Bangkok April-May 2022

MAR / APR 2022
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BANGKOK
BUSINESS
THAI COMPANIES TO FOCUS ON
THEIR SUPPLY CHAINS USING DIGITAL
TECHNOLOGY AND FLEXIBLE WORKFORCES
Cover Story Overleaf
INSIDE THIS ISSUE:
- BUSINESSES NEED TO STRENGTHEN THEIR ONLINE DEFENSES
- JLL’S OFFICE IN BANGKOK ACHIEVES WELL PRECERTIFICATION
- JUST THE STATISTICS
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Cover Story
THAI COMPANIES TO FOCUS ON
THEIR SUPPLY CHAINS USING DIGITAL
TECHNOLOGY AND FLEXIBLE WORKFORCES
Supply chain weaknesses
have been laid bare as
a result of the Covid-19 era
and many companies were
unable to react in time.
According to an EY study
entitled “Investing in Southeast
Asia: Reimagining
manufacturing and supply
chains”, companies based
in Thailand and elsewhere
in South East Asia need
to rethink and adjust their
supply chain arrangements
before being able to grow
again.
Narisara Phatanaphibul,
Consulting Leader, EY Thailand,
was quoted as saying,
“Thai supply chains have
always adapted themselves
as they’ve faced many challenges
arising from national
policies and global
trade tensions. However,
COVID-19 is a driving force
for business leaders to redesign
their supply chains
with a focus on responsiveness
to rapidly changing
conditions, reconfiguration
on accelerated digital transformation,
and developing
the resilience to achieve
sustainable growth. So, the
supply chain is becoming
more strategic than before.”
The study outlined several
areas where improvements
can be made, chief
amongst them were digital
enablement and workforce
restructuring.
With regard to digital enablement,
companies can
improve flexibility and react
faster to market movements
by using a range of new digital
technology platforms.
Up skilling workforces
and retraining employees to
think strategically can also
help to minimize delay in
dealing with supply chain
shocks.
Narisara was also quoted
as saying, “The pandemic
has dramatically shifted
business patterns, and it is
important that Thai supply
chains are well-prepared
to harness long-term economic
potential when the
pandemic becomes endemic.
The key to success is
to tailor their strategies by
adopting new technologies
that instills more transparency
and agility in the
entire value chain, and investing
in people to deliver
strong performance and to
enhance resilience.”
In a recent survey, “The
Business Pulse Survey
2021: Thailand Report -
Living with COVID-19 and
winning together”, it was
revealed that up to 45% of
Thai business leaders said
that their supply chains had
been affected negatively
due to loss of suppliers and
higher cost of transportation
and raw materials.
Narisara was further
quoted as saying, “This
is a good time for companies
to incorporate digitalization
into the supply
chain for greater efficiency.
The supply chain intelligence
platforms with
end-to-end visibility, cloud
data collection, and real-time
models will enhance
traceability, offer
full visibility, and provide
accurate data for all ecosystem
partners who will
have to make decisions.
Ultimately, this will reduce
the risk of encountering
unexpected incidents, or
if an incident occurs, give
companies the ability to
easily and quickly handle
it,” adding, “While companies
look to reconfigure
their supply chain processes,
they should also
strive for a match between
digital implementation and
the workforce’s digital capabilities.
As new roles
emerge and skills needed
change, the existing pool
of highly skilled workers is
not big enough to respond
to demand. To address the
problem, companies must
invest more in enabling
their workforce to reskill,
set up plans for workforce
building, and harness
technology to enable
lifelong learning in order
to create their own highly
skilled digital-ready professionals.”

BUSINESSES NEED TO STRENGTHEN
THEIR ONLINE DEFENSES
The war in Ukraine and its diplomatic
conflict with the west continue
to escalate, the warnings that Russian
hackers could go after foreign
businesses have gained new urgency.
Businesses should strengthen
their online defenses, as cyberattacks
could be used as a means of
escalating the crisis. In a March 18
advisory to US businesses the FBI
warned that hackers linked to Russian
internet addresses have been
scanning the networks of five US energy
companies.
And experts have warned of 'significant'
vulnerabilities in systems
that Russian hackers can exploit, as
evidenced by attacks last year that
breached Florida's water supply, hit
one of the world's largest meat producers
and shut down one of America's
largest fuel pipelines for several
days.
Here's what businesses can do to
better protect themselves.
Updates, patches and backups
It may sound like an obvious and
straightforward fix, but experts say
keeping your system's software up
to date is an important way to prevent
many attacks. Those software
updates will often include security
patches to fix loopholes that hackers
can and do exploit.
"It's like raising the cost for the
adversary... if I make it a little harder,
they go on to the next victim," said
the Cyber Readiness Institute, which
provides resources for businesses to
shore up their cyber defenses.
Multi-factor authentication, which
supplements passwords with an additional
login method such as a numbered
code from a separate device or
a fingerprint scan, is also becoming
something of a must-have for companies
to secure potential entry points
into their networks.
It's important for businesses to
also have a contingency plan in case
they do get attacked, and one of the
best ways to do that is having backups
of critical or sensitive data stored
outside the system.
"Can I restore operations from
my data backups if I go down? Do
I have an alternate way to do business?"
the institute says "Those are
the business resiliency, the continuity
plans that small businesses have to
have, and in the middle of the crisis is
not the time to find out I have a gap."
Cyber insurance
As the risk of cyberattacks increases
— particularly ransomware
attacks that can extract millions of
dollars to restore systems — companies
are increasingly opting for additional
insurance plans that can help
pay for damages and losses from
cyberattacks.
Demand for cyber insurance has
gone up in recent years, according to
providers and industry experts, driving
up premiums for those plans by
as much as 22% between 2019 and
2020. But for companies that can
afford it, it's a good way to not only
protect against damages but also
to keep them more vigilant against
threats in the first place.
'This is different': Why internet
backbone services are cutting off
Russia
Cyber insurance is becoming extremely
expensive, but also kind of
levying requirements on businesses
to make sure that they're covered
and protecting themselves as well
highlighting that insurance firms will
often have a list of questions companies
have to answer and protections
they must have in place to even qualify
for a plan.
But companies should be wary of
treating cyber insurance as the beall
and end-all of protection against
attacks, Evans warns. Companies
need to evaluate their risk and make
systemic changes regardless of
whether they're protected after the
fact.
It's not necessarily: 'Oh, I bought
cyber insurance and I'm done,'".
To complicate matters further
when it comes to Russian cyberattacks,
insurance companies often
have clauses making exceptions for
acts of war and attacks by nation
states, in which case the policy does
not apply.
Employee awareness
Although companies must protect
themselves at the network and system
level, past precedent shows that
attacks can originate from even a single
compromised device, account or
email address.
Three of the four pillars of cyber
protection that the Cyber Readiness
Institute urges companies to address
— weak passwords, external USB
drive usage and phishing attacks
(where hackers use deceptive links
to obtain personal data) — tend to
exploit individual users.
When you look across the board,
it's a culture change that has to happen.
No matter what the size of an
organization is — it's the leadership,
it's the CEO, it then cascades down
to all the employees."
Ultimately, many cyber vulnerabilities
come down to human error and
lapses in judgment, and that's why
companies need to raise awareness
among employees about cyberattacks
and steps to mitigate them. The
rise of remote work during the pandemic
has further complicated that
task, with distributed workforces providing
hackers with many more potential
entry points into the network.
May be it’s time to review your
preperations!
Steve Dickens
has worked in managerial and consultancy roles
for over 40 years with international technology
companies,15 of which have been here in
Thailand He can be contacted at
stevedickens@hotmail.com

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THAI GOVERNMENT
FULLY SUPPORTS
ELECTRIC VEHICLES
The government has reiterated
its support for electric
vehicles (EV’s) and the EV
industry alike.
Government spokesman
Thanakorn Wangboonkongchana
was quoted as saying,
"As part of that, the government
now has a policy of not
only supporting the increasing
use of electric vehicles
in the country but to likewise
make Thailand a hub for
producing electric cars and
motorbikes in the ASEAN region.”
Although the ambition is
to become the “Detroit of
Asia” from the manufacturing
and export standpoint,
the government is also firmly
focused on cutting carbon
emissions in Thailand, by
ensuring that sales of EVs
to local customers increase
rapidly.
THAILAND BUSINESS NEWS
To support EV use, the
Metropolitan Electricity Authority
(MEA) unveiled plans
to add at least 100 more MEA
EV chargers in Nonthaburi,
Samut Prakan and Bangkok
by the end of 2022. There is
also a push to install many
more EV charging stations in
other provinces.
Subsidies to the tune of
3 billion baht have been set
aside by the Excise Department
that will translate into
individual subsidies of between
70,000 and 150,000
baht per vehicle sold by
companies taking part in the
scheme.
THAI RESTAURANTS
SEE UPTICK
Green shoots have started to be
visible in the restaurant sector with
the number of new restaurant venues
registering as a new business
propelling the sector into third place
overall.
Two hundred and twenty-two
new eateries were registered in
February, an increase of three per
cent on the previous year. Whilst
not a large increase, it is a significant
milestone showing growth in
the industry. The rise comes against
a modest one per cent overall drop
in the same month for registrations
of new businesses in all business
sectors combined.
Even though Coved-19 cases
have climbed, relaxations in restrictions
and widespread vaccinations
have helped to ensure that people
return to their favourite eateries
whether they be in stand-alone locations
or in popular shopping malls.
HOSPITAL GROUP TO
GO DIGITAL
With average ages in Thailand
climbing, the foray into the
wellness business is seen as an
important step for some hospitals.
Phyathai Hospital Group and
Paolo Hospital Group have carved
out a way to ensure that wellness
services are more streamlined using
online digital services.
Att Thongtang, chief executive
of Phyathai Hospital Group
and Paolo Hospital Group under
Bangkok Dusit Medical Services,
was quoted as saying "We developed
an application named Healthup
to serve our patients and
make treatment services more
convenient.”
The idea is to allow patients to
contact the hospital without necessarily
making an appointment
and to help to have meetings
between hospital personnel and
doctors using secure servers to
provide video consultations.
As well, the app will be able to
serve up reports, scans, and other
information about a patient’s
ailments all in a secure fashion.
Mr Att was also quoted as
saying, "We plan to seek a new
target group among company
employees, especially health lovers
who may be interested in our
healthcare programmes.”
Phyathai Hospital Group and
Paolo Hospital Group have 11
hospitals combined and treat
nearly 4 million people a year.

INSTANT PAIN RELIEF - EXCITING NEW BOOK REVEALS
A SIMPLE PROVEN WAY TO HEAL CHRONIC PAIN!
International pain relief expert
Shalini Joshi Yamdagni
announces the release of her
latest book, Instant Pain Relief:
A Simple and Effective
Approach to Healing Chronic Pain.
Her new book helps people
feeling stuck in chronic pain
learn a simple powerful selfhelp
tool, EFT or Emotional
Freedom Techniques to not
only manage their pain but
heal it permanently.
Shalini discovered EFT in
2007 when she was confined
to bed rest indefinitely due to
a chronic illness called Costochondritis.
After discovering
EFT online, Shalini spent
extensive time learning and
rigorously applying this
tool and healed herself
completely. Fourteen years
on, she continues to use
this life tool for all sorts of
daily life challenges.
Professionally, Shalini
helps clients worldwide
who struggle with chronic
pain and fatigue and
equips and empowers them
to help themselves.
In her book, she shares
her personal journey of recovery
and compelling stories
of clients as well. She
also shows
you step by step how you
can use EFT to manage
and heal your physical,
mental, emotional pain and
live the life you want.
Shalini is on a mission
to equip and empower
thousands of others to take
charge of their health and
wellbeing. With a tool like
EFT, it is easy as relief is
literally at your fingertips.
Shalini Joshi Yamdagni
lives in Bangkok, Thailand,
with her husband and
two children who also use
EFT Tapping to help themselves
deal with daily life
challenges.
Shalini Joshi Yamdagni
is available for interviews.
Title: Instant Pain Relief: A Simple
and Effective Approach to Healing
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Author/Contact:
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FOREIGN CURRENCY UPDATE
THE U.S. DOLLAR
The U.S. Dollar has risen quite sharply,
with the DXY Dollar index (a measure
of the Dollar’s value against a basket of
major currencies), moving from 95.74
to 98.22. This move happened at a time
when the Federal Reserve Chairman reiterated
his hawkish stance regarding the
fight against inflation, resulting in a 0.25
per cent rate hike in March and setting
expectations for at least 7 rate hikes this
year with some of them possibly being
half point jumps instead of quarter point
ones. Yet in spite of the comments it is
notable that even after the March adjustment,
U.S. interest rates are still only
at 0.25 per cent and no policy moves
were made in the previous months, even
though the Federal Reserve was in receipt
of data that pointed to a worrying
rise in inflation. Yields on the U.S. 10-
year note did react though, hitting 2.56
per cent up from 1.92 percent, before
dropping back slightly to 2.38 per cent.
Against the Thai Baht, the USDTHB exchange
rate rose from 32.99 to 33.24.
THE BRITISH POUND
Whilst the US Federal Reserve has
been slow to raise rates, the Bank of England
has made 3 back-to-back interest
rate hikes since December with more to
come. Yet curiously the Pound has fallen
against the U.S. Dollar from 1.3511 to
1.3129. Much of this is due to the Dollar
move itself which is driven by more clarity
with regard to forward rate guidance in
the U.S. compared to the UK, but weakness
has also been evident on a technical
basis. Against the Thai Baht, the British
Pound also fell from 44.56 to 43.61.
THE JAPANESE YEN
The Japanese Yen moved rapidly from
115.55 against the U.S. Dollar to a high
of 123.12 before retracing to 121.79. With
a stock market rally in progress denting
the Yen’s safe haven status and with a
rising Dollar, more weakness in the Yen
was probably inevitable. Against the Thai
Baht, the Yen slid from 0.2883 to 0.2704,
a move of more than 4 per cent, which
illustrates the weakness in the Japanese
unit.
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THE EURO
The Euro has also dropped against the
U.S. Dollar, as it is the largest currency
in the basket that makes up the DXY index.
It moved from 112.10 to 111.05 to the
U.S. Dollar, briefly hitting a low of 108.72
before rebounding somewhat. The ECB
remains dovish and may be seen to be
the ultimate laggard regarding its inflation
fight as it still firmly refuses to budge on
interest rates even when Eurozone inflation
is at a multi-decade high. Against the
Thai Baht, the Euro dropped slightly from
37.23 to 36.88.
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HUTCHISON PORTS THAILAND INTEGRATES REMOTE CONTROL HANDLING
EQUIPMENT AND AUTONOMOUS TRUCKS TO ITS LAEM CHABANG PORT OPERATIONS
Hutchison Ports Thailand
("HPT"), a leading port operator
in Thailand, is contributing
to Hutchison Ports Group mission
to achieve an 11% reduction
in CO2 emissions by 2030
by adding more electrically
operated autonomous trucks,
remote control super post panamax
ship to shore cranes, and
remote-control rubber tyred
yard cranes at Hutchison Ports
Thailand's Terminal D.
While launching local environmental
initiatives to ensure
sustainable development, HPT
continues to provide flexibility,
connectivity, and the latest
available technology through
its ability to handle vessels of
various sizes - all critical for
the success of the eastern economic
corridor (EEC), and enhanced
terminal operations to
build Thailand into the logistics
and transportation hub of the
ASEAN region.
In 2021, Thailand's import
value increased by 29.8% with
a total value of USD 267.6 billion,
while exports saw an increase
of 17.1% with a total
value of USD 271.1 billion.
HPT's initiatives are designed
to ensure the sustainable
development of the company
and Thailand by focusing
on three pillars:
• Our Environment: To create
a sustainable future, HPT has
committed to reducing greenhouse
gas emissions and waste
generated in Laem Chabang
Port operations, following
Hutchison Ports Group's aims to
reduce diesel consumption per
TEU by 1% per year until 2023,
with an 11% reduction in CO2
emissions per TEU by 2030 To
accomplish this, HPT is adopting
autonomous electric trucks,
using remote control electric
ship to share cranes, 5G for remote
control equipment,
introducing remote control
electric yard cranes, and
switching to e-gatepass/gate
automation. Going digital and
paperless, which includes an
online assistant and booking
service, is another commitment
that HPT has made, as
is going green through upcycling.
• Our People: Initiatives
formed as part of the people
pillar include the roll-out of a
mental health and well-being
awareness programme to support
team members through
difficult times. Improving the
quality of life in the local community
is a priority for the company
and as a result, HPT has
been engaging with the surrounding
community, initiating
a variety of local projects with
schools, a university and a
hospital.
• Our Business: To strengthen
its governance HPT will increase
supplier evaluation to
pre-screen and assess potential
contractors against a set
of sustainability criteria. This
is to ensure greater transparency
across all areas of the
business to ensure suppliers
and customers meet the standards
of HPT's sustainability
strategy.
"Sustainable development
and business expansion must
go hand in hand. It is important
that our various environmental
initiatives add value to
our business while also lowering
our carbon footprint. Sustainable
development necessitates
a strong commitment
from our team as it requires
many changes in the way we
work, and I am pleased with
the progress we have made
thus far. Our Group has set
short and medium term environmental
goals for all of our
ports and I am confident that
we can achieve these goals
while working towards a longer
term "net zero" target." said
Stephen Ashworth, Managing
Director of Thailand and South
East Asia, Hutchison Ports
HPT's Terminal D is now
entering the remaining phases
of construction which on completion
will have a handling
capacity of 3.5 million TEU.
Terminal D will eventually
be equipped with 17 super
post panamax ship to shore
cranes and 43 rubber tyred
yard cranes, all remote control
and electrically operated. The
Terminal is the world's first
dual-traffic container terminal
simultaneously operating with
autonomous and conventional
trucks.
Laem Chabang Port is
Thailand's principal port and is
the main gateway for the country's
imports and exports. In
2021, Laem Chabang handled
a total of 8.5 million TEU. This
was an increase of 0.9 million
TEU handled from 2020.
HPT's market share at Laem
Chabang Port was approximately
40%. Over1,000 container
vessel calls were made
at HPT's various terminals in
2021, including some of the
largest ocean-going container
vessels currently in operation.

MANGO ART FESTIVAL 2022 ALL ABOUT
ART FOR A BETTER TOMORROW
Returning to reinvigorate the Thai art
scene, the Mango Art Festival will gather
a variety of art disciplines to bring happiness
to all art lovers and elevate the
country’s creativity.
To be held from 3 to 8 May 2022 at
River City Bangkok, the Mango Art Festival
2022 will be a space for freedom and
self-expression that unlocks humans’
limitless potential. With the theme of “A
Vision for A Better Tomorrow”, the festival
aims to use art to lead us all through
these challenging times of a global pandemic
and climate change to arrive at a
brighter future. Visitors will also experience
new aesthetics that have resulted
from technological advancement within
the festival.
At the festival’s press conference on
16 March 2022, Sermkhun Kunawong,
President of Mango Art Festival, remarked
that the Mango Art Festival 2022
would be one of the most interesting
events this year, recognizing that “the
new generation is interested not only in
the money matter but also in aesthetic.
So, this event matches the new lifestyle.”
“The theme of this year’s festival is ‘A
Vision for A Better Tomorrow.’ This future
has to do with what we give value to, like
equality and freedom, the right to live the
way we want. In this sense, art can be a
driving force that brings something better
to society, for today and tomorrow.”
The festival will consist of four main
zones at River City Bangkok, a shopping
center that is well known for art and its
success in having hosted several internationally
acclaimed exhibitions. These
zones are 1) Galleries, 2) Independent
Artists, 3) Product Designs, and 4) Craft
Accessories and Food & Beverage.
Beyond these exhibition zones, other
interesting activities include talks, performances,
special exhibitions, and music.
The festival will feature 66 booths with
more than a thousand artworks by Thai
and international artists, including those
from private collections, works by old
masters and contemporary artists as well
as NFTs.
According to Sermkhun, the talks will
revolve around today’s topics such as
“art trends and the soaring prices in the
art market. Another unique topic we’ll get
to discuss is business matching, how to
match artists with galleries. So, we’ll see
international galleries coming here to take
Thai artists to the international art market
and international artists being represented
by Thai galleries.”
Sermkhun added that “in times of
war like this, we may look regionally, not
globally. We’ll see more connections within
a region, with foreign collectors in the
region buying Thai art and Thai collectors
buying works within the region. The
Mango Art Festival is proud to be part of
this movement that uplifts the creative
economy.
As an art lover, Suchai Pornsirikul,
Co-founder of the Mango Art Festival,
said he expected to see the Thai art community
come together for this festival. “I
want Thai artists to see real artworks.
Chavalit Soemprungsuk (a National Artist
of Thailand for visual arts), whose trust
I oversee, once told me that if we get to
see a lot of great and original art, we can
create unique artwork of our own.” At the
Mango Art Festival, there will be a lot of
art pieces to see.
“The Mango Art Festival is the most
comprehensive festival in Thailand,” Phathaiwat
Changtrakul, the festival’s Artistic
Director, said confidently. “This event will
take the Thai art scene to another level,
opening a new platform for people
to connect with each other. The Thai art
scene has been very active in the past
few years. We have seen many shopping
malls and leading brands working with
artists. This trend will be even clearer this
year if we continue to support artists and
encourage people to go see art.” Without
a doubt, this festival will rival all the major
art events in Southeast Asia.
Suphita Charoenwattanamongkhol,
Fair Manager, stressed the festival’s goal
of supporting Thai artists, saying, “Countries
with high-quality society have art
festivals. If we work together, anything is
possible. Today, artists have found more
success and can sell their works at higher
prices, and collectors buy art with pride.
This festival is challenging on many levels.
It’s a gathering of people who are
passionate about art and design and
everything in between, but I believe that
through collaboration, “a vision for a better
tomorrow” is attainable.”
Following its success last year, the
second edition of the Mango Art Festival
has been both exciting and challenging
for the organizer. On selecting design
products to be included in the festival,
Lalida Leelayoova, Design Director, said,
“My intention is that every piece from every
brand must fit the festival’s concept. I
want the viewers to see the advancement
in terms of technique and craftmanship
from the designs that I selected”
As for the press conference, Ek
Thongprasert and Wishulada Panthanuvong
put on a performance in the form of
a fashion show with the concept of “From
Trash to Art Pieces”. The pair turned used
bras from the Wacoal Bra Day Project
into a special collection featuring 5 looks,
inspired by the industry to reduce waste
from its production and moving toward an
environment that is more sustainable.
Don’t miss the Mango Art Festival
2022 at River City Bangkok, located at
the heart of Charoenkrung Road, which is
a cultural landmark of Bangkok. This will
be the most well-rounded and exciting art
festival in all of Thailand, aiming to inspire
as well as stimulate the Thai economy by
turning the country into a travel destination
for art and design lovers from around
the world.
For more information:
Website: www.mangoartfestival.com
Facebook: Mango Art Festival
Instagram: Mangoartfestival
Twitter: MangoArtFest
Line Official: @mangoartfestival
Email:mangoartfestivalthailand@gmail.com

Sukhumvit Area

Khlong Bang Phai
Talad Bang Yai
Sam Yaek Bang Yai
BTS/MRT
in Bangkok
P15
P14
P13
P12
Bang Phlu
P11
Bang Rak Yai
P10
Bang Rak Noi Tha It
Bang Wa
Phetkasem 48
Phasi Charoen
Bang Khae
Lak Song
M37
P9
M36
Sai Ma
M35
P8
M34
Phra Nang Klao Bridge
P7
Bang Wa
Bang Phat
Sirinthorn
Bang Yi Khan
Bang Khun Non
Bang Phai
S12
Fai Chai
Charan 13
Wutthakat
Bang Kraso
Yaek Nonthaburi 1
P6
Bang O
M33 M1
Tha Phra
S11
P5
P4
M7
M6
M5
M4
M3
M2
S10
Talat Phu
Nonthaburi Civic Center
M8
Pho Nimit
Wong Sawang
Ministry of Public Health
Yaek Tiwanon
P3
S9
M9
Bang Pho
Itsaraphap
P2
Sanam Chai
M32
S8
Wongwian Yai
P1
M10
Tao Poon
Sam Yot
M31
Bang Son
Wat Mangkon
S7
Krung Thon Buri
M30
Mo Chit N8
M11 M12 M13 Chatuchak Park
Bang Sue
Hua Lamphong
W1
Ratchadamri
M29
M28
Kamphaeng Phet
Sam Yan
M27
N23
N22
N21
N20
N19
N18
N17
N16
N15
N14
N13
N12
N11
N10
N9
N5 Ari
E1 E2 E3 E4 E5 Phrom Phong
S3 Chong Nonsi
S4
Suksa Witthaya
S5
Surasak
S6 Saphan Taksin
Khu Khot
Yaek Kor Por Aor
Royal Thai Air Force Museum
Bhumibol Adulyadej Hospital
Saphan Mai
Sai Yud
Phahon Yothin 59
Wat Phra Sri Mahathat
11 Infantry Regiment
Bang Bua
Royal Forest Department
Kasetsart University
Sena Nikhom
Ratchayothin
Phahon Yothin 24
Ha Yaek Lat Phrao
Phahon Yothin
N7 Saphan Khwai
N6 Sena Ruam
N4 Sanam Pao
N3 Victory Monument
N2 Phaya Thai
N1
M14
Siam
CEN
S1
Chao Phraya River
N24
Chit
Lom
Si Lom
Phloen
Chit
Lumphini
M15
Nana
M26 M25
M24
S2 Sala Daeng
Lat Phrao
Asok
M16 Ratchadaphisek
M17 Suthisan
M18 Huai Khwang
M19 Thailand Cultural Centre
M20 Phra Ram 9
M21 Phetchaburi
Sukhumvit
Queen Sirikit National
Convention Centre
M22
M23
Khlong Toei
E6 Thong Lo
E7
GETTING
AROUND
BANGKOK
Ekkamai
E8 Phra Khanong
E10 On Nut
E11
Bang Chak
E12 Punnawithi
E13 Udom Suk
E14 Bang Na
E15 Bearing
E16 Samrong
MRT Tickets
MRT Single Journey Token
Bangkok MRT Single Journey Token
Single Journey Token is an electronic plastic chip that all single-journey passengers have to touch it on the top surface of the
entry gate and drop out to the slot of the exit gate when departing. Rates depend on the distance of starting and ending stations.
MRT PLUS / MANGMOOM Cards – Adult
● Mangmoom Card - Adult
- Mangmoom: The minimum value for the first issue is
150 baht (100 baht travel value + 50 baht card deposit). No
issuing fee.
- Can be added value 100 THB/Time at ticket offices.
● MRT PLUS – Child
- For a child under 14 years old and 91-120 cm tall.
- MRT Plus: The minimum value for the first issue is 180
baht (100 baht travel value + 50 baht card deposit + 30 baht
issuing fee).
- ID Card must be presented when required.
- Can be added value at least 100 THB at ticket Vendor.
- Each top-up must be at least 100 baht and the total value
must not exceed 2,000 baht.
- Can be issued at Purple Line ticket offices.
- Can be used at all stations of Blue and Purple lines.
- Can be used for car parking at Purple Line Parking Building
- Can be refunded (except a card is lost).
BTS Tickets
● MRT PLUS - Adult
- MRT Plus: The minimum value for the first
issue is 180 baht (100 baht travel value + 50 baht
card deposit + 30 baht issuing fee).
- Can be added value at least 100 THB at ticket Vendor.
- For an adult aged 24 – 59 years old.
- Each top-up must be at least 100 baht and the total value
must not exceed 2,000 baht.
- Can be issued at Purple Line ticket offices.
- Can be used at all stations of Blue and Purple lines.
- Can be used for car parking at Purple Line Parking Building
- Can be refunded (except a card is lost).
MRT PLUS / MANGMOOM Cards – Student
● MRT PLUS - Student
- MRT Plus: The minimum value for the first issue is 180
baht (100 baht travel value + 50 baht card deposit + 30 baht
issuing fee).
- Can be added value at least 100 THB at ticket Vendor.
MRT PLUS / MANGMOOM Cards – Senior
● MRT PLUS - Senior
- MRT Plus: The minimum value for the first issue is 180
baht (100 baht travel value + 50 baht card deposit + 30 baht
issuing fee).
- Can be added value at least 100 THB at ticket Vendor.
● Mangmoom Card- Student
- Mangmoom: The minimum value for the first issue is
150 baht (100 baht travel value + 50 baht card deposit). No
issuing fee.
- Can be added value 100 THB/Time at ticket offices.
- For a student age not over 23 years old.
- ID Card or Student Card must be presented when required.
- Each top-up must be at least 100 baht and the total value
must not exceed 2,000 baht.
- Can be issued at Purple Line ticket offices.
- Can be used at all stations of Blue and Purple lines.
- Can be used for car parking at Purple Line Parking Building
- Can be refunded (except a card is lost).
● Mangmoom Card - Senior
- Mangmoom: The minimum value for the first issue is
150 baht (100 baht travel value + 50 baht card deposit). No
issuing fee.
- Can be added value 100 THB/Time at ticket offices.
- For a senior aged 60 years old up.
- ID Card must be presented when required.
- Each top-up must be at least 100 baht and the total value
must not exceed 2,000 baht.
- Can be issued at Purple Line ticket offices.
- Can be used at all stations of Blue and Purple lines.
- Can be used for car parking at Purple Line Parking Building
- Can be refunded (except a card is lost).
STANDARD RABBIT CARD
There are three kinds of Standard Rabbit Card, namely Adult, Student and Senior,
● Standard Rabbit Card are available for sales at all BTS Ticket Offices.
● Standard Rabbit Card can be obtained for 200 Baht, which include 100 Baht issuing fees and 100 Baht
initial stored values.
● There is no annual fees for Standard Rabbit Card.
● Subject to the rules and regulations of BTS, Student Rabbit Card and Senior Rabbit Card will enjoy
special fare discounts and promotions when travelling on BTS.
● Student Rabbit Card may only be used by current full-time students, aged not over 23 years, a valid ID
may be requested on purchase and/or usages.
● Senior Rabbit Card may only be used by Thai Senior Citizens aged 60 years and over, a valid ID may be
requested on purchase and/or usages.
STANDARD RABBIT CARD FOR ADVERTISING
● Standard Rabbit Card for Advertising is a normal Rabbit card with special printed graphics specificity
designed for our business partner to promote their company or product through the front of a Rabbit card
within a certain period of time.
● Standard Rabbit Card for Advertising will be available for sales at all BTS Ticket Offices.
SPECIAL RABBIT CARD
● Special Rabbit Card is a limited edition that is issued and sold by Bangkok Smartcard System Company
Limited.
● Special Rabbit Card can be issued to celebrate special occasions, or as souvenirs or collectable items.
● Special Rabbit Card can be provided in various form factors such as cards, other products and devices.
CORPORATE RABBIT CARD
● For companies that wish to issue their own Rabbit card with customized graphics.
CO-BRANDED RABBIT CARD
● Issued by financial institutions or corporations that wish to add standard Rabbit card functionalities into
credit cards, debit cards, or other card types or devices.

HOW TO MAKE
MORE SALES USING
THE SCIENCE OF
NEUROMARKETING
First of all, neuromarketing
isn’t as complicated as it sounds.
It simply takes long known psychological
facts and implements
them into marketing.
Let’s start with the area of web
copy, instead of talking about your
product and what it can do - write
about your customer and what
they get from it.
Example 1
Our product has a range of
benefits to increase sales and
maximise profit.
Example 2
You will sell more of your products
and make more profit from
your website with this product.
Which sentence entices you
more to buy? Most people say
sentence 2.
Neuromarketing appeals to the
unconscious mind or the old brain,
the part that is associated with
survival, food and sex - the most
primitive part of our brain.
This part of the brain is wired
to be selfish, to take care only of
ourselves. That’s why we need to
use the words you and yours a lot
to attract and keep the interest of
users.
We can also take advantage of
the power of reciprocity, when you
do something for someone they
feel obliged to give something
back so handing out a freebie is
always a great way to start. Do
you remember when charity donation
forms came through the door?
They often came with a free pen!
The unconscious mind is also
trained to notice change, so any
moving items on a website are
likely to attract it. Rotating banners
and banners are a good way to
show change on your website, just
stay away from full width sliders as
they slow your website down and
reduce conversion rates.
Users are most likely to buy
from someone who is similar to
them and who they find attractive,
so try to add photos of yourself
and/or your team onto the website
and make them more casual than
business like.
Add plenty of testimonials and
social proof to your website and include
as much information as you
can about your reviewers: name,
company, location and a photo if
possible.
This gives your users a sense
of security that other people similar
to them have bought and liked
your product.
Neuromarketing and design
are the future of online sales, if
you would like to know more then
please contact Gemma via email -
gemma@pdsconsultingsolutions.
com
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com

UNDERSTANDING THE STOCK MARKETS
In the last article in the series we
looked at the role of technical analysis
and how various indicators can
be harnessed to aid trading.
Moving averages are one of the
oldest indicators used - they are
also simple to understand and create.
Moving averages tend to be reliable
too.
Moving averages are not that
exciting however. They are not a
wonder indicator. They simply show
a smoothed out share price over
the course of time in an attempt to
show a trend. With share prices so
volatile, and with all the confusing
signals given by spiky price movements,
moving averages could be
said to be an invaluable
tool.
Calculation
A simple 25-day moving average,
for example, works by gathering the
closing share prices for the last 25
days, adding them together and dividing
the result by 25. You will then
have a single number that will be the
average closing price for the last 25
days. The following day you will do
the same calculation, lopping off the
oldest '26th' day and recalculating
the average to include the new day.
Of course 24 of the old days will remain
in the calculation as they did
previously, the only difference will
be the new day that you added, and
the oldest day removed. This new
figure will become the next days
result.
After several days you will
be able to create a line that
represents the different averages
and this will represent a
smoothed out version of the
market - a 25-day moving average.
The line will be smooth because
of the fact that only one
day in 25 has changed. Even if
the change in the stock price on
a given day was very large, it
would not show a massive difference
in the moving average
as it will be blended into the calculation
with the other 24 days'
data.
The moving average cannot
be calculated until you have the
25 days (in this case) of historic
data. In this way, the moving
average is known as a lagging
indicator, giving its data late.
The value of moving averages
Apart from showing the trend
line of a security or index in a very
smoothed out and simple to read
fashion, moving averages also act
as market indicators.
In the example of a 25-day moving
average, it can be seen that at any
given point in time you have calculated
the average price that the market
was willing to pay for a security
over the last 25 days. It’s a way of
identifying a consensus, which is
free from daily volatility.
By comparing the moving average
with the current stock price, it is very
easy to see if the current stock price
is above or below its moving average.
If the stock price dips below
its moving average, then it may be
seen as bearish and may signal that
it is time to sell. This is because it
shows that confidence is slipping in
the stock over this period.
If on the other hand the stock
price moves above and beyond the
moving average then this shows that
the price the stock is selling for now
has beaten the 25 days' average
consensus, and could indicate a buy
signal.
25 days has just been chosen as
an example. More common moving
average cycles are 20, 50, 100 and
200 days with others used from time
to time. For shorter-term trades,
you could elect to use different time
frames e.g. updating hourly instead
of daily.
The best use of the moving average
indicator is to buy or sell on the
right side of the market having identified
the trend, even if it is a little
late.

GRAB THAILAND ANNOUNCES 5-YEAR GOAL FOR EVS
Grab Thailand announces
its ambitious goal in supporting
the government in promoting
the adoption of EVs
among its driver- and delivery-partners
by targeting 10%
of vehicles providing ride-hailing
and on-demand delivery
services on the platform are
electric vehicles (EVs) by
2026. The company is currently
in the plan to discuss
with manufacturers, distributors,
and charging stations to
drive the use of EVs among
driver-partners, as well as,
partnering with financial institutions
to support their financial
planning and loan
services. Under this initiative,
Grab Thailand will cooperate
with the public sector to raise
public awareness and promote
a better understanding
of EVs and its benefits among
driver-partners as to support
the government's joining forces
with the ASEAN countries
in driving green energy and
reducing the greenhouse gas
emissions in the region.
Worachat Luxkanalode,
Executive Director of Grab
Thailand, said, "Climate
change can have extensive
intergenerational impact on
the well-being and livelihoods
of communities everywhere.
To minimize environmental
footprint, there is a need to
reduce dependence and usage
of fossil fuel and encourage
usage of renewable energy
and low carbon technology
and innovation. With the cutting-edge
advances in technology,
electric vehicles (EV)
have now become the new
and popular choice for many
people across the nation. To
drive the country towards
the EV society is one of the
key strategies and indeed, a
national agenda for the government
to help address the
issues of fuel price hikes and
global warming sustainably."
"As a platform provider,
Grab Thailand has always
placed our concern on the
importance of environmental
issues. We have been initiating
various projects and
activities to support the use
of clean energy, while minimizing
the environmental impact
from the services such
as launching the pilot projects
to encourage the use of
electric motorcycles in providing
food delivery services
among our driver-partners
and the feature launched
that encourages users to
participate in the carbon offset
program allowing them
to donate for reforestation
programme. To reinforce our
commitment in promoting environmental
sustainability this
year, Grab Thailand is eager
to announce our 5-year goal
[2022-2026] to further support
the adoption of electric
vehicles. We aim to increase
the number of driver-partners
driving electric vehicles (EV),
targeting 10% of the total
driver-partners within 5 years.
This initiative is aimed at supporting
the government policy
in driving the clean energy
and reducing the greenhouse
gas emissions in the region."
To achieve our goal, Grab
Thailand will focus on three
key activities as follow:
• Exploring opportunities to
collaborate with electric vehicle
manufacturers and distributors
in providing electric cars
and motorcycles that match
the needs of driver- and delivery-partners,
as well as,
promoting for the vehicle pilot
program and joint education
campaigns. The partnership
will also extend to related
service providers such as the
electric vehicle charging stations
and its charging system
management to encourage
the use of electric vehicles
more efficiently.
• Partnership with financial
institutions to help provide
financial planning or loan
services with special interest
rates and daily repayments.
This is to encourage more
interest and help reduce the
debt burden for freelance
workers or those who may not
have access to the financial
system.
• Cooperation with the public
sector to promote a better
understanding of electric vehicles
among driver- and delivery-partners,
especially in
terms of economic, social,
and environmental benefits,
as well as, sharing related
trends and technology to
raise their awareness and acceptance
which, in turn, leading
to more trials and words
spread.
"This long-term goal announcement
of Grab Thailand
in promoting the use of electric
vehicles is just the first
steppingstone that reflects
our dedication to helping address
environmental issues
and promotes sustainability
goals, which is also a part of
our GrabForGood mission to
support and uplift the quality
of life for the people in the
society. Grab is ready to be
another driving force in raising
public awareness and encouraging
the use of green
energy in our business ecosystem.
We are in full support
to cooperate with the public
sector to drive and achieve
the national agenda on the
electric vehicle as planned."
Worachat concluded.

JUST THE STATISTICS
While bar charts, line
graphs and simple numbers
are hardly capable of providing
the defining answer
to many economic, social
and political questions,
they are certainly a good
way of obtaining a general
overview of any particular
subject.
Each month the Business
Supplement will look
into a brace of statistical
information and provide
readers with what we consider
to be the central elements
of these figures.
THAILAND’S
INFLATION
RATE RISING
The inflation rate in Thailand
surged to 5.28 per cent in February
2022 up from 3.23 per
cent the month prior and firmly
beating market expectations of
4.05 per cent.
Only a year ago we highlighted
how low inflation was
and how in March 2021 Thailand
recorded -0.08 per cent
inflation, i.e. deflation.
What a difference a year
has made. Save for a dip last
August, inflation has been on
an upward surge since then
with readings of 1.68 per cent
in September, 2.36 per cent in
October and 2.71 per cent in
November. December saw a
slight moderation but the most
recent data could be considered
to be a move into a new
higher range for Thailand.
Of course it may not have
escaped your attention that
inflation is now on a worryingly
strong uptrend across the
world with the U.S. posting 7.9
per cent year on year inflation
numbers, a 40 year high, and
the UK posting 6.2 per cent
inflation, again a multi decade
high.
Thailand’s inflation rate is
mainly affected by prices of
food, 36 per cent weighted,
transportation, 34 per
cent weighted, and housing
costs, 24 per cent weighted.
CONSUMER
CONFIDENCE
INDEX SLIPS
Thailand’s Consumer Confidence
Index (CCI) declined
to 43.3 in Feb 2022, which
marked a five-month low.
In the previous month it
reached 44.8 and in December
2021 hit a multi-month high of
46.2.
October and November
2021 saw readings of 43.9 and
44.9 respectively. In August
2021 the index hit an all time
low of 39.6, and so it
could be seen that there has
been somewhat of a recovery
since then.
As a comparison, one year
ago, in March 2021, the index
posted a reading of 48.5.
Rising energy costs were
arguably one of the factors behind
the recent dip as well as
fears about persistently rising
Covid-19 cases.
The Consumer Confidence
Index is released by The University
of the Thai Chamber of
Commerce and is created by
analysing the results of a survey
sent out to 2,440 households.
A reading above 100 indicates
improving sentiment, below
100 marks a declining outlook.

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JLL announced that its corporate
office in Bangkok has achieved
precertification toward the WELL
Building Standard. The achievement
highlights the firm's commitment
to designing and managing
healthy workplaces for its employees.
The firm is poised to be the
first property services provider and
one of the first companies in Thailand
with workplaces certified by
WELL Building Standard.
Managed and administered by
the International WELL Building Institute
(IWBI), The WELL Building
Standard is a performance-based
system for measuring, certifying,
and monitoring features of the built
environment that impact human
health and wellbeing, through air,
water, nourishment, light, fitness,
comfort, and mind.
"When we designed and created
our new corporate office in
Bangkok, our people's wellbeing
was at the top of our agenda," says
Michael Glancy, Country Head of
JLL in Thailand.
"The WELL precertification
marks our commitment to improving
our work environment and
amenities for all our employees,"
he adds.
A human-centric workplace
With 1,450 square meters of useable
space, JLL's office showcases
a new activity-based way of working,
which includes collaboration
spaces, meeting rooms, concentration
rooms, and sound-proof phone
booths.
To help employees relieve
stress, boost wellbeing, and bring
happiness, JLL's office also offers
JLL relocated its corporate office
from Sathorn Road in mid
2021. The relocation gave the firm
an opportunity to create a more
efficient, user-friendly and sustainable
workplace at The PARQ on
Ratchadapisek Road. Developed
JLL'S OFFICE
IN BANGKOK ACHIEVES
WELL PRECERTIFICATION
relaxation from open views, ample
natural light, green spaces
with an abundance of tropical
plants, and common spaces with
comfortable furnishings. The human-centric
workplace features a
wellness room where employees
can enjoy a full-body electric massage
chair, meditation or even a
nap. Fruits and healthy drinks are
made available throughout the
day at the large open pantry.
by TCC Assets and managed
by Frasers Property Holdings,
the brand-new grade A office
development has achieved the
WELL precertification, complimenting
JLL's workplace
wellbeing strategy. The development
for which JLL is acting
as the property manager is
expected to be the first mixeduse
development in Thailand to
achieve the WELL certification.
Offices are here to stay
Growing influence of digitalisation
and the pandemic has led
companies to introduce hybrid
policies giving employees the
flexibility to choose their own
work settings. At the same time,
the existence of offices has been
questioned.
Mr. Glancy says "There is
so much change happening for
businesses globally and the
workplace is playing a key role
as it reflects a company's value
and purpose, which helps attract
and retain top talent. Offices are
here to stay and will continue to
play a key role as a place where
corporate culture, collaboration
and teamwork can flourish. Employers
must provide the spaces
that staff want and need to use
on a daily basis, which will also
help create a greater sense of
belonging, happiness and wellness
at work."
In addition to the WELL Building
Standard, JLL also designed
its office to achieve the LEED
certification, a globally recognized
symbol of sustainability
achievement.
Going beyond getting its own
office certified, JLL aims to help
clients, whether they be occupiers
or landlords, to get started
with their sustainability journey.
READY
TO MOVE IN
LUXURY LIVING AT
AFFORDABLE PRICES
www.villaasiatic.com
Contact Info
Tel: 090-226-4287 (EN)
063-382-1881 (TH)
info@villaasiatic.com
Facebook: VILLA ASIATIC
by Fed Property Co.Ltd
Railway Bypass, Moo 7, Nongplalai,
Banglamung, Chonburi 20150

CARS24 APP LAUNCHED TO REDEFINE
USED CAR BUYING EXPERIENCE
CARS24, Asia's fastest
growing and leading e-commerce
platform for pre-owned
vehicles with more than
500,000 transactions and
high customer satisfaction
recorded since its launch,
moves forward to strengthen
its business performance
by launching the CARS24
application to enhance customer
experience to access
our largest certified company
owned used cars over 1,200
in one app. Abhijeet Dabas,
Chief Executive Office
of CARS24 Southeast Asia,
said CARS24 is Thailand's
largest assortment of 1,200
certified used cars which all
are owned by us. Recently,
we have announced the
launch of the CARS24 mobile
application. Customers
can now easily access certified
company owned cars
in the app at anywhere and
anytime. Our first ever app
launch in Thailand will enable
a seamless experience to explore
cars, see them all in a
virtual 360? degree show,
select and book test drives
either online or call our customer
service to book an appointment
for you. We are so
thrilled to launch the application
and would like customers
to stay tuned for the biggest
online mega sale event with
discounts on every car."
The CARS24 app is now
ready for download on iOS
and Android operating systems,
allowing you to buy
quality used cars by following
3 easy steps below.
1. Select for your favorite
used cars to preliminarily inspect
the overall conditions
and technical specifications,
interior, and exterior through
the app's virtual 360-degree
reality content featuring a
vast range of used cars that
have passed strict quality
inspections through the use
of advanced technology and
experts so that customers will
get the most perfect used car.
2. Book a test drive in the
app or call the customer center
at 02-508 8646 to book
for you. CARS24 provides athome
test-drives or choose
to visit the nearby used car
showroom. All used cars on
the CARS24 app were certified
and received vehicle
disinfection treatment and
passed the sanitization process
to ensure health safety.
3. Buy used cars with special
financing offers provided
by partner financial institutions
and leading banks.
CARS24 will facilitate and
proceed with car purchasing
documentation on behalf of
customers and deliver the car
to your home without any additional
costs.
"On behalf of CARS24
would like to thank all customers
for trusting us as an
optional e-commerce platform
to buy quality used cars.
The launch of the CARS24
mobile application is another
milestone of success for the
brand, and we hope to create
a pleasant used cars buying
experience for our Thai customers
through efficient and
high-quality services to ensure
convenient access to
the CARS24 app anywhere
and easily buy a quality used
car just a few clicks away. It
is much easier than counting
one, two, three," added Abhijeet
Dabas.
All pre-owned cars available
for purchase on the
platform passed strict 150
inspections with certified
quality. Moreover, all cars are
owned by CARS24 and sales
will be completed without any
dealer and agent. If a customer
is not satisfied with the
car purchased, the company
is pleased to refund all the
money a customer paid within
7 days. The company also
provides after-sales warranty
for up to 12 months or 20,000
km.
CARS24 app is now ready
to download on App Store and
Google Play Store or click
https://apple.co/36P0qWb or
visit https://bit.ly/3sRR4QG
for more details. Stay updated
with us, visit www.facebook.com/cars24th

SUDOKU
These Sudoku puzzles are pitched at a middle level: not too easy, and not too
frustratingly hard, for the average person.
We will publish the solutions in next month’s issue.
Last months sudoku answers
CROSSWORD
ACROSS
1/ Fee paid for instruction (7)
6/Relating to the moon (5)
7/Utilise (3)
8/Atmosphere (3)
9/Australian Institute of Sport init. (3)
10/Torpid (5)
12/Computer in Space Odyssey (3)
14/Border (4)
15/Write a letter (3)
1
2
6 7
3
DOWN
1/Garrulous (9)
2/Located inward (5)
3/Annoy (8)
4/Sustain (7)
5/Rising warm air current (7)
11/Electrocardiogram init (3)
13/Beard of corn (3)
4
5
TRIVIA Quiz
1. How many players are there in a Gaelic football team?
2. The Kara Sea is an arm of which ocean?
3. In which part of the body would you find the corti?
4. Which Canadian-born actress became a famous star in US
silent films and changed her named from Gladys Smith?
5. From the Jordanian port of Aqaba you can see three
countries, what are they?
6. Who played the role of Willy Bank in the 2007 film
Ocean’s Thirteen?
7. What name is given to the fruits of plants of the genus Ficus?
8. In what year was the English Channel Tunnel
officially opened?
8
9
9. Who was the first US president to visit the former Nazi
concentration camp of Auschwitz?
10. What nationality was the composer Sibelius?
10
11
12
13
6. Al Pacino 7. Figs 8. 1994 9. Gerald Ford 10. Finnish
Answers
1. 15 2. Arctic 3. the ear 4. Mary Pickford 5. Egypt, Israel and Saudi Arabia
14 15
CROSSWORD ANSWERS
ACROSS 1/ Tuition 6/ Lunar 7/Use 8/Air 9/AIS 12/Inert 14/Edge 15/ Pen
DOWN 1/Talkative 2/Inner 3/Irritate 4/Nourish 5/Thermal 11/ECG 13/Awn
For information on the BUSINESS SUPPLEMENT Contact High Tower Co., Ltd. Tel: 038 411 009 - 0846 77 43 60
*The Pattaya & Bangkok Business Supplements are published by High Tower Co., Ltd.

“THE PIRATES OF CHEMO”
Bangkok Community Theatre
presents The Pirates of Chemo
by Paul Schutte, May 7,
8 & 9 and 14 & 15, 2022 at
the Queen Sirikit Centre for
Breast Cancer (QSCBC) on
Henri Dunant Road.
Directed by theatre veteran
Rick Pokrajen-Harmon,
this dramatic comedy gives
us an intimate look at six
women who share a diagnosis
of breast cancer, all of
whom are in various stages
of treatment, recovery, and
remission. They bond and
band together in touching
and often hilarious support of
one another, pledging to live
life to the fullest! The Pirates
of Chemo reminds us of how
the relentless spirit of the human
condition responds to
love and considers the idea
that healing is different than
cure. The Richmond Gay
Times review said, “…we
laugh, we cry, we empathize
with those we know who have
battled cancer. This cast of
six isn’t just actors—pirates,
to be correct—but representatives
of diverse people who
convince us that the curative
powers of laughter and fortitude
shouldn’t be discounted.”
Tickets are 500 baht for
Adults and 300 baht for Students,
available at Ticketmelon.com
from March 31st,
2022. Group sales may also
be handled directly through
BCT by emailing tickets@
bangkokcommunitytheatre.
com or by phone at 66-92-
441-9056. More details are
available on the BCT Facebook
page and on the BCT
website: www.bangkokcommunitytheatre.com
Photography courtesy of
Fame Lights Studio. Partial
proceeds to benefit the QSC-
BC.
Summary Details:
The Pirates of Chemo by Paul
Schutte
Friday & Saturday May 7 &
8 and Saturday May 14 at
7:30pm
Sunday May 9 and May 15 at
6:00pm
The Queen Sirikit Centre for
Breast Cancer (QSCBC), 9th
floor, 1873 Henri Dunant Rd,
Bangkok 10330
Ticket Price: Adults (B500);
Students (B300)
Recommended for age 16+
From March 31 available at:
ticketmelon.com/bangkokcommunitytheatre/pirates
BCT Website: www.bangkokcommunitytheatre.com
FB:https://fb.me/e/1vZkn23vz
Please use public transportation;
there is no parking at the
venue.

Visual Impact at its 125 sqm best!
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Contact Ben@ 084-677-4360
Email: ben.hightowerltd@gmail.com
• POTENTIAL CUSTOMERS
DON’T JUST LOOK –
THEY ENGAGE!
Studies have proven that LED signage makes an impression
on people. Just like this part of the world, a
study revealed that 70% of Americans who recall seeing
a digital video display in the past month, 47 percent
specifically recall seeing an ad. That’s nearly half!
And of those travelers who remember spotting a digital
billboard, 82 percent recall that it was displaying
an ad.
• LED BILLBOARD V
STATIC BILLBOARD
To establish the difference between LED Billboards and
Static Billboards one study used anonymous video analytics
to log the number of people who noticed both
static and digital signs at a number of locations. The
number of “impressions” (that is, people paying attention)
logged by the static sign peaked on its first day
in place. After that, they dropped off and remained low
for the remaining weeks of the study. But the digital
signs received consistently high numbers of impressions
throughout the study—receiving almost as many
every day as the static sign received the first day.