Bangkok April 2021

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P15P14Khlong Bang PhaiP13Talad Bang YaiSam Yaek Bang YaiP12Bang PhluP11Bang Rak YaiBang WaPhetkasem 48Phasi CharoenBang KhaeLak SongM37Bang Rak Noi Tha ItSai MaP9BTS/MRTin BangkokP10M36M35P8M34Bang WaYaek Nonthaburi 1Phra Nang Klao BridgeP7Bang PhatSirinthornBang Yi KhanBang Khun NonBang PhaiS12P6Fai ChaiCharan 13WutthakatBang KrasoBang OM33 M1Tha PhraS11P5P4M7M6M5M4M3M2S10Talat PhuBUSINESS SUPPLEMENTNonthaburi Civic CenterM8Pho NimitWong SawangMinistry of Public HealthYaek TiwanonP3S9M9Bang PhoItsaraphapP2Sanam ChaiM32S8Wongwian YaiP1M10Tao PoonSam YotM31Bang SonWat MangkonS7Krung Thon BuriM30Mo Chit N8M11 M12 M13 Chatuchak ParkBang SueN5 AriRatchadamri S1M29Hua LamphongM28Kamphaeng PhetW1Sam YanE1 E2 E3 E4 E5 Phrom PhongM22E6 Thong LoM23E7 EkkamaiS3 Chong NonsiS4Suksa WitthayaS5SurasakS6 Saphan TaksinPhahon YothinN7 Saphan KhwaiN6 Sena RuamN4 Sanam PaoN3 Victory MonumentN2 Phaya ThaiN1SiamCENM14Chao Phraya RiverChitLomSi LomPhloenChitLumphiniM15NanaLat PhraoAsokM27 M26 M25M24S2 Sala DaengM16 RatchadaphisekM17 SuthisanM18 Huai KhwangM19 Thailand Cultural CentreM20 Phra Ram 9M21 PhetchaburiSukhumvitQueen Sirikit NationalConvention CentreKhlong ToeiGETTINGAROUNDBANGKOKE8 Phra KhanongE10 On NutE11 Bang ChakE12 PunnawithiE13 Udom SukE14 Bang NaE15 BearingE16 SamrongMRT TicketsMRT Single Journey TokenBangkok MRT Single Journey TokenSingle Journey Token is an electronic plastic chip that all single-journey passengers have to touch it on the top surface of theentry gate and drop out to the slot of the exit gate when departing. Rates depend on the distance of starting and ending stations.MRT PLUS / MANGMOOM Cards – Adult● Mangmoom Card - Adult- Mangmoom: The minimum value for the first issue is150 baht (100 baht travel value + 50 baht card deposit). Noissuing fee.- Can be added value 100 THB/Time at ticket offices.● MRT PLUS – Child- For a child under 14 years old and 91-120 cm tall.- MRT Plus: The minimum value for the first issue is 180baht (100 baht travel value + 50 baht card deposit + 30 bahtissuing fee).- ID Card must be presented when required.- Can be added value at least 100 THB at ticket Vendor.- Each top-up must be at least 100 baht and the total valuemust not exceed 2,000 baht.- Can be issued at Purple Line ticket offices.- Can be used at all stations of Blue and Purple lines.- Can be used for car parking at Purple Line Parking Building- Can be refunded (except a card is lost).● MRT PLUS - Adult- MRT Plus: The minimum value for the firstissue is 180 baht (100 baht travel value + 50 bahtcard deposit + 30 baht issuing fee).- Can be added value at least 100 THB at ticket Vendor.MRT PLUS / MANGMOOM Cards – Student- For an adult aged 24 – 59 years old.- Each top-up must be at least 100 baht and the total valuemust not exceed 2,000 baht.- Can be issued at Purple Line ticket offices.- Can be used at all stations of Blue and Purple lines.- Can be used for car parking at Purple Line Parking Building- Can be refunded (except a card is lost).BTS Tickets● MRT PLUS - Student- MRT Plus: The minimum value for the first issue is 180baht (100 baht travel value + 50 baht card deposit + 30 bahtissuing fee).- Can be added value at least 100 THB at ticket Vendor.MRT PLUS / MANGMOOM Cards – Senior● MRT PLUS - Senior- MRT Plus: The minimum value for the first issue is 180baht (100 baht travel value + 50 baht card deposit + 30 bahtissuing fee).- Can be added value at least 100 THB at ticket Vendor.High Tower Co., Ltd. Tel: 038 411 009● Mangmoom Card- Student- Mangmoom: The minimum value for the first issue is150 baht (100 baht travel value + 50 baht card deposit). Noissuing fee.- Can be added value 100 THB/Time at ticket offices.- For a student age not over 23 years old.- ID Card or Student Card must be presented when required.- Each top-up must be at least 100 baht and the total valuemust not exceed 2,000 baht.- Can be issued at Purple Line ticket offices.- Can be used at all stations of Blue and Purple lines.- Can be used for car parking at Purple Line Parking Building- Can be refunded (except a card is lost).● Mangmoom Card - Senior- Mangmoom: The minimum value for the first issue is150 baht (100 baht travel value + 50 baht card deposit). Noissuing fee.- Can be added value 100 THB/Time at ticket offices.- For a senior aged 60 years old up.- ID Card must be presented when required.- Each top-up must be at least 100 baht and the total valuemust not exceed 2,000 baht.- Can be issued at Purple Line ticket offices.- Can be used at all stations of Blue and Purple lines.- Can be used for car parking at Purple Line Parking Building- Can be refunded (except a card is lost).STANDARD RABBIT CARDThere are three kinds of Standard Rabbit Card, namely Adult, Student and Senior,● Standard Rabbit Card are available for sales at all BTS Ticket Offices.● Standard Rabbit Card can be obtained for 200 Baht, which include 100 Baht issuing fees and 100 Bahtinitial stored values.● There is no annual fees for Standard Rabbit Card.● Subject to the rules and regulations of BTS, Student Rabbit Card and Senior Rabbit Card will enjoyspecial fare discounts and promotions when travelling on BTS.● Student Rabbit Card may only be used by current full-time students, aged not over 23 years, a valid IDmay be requested on purchase and/or usages.● Senior Rabbit Card may only be used by Thai Senior Citizens aged 60 years and over, a valid ID may berequested on purchase and/or usages.STANDARD RABBIT CARD FOR ADVERTISING● Standard Rabbit Card for Advertising is a normal Rabbit card with special printed graphics specificitydesigned for our business partner to promote their company or product through the front of a Rabbit cardwithin a certain period of time.● Standard Rabbit Card for Advertising will be available for sales at all BTS Ticket Offices.SPECIAL RABBIT CARD● Special Rabbit Card is a limited edition that is issued and sold by Bangkok Smartcard System CompanyLimited.● Special Rabbit Card can be issued to celebrate special occasions, or as souvenirs or collectable items.● Special Rabbit Card can be provided in various form factors such as cards, other products and devices.CORPORATE RABBIT CARD● For companies that wish to issue their own Rabbit card with customized graphics.CO-BRANDED RABBIT CARD● Issued by financial institutions or corporations that wish to add standard Rabbit card functionalities intocredit cards, debit cards, or other card types or devices.For all your advertising enquiries - Tel: 0846 77 43 60
GOOGLE ANALYTICS 4& WHAT IT MEANS FORYOUR BUSINESSWhat is Google Analytics4? What does it mean for businesses?and how does it compareto the traditional version?Our guide will make it easyfor you to decide when is theright time for you to make theswitch.Google’s Analytics is usedby millions of businessesworldwide to track user interactionacross web domainsand mobile apps.The transition to GA4 ismost likely the biggest transformationthat the tool hasever gone through and it isset to rock the digital marketingworld and the way that wetrack web data!Most businesses know thisplatform as the tool that helpsthem track the amount of webtraffic they get, monitor importantmarketing channels, and tomeasure their main KPIs. Andnow with Google Analytics 4,Google is offering a new versionthat uses Artificial Intelligence,making it very differentfrom the traditional “universal”Analytics.GA 4 comes with many newfeatures that will make it verydifferent from the old version.One of the biggest differencesis the new data modelingfeature that uses AI to fill ingaps in data where traditionalAnalytics may be blocked bycookie-consent rules, blockedJavaScript and a focus on privacy.Years ago, we had a lotmore data available to us inGA but as privacy laws havebecome stricter in many countriesit has become more difficultto collect a lot of the data.Additionally the user-interfacefor the new default GoogleAnalytics is very different.So here’s a walkthrough forsome of the most important differences.What is Google Analytics 4?Google self-describes thepurpose of the new GoogleAnalytics as a next generationapproach to “privacy-first”tracking, x-channel measurement,and AI based predictivedata all at once. By applyingGoogle’s advanced machinelearning models, the new Analyticscan fill out data for websitetraffic and user behaviorwithout relying on having “hits”come from every page. I havesaid for years that ‘hits arehow idiots measure success’and this new change prettymuch backs up that theory. Wecan no longer rely on just hitsto give us the data we need asmore and more of our ‘hits’ arebeing blocked by privacy settings.All this means that its maingoal is to shift the way datais shown to focus on users –mainly the user journey fromfirst visit to final conversion.Plus GA4 is all about“events.” These events are themain way that data is presentedin the new Google Analytics,it will also be a great timeto revisit your Google Analyticsroadmap and reassess whatkind of events it’s important foryour website to measure.Finally, the machine-learningprocessing in this new Analyticsmeans that it can fill ingaps where businesses aren’table to understand their completecustomer base becauseof users that opt out of cookieusage and data collection. Internetusers and even browsercompanies are becoming increasinglystingy about allowingAnalytics to track sessionsor return users by using cookies– for example, a lot of websitesare starting to use visitorconsent to define their Analyticstracking.The need for somethinglike Google Analytics 4 largelycomes from new privacy protectionlaws (like the GDPRand CCPA) and the diminishedstability of traditional analytics.A lot of businesses using thetraditional Universal GoogleAnalytics could often run intoissues with inaccurate or missingdata due to cookie consentoptions required by these laws.If you need help decidingon the right time and way toswitch to GA4, please email uson sales@pdsconsultingsolutions.comto book a consultation.BUSINESS SUPPLEMENTGemma Purnell+66 33 039 399gemmapurnell.comgemma@gemmapurnell.comEmail: ben.hightowerltd@gmail.comwww.Thailand-Business-Supplement.com
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