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10 KEY PERFORMANCE INDICATORS: WEALTH MANAGEMENT<br />
Key Performance Indicators:<br />
Wealth Management<br />
Broker Dealer Overview:<br />
Lion Street Financial (<strong>LS</strong>F) is a custom Broker-Dealer exclusively designed and built for Lion<br />
Street owners. Within the integrated platform we offer advisory services through our RIA,<br />
Lion Street Advisors (<strong>LS</strong>A).<br />
How our integrated platform is different.<br />
Serving the broad, long-term needs of sophisticated clients requires coordinated actions across<br />
the spectrum of products and services, whether fixed or variable construct. Regulatory lines are<br />
blurring and many solutions cross historical borders. Lion Street’s integrated platform makes<br />
products and strategies available to our owners without the restrictions, and in some cases<br />
conflict of interests, existing in pure verticals like BGAs and standalone BDs.<br />
Brian Murphy<br />
Executive Director<br />
<strong>LS</strong>F clears through Pershing, who also acts as our technology platform. Our primary advisory<br />
platform is powered by Envestnet sitting on our Pershing platform. Envestnet offers access to<br />
many managers, model management, as well as a litany of other financial technology tools.<br />
We have a full suite of comprehensive offerings with VA, VL, Mutual Fund, and Alternatives.<br />
Because of our scaled business, firms in <strong>LS</strong>F have extensive AUM in all major product types and<br />
new sales activity.<br />
Key highlights from the year include:<br />
• Accrued over $4B of assets, $600M of those assets are with our corporate RIA, a growth of<br />
172% in 2017.<br />
• Transitioned 9,000 accounts and had 187% growth of assets on the Pershing platform.<br />
• Grew the number of registered producers by 31%. At year end 2017 there were slightly less<br />
than 100 producers.<br />
• The average GDC (BD/RIA commissions) for firms is $400K. Firms tend to offer holistic<br />
planning with a strong foundation in life insurance.<br />
• Gross revenue has exceeded 100% Compound Annual Growth Rate since inception.<br />
• Multiple audits by state and federal regulators continue to result in a clean bill of health.<br />
• Honored by our advisors and named BD of the Year by Investment Advisor Magazine in 2017,<br />
the second consecutive year.
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