Bangkok April 2021

APRIL 2021

FREE

COPY

TM

BANGKOK

BUSINESS

HOTEL INVESTMENTS

EXPECTED TO RISE IN

BANGKOK AND

ACROSS ASIA

INSIDE THIS ISSUE:

- Google Analytics 4 & What It Means For Your Business

- Thailand Business News

- Just The Statistics

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BUSINESS SUPPLEMENT

Cover Story

HOTEL INVESTMENTS EXPECTED TO

RISE IN BANGKOK AND ACROSS ASIA

Many hotel investors

consider that the hospitality

industry in Bangkok

and across the region has

started to turn a corner

and are actively seeking

to buy properties, according

to JLL Hotels and Hospitality

group, a well-regarded

property services

company. This is in spite

of the fact that there are

continued travel restrictions

in place and these

may persist for some time

to come.

Senior managing director

and head of investment

sales in Asia Pacific with

JLL Hotels & Hospitality

Group, Nihat Ercan, was

quoted as saying, “The

cycle has been reset and

we are now on the cusp of

a period of recovery,” adding,

“Optimism around the

deployment of vaccines

and an eventual recovery

in tourism has started to

drive activity and investors

don’t want to miss the

opportunity. At the same

time record amounts of

capital have been raised

to be deployed into the

real estate sector in general,

including into hospitality.”

2020 was a year when

the market paused and

investors waited to see if

there would be any distress

evident, along with

the fire sales that would

undoubtedly follow. However,

in many respects

this did not occur.

Managing director and

head of advisory and asset

management in Asia

Pacific at JLL, Xander Nijnens,

was quoted as saying,

“The past year has

been all about protecting

cash flow and this will

continue for the coming

12 to 18 months,” adding,

“Seasoned owners realize

that now is the time

to invest in existing hotels,

with little displaced

business. However, it is a

balancing act in keeping

operating costs flexible,

while investing ahead of

the recovery to edge in

front of competitors and

meet guest needs.”

One advantage of the

current period is that investors

looking to renovate

properties have a

window of opportunity to

do so without losing significant

business since

occupancy rates are low

anyway at the current

time.

Mr. Nijnens was also

quoted as saying, “There

are deals to be done in

the current environment,

yet value-add players

will have the upper hand

as they are willing to roll

up their sleeves to invest

and reposition hotels with

a view to selling them in

three to five years.”

In Bangkok, prior to

the pandemic, Chinese

tourists made up 38.3 per

cent of all hotel arrivals.

With a travel bubble between

Thailand and China

now being actively discussed,

investors in the

hotel market in Bangkok

are becoming more confident

that this is the correct

time to secure assets

ahead of the floodgates

opening.

The president of the

Association of Thai Travel

Agents, Vichit Prakobosol,

was quoted as saying,

“The Chinese market

could take just two months

to resume after regulations

are settled. Chinese

arrivals could reach 10

million within one year.”

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BUSINESS SUPPLEMENT

“Bits n Bytes”

STEVE DICKENS

Recognise me?


Facial recognition software

has always had the threat of letting

Big Brother watch us even

more than in the past, but some

thought that Covid mask wearing

might hopefully decrease

the use of such software.

Anyone with a smartphone

that uses facial recognition will

know it does not really work with

a mask on.That can be frustrating

– or reassuring - but although

masks have undoubtedly

thwarted the facial-recognition

industry, the technology has

also adapted.

It may sound strange but

wearing a mask does not necessarily

stop a computer from

identifying someone and there

are even examples of the pandemic

being used as an excuse

to use facial recognition.

Last year, as people began

to increasingly wear masks

around the world, the prevailing

view was it represented a huge

challenge to facial recognition.

It seemed obvious - algorithms

designed to analyse faces

would be less accurate if part of

the face was concealed.

Sure enough, The National

Institute of Standards and

Technology (NIST) tested 89

commercial facial-recognition

algorithms - and found a 5-50%

error rate in matching faces with

digitally applied masks to photos

of the same person.

But some facial-recognition

technologies still work pretty

well on those wearing a mask.

In January, a US Department

of Homeland Security "controlled-scenario

test" found one

with a 96% success rate - although

the results "varied greatly

between systems".

"Based on these results" the

department said, "organisations

that need to perform photo ID

checks could potentially allow

individuals to keep their masks

on, thereby reducing the risk of

Covid-19 infection."

And although some police

forces are using facial recognition

less,London's Metropolitan

Police, for example, has not conducted

a facial-recognition test for

over a year - it is still being used,

even, reportedly, at Black Lives

Matter protests last summer.

"Even if the use of this technology

is temporarily interrupted...

that doesn't obviate the threat that

this technology poses both in the

short and the long term," says

Michael Kleinman, from Amnesty

International."Anyone walking

in front of a camera where police

departments are running facial

recognition - their face can be captured

and they can be identified.

That's Orwellian."

In the private sector, it is harder

to tell whether the use of facial recognition

has decreased over the

past year - there is no directory, no

list of when and where it is used.

But recently, it was announced

Disney World was to trial facial-recognition

technology for a

month.

Its system takes an image of

a customer's face and converts

it into a unique number, which is

associated with the form of admission

used for entry into the theme

park.

The idea is to cut waiting times,

with Disney saying it wants a more

"touchless experience".And crucially,

the technology does not

require guests to take off their

masks.

The bottom line? As a society

we should be very observant of

how such technology is to be used,

for everyone’s sake.

Steve Dickens

has worked in managerial and consultancy

roles for over 40 years with international

technology companies,15 of which

have been here in Thailand

He can be contacted at

stevedickens@hotmail.com


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SHOPLINE, the No.1 Global

Smart Commerce enabler in Asia,

is open with full service for the first

time in Thailand! SHOPLINE aims

to support Thai businesses to unlock

every limit to success in the

e-commerce and social commerce

markets.

With an online store management

platform developed especially for

Thai businesses, plus the highlight

of being the first ever solution

that comes with combined


solutions, SHOPLINE's services

meet the needs of businesses of

all sizes on a secure, easy to use

platform, with the added benefit of

rapid data retrieval. SHOPLINE is

poised to move forward in an effort

to support Thai entrepreneurs impacted

by economic sluggishness

from the COVID-19 pandemic by

offering a special service package

with prices starting at just 599 baht

per month, or just 4,999 baht per

year.

Mr. Chananun Panchasarp,

Country Manager for SHOPLINE

Thailand, explained that SHOP-

LINE is the leader in integrated


management systems. It

has helped entrepreneurs, large

corporations and SMEs, successfully

enter digital markets in many

countries with more than 250,000

users worldwide and reaches more

than 200 million customers around

the world. Today, SHOPLINE and

its team in Thailand are ready to

open for business in Thailand, with

determination and goal to be a part

of supporting Thai businesses to

enter the online and global markets,

with a platform designed specifically

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consumers and businesses.

"The strengths of SHOPLINE

are not only offering a complete

range of services, but we also

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and developed for Thai

people. Prior to the launch of its

service in Thailand, SHOPLINE

conducted nearly 9 months of market

research and data collection

to develop our services. We place

particular importance on users' experience,

which led us to create

solutions that meet the needs and

solve problems for entrepreneurs

and shoppers. SHOPLINE is the

first provider for solutions, in both

e-commerce and social commerce,

that can conveniently, quickly, and

BUSINESS SUPPLEMENT

SHOPLINE AIMS TO SUPPORT THAI BUSINESSES TO UNLOCK

EVERY LIMIT TO SUCCESS IN THE E-COMMERCE MARKET

safely meet the needs of businesses

of all sizes. We aim to help Thai

businesses expand their markets

to the online world resulting in

more revenue opportunities for

them."

Mr. Chananun added that, "The

e-commerce market in Thailand

is growing in line with the global

trend. Over the past year, the Thai

e-commerce market has grown exponentially

in the amount of over

$9 billion - more than 270,000 million

baht (2020 Southeast Asian

digital economy research data

from Google, Temasek and Bain

& Company) - resulting from the

pandemic situation. That has been

a major catalyst for changing consumer

behavior and turning them

toward shopping online. It is evident

that this shift will be a driving

force for the future growth of the

ecommerce market."

Given the current global economic

shift as well as predicted

future growth in online shopping,

both small and large businesses

must adjust their business strategies

and increase the distribution

channels of their products and

services through online platforms

to be able to better reach their

target customers. However, many

businesses face a number of constraints,

including resources, budgets

and technology knowledge.

SHOPLINE provides a clear solution

to these challenges.

On the occasion of the official

launch in Thailand, and to

help Thai entrepreneurs facing

the economic hardships from

COVID-19, SHOPLINE is offering

a value-for-money service fee with

a monthly e-commerce package of

599 baht and an annual package

of 4,999 baht. For social commerce,

the monthly price is 599

baht and the annual price is 4,999

baht. The combined package,

which provides a great value, has

a monthly price starting at 1,199

baht and an annual price of 7,999

baht.

"With the strengths of SHOP-

LINE's all-in-one online store management

solutions, it is suitable

for businesses who want to succeed

in entering the digital market.

And with our services that meet a

full range of needs, we believe

that this opening of the market

will cause a change for the Thai

e-commerce industry, and drive

entrepreneurs to enter the e-commerce

market more effectively and

successfully than in the past, ultimately

fueling the Thai economy,"

said Mr.Chananun.

Source: Chomchaviwan

www.Thailand-Business-Supplement.com

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Ref. 3939 S. 3 Bed 3 Bath, 480 Sqm

Land, Thai Name, For Sale 11 MB

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Foreign Name, For Sale 2.85 MB

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Ref. 3930 R. 3 Bed 2 Bath, 324 Sqm

Land, For Rent 20,000 Baht

Ref. 3922 S+R. 4 Bed 5 Bath, 476 Sqm Land,

Thai Company, For Sale 25 MB, For Rent 105,000 Baht

Ref. 3918 S. 5 Bed 4 Bath, 668 Sqm Land,

Thai Name, For Sale 8.8 MB

Northshore Condo Luxury Pool Villa Pool Villa Pratumnak

Ref. 3911 R. 1 Bed 1 Bath, 12 th Floor,

68 Sqm, For Rent 30,000 Baht

Ref. 1827. 4 Bed 5 Bath, 400 Sqm Land,

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Ref. 3907 R. 4 Bed 5 Bath, 480 Sqm

Land, For Rent 60,000 Baht

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BUSINESS SUPPLEMENT

FOREIGN CURRENCY UPDATE

The U.S. Dollar

The U.S. Dollar reversed

recent losses as the interest

rate on the 10-year note

rose to its highest level in 14

months, testing 1.75 per cent.

The DXY Dollar index, the index

that measures the U.S.

Dollar’s value against a basket

of major currencies, rose from

89.94 to 91.74. Against the

Thai Baht, the U.S. Dollar rose

quite strongly from a recent flat

line of 30.00, (which had been

a closely contested level for

several months) up to 30.65, a

two per cent increase.

The British Pound

After hitting a recent high at

1.4170, The British Pound fell

back to 1.3833 before steadying

at 1.3870. This could mark

the end of long bull run, or it

may simply be a temporary

retracement ahead of further

rises. With uncertainties about

Brexit largely now out of the

picture, the latter scenario

could take precedent. Yet a

stronger U.S Dollar has arguably

been behind the Pound’s

losses. Against the Thai Baht,

the Pound gained ground

slightly due to the stronger Dollar

outweighing the small pullback

of late. The Pound stood

at 42.75 rising from 42.06. If

the pound regains strength

against the U.S. dollar then the

rise against the Thai Baht could

continue in earnest.

The Japanese Yen

The Japanese Yen weakened

against the U.S. Dollar

from 105.71 to 108.90. When

the USDJPY rate rises, this indicates

a fall in the value of the

Yen since a dollar buys more

Yen than it did previously. Once

again, U.S. Dollar strength is

likely to be behind the move,

although the Yen may have

lost ground as it gave up some

of its safe haven status in reaction

to rising stock markets

and other risk assets. Against

the Thai Baht, the Yen fell very

slightly from 0.2814 to 0.2806

The Russian Ruble

The Russian Ruble has continued

to trade in a very tight

range against the U.S. Dollar

moving from 74.33 to 74.06.

The millpond action suggests

volatility may be ahead since it

represents maximum disagreement

between buyers and sellers.

Against the Thai Baht the

Ruble moved from 0.4010 to

0.4154, following the weakening

of the Thai Baht against the

US Dollar.

The Euro

The Euro butted heads with

the 1.2200 mark against the

US Dollar but could not hold

that level, giving back recent

gains to trade down to 1.1908.

U.S. Dollar strength only gave

more impetus to potentially end

what may have already been a

fading rally. ECB and Federal

Reserve decisions were both

mildly dovish and so it will be

for the markets to decide the

next move. Against the Thai

Baht, the Euro fell slightly from

36.85 to 36.62.

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Hard Rock Hotel

P.S. Bowling Plaza

Best Supermarket

Directions for taxi: www.Thailand-Business-Supplement.com

พัทยากลาง ตรงขาม พี เอส โบวลิ่ง พลาซา (PATTAYA KLANG ROAD)

Sukhumvit Area

P15

P14

Khlong Bang Phai

P13

Talad Bang Yai

Sam Yaek Bang Yai

P12

Bang Phlu

P11

Bang Rak Yai

Bang Wa

Phetkasem 48

Phasi Charoen

Bang Khae

Lak Song

M37

Bang Rak Noi Tha It

Sai Ma

P9

BTS/MRT

in Bangkok

P10

M36

M35

P8

M34

Bang Wa

Yaek Nonthaburi 1

Phra Nang Klao Bridge

P7

Bang Phat

Sirinthorn

Bang Yi Khan

Bang Khun Non

Bang Phai

S12

P6

Fai Chai

Charan 13

Wutthakat

Bang Kraso

Bang O

M33 M1

Tha Phra

S11

P5

P4

M7

M6

M5

M4

M3

M2

S10

Talat Phu

BUSINESS SUPPLEMENT

Nonthaburi Civic Center

M8

Pho Nimit

Wong Sawang

Ministry of Public Health

Yaek Tiwanon

P3

S9

M9

Bang Pho

Itsaraphap

P2

Sanam Chai

M32

S8

Wongwian Yai

P1

M10

Tao Poon

Sam Yot

M31

Bang Son

Wat Mangkon

S7

Krung Thon Buri

M30

Mo Chit N8

M11 M12 M13 Chatuchak Park

Bang Sue

N5 Ari

Ratchadamri S1

M29

Hua Lamphong

M28

Kamphaeng Phet

W1

Sam Yan

E1 E2 E3 E4 E5 Phrom Phong

M22

E6 Thong Lo

M23

E7 Ekkamai

S3 Chong Nonsi

S4

Suksa Witthaya

S5

Surasak

S6 Saphan Taksin

Phahon Yothin

N7 Saphan Khwai

N6 Sena Ruam

N4 Sanam Pao

N3 Victory Monument

N2 Phaya Thai

N1

Siam

CEN

M14

Chao Phraya River

Chit

Lom

Si Lom

Phloen

Chit

Lumphini

M15

Nana

Lat Phrao

Asok

M27 M26 M25

M24

S2 Sala Daeng

M16 Ratchadaphisek

M17 Suthisan

M18 Huai Khwang

M19 Thailand Cultural Centre

M20 Phra Ram 9

M21 Phetchaburi

Sukhumvit

Queen Sirikit National

Convention Centre

Khlong Toei

GETTING

AROUND

BANGKOK

E8 Phra Khanong

E10 On Nut

E11 Bang Chak

E12 Punnawithi

E13 Udom Suk

E14 Bang Na

E15 Bearing

E16 Samrong

MRT Tickets

MRT Single Journey Token

Bangkok MRT Single Journey Token

Single Journey Token is an electronic plastic chip that all single-journey passengers have to touch it on the top surface of the

entry gate and drop out to the slot of the exit gate when departing. Rates depend on the distance of starting and ending stations.

MRT PLUS / MANGMOOM Cards – Adult

● Mangmoom Card - Adult

- Mangmoom: The minimum value for the first issue is

150 baht (100 baht travel value + 50 baht card deposit). No

issuing fee.

- Can be added value 100 THB/Time at ticket offices.

● MRT PLUS – Child

- For a child under 14 years old and 91-120 cm tall.

- MRT Plus: The minimum value for the first issue is 180

baht (100 baht travel value + 50 baht card deposit + 30 baht

issuing fee).

- ID Card must be presented when required.

- Can be added value at least 100 THB at ticket Vendor.

- Each top-up must be at least 100 baht and the total value

must not exceed 2,000 baht.

- Can be issued at Purple Line ticket offices.

- Can be used at all stations of Blue and Purple lines.

- Can be used for car parking at Purple Line Parking Building

- Can be refunded (except a card is lost).

● MRT PLUS - Adult

- MRT Plus: The minimum value for the first

issue is 180 baht (100 baht travel value + 50 baht

card deposit + 30 baht issuing fee).


MRT PLUS / MANGMOOM Cards – Student

- For an adult aged 24 – 59 years old.







BTS Tickets

● MRT PLUS - Student



issuing fee).


MRT PLUS / MANGMOOM Cards – Senior

● MRT PLUS - Senior



issuing fee).



● Mangmoom Card- Student



issuing fee.


- For a student age not over 23 years old.

- ID Card or Student Card must be presented when required.







● Mangmoom Card - Senior



issuing fee.


- For a senior aged 60 years old up.

- ID Card must be presented when required.







STANDARD RABBIT CARD

There are three kinds of Standard Rabbit Card, namely Adult, Student and Senior,

● Standard Rabbit Card are available for sales at all BTS Ticket Offices.

● Standard Rabbit Card can be obtained for 200 Baht, which include 100 Baht issuing fees and 100 Baht

initial stored values.

● There is no annual fees for Standard Rabbit Card.

● Subject to the rules and regulations of BTS, Student Rabbit Card and Senior Rabbit Card will enjoy

special fare discounts and promotions when travelling on BTS.

● Student Rabbit Card may only be used by current full-time students, aged not over 23 years, a valid ID

may be requested on purchase and/or usages.

● Senior Rabbit Card may only be used by Thai Senior Citizens aged 60 years and over, a valid ID may be

requested on purchase and/or usages.

STANDARD RABBIT CARD FOR ADVERTISING

● Standard Rabbit Card for Advertising is a normal Rabbit card with special printed graphics specificity

designed for our business partner to promote their company or product through the front of a Rabbit card

within a certain period of time.

● Standard Rabbit Card for Advertising will be available for sales at all BTS Ticket Offices.

SPECIAL RABBIT CARD

● Special Rabbit Card is a limited edition that is issued and sold by Bangkok Smartcard System Company

Limited.

● Special Rabbit Card can be issued to celebrate special occasions, or as souvenirs or collectable items.

● Special Rabbit Card can be provided in various form factors such as cards, other products and devices.

CORPORATE RABBIT CARD

● For companies that wish to issue their own Rabbit card with customized graphics.

CO-BRANDED RABBIT CARD

● Issued by financial institutions or corporations that wish to add standard Rabbit card functionalities into

credit cards, debit cards, or other card types or devices.


GOOGLE ANALYTICS 4

& WHAT IT MEANS FOR

YOUR BUSINESS

What is Google Analytics

4? What does it mean for businesses?

and how does it compare

to the traditional version?

Our guide will make it easy

for you to decide when is the

right time for you to make the

switch.

Google’s Analytics is used

by millions of businesses

worldwide to track user interaction

across web domains

and mobile apps.

The transition to GA4 is

most likely the biggest transformation

that the tool has

ever gone through and it is

set to rock the digital marketing

world and the way that we

track web data!

Most businesses know this

platform as the tool that helps

them track the amount of web

traffic they get, monitor important

marketing channels, and to

measure their main KPIs. And

now with Google Analytics 4,

Google is offering a new version

that uses Artificial Intelligence,

making it very different

from the traditional “universal”

Analytics.

GA 4 comes with many new

features that will make it very

different from the old version.

One of the biggest differences

is the new data modeling

feature that uses AI to fill in

gaps in data where traditional

Analytics may be blocked by

cookie-consent rules, blocked

JavaScript and a focus on privacy.

Years ago, we had a lot

more data available to us in

GA but as privacy laws have

become stricter in many countries

it has become more difficult

to collect a lot of the data.

Additionally the user-interface

for the new default Google

Analytics is very different.

So here’s a walkthrough for

some of the most important differences.

What is Google Analytics 4?

Google self-describes the

purpose of the new Google

Analytics as a next generation

approach to “privacy-first”

tracking, x-channel measurement,

and AI based predictive

data all at once. By applying

Google’s advanced machine

learning models, the new Analytics

can fill out data for website

traffic and user behavior

without relying on having “hits”

come from every page. I have

said for years that ‘hits are

how idiots measure success’

and this new change pretty

much backs up that theory. We

can no longer rely on just hits

to give us the data we need as

more and more of our ‘hits’ are

being blocked by privacy settings.

All this means that its main

goal is to shift the way data

is shown to focus on users –

mainly the user journey from

first visit to final conversion.

Plus GA4 is all about

“events.” These events are the

main way that data is presented

in the new Google Analytics,

it will also be a great time

to revisit your Google Analytics

roadmap and reassess what

kind of events it’s important for

your website to measure.

Finally, the machine-learning

processing in this new Analytics

means that it can fill in

gaps where businesses aren’t

able to understand their complete

customer base because

of users that opt out of cookie

usage and data collection. Internet

users and even browser

companies are becoming increasingly

stingy about allowing

Analytics to track sessions

or return users by using cookies

– for example, a lot of websites

are starting to use visitor

consent to define their Analytics

tracking.

The need for something

like Google Analytics 4 largely

comes from new privacy protection

laws (like the GDPR

and CCPA) and the diminished

stability of traditional analytics.

A lot of businesses using the

traditional Universal Google

Analytics could often run into

issues with inaccurate or missing

data due to cookie consent

options required by these laws.

If you need help deciding

on the right time and way to

switch to GA4, please email us

on sales@pdsconsultingsolutions.com

to book a consultation.

BUSINESS SUPPLEMENT

Gemma Purnell

+66 33 039 399

gemmapurnell.com

gemma@gemmapurnell.com



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BURGER KING TO

OFFER FRIED CHICKEN

Burger Thailand, the company

that operates the Burger King

brand in Thailand, is embarking

on a plan to offer fried chicken

items on its menu. The new

menu items come under a brand

dubbed Chicken King at Burger

King stores throughout the Kingdom

The company is aiming to

tap into people’s healthier eating

habits as well as to tap into the

demand for fried chicken evident

amongst Thai customers.

Another objective is to entice

people into Burger King outlets

who might otherwise not have

ventured into its stores. They can

then order fried chicken and also

enjoy the other traditional offerings

of burgers and fries.

Two fried chicken menu items

will be launched initially, original

and spicy, with more added at a

later date.

General manager, Tanawat

Damnernthong, was quoted as

saying, “At present, this menu

is not available at Burger King

worldwide. Thailand is the first

country to launch as this is an

initiative the local team sought to

fulfill customers here, as this is

BUSINESS SUPPLEMENT

THAILAND BUSINESS NEWS

known as chicken consumption

country.”

The goal is to push overall

sales up to pre pandemic levels.

It is no mean feat since there is a

lot of competition from the likes

of KFC, McDonalds, and Texas

Chicken to name but a few, however

Burger Thailand sees the

fried chicken market in Thailand

notching up 7 per cent to 9 per

cent increases each year. Thus

there is plenty of room for a new

entrant.

Mr. Tanawat was also quoted

as saying, "Even though we are

latecomers to the fried chicken

market, we are confident Chicken

King will play a significant role

and boost our sales this year to

2 billion baht, as we achieved in

2019,'

THAI AIRWAYS

CHALLENGES NEARLY

200 BILLION BAHT OF

CLAIMS FROM

CREDITORS

Thai Airways International

Plc., disputes around 192 billion

baht owed to 48 aircraft leasing

companies as well as engine

service provider Rolls Royce, citing

that it had gained bankruptcy

protection and also that some of

the claims are for future dated

contracts.

Yet Thai Airways will need

to work with most of these companies

in the future and so it is

important that an amicable settlement

to the dispute is forthcoming.

The company has liabilities

of 410 billion baht, and so the

amount in dispute concerns

nearly half of its obligations. The

dispute comes at a time when

Thai Airways is seeking new finance

to the tune of 50 billion

baht by way of an equity offering

and/or by way of new loans.

Thai airways shares were

suspended last month having

fallen more than 50% in 2020.

TRUE TO INVEST 60

BILLION BAHT IN 5G

ROLLOUT

True Corporation is expected

to invest heavily in 5G capabilities

over the next three to five

years, in an effort to transform

from a telecoms operator into a

tech and data entity.

It has earmarked up to 60

billion baht of spending over the

period, and aims to have 1 million

5G subscribers by the end of

this year alone, up from 250,000

last year.

Co-president of True Corporation,

Natwut Amornvivat,

was quoted as saying, "This

year True will focus on building

5G-based applications and use

cases for new experiences for

consumer, corporate and vertical

industry sectors," adding,

"The 5G network is one of the

core pillars in our network business."

Thailand is powering ahead

with its 5G rollout and is ahead of

many countries in the region and

even farther afield. The coverage

in Thailand already extends to 77

provinces.

The head of True's 5G working

group, Piroon Paireepairit,

was quoted as saying, "Once we

succeed in building innovative

5G applications, Thailand will become

the stage where use cases

are shown to the world," adding,

"The country's 5G network rollout

is on par with Japan."

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TO MOVE IN

LUXURY LIVING AT

AFFORDABLE PRICES

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Contact Info

Tel: 090-226-4287 (EN)

063-382-1881 (TH)

info@villaasiatic.com

Facebook: VILLA ASIATIC

by Fed Property Co.Ltd

Railway Bypass, Moo 7, Nongplalai,

Banglamung, Chonburi 20150

UNDERSTANDING

STOCK MARKETS

HITTING NEW ALL

TIME HIGHS

It likely cannot escape your

notice that stock markets across

the globe have been rising consistently,

with many hitting new

all-time record highs week after

week.

However, it is worth exploring

why this is happening

and how you can

get in on the action.

WHAT ARE

STOCKS OR

SHARES?

Stocks, or

shares as

they are

k n o w n

in many

countries,

are essentially

tiny

pieces of

companies that are bought and

sold on a publicly traded exchange.

Typically a company will cut

itself into millions or even billions

of pieces. Each piece is

called a share.

The total value of all the

shares of a company in circulation

is called the company’s

market capitalization, or market

cap for short. This is the metric

on which to value the entire

company.

Stock markets indexes are

a compilation of selected high

value, commonly sought after

and/or top performing companies.

Amongst these worldwide

are the US Dow Jones Industrial

average, which contains

the top 30 American industrial

companies, the FTSE 100 UK

index, which contains 100 companies

with the largest market

cap, and the Thai SET and

SET50 indexes, which comprise

the biggest popular Thai

companies.

VALUING STOCKS

AND SHARES

There is an art to valuing stocks

and shares. What will make a given

share price materially different tomorrow

or next month compared to its

price today.

Individual companies will often pay

dividends and in any case will report to

the market their income and profit. Ultimately

this decides the price. But there

is more to it than simply a company’s

earnings.

Sentiment plays a big part. If share

prices are rising across the globe then

this is considered a bullish stance,

which will support rising prices. A bearish

stance is when prices are falling. A

company’s growth potential will also be

one of the elements in determining its

value. Also the level of interest rates,

currently very low, will dictate borrowing

costs and overall consumer activity.

So far markets across the world have

gone up in virtually a straight line in one

of the longest bull markets in history as

central banks have managed to keep

rates low for many years.

THE STOCK MARKETS

HOW DO I GET

INVOLVED?

It’s very easy to get started

if you haven’t dabbled in the

stock market before.

In Thailand, you can buy into

unit trusts that mirror the price

actions of the SET or SET50

stock market indices. This can

be achieved by going to a Thai

Bank and asking to open up an

asset management account.

The units are not unlike shares

but in this case they are units

in a fund that tracks the index

instead of an individual company.

The unit prices are typically

displayed at branches or on the

banks website. The idea here is

that you buy and hold the units

and sell them once they have

risen.

An alternative route is to

open up a broker account and

then you can buy and sell individual

shares in individual

companies. This is a more risky

proposition since some individual

companies can see sharp

falls in their share price as well

as sharp gains. Research in

each company would be essential

before venturing out. Many

brokers can allow you to buy

not only Thai stocks but those

on the worldwide market, as

well as take a position in the

foreign exchange and commodity

markets, all under one roof.

Most broker accounts can be

opened on line.

TRADING OR

INVESTING

Investing in the stock

market usually defines the

stance of buying and holding

stocks without much active

buying and selling. It usually

suits buying or selling a stock

index, although those with

confidence to hold stocks in

a single company for the longer

term can also be considered

to be investors.

Stock traders on the other

hand are often looking

to take advantage of price

movement in single stocks or

indices on a short term basis,

constantly buying and selling

and being quite active in locating

deals that look good

for just a few weeks or even

days before liquidating.

Most brokers have live

apps where you can track

the up-to-the-second share

price, index level and your

profit and loss on any given

stock market instrument.

Trying to time the market is

very difficult but there are

plenty of more complex trading

opportunities that we will

cover in future issues.

FITNESS & YOU

- THE KEY TO A BETTER LIFE -

Dumbbells are the most commonly

found items in any commercial

or home gym. In the coming

months we will be detailing

some useful dumbbell exercises

that can help you build strength,

core stability and also burn fat.

Dumbbell Squat Instructions

1.Stand up straight while

holding a dumbbell on each hand

(palms facing the side of your

legs).

2.Position your legs using a

shoulder width medium stance

with the toes slightly pointed out.

Keep your head up at all times as

looking down will get you off balance

and also maintain a straight

back. This will be your starting

position. Note: For the purposes

of this discussion we will use the

medium stance described above

BUSINESS SUPPLEMENT

which targets overall development;

however you can choose

any of the three stances discussed

in the foot stances section.

3.Begin to slowly lower your

torso by bending the knees as

you maintain a straight posture

with the head up. Continue down

until your thighs are parallel to

the floor. Tip: If you performed

the exercise correctly, the front

of the knees should make an

imaginary straight line with the

toes that is perpendicular to the

front. If your knees are past that

imaginary line (if they are past

your toes) then you are placing

undue stress on the knee and the

exercise has been performed incorrectly.

4.Begin to raise your torso as

you exhale by pushing the floor

with the heel of your foot mainly

as you straighten the legs again

and go back to the starting position.

5.Repeat for the recommended

amount of repetitions.

Caution: Be cautious with the

weight used; in case of doubt,

use less weight rather than more.

The squat is a very safe exercise

but only if performed properly.

You may use wrist wraps for this

exercise.

Variations: As previously

mentioned, there are various

stances that can be used depending

on what you want to emphasise.

You can also use a barbell for

this exercise.

Hammer Curls Instructions

1.Stand up with your torso

upright and a dumbbell on each

hand being held at arms length.

The elbows should be close to

the torso.

2.The palms of the hands

should be facing your torso. This

will be your starting position.

3.Now, while holding your upper

arm stationary, exhale and

curl the weight forward while

contracting the biceps. Continue

to raise the weight until the

biceps are fully contracted and

the dumbbell is at shoulder level.

Hold the contracted position for

a brief moment as you squeeze

the biceps. Tip: Focus on keeping

the elbow stationary and only

moving your forearm.

4.After the brief pause, inhale

and slowly begin the lower

the dumbbells back down to the

starting position.

5.Repeat for the recommended

amount of repetitions.

Variations: There are many

possible variations for this movement.

For instance, you can perform

the exercise sitting down on

a bench with or without back support

and you can also perform it

by alternating arms; first lift the

right arm for one repetition, then

the left, then the right, etc.

The Fitness Column is

brought to you by:

WWW.SEARASPORTS.COM

Pattaya: 092-223-0477

Bangkok: 02-185-1920

While bar charts, line graphs

and simple numbers are hardly

capable of providing the defining

answer to many economic,

social and political questions,

they are certainly a good way of

obtaining a general overview of

any particular subject.

Each month the Business

Supplement will look into a

brace of statistical information

and provide readers with what

we consider to be the central elements

of these figures.

THAILAND HAS AN

AGEING

POPULATION

Thailand has seen an accelerating

increase in people of over 65.

In 1990 the ratio of those aged over

65 compared to the total population

stood at 4.4 per cent.

By 2010 the ratio jumped to 8.9

per cent. Thereafter the rate of rise

has increased every year after.

2011 saw a rate of change from

the year before of an extra 3.29

percent bring the ratio to 9.2 per

cent.

By 2015 the increase year on

year was 3.89 per cent and the total

number of over 65’s rose to 11

per cent of the population

Roll on to 2020 and the number

increased 4.45 per cent year on

Mitsubishi Motors Thailand got

total of seven Car of The Year 2021

awards covering every model in

its lineup, reflecting the company's

commitment to deliver vehicles that

are second-to-none in all aspects of

performance and quality.

The record number of awards

is a fitting occasion as Mitsubishi

Motors celebrates its 60th anniversary

in Thailand. Throughout

the six decades, the company has

committed to design, develop, produce

and deliver the globally competitive

quality vehicles that aim to

maximize customer satisfaction in

every way.

"We are very proud to win a record

number of awards which is yet

another proof of our quality and excellence

in automotive leadership.

For 60 years, Mitsubishi Motors

Thailand has been offering the best

quality vehicles, and we will continue

improving our products and

services for our customers," said

Mr. Morikazu Chokki, President and

CEO, Mitsubishi Motors (Thailand)

Co., Ltd.

Judged by automotive experts

in cooperation with Grand Prix International

Public Company Limited,

every model in Mitsubishi Motors

Thailand's range is recognized

as the best in its class covering

aspects that include design, comfort,

safety, performance, technology

and environmental friendliness,

customer satisfaction and value.

Launched just recently, Mitsubishi

Outlander PHEV led the list with

'Best Hybrid SUV under 2,500 cc'

award, proving the competitiveness

of the revolutionary PHEV SUV

that combines practicality with sustainability

and go-anywhere driving

capability. It is among the world's

best-selling PHEV.

Mitsubishi Triton received the

'Best 4WD Pickup under 2,500 cc'

award, underlining its Engineered

Beyond Tough concept. The robust

BUSINESS SUPPLEMENT

JUST THE STATISTICS

year to stand at 13 per cent of the

population.

Longer lifespans and lower

birthrates have arguably both contributed

to the steep rise, however

Thailand isn’t alone to see this

trend. There are ageing populations

in many countries including China,

Japan and countries in Europe

BEER COSTS MORE

IN THAILAND THEN

MOST PLACES IN

ASIA AND EUROPE

In keeping with the results

from the World Beer Index 2021,

which compares the price of a

330ml bottle of beer across 58

countries worldwide, a standard

bottle of beer in Bangkok costs an

average of 149 baht, (US$4.82).

MITSUBISHI MOTORS THAILAND MARKS 60TH ANNIVERSARY IN

THAILAND WITH A NEW RECORD OF 7 CAR OF THE YEAR 2021 AWARDS

pickup truck comes with powerful

performance and advanced technology.

Thailand was the second priciest

place amongst ASEAN nations

for a beer, just behind Singapore

at US$5.17.

Of course you can easily spend

15 Singapore dollars for a bottle of

beer at a bar in Robertson’s Quay

in Singapore, but the calculations

were based on the average price

of a bottle of beer bought in supermarkets,

bars and hotels.

In third place in ASEAN

was Kuala Lumpur, Malaysia at

US$4.74 followed by Manila at

US$4.25 and Jakarta, Indonesia

at US$3.17

Worldwide, Qatar was the most

expensive country to buy beer with

an average price of US$11.26,

whilst Cape Town in South Africa

was the cheapest at US$1.68 per

bottle.

Thailand was also more expensive

than many European countries

with Belgium at US$3.47,

Scotland at US$4.38, Germany

at US$4.64 and Spain at just

US$2.74

Meanwhile, the class-leading

Mitsubishi Pajero Sport achieved

two awards. Mitsubishi Pajero

Sport 4WD Elite Edition won the

'Best Diesel 4WD PPV under 2,500

cc' award and also was recognized

with the 'Most Valuable PPV'

award. The achievement highlights

its best-in-class technologies and

features that help elevate drivers'

journeys.

The popular crossover for modern

families, Mitsubishi XPANDER

continued to receive positive feedback

and was named the 'Best Selling

Mini MPV'.

The city cars Mitsubishi Attrage

and Mitsubishi Mirage continue to

attract all urban customers, even

more so now that they have been

recognized as 'The Most Valuable

Eco Sedan' and 'Best Fuel Economy

Eco Car' respectively.

To celebrate its 60th anniversary,

Mitsubishi Motors Thailand

is offering the marketing campaign

'Celebrate 60th Anniversary of Mitsubishi

Motors in Thailand, Giveaway

60 Million Baht'. Customers

who buy any Mitsubishi vehicles

before December 31, 2021, stand

a chance to win one of the six

60-baht gold grand prizes, worth

1,620,000 Baht. Other prizes include

60 6-baht gold, 400 Samsung

65" QLED 4K Smart TV and 800

iPhone 12 64 GB with total value of

over 60 Million Baht.

Every Mitsubishi's vehicle also

comes with aftersales promise 'Rao

Doo Lare, Khun Khae Kab' (We

Take Care, You Just Drive). It is an

aftersales initiative that promises

drivers access to Genuine Service,

Genuine Parts, Genuine Technician,

Genuine Performance and

Genuine Network and Accessibility.



BUSINESS SUPPLEMENT

SUDOKU

These Sudoku puzzles are pitched at a middle level: not too easy,

and not too frustratingly hard, for the average person.

7

1

2

8

6

9 4

3 8

1 6

2 7

3

7 2 8

5

9

3

1 4

9

1

7

9 2

6

5

4

8 1

5

7 6

9

1

2

7

4 9

1

2 3

9 2

6

5 1

2 9

6 3

2

4

5

8

9

3

7

4 8

2

7

5 1

1 4 3

6 7 5

2 9 8

3 6 7

5 2 1

4 8 9

8 1 4

9 5 6

7 3 2

1 7 5

4 2 6

8 9 3

9 6 8

2 1 4

5 3 7

6 4 9

7 5 2

3 8 1

9 5 6

4 8 2

7 1 3

5 2 9

6 4 8

3 7 1

2 9 7

1 3 4

8 6 5

4 6 8

9 7 3

2 5 1

7 3 4

8 9 5

6 1 2

3 8 7

1 4 9

5 2 6

7 8 2

1 9 3

6 5 4

4 1 8

3 7 9

2 6 5

5 3 6

8 2 7

9 4 1

9 3 2

1 5 8

7 4 6

2 1 5

3 6 7

8 9 4

5 2 1

6 8 3

4 7 9

We will publish the solutions in next month’s issue.

Last months sudoku answers

CROSSWORD

TRIVIA Quiz

ACROSS

1/ Arrest (9)

6/ Musical work (5)

8/ Trans World Airways acronym (3)

9/ Prominent (5)

12/ Sport (9)

13/ Pull a caravan (3)

14/ Laconic (5)

DOWN

2/ Surname American poet (3)

3/ Exuberant (9)

4/ Canine (3)

5/ Excerpt (7)

7/ Previously (7)

9/ Sneeze (sound) (5)

11/ Follow, happen after (5)

1. Which group had a UK No 1 in 1984 with ‘You Spin Me Round (Like a

record)?

2. The US Presidential Medal of Freedom, the highest award given to civilians

in wartime, has a design which includes how many stars?

3. In business, what does the acronym MARR mean?

4. According to the National Ocean Service, what percentage of the oceans

have been explored?

1

7

2 3 4

6

5. What was the first name of the Italian painter Caravaggio?

6. The Grand Slam in female tennis has been achieved three times, twice in

the open era. Who are the two women who have achieved the feat in the open

era?

7. In what US state is Kitty Hawk, the place where in 1903 the Wright brothers

successfully flew a heavier-than-air plane?

8. What US TV series had the characters Benjamin Pearce, Frank Burns, and

Henry Blake, among others?

8 9

9 11

9. Who was the official commander of HMS Victory at the battle of Trafalgar

in 1805?

10. The British author Graham Greene died in what decade?

12

1. Dead or Alive 2. 13 3. Minimum Acceptable Rate of Return 4. Five (5) percent

5. Michelangelo 6. Margaret Court & Steffi Graf 7. North Carolina 8. MASH 9. Thomas Hardy

10. 1990s (1991)

Answers:

13 14

CROSSWORD ANSWERS

ACROSS 1/Apprehend 6/ Etude 8/ TWA 9/ Large 12/ Athletics 13/ Tow 14/ Terse

DOWN 2/ Poe 3/ Ebullient 4/ Dog 5/ Extract 7/ Earlier 9/ Achew 11/ Ensue

For information on the BUSINESS SUPPLEMENT Contact High Tower Co., Ltd. Tel: 038 411 009 - 0846 77 43 60

*The Pattaya & Bangkok Business Supplements are published by High Tower Co., Ltd.

BUSINESS SUPPLEMENT

DUSIT THANI PUBLIC COMPANY LIMITED PLANS TO INVEST AN ADDITIONAL THB 4.3 BILLION IN

‘DUSIT CENTRAL PARK’, RAISING THE TOTAL VALUE OF THE PROJECT TO APPROXIMATELY THB 46 BILLION

Dusit Thani Public Company

Limited (DTC), one of Thailand’s

leading hotel and property development

companies, and Central

Pattana Public Company Limited

(CPN), Thailand’s largest and most

diversified property developer,

have announced their plans to increase

investment in the upcoming

‘Dusit Central Park’ (DCP) mixeduse

project from 36.7 billion to

THB 46 billion (+ THB 9.3 billion)

to address sharp shifts in consumer

behaviour, position the property

to create value for the longer term,

and cement DCP’s position as one

of Bangkok’s top attractions.

To achieve this, DTC and CPN

plan to inject additional funds to

enhance the project’s layout and

design, with enlarged interior and

exterior spaces and other features

designed to strengthen the project’s

positioning and competitiveness,

bring value to the broader community

through its large green space,

and drive return on investment in

the post COVID-19 world. Functional

space would increase by around

31% (71,907 sq m), creating more

opportunities to generate revenue

for both parties.

DTC’s proposed incremental investment,

subject to approval at the

Company’s annual general meeting

of shareholders, is THB 4.335 billion.

This would raise the company’s total

investment in the project from THB

12.915 billion to THB 17.25 billion.

The source of funds for this additional

investment would include bank

loans and support from the project’s

shareholders.

To maximise RevPar (Revenue

Per Available Room) and strengthen

the competitive positioning of

the new flagship Dusit Thani Bangkok

hotel, DTC plans to utilise the

funds to enlarge the size of the hotel’s

rooms, refine the layout to add

more privacy, and fully leverage the

property’s position opposite the city’s

renowned Lumpini Park by ensuring

all rooms have unobstructed views of

its vast green space.

Reimagined signature elements

of the original Dusit Thani Bangkok

included in the design would also be

enhanced, including an oasis-like

lobby with cascading waterfall, an

expansive ballroom with large adjoining

function rooms connected to

the waterfall area, and an exciting

new take on the hotel’s original rooftop

supper club, Tiara, whose contemporary

setting will incorporate the

iconic golden spire from the original

hotel.

The residential element of the

project - including the luxury Dusit

Residences aimed at city executives,

and the high-end Dusit Parkside

aimed at families - would also be

enhanced to maximise their appeal

among their respective target markets.

This includes an increased

emphasis on functionality, facilities,

amenities, and privacy to offer the

utmost in comfort and convenience.

Partitioned common areas and private

elevator lobbies for each unit at

Dusit Residences, and single loaded

corridors at Dusit Parkside to further

enhance the sense of privacy, are

just a few of the highlights of the considerate

design. Residents will also

benefit from Dusit’s unique brand of

Thai-inspired gracious hospitality.

In line with DTC’s commitment

to always have a positive impact

wherever it sets foot, the increase in

functional space across Dusit Central

Park will include the large green

space planned for the heart of the

project. Designed to be a leafy retreat

for the whole of Bangkok to enjoy,

the project’s multi-level, rooftop

public park will occupy 7-Rai (11,200

sq m) and feature elevated walkways,

jogging paths, and places for

rest and recreation with panoramic

views of Lumpini Park.

“With the COVID-19 pandemic

bringing sharp shifts in consumer

preferences and reshaping global

business, it’s important that we

plan for the future today by adding

value to our project so we can fully

embrace the opportunities of tomorrow,”

said Ms Suphajee Suthumpun,

Group CEO, DTC. “Our prudent investment

has been carefully planned

to respond to these changes; fully

leverage our prime position in the

heart of the city; add more convenience,

experience and value for

maximum revenue generation; bring

more green space to Bangkok; and

further grow Dusit Central Park into

a world-class project that uniquely

blends Thai-inspired gracious hospitality

with global standards of service

and design to become a new Bangkok

icon.

“To achieve this, and drive strong

investment returns, we will continue

to seek to elevate the project across

four holistic dimensions - 1) Blending

innovation with heritage and history,

2) Connecting four key areas of Bangkok

(including the historic quarter, our

modern neighbourhood, the bustling

downtown, and the financial district)

via Skytrain, road, and subway to create

a new Super Core CBD, 3) Bringing

people closer to nature through our

large rooftop park and prime position

opposite Lumpini Park, and

4) Bringing new life-enriching experiences

to the community. Ultimately,

we aim to bring sustainable value to

all our stakeholders, and set the new

standard for exceptional city living,

shopping, working, relaxing and playing

in the post COVID-19 world.”

one stop service

In these competitive times, the company that innovates and

nimbly adapts to the changing business landscape, stays ahead

of the pack. A balance of cutting edge technology, on trend

marketing and classic business expertise will ensure that your

company stays out in front. For custom-designed IT, Web &

Marketing Solutions that present your best to a wider audience,

BitSiren is your partner. No followers here.

BitSiren 113/228 Anuphas Golf Ville Moo 7, T. Kathu, A. Kathu, Phuket 83120 Thailand

T +66 76 319 179 F +66 76 319 178 contact@bitsiren.com - www.bitsiren.com



at its 125 sqm best!

Location:

@Pratumnak/Thappraya Road Junction, PATTAYA

For advertising information

For advertising information

Contact Ben@084-677-4360

Contact Ben@084-677-4360



• POTENTIAL CUSTOMERS

DON’T JUST LOOK – THEY ENGAGE!

Studies have proven that LED signage makes an impression

on people. Just like this part of the world, a study revealed

that 70% of Americans who recall seeing a digital video

display in the past month, 47 percent specifically recall

seeing an ad. That’s nearly half! And of those travelers who

remember spotting a digital billboard, 82 percent recall

that it was displaying an ad.

• LED BILLBOARD v

STATIC BILLBOARD

To establish the difference between LED Billboards and Static Billboards

one study used anonymous video analytics to log the number of people

who noticed both static and digital signs at a number of locations.

The number of “impressions” (that is, people paying attention) logged by

the static sign peaked on its first day in place. After that, they dropped

off and remained low for the remaining weeks of the study. But the

digital signs received consistently high numbers of impressions

throughout the study—receiving almost as many every day as the static

sign received the first day.

Bangkok April 2021

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