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Post St.Joost 2005, Superfacial Kruisplein: A New Advanced Method

Teaching a method makes future designers independent of style or medium. Applying a design method ensures a design process that is controllable, interactive and suited for dealing with the utmost complexity. A method withstands the trap of purely aesthetic assessment of the product. A method implies an abstract level of design development that tilts the traditional understanding of graphic design as a manual, problem-solving discipline. Instead it introduces a much more advances notion of graphic design as an open minded, research-based, strategic approach to visual communication.

Teaching a method makes future designers independent of style or medium. Applying a design method ensures a design process that is controllable, interactive and suited for dealing with the utmost complexity. A method withstands the trap of purely aesthetic assessment of the product. A method implies an abstract level of design development that tilts the traditional understanding of graphic design as a manual, problem-solving discipline. Instead it introduces a much more advances notion of graphic design as an open minded, research-based, strategic approach to visual communication.

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The statue cleaner is happy when he stands on his ladder and dreams about being the hero in a<br />

fantasy world of his own creation. Creating comfort for him means more statues to clean, more<br />

pigeons to shit, more opportunities for him to hide. But at the same time he would like to get in<br />

touch with the passers by as well. He does not always want to be invisible. So I ceated a language<br />

for him, to communicate in his subtile way. Nobody notices him, but if you look close, he is there!<br />

That's his message.<br />

I am here<br />

my way

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