Corporate Management Programs and In-house Workshops 2018-2019

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Example In-house ■■ ■■ ■■ ■■ ■■ Crafting the Best Marketing & Communications Mix Holistic Analysis Asking the Right Questions Marketing Strategy Framework Marketing Mix International Training «Building the Best Marketing & Communications Mix» for Microsoft Central & Eastern Europe 2-day concentrated training for product managers, marketing and communications managers of the subsidiaries of Microsoft Central & Eastern Europe from the Czech Republic and from Hungary, hosted in Prague and Budapest. These two training days have been design ed to introduce participants to new perspectives, concepts and methodologies and a comprehensive approach and structural framework to develop specific marketing and communications concepts tailored to their respective countries. This includes the classical marketing mix levers with all normative parameters, by country and from Microsoft. The discussion focused on critical steps for analysis and adaptation of individual elements on different project levels. Additionally we emphasized internal input in the training program to support country-specific planning processes and best practices – for example from marketing and communications. The methodology for this training was a combination of knowledge input, interactive coaching, discussions, as well as immersion exercises and case studies for reinforcement of newly gained insights. Together with the regional managers we tailored the course contents to local requirements and integrated case studies of practical relevance. Participant Feedback from the International Training in Prague and Budapest: ■■ Good understanding of the touched management concepts ■■ He used a perfect mix of Microsoft and other industry related examples to make it more vivid ■■ Very good knowledge and the scope onto problematics and theme, a lot of information and knowledge to share ■■ Very catching presentation. The instructor used practical application which helped to understand ■■ I liked the individual approach of the instructor and the non-traditional training, discussion and the way, the training was managed ■■ I appreciated the holistic approach, very useful for my own business ■■ Practical and helpful training to develop own methodologies and procedures to analyse the market and future options 6 St. Galler Business School
Example In-house ■■ ■■ ■■ ■■ Business Simulation Management War Game Financial Management Implementation Management Development Program – Altana AG: Business Simulation Objectives – Course Content: ■■ Challenging current competence in financial management and filling knowledge gaps in «war game rounds» and seminar modules in order to comprehensively refresh and update individual finance management competence. ■■ The war game identifies possible problem areas typical to Altana, showcasing their effect on the financial situation of the organization and providing input for productive discussions. ■■ Altana managers contribute input-lectures about company-specific insights and attributes of corporate financial management («And how does this look in our company?») ■■ This program is organized in two groups: A) Financial specialists B) Participants with limited financial experience. The two groups are using different war game plans. Module Business Management War Game DAY 1 – Introduction to the Business Management War Game. Joint Round 1 – Refresher of basic financial mgmt. skills: – Repetition of basics and important aspects of financial leadership for managers – Hurdles and remedies for planning and budgeting – Drafting individual strategies and plans per team: Our strategy from a financial point of view – Round 2 – Initial conclusions and findings, feedback round per team DAY 2 – Rounds 3 and 4 – Cost and profit optimization – Value management: Drafting and realizing value-based objectives – Cash and liquidity management: Short and mid-term aspects, effectively safeguarding liquidity – Asset and cash-flow information as indicators of the financial health of the organization – Review of the war game strategy and updated plans based on current scores DAY 3 – Rounds 5 and 6 – Cost management – Ratio of fixed and variable costs: Cost optimization potential – What are the product costs? – Cost accounting: Types of costs, cost units, cost centers – Decision support for managers of complex projects: Investment and profitability calculations – Key performance indicators: Effective controlling for managers – Conclusions and findings, feedback round per team DAY 4 – Rounds 7 and 8 – Applying various company valuations – Mergers & Acquisitions from a financial perspective – Completion of the War Game with: – Review and highlights – Obstacle – Discussion of individual decisions – Consequences for the risk management – Findings and transfer of knowledge – Wrap-up – C-Level presentation: Financial Management at Altana St. Galler Business School 7
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Page 15 and 16: International Collaboration ■■
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Corporate Management Programs and In-house Workshops 2018-2019

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