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BusinessDay 04 Feb 2018

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Sunday <strong>04</strong> <strong>Feb</strong>ruary <strong>2018</strong><br />

12 BD SUNDAY<br />

Feature<br />

How UBA’s Leo is changing<br />

the face of e-banking<br />

CHUKS OLUIGBO<br />

When United Bank for<br />

Africa (UBA) Plc brought<br />

together its customers<br />

and financial journalists<br />

at The Backyard Bar<br />

& Grill on Musa Yar’Adua Street, Victoria<br />

Island, Lagos on Thursday, January 11,<br />

<strong>2018</strong> for the launch of its latest app, everyone<br />

present at the event knew it had to be<br />

something revolutionary.<br />

For a bank that has scored many firsts in<br />

the industry and is ranked among the top<br />

three banks in effective use of social media<br />

in Nigeria in a social media report by Alder<br />

Consulting; a bank that has invested heavily<br />

in building a robust and secure e-banking<br />

platform that supports its e-banking operations<br />

globally through strategic partnerships<br />

with various local and international<br />

organizations, you could only expect the bar<br />

to keep going higher.<br />

Beyond being active on Twitter, Facebook,<br />

Youtube, Instagram, Google Plus,<br />

and also running a corporate blog, Africa’s<br />

global bank is continuously innovating<br />

and developing strategies aimed at making<br />

banking seamless and effortless for millions<br />

of its existing and potential customers,<br />

while also ensuring utmost safety of their<br />

transactions.<br />

It was, therefore, not surprising that<br />

UBA would score yet another first with the<br />

introduction of Leo, an innovation that is<br />

capable of revolutionizing the way banking<br />

is done in Africa.<br />

Leo, a UBA Chat Banking personality<br />

that enables the bank’s customers to make<br />

use of their social media accounts to carry<br />

out key banking transactions, comes as a<br />

solution developed with people’s lifestyles<br />

in mind.<br />

With Leo, customers are able to open<br />

new accounts, receive instant transaction<br />

notifications, check their balances on the<br />

go, carry out money transfers and airtime<br />

top-up, pay for Uber, as well as perform<br />

other transactions like payment of bills, data<br />

top-up, mini-statements, loan applications,<br />

cheque confirmation, account freezing,<br />

among others right on their mobile phones.<br />

Designed to work within the platforms<br />

people are already familiar with, Leo has<br />

already taken off on Facebook Messenger.<br />

In the nearest future, the app is expected to<br />

show up on other social media platforms<br />

and all it takes to enjoy the services is simply<br />

to have a Facebook account.<br />

At the official launch of Leo in Lagos,<br />

Kennedy Uzoka, Group Managing Director/<br />

CEO, UBA Plc, explained that Leo, being an<br />

intelligent personality, will give customers<br />

instant feedback as they transact their business<br />

on the platform, describing it as “a solution<br />

that is from the customer’s standpoint<br />

which is easy to use by anyone regardless<br />

of your career”.<br />

Kennedy Uzoka, GMD/CEO, United Bank for Africa (UBA) Plc, addressing customers, staff and journalists during the launch of Leo, the bank’s Chat Banking<br />

Personality, in Lagos.<br />

“The formulation of this product is consistent<br />

with the bank’s customer-first philosophy,<br />

where we are doing things not the<br />

way we like but exactly what the customers<br />

want, where they want it, and in the exact<br />

platform they want,” Uzoka said.<br />

“And so, we have been working with<br />

technology giants from around the world<br />

because for UBA with so many customers,<br />

we have to deal with those who have the<br />

global capacity. Therefore, we at UBA<br />

have collaborated with Facebook to come<br />

up with this. In future, Leo will show up<br />

with other platforms. All you need to do<br />

is to have an account with Facebook,” he<br />

said.<br />

Highlighting some of the advantages<br />

of using the app, Uzoka said the chat<br />

language is elementary, and Leo can even<br />

help one remember what he or she needs<br />

to do at every particular point in time. On<br />

security of the platform, he said that Chat<br />

Banking with Leo does not elevate the risk<br />

already available.<br />

“You do not need to learn to use it<br />

because it has always been part of your<br />

life. It is solution from customers’ point<br />

of view. Its greatest asset is its simplicity.<br />

Leo is an artificial intelligence. He will<br />

address all banking concerns. He should<br />

help pay for everything but you need to<br />

have an account with UBA to transact with<br />

Leo,” Uzoka said.<br />

“This is the first time that a financial<br />

institution in Africa has come up with this<br />

manner of solution to simplify the way customers<br />

transact, something that has become<br />

necessary in today’s fast-paced world with<br />

demands for quick-time transactions and<br />

response,” he said.<br />

He expressed belief that with the huge<br />

number of customers the bank has as well<br />

as its growing customer base in all the 19<br />

countries of operation, customers would be<br />

served using modern and forward-looking<br />

technology.<br />

Austine Abolusoro, group head, Online<br />

Banking, UBA Plc, who took UBA customers<br />

and journalists present through a stepby-step<br />

demonstration on how to make use<br />

of Facebook chat function to enjoy seamless<br />

banking services through chat sessions, explained<br />

that Leo is not just a chat machine<br />

but an artificial intelligence service as well<br />

a personality meant to address any type of<br />

banking concern.<br />

“Leo is ready and waiting to help with<br />

most transactions and to deliver any form of<br />

banking services. Leo is operating a lifestyle<br />

banking platform on Facebook Messenger<br />

to assist with your transactions while<br />

chatting with your friends and business<br />

partners,” Abolusoro said.<br />

“The security with this platform is that<br />

for every transaction, an OTP (One Time<br />

Password) is generated to the phone number<br />

that is registered on the account,” he said.<br />

He explained further that to open an<br />

account and enjoy the chat banking advantage,<br />

the prospective customer just needs to<br />

log on to the Facebook Messenger and open<br />

up chat with Leo, who then takes over the<br />

conversation by telling the customer what<br />

steps to take.<br />

On security measures, he said the prospective<br />

customer needs to provide a Bank<br />

Verification Number (BVN) and phone<br />

number that is linked to the BVN.<br />

But there is a ceiling on the volume of<br />

transaction that can be done by customers,<br />

the bank said. Customers with low-key<br />

Know Your Customer (KYC) will transact<br />

to a limit of N50,000 daily, already existing<br />

customers can do N200,000 and N100,000<br />

in the first seven days even as the accounts<br />

can be upgraded to do higher transaction<br />

volumes.<br />

“We are increasing customers’ happiness<br />

level with this product. We have brought<br />

banking to the chatroom,” Uzoka said.<br />

No doubt, as e-banking continues to<br />

reshape the way bank customers carry out<br />

their financial transactions by providing<br />

24-hour services and saving customers<br />

the stress of joining long queues in banking<br />

halls, UBA Plc is leaving no stone unturned<br />

in its bid to not just keep up with technology<br />

but to always stay ahead of the game.<br />

With eyes on the future, and conversant<br />

with the new trend in customer behaviour,<br />

the bank is constantly innovating, taking<br />

strategic steps to integrate more people<br />

into the digital financial services net, drive<br />

down cost of service, and build consumer<br />

confidence in digital platforms.

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