ABM_Oracle

email segmentation and campaign
reporting. It does this by revealing new
dimensions of insight about otherwise
unknown B2B users.
There are a wide range of thirdparty
B2B insights that can
improve marketing performance
and reporting.
Targeting against industries,
departments, titles and the like are all
good examples. However, even within
these B2B categories, there can be
broad ranges of business models,
sizes and types. By combining these
filters with an account-based audience
strategy, marketers can be even more
targeted and personalized within their
fixed universe of target accounts.
For example, you may want to refine
your account-based targeting to only
reach IT professionals within your
target accounts. Going one step
further, you may want to optimize your
messages for both executives and midline
decision makers. As you can see,
leveraging programmatic technology
along with ABM data enables a widerange
of data-driven digital marketing
use cases. Furthermore, third-party
insights can help paint a richer picture
of who is engaging with your marketing
and demonstrating intent for
your solutions.
8 | Data Driven B2B Marketing