mail: info@keyvisathailand.com
www.keyvisathailand.com
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60

GOOGLE ANALYTICS 4
& WHAT IT MEANS FOR
YOUR BUSINESS
What is Google Analytics
4? What does it mean for businesses?
and how does it compare
to the traditional version?
Our guide will make it easy
for you to decide when is the
right time for you to make the
switch.
Google’s Analytics is used
by millions of businesses
worldwide to track user interaction
across web domains
and mobile apps.
The transition to GA4 is
most likely the biggest transformation
that the tool has
ever gone through and it is
set to rock the digital marketing
world and the way that we
track web data!
Most businesses know this
platform as the tool that helps
them track the amount of web
traffic they get, monitor important
marketing channels, and to
measure their main KPIs. And
now with Google Analytics 4,
Google is offering a new version
that uses Artificial Intelligence,
making it very different
from the traditional “universal”
Analytics.
GA 4 comes with many new
features that will make it very
different from the old version.
One of the biggest differences
is the new data modeling
feature that uses AI to fill in
gaps in data where traditional
Analytics may be blocked by
cookie-consent rules, blocked
JavaScript and a focus on privacy.
Years ago, we had a lot
more data available to us in
GA but as privacy laws have
become stricter in many countries
it has become more difficult
to collect a lot of the data.
Additionally the user-interface
for the new default Google
Analytics is very different.
So here’s a walkthrough for
some of the most important differences.
What is Google Analytics 4?
Google self-describes the
purpose of the new Google
Analytics as a next generation
approach to “privacy-first”
tracking, x-channel measurement,
and AI based predictive
data all at once. By applying
Google’s advanced machine
learning models, the new Analytics
can fill out data for website
traffic and user behavior
without relying on having “hits”
come from every page. I have
said for years that ‘hits are
how idiots measure success’
and this new change pretty
much backs up that theory. We
can no longer rely on just hits
to give us the data we need as
more and more of our ‘hits’ are
being blocked by privacy settings.
All this means that its main
goal is to shift the way data
is shown to focus on users –
mainly the user journey from
first visit to final conversion.
Plus GA4 is all about
“events.” These events are the
main way that data is presented
in the new Google Analytics,
it will also be a great time
to revisit your Google Analytics
roadmap and reassess what
kind of events it’s important for
your website to measure.
Finally, the machine-learning
processing in this new Analytics
means that it can fill in
gaps where businesses aren’t
able to understand their complete
customer base because
of users that opt out of cookie
usage and data collection. Internet
users and even browser
companies are becoming increasingly
stingy about allowing
Analytics to track sessions
or return users by using cookies
– for example, a lot of websites
are starting to use visitor
consent to define their Analytics
tracking.
The need for something
like Google Analytics 4 largely
comes from new privacy protection
laws (like the GDPR
and CCPA) and the diminished
stability of traditional analytics.
A lot of businesses using the
traditional Universal Google
Analytics could often run into
issues with inaccurate or missing
data due to cookie consent
options required by these laws.
If you need help deciding
on the right time and way to
switch to GA4, please email us
on sales@pdsconsultingsolutions.com
to book a consultation.
BUSINESS SUPPLEMENT
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com

Trattoria Pizzeria
Fresh
From
Our
Farm
Experience the authentic taste of Tuscany,
right in the heart of Pattaya
Enjoy succulent lamb, tasty grilled chicken, mouthwatering veal and many more
delicious options, all made with top grade meat from Luca’s own organic farm
Sample great Italian wines - with special promotions
Reservations:
081-861-3446
Beach Road, Pattaya, after Soi 6/1
* FREE PARKING
tirreno@ptty2.loxinfo.co.th
: Trattoria Pizzeria Toscana

BURGER KING TO
OFFER FRIED CHICKEN
Burger Thailand, the company
that operates the Burger King
brand in Thailand, is embarking
on a plan to offer fried chicken
items on its menu. The new
menu items come under a brand
dubbed Chicken King at Burger
King stores throughout the Kingdom
The company is aiming to
tap into people’s healthier eating
habits as well as to tap into the
demand for fried chicken evident
amongst Thai customers.
Another objective is to entice
people into Burger King outlets
who might otherwise not have
ventured into its stores. They can
then order fried chicken and also
enjoy the other traditional offerings
of burgers and fries.
Two fried chicken menu items
will be launched initially, original
and spicy, with more added at a
later date.
General manager, Tanawat
Damnernthong, was quoted as
saying, “At present, this menu
is not available at Burger King
worldwide. Thailand is the first
country to launch as this is an
initiative the local team sought to
fulfill customers here, as this is
BUSINESS SUPPLEMENT
THAILAND BUSINESS NEWS
known as chicken consumption
country.”
The goal is to push overall
sales up to pre pandemic levels.
It is no mean feat since there is a
lot of competition from the likes
of KFC, McDonalds, and Texas
Chicken to name but a few, however
Burger Thailand sees the
fried chicken market in Thailand
notching up 7 per cent to 9 per
cent increases each year. Thus
there is plenty of room for a new
entrant.
Mr. Tanawat was also quoted
as saying, "Even though we are
latecomers to the fried chicken
market, we are confident Chicken
King will play a significant role
and boost our sales this year to
2 billion baht, as we achieved in
2019,'
THAI AIRWAYS
CHALLENGES NEARLY
200 BILLION BAHT OF
CLAIMS FROM
CREDITORS
Thai Airways International
Plc., disputes around 192 billion
baht owed to 48 aircraft leasing
companies as well as engine
service provider Rolls Royce, citing
that it had gained bankruptcy
protection and also that some of
the claims are for future dated
contracts.
Yet Thai Airways will need
to work with most of these companies
in the future and so it is
important that an amicable settlement
to the dispute is forthcoming.
The company has liabilities
of 410 billion baht, and so the
amount in dispute concerns
nearly half of its obligations. The
dispute comes at a time when
Thai Airways is seeking new finance
to the tune of 50 billion
baht by way of an equity offering
and/or by way of new loans.
Thai airways shares were
suspended last month having
fallen more than 50% in 2020.
TRUE TO INVEST 60
BILLION BAHT IN 5G
ROLLOUT
True Corporation is expected
to invest heavily in 5G capabilities
over the next three to five
years, in an effort to transform
from a telecoms operator into a
tech and data entity.
It has earmarked up to 60
billion baht of spending over the
period, and aims to have 1 million
5G subscribers by the end of
this year alone, up from 250,000
last year.
Co-president of True Corporation,
Natwut Amornvivat,
was quoted as saying, "This
year True will focus on building
5G-based applications and use
cases for new experiences for
consumer, corporate and vertical
industry sectors," adding,
"The 5G network is one of the
core pillars in our network business."
Thailand is powering ahead
with its 5G rollout and is ahead of
many countries in the region and
even farther afield. The coverage
in Thailand already extends to 77
provinces.
The head of True's 5G working
group, Piroon Paireepairit,
was quoted as saying, "Once we
succeed in building innovative
5G applications, Thailand will become
the stage where use cases
are shown to the world," adding,
"The country's 5G network rollout
is on par with Japan."
READY
TO MOVE IN
LUXURY LIVING AT
AFFORDABLE PRICES
www.villaasiatic.com
Contact Info
Tel: 090-226-4287 (EN)
063-382-1881 (TH)
info@villaasiatic.com
Facebook: VILLA ASIATIC
by Fed Property Co.Ltd
Railway Bypass, Moo 7, Nongplalai,
Banglamung, Chonburi 20150

UNDERSTANDING
STOCK MARKETS
HITTING NEW ALL
TIME HIGHS
It likely cannot escape your
notice that stock markets across
the globe have been rising consistently,
with many hitting new
all-time record highs week after
week.
However, it is worth exploring
why this is happening
and how you can
get in on the action.
WHAT ARE
STOCKS OR
SHARES?
Stocks, or
shares as
they are
k n o w n
in many
countries,
are essentially
tiny
pieces of
companies that are bought and
sold on a publicly traded exchange.
Typically a company will cut
itself into millions or even billions
of pieces. Each piece is
called a share.
The total value of all the
shares of a company in circulation
is called the company’s
market capitalization, or market
cap for short. This is the metric
on which to value the entire
company.
Stock markets indexes are
a compilation of selected high
value, commonly sought after
and/or top performing companies.
Amongst these worldwide
are the US Dow Jones Industrial
average, which contains
the top 30 American industrial
companies, the FTSE 100 UK
index, which contains 100 companies
with the largest market
cap, and the Thai SET and
SET50 indexes, which comprise
the biggest popular Thai
companies.
VALUING STOCKS
AND SHARES
There is an art to valuing stocks
and shares. What will make a given
share price materially different tomorrow
or next month compared to its
price today.
Individual companies will often pay
dividends and in any case will report to
the market their income and profit. Ultimately
this decides the price. But there
is more to it than simply a company’s
earnings.
Sentiment plays a big part. If share
prices are rising across the globe then
this is considered a bullish stance,
which will support rising prices. A bearish
stance is when prices are falling. A
company’s growth potential will also be
one of the elements in determining its
value. Also the level of interest rates,
currently very low, will dictate borrowing
costs and overall consumer activity.
So far markets across the world have
gone up in virtually a straight line in one
of the longest bull markets in history as
central banks have managed to keep
rates low for many years.

THE STOCK MARKETS
HOW DO I GET
INVOLVED?
It’s very easy to get started
if you haven’t dabbled in the
stock market before.
In Thailand, you can buy into
unit trusts that mirror the price
actions of the SET or SET50
stock market indices. This can
be achieved by going to a Thai
Bank and asking to open up an
asset management account.
The units are not unlike shares
but in this case they are units
in a fund that tracks the index
instead of an individual company.
The unit prices are typically
displayed at branches or on the
banks website. The idea here is
that you buy and hold the units
and sell them once they have
risen.
An alternative route is to
open up a broker account and
then you can buy and sell individual
shares in individual
companies. This is a more risky
proposition since some individual
companies can see sharp
falls in their share price as well
as sharp gains. Research in
each company would be essential
before venturing out. Many
brokers can allow you to buy
not only Thai stocks but those
on the worldwide market, as
well as take a position in the
foreign exchange and commodity
markets, all under one roof.
Most broker accounts can be
opened on line.
TRADING OR
INVESTING
Investing in the stock
market usually defines the
stance of buying and holding
stocks without much active
buying and selling. It usually
suits buying or selling a stock
index, although those with
confidence to hold stocks in
a single company for the longer
term can also be considered
to be investors.
Stock traders on the other
hand are often looking
to take advantage of price
movement in single stocks or
indices on a short term basis,
constantly buying and selling
and being quite active in locating
deals that look good
for just a few weeks or even
days before liquidating.
Most brokers have live
apps where you can track
the up-to-the-second share
price, index level and your
profit and loss on any given
stock market instrument.
Trying to time the market is
very difficult but there are
plenty of more complex trading
opportunities that we will
cover in future issues.

FITNESS & YOU
- THE KEY TO A BETTER LIFE -
Dumbbells are the most commonly
found items in any commercial
or home gym. In the coming
months we will be detailing
some useful dumbbell exercises
that can help you build strength,
core stability and also burn fat.
Dumbbell Squat Instructions
1.Stand up straight while
holding a dumbbell on each hand
(palms facing the side of your
legs).
2.Position your legs using a
shoulder width medium stance
with the toes slightly pointed out.
Keep your head up at all times as
looking down will get you off balance
and also maintain a straight
back. This will be your starting
position. Note: For the purposes
of this discussion we will use the
medium stance described above
BUSINESS SUPPLEMENT
which targets overall development;
however you can choose
any of the three stances discussed
in the foot stances section.
3.Begin to slowly lower your
torso by bending the knees as
you maintain a straight posture
with the head up. Continue down
until your thighs are parallel to
the floor. Tip: If you performed
the exercise correctly, the front
of the knees should make an
imaginary straight line with the
toes that is perpendicular to the
front. If your knees are past that
imaginary line (if they are past
your toes) then you are placing
undue stress on the knee and the
exercise has been performed incorrectly.
4.Begin to raise your torso as
you exhale by pushing the floor
with the heel of your foot mainly
as you straighten the legs again
and go back to the starting position.
5.Repeat for the recommended
amount of repetitions.
Caution: Be cautious with the
weight used; in case of doubt,
use less weight rather than more.
The squat is a very safe exercise
but only if performed properly.
You may use wrist wraps for this
exercise.
Variations: As previously
mentioned, there are various
stances that can be used depending
on what you want to emphasise.
You can also use a barbell for
this exercise.
Hammer Curls Instructions
1.Stand up with your torso
upright and a dumbbell on each
hand being held at arms length.
The elbows should be close to
the torso.
2.The palms of the hands
should be facing your torso. This
will be your starting position.
3.Now, while holding your upper
arm stationary, exhale and
curl the weight forward while
contracting the biceps. Continue
to raise the weight until the
biceps are fully contracted and
the dumbbell is at shoulder level.
Hold the contracted position for
a brief moment as you squeeze
the biceps. Tip: Focus on keeping
the elbow stationary and only
moving your forearm.
4.After the brief pause, inhale
and slowly begin the lower
the dumbbells back down to the
starting position.
5.Repeat for the recommended
amount of repetitions.
Variations: There are many
possible variations for this movement.
For instance, you can perform
the exercise sitting down on
a bench with or without back support
and you can also perform it
by alternating arms; first lift the
right arm for one repetition, then
the left, then the right, etc.
The Fitness Column is
brought to you by:
WWW.SEARASPORTS.COM
Pattaya: 092-223-0477
Bangkok: 02-185-1920

While bar charts, line graphs
and simple numbers are hardly
capable of providing the defining
answer to many economic,
social and political questions,
they are certainly a good way of
obtaining a general overview of
any particular subject.
Each month the Business
Supplement will look into a
brace of statistical information
and provide readers with what
we consider to be the central elements
of these figures.
THAILAND HAS AN
AGEING
POPULATION
Thailand has seen an accelerating
increase in people of over 65.
In 1990 the ratio of those aged over
65 compared to the total population
stood at 4.4 per cent.
By 2010 the ratio jumped to 8.9
per cent. Thereafter the rate of rise
has increased every year after.
2011 saw a rate of change from
the year before of an extra 3.29
percent bring the ratio to 9.2 per
cent.
By 2015 the increase year on
year was 3.89 per cent and the total
number of over 65’s rose to 11
per cent of the population
Roll on to 2020 and the number
increased 4.45 per cent year on
Mitsubishi Motors Thailand got
total of seven Car of The Year 2021
awards covering every model in
its lineup, reflecting the company's
commitment to deliver vehicles that
are second-to-none in all aspects of
performance and quality.
The record number of awards
is a fitting occasion as Mitsubishi
Motors celebrates its 60th anniversary
in Thailand. Throughout
the six decades, the company has
committed to design, develop, produce
and deliver the globally competitive
quality vehicles that aim to
maximize customer satisfaction in
every way.
"We are very proud to win a record
number of awards which is yet
another proof of our quality and excellence
in automotive leadership.
For 60 years, Mitsubishi Motors
Thailand has been offering the best
quality vehicles, and we will continue
improving our products and
services for our customers," said
Mr. Morikazu Chokki, President and
CEO, Mitsubishi Motors (Thailand)
Co., Ltd.
Judged by automotive experts
in cooperation with Grand Prix International
Public Company Limited,
every model in Mitsubishi Motors
Thailand's range is recognized
as the best in its class covering
aspects that include design, comfort,
safety, performance, technology
and environmental friendliness,
customer satisfaction and value.
Launched just recently, Mitsubishi
Outlander PHEV led the list with
'Best Hybrid SUV under 2,500 cc'
award, proving the competitiveness
of the revolutionary PHEV SUV
that combines practicality with sustainability
and go-anywhere driving
capability. It is among the world's
best-selling PHEV.
Mitsubishi Triton received the
'Best 4WD Pickup under 2,500 cc'
award, underlining its Engineered
Beyond Tough concept. The robust
BUSINESS SUPPLEMENT
JUST THE STATISTICS
year to stand at 13 per cent of the
population.
Longer lifespans and lower
birthrates have arguably both contributed
to the steep rise, however
Thailand isn’t alone to see this
trend. There are ageing populations
in many countries including China,
Japan and countries in Europe
BEER COSTS MORE
IN THAILAND THEN
MOST PLACES IN
ASIA AND EUROPE
In keeping with the results
from the World Beer Index 2021,
which compares the price of a
330ml bottle of beer across 58
countries worldwide, a standard
bottle of beer in Bangkok costs an
average of 149 baht, (US$4.82).
MITSUBISHI MOTORS THAILAND MARKS 60TH ANNIVERSARY IN
THAILAND WITH A NEW RECORD OF 7 CAR OF THE YEAR 2021 AWARDS
pickup truck comes with powerful
performance and advanced technology.
Thailand was the second priciest
place amongst ASEAN nations
for a beer, just behind Singapore
at US$5.17.
Of course you can easily spend
15 Singapore dollars for a bottle of
beer at a bar in Robertson’s Quay
in Singapore, but the calculations
were based on the average price
of a bottle of beer bought in supermarkets,
bars and hotels.
In third place in ASEAN
was Kuala Lumpur, Malaysia at
US$4.74 followed by Manila at
US$4.25 and Jakarta, Indonesia
at US$3.17
Worldwide, Qatar was the most
expensive country to buy beer with
an average price of US$11.26,
whilst Cape Town in South Africa
was the cheapest at US$1.68 per
bottle.
Thailand was also more expensive
than many European countries
with Belgium at US$3.47,
Scotland at US$4.38, Germany
at US$4.64 and Spain at just
US$2.74
Meanwhile, the class-leading
Mitsubishi Pajero Sport achieved
two awards. Mitsubishi Pajero
Sport 4WD Elite Edition won the
'Best Diesel 4WD PPV under 2,500
cc' award and also was recognized
with the 'Most Valuable PPV'
award. The achievement highlights
its best-in-class technologies and
features that help elevate drivers'
journeys.
The popular crossover for modern
families, Mitsubishi XPANDER
continued to receive positive feedback
and was named the 'Best Selling
Mini MPV'.
The city cars Mitsubishi Attrage
and Mitsubishi Mirage continue to
attract all urban customers, even
more so now that they have been
recognized as 'The Most Valuable
Eco Sedan' and 'Best Fuel Economy
Eco Car' respectively.
To celebrate its 60th anniversary,
Mitsubishi Motors Thailand
is offering the marketing campaign
'Celebrate 60th Anniversary of Mitsubishi
Motors in Thailand, Giveaway
60 Million Baht'. Customers
who buy any Mitsubishi vehicles
before December 31, 2021, stand
a chance to win one of the six
60-baht gold grand prizes, worth
1,620,000 Baht. Other prizes include
60 6-baht gold, 400 Samsung
65" QLED 4K Smart TV and 800
iPhone 12 64 GB with total value of
over 60 Million Baht.
Every Mitsubishi's vehicle also
comes with aftersales promise 'Rao
Doo Lare, Khun Khae Kab' (We
Take Care, You Just Drive). It is an
aftersales initiative that promises
drivers access to Genuine Service,
Genuine Parts, Genuine Technician,
Genuine Performance and
Genuine Network and Accessibility.
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com

BUSINESS SUPPLEMENT
SUDOKU
These Sudoku puzzles are pitched at a middle level: not too easy,
and not too frustratingly hard, for the average person.
7
1
2
8
6
9 4
3 8
1 6
2 7
3
7 2 8
5
9
3
1 4
9
1
7
9 2
6
5
4
8 1
5
7 6
9
1
2
7
4 9
1
2 3
9 2
6
5 1
2 9
6 3
2
4
5
8
9
3
7
4 8
2
7
5 1
1 4 3
6 7 5
2 9 8
3 6 7
5 2 1
4 8 9
8 1 4
9 5 6
7 3 2
1 7 5
4 2 6
8 9 3
9 6 8
2 1 4
5 3 7
6 4 9
7 5 2
3 8 1
9 5 6
4 8 2
7 1 3
5 2 9
6 4 8
3 7 1
2 9 7
1 3 4
8 6 5
4 6 8
9 7 3
2 5 1
7 3 4
8 9 5
6 1 2
3 8 7
1 4 9
5 2 6
7 8 2
1 9 3
6 5 4
4 1 8
3 7 9
2 6 5
5 3 6
8 2 7
9 4 1
9 3 2
1 5 8
7 4 6
2 1 5
3 6 7
8 9 4
5 2 1
6 8 3
4 7 9
We will publish the solutions in next month’s issue.
Last months sudoku answers
CROSSWORD
TRIVIA Quiz
ACROSS
1/ Arrest (9)
6/ Musical work (5)
8/ Trans World Airways acronym (3)
9/ Prominent (5)
12/ Sport (9)
13/ Pull a caravan (3)
14/ Laconic (5)
DOWN
2/ Surname American poet (3)
3/ Exuberant (9)
4/ Canine (3)
5/ Excerpt (7)
7/ Previously (7)
9/ Sneeze (sound) (5)
11/ Follow, happen after (5)
1. Which group had a UK No 1 in 1984 with ‘You Spin Me Round (Like a
record)?
2. The US Presidential Medal of Freedom, the highest award given to civilians
in wartime, has a design which includes how many stars?
3. In business, what does the acronym MARR mean?
4. According to the National Ocean Service, what percentage of the oceans
have been explored?
1
7
2 3 4
6
5. What was the first name of the Italian painter Caravaggio?
6. The Grand Slam in female tennis has been achieved three times, twice in
the open era. Who are the two women who have achieved the feat in the open
era?
7. In what US state is Kitty Hawk, the place where in 1903 the Wright brothers
successfully flew a heavier-than-air plane?
8. What US TV series had the characters Benjamin Pearce, Frank Burns, and
Henry Blake, among others?
8 9
9 11
9. Who was the official commander of HMS Victory at the battle of Trafalgar
in 1805?
10. The British author Graham Greene died in what decade?
12
1. Dead or Alive 2. 13 3. Minimum Acceptable Rate of Return 4. Five (5) percent
5. Michelangelo 6. Margaret Court & Steffi Graf 7. North Carolina 8. MASH 9. Thomas Hardy
10. 1990s (1991)
Answers:
13 14
CROSSWORD ANSWERS
ACROSS 1/Apprehend 6/ Etude 8/ TWA 9/ Large 12/ Athletics 13/ Tow 14/ Terse
DOWN 2/ Poe 3/ Ebullient 4/ Dog 5/ Extract 7/ Earlier 9/ Achew 11/ Ensue
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*The Pattaya & Bangkok Business Supplements are published by High Tower Co., Ltd.

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Requirement
Foreigner
Foreigner with core member
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Foreigner Foreigner Foreigner Foreigner Foreigner
(at least 2 persons or more)
Validity
20 Years
Subject to validity
of core member
10 Years 5 Years 10 Years 5 Years
20 Years
Fee
THB 2,000,000
(VAT Excluded)
THB 1,000,000
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THB 6500,000
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THB 800,000
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THB 300,000
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Membership Transfer
Tranfer Fee
Annual Fee
Age
1 Time
20%
of Prevailing Rate
THB 20,000
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Not less then 20 years
Only to immidiate Family
1 Time
20%
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THB 10,000
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None None None
None
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Any Any Any Any Any Any
Visa
5 Years - Renewable
5 Years - Renewable
5 Years - Renewable
5 Years 5 Years - Renewable 5 Years 5 Years - Renewable
Airport Service/EPA
Airport Lounge
Yes Yes Yes Yes Yes Yes Yes
Yes Yes Yes Yes Yes Yes Yes
Short Haul Transfer Service
(50 or 80 Km) (International Flight Only)
Unlimited
Unlimited
18 Times/Calendar Year
Individual/
Group Usage Deduction
4 Times/Calendar Year
Individual/Group
Usage Deduction
None
24 Times/
Calendar Year
None
Long Haul Transfer Service
(275 km) International Flight Only)
None None None
6 Times/Calendar Year
Individual/Group
Usage Deduction
None
None
None
Golf
Spa
Annual Health Check
Discount
Member Contact Center
Government Concierges
**90 Days Report
24 Times/Calendar Year
24 Times/Calendar Year
1 Times/Calendar Year
10 Times/
Calendar Year
10 Times/
Calendar Year
None
None None None None None
None
1Times/Person
Calendar Year
None None None None
None None None None
Yes Yes Yes Yes Yes Yes Yes
Yes Yes Yes Yes Yes Yes Yes
Yes Yes Yes Yes Yes Yes Yes
Yes Yes Yes Yes Yes Yes Yes
Upgrade
None None None None
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THB 1,500,000
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None
For more information about Thailand Elite Residency Program, feel free to contact us:
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at its 125 sqm best!
Location:
@Pratumnak/Thappraya Road Junction, PATTAYA
For advertising information
For advertising information
Contact Ben@084-677-4360
Contact Ben@084-677-4360
Email: ben.hightowerltd@gmail.com
Email: ben.hightowerltd@gmail.com
• POTENTIAL CUSTOMERS
DON’T JUST LOOK – THEY ENGAGE!
Studies have proven that LED signage makes an impression
on people. Just like this part of the world, a study revealed
that 70% of Americans who recall seeing a digital video
display in the past month, 47 percent specifically recall
seeing an ad. That’s nearly half! And of those travelers who
remember spotting a digital billboard, 82 percent recall
that it was displaying an ad.
• LED BILLBOARD v
STATIC BILLBOARD
To establish the difference between LED Billboards and Static Billboards
one study used anonymous video analytics to log the number of people
who noticed both static and digital signs at a number of locations.
The number of “impressions” (that is, people paying attention) logged by
the static sign peaked on its first day in place. After that, they dropped
off and remained low for the remaining weeks of the study. But the
digital signs received consistently high numbers of impressions
throughout the study—receiving almost as many every day as the static
sign received the first day.