BusinessDay 04 Feb 2018
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Sunday <strong>04</strong> <strong>Feb</strong>ruary <strong>2018</strong><br />
12 BD SUNDAY<br />
Feature<br />
How UBA’s Leo is changing<br />
the face of e-banking<br />
CHUKS OLUIGBO<br />
When United Bank for<br />
Africa (UBA) Plc brought<br />
together its customers<br />
and financial journalists<br />
at The Backyard Bar<br />
& Grill on Musa Yar’Adua Street, Victoria<br />
Island, Lagos on Thursday, January 11,<br />
<strong>2018</strong> for the launch of its latest app, everyone<br />
present at the event knew it had to be<br />
something revolutionary.<br />
For a bank that has scored many firsts in<br />
the industry and is ranked among the top<br />
three banks in effective use of social media<br />
in Nigeria in a social media report by Alder<br />
Consulting; a bank that has invested heavily<br />
in building a robust and secure e-banking<br />
platform that supports its e-banking operations<br />
globally through strategic partnerships<br />
with various local and international<br />
organizations, you could only expect the bar<br />
to keep going higher.<br />
Beyond being active on Twitter, Facebook,<br />
Youtube, Instagram, Google Plus,<br />
and also running a corporate blog, Africa’s<br />
global bank is continuously innovating<br />
and developing strategies aimed at making<br />
banking seamless and effortless for millions<br />
of its existing and potential customers,<br />
while also ensuring utmost safety of their<br />
transactions.<br />
It was, therefore, not surprising that<br />
UBA would score yet another first with the<br />
introduction of Leo, an innovation that is<br />
capable of revolutionizing the way banking<br />
is done in Africa.<br />
Leo, a UBA Chat Banking personality<br />
that enables the bank’s customers to make<br />
use of their social media accounts to carry<br />
out key banking transactions, comes as a<br />
solution developed with people’s lifestyles<br />
in mind.<br />
With Leo, customers are able to open<br />
new accounts, receive instant transaction<br />
notifications, check their balances on the<br />
go, carry out money transfers and airtime<br />
top-up, pay for Uber, as well as perform<br />
other transactions like payment of bills, data<br />
top-up, mini-statements, loan applications,<br />
cheque confirmation, account freezing,<br />
among others right on their mobile phones.<br />
Designed to work within the platforms<br />
people are already familiar with, Leo has<br />
already taken off on Facebook Messenger.<br />
In the nearest future, the app is expected to<br />
show up on other social media platforms<br />
and all it takes to enjoy the services is simply<br />
to have a Facebook account.<br />
At the official launch of Leo in Lagos,<br />
Kennedy Uzoka, Group Managing Director/<br />
CEO, UBA Plc, explained that Leo, being an<br />
intelligent personality, will give customers<br />
instant feedback as they transact their business<br />
on the platform, describing it as “a solution<br />
that is from the customer’s standpoint<br />
which is easy to use by anyone regardless<br />
of your career”.<br />
Kennedy Uzoka, GMD/CEO, United Bank for Africa (UBA) Plc, addressing customers, staff and journalists during the launch of Leo, the bank’s Chat Banking<br />
Personality, in Lagos.<br />
“The formulation of this product is consistent<br />
with the bank’s customer-first philosophy,<br />
where we are doing things not the<br />
way we like but exactly what the customers<br />
want, where they want it, and in the exact<br />
platform they want,” Uzoka said.<br />
“And so, we have been working with<br />
technology giants from around the world<br />
because for UBA with so many customers,<br />
we have to deal with those who have the<br />
global capacity. Therefore, we at UBA<br />
have collaborated with Facebook to come<br />
up with this. In future, Leo will show up<br />
with other platforms. All you need to do<br />
is to have an account with Facebook,” he<br />
said.<br />
Highlighting some of the advantages<br />
of using the app, Uzoka said the chat<br />
language is elementary, and Leo can even<br />
help one remember what he or she needs<br />
to do at every particular point in time. On<br />
security of the platform, he said that Chat<br />
Banking with Leo does not elevate the risk<br />
already available.<br />
“You do not need to learn to use it<br />
because it has always been part of your<br />
life. It is solution from customers’ point<br />
of view. Its greatest asset is its simplicity.<br />
Leo is an artificial intelligence. He will<br />
address all banking concerns. He should<br />
help pay for everything but you need to<br />
have an account with UBA to transact with<br />
Leo,” Uzoka said.<br />
“This is the first time that a financial<br />
institution in Africa has come up with this<br />
manner of solution to simplify the way customers<br />
transact, something that has become<br />
necessary in today’s fast-paced world with<br />
demands for quick-time transactions and<br />
response,” he said.<br />
He expressed belief that with the huge<br />
number of customers the bank has as well<br />
as its growing customer base in all the 19<br />
countries of operation, customers would be<br />
served using modern and forward-looking<br />
technology.<br />
Austine Abolusoro, group head, Online<br />
Banking, UBA Plc, who took UBA customers<br />
and journalists present through a stepby-step<br />
demonstration on how to make use<br />
of Facebook chat function to enjoy seamless<br />
banking services through chat sessions, explained<br />
that Leo is not just a chat machine<br />
but an artificial intelligence service as well<br />
a personality meant to address any type of<br />
banking concern.<br />
“Leo is ready and waiting to help with<br />
most transactions and to deliver any form of<br />
banking services. Leo is operating a lifestyle<br />
banking platform on Facebook Messenger<br />
to assist with your transactions while<br />
chatting with your friends and business<br />
partners,” Abolusoro said.<br />
“The security with this platform is that<br />
for every transaction, an OTP (One Time<br />
Password) is generated to the phone number<br />
that is registered on the account,” he said.<br />
He explained further that to open an<br />
account and enjoy the chat banking advantage,<br />
the prospective customer just needs to<br />
log on to the Facebook Messenger and open<br />
up chat with Leo, who then takes over the<br />
conversation by telling the customer what<br />
steps to take.<br />
On security measures, he said the prospective<br />
customer needs to provide a Bank<br />
Verification Number (BVN) and phone<br />
number that is linked to the BVN.<br />
But there is a ceiling on the volume of<br />
transaction that can be done by customers,<br />
the bank said. Customers with low-key<br />
Know Your Customer (KYC) will transact<br />
to a limit of N50,000 daily, already existing<br />
customers can do N200,000 and N100,000<br />
in the first seven days even as the accounts<br />
can be upgraded to do higher transaction<br />
volumes.<br />
“We are increasing customers’ happiness<br />
level with this product. We have brought<br />
banking to the chatroom,” Uzoka said.<br />
No doubt, as e-banking continues to<br />
reshape the way bank customers carry out<br />
their financial transactions by providing<br />
24-hour services and saving customers<br />
the stress of joining long queues in banking<br />
halls, UBA Plc is leaving no stone unturned<br />
in its bid to not just keep up with technology<br />
but to always stay ahead of the game.<br />
With eyes on the future, and conversant<br />
with the new trend in customer behaviour,<br />
the bank is constantly innovating, taking<br />
strategic steps to integrate more people<br />
into the digital financial services net, drive<br />
down cost of service, and build consumer<br />
confidence in digital platforms.