ABM_Oracle
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Most B2B marketers will tell you that<br />
Account-Based Marketing (<strong>ABM</strong>) has<br />
been a big deal for a while now<br />
Believe it or not, we believe that <strong>ABM</strong> is poised to become a much<br />
bigger deal for B2B marketers in 2017. That’s because B2B marketers<br />
will evolve their view of <strong>ABM</strong> from singular tactic to foundational<br />
data strategy. This evolution will mark B2B marketing’s data-driven<br />
inflection point. Moving forward, B2B marketers will look to accountbased<br />
data to unify and improve marketing efforts across channels<br />
and devices. <strong>ABM</strong> data will go one step further, laying the groundwork<br />
for unifying customer workflows across the data-driven enterprise.<br />
In this paper you’ll learn about the three “must watch” <strong>ABM</strong> trends<br />
that will gain traction in 2017 and reshape B2B marketing for<br />
years to come.
Change language