ST_F_SUNDAYTRENDS
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The CEO of Ultimate Physique<br />
speaks to Martin Vella about his<br />
new sporting strategy, and the<br />
opportunities this presents all practitioners<br />
of physical activity. Mariano maintains that<br />
Health clubs and fitness operators have an<br />
“enormous role to play”<br />
MBR: What do your nutritional and fitness training courses<br />
offer to your customers and how do these differ from other<br />
typical training centres?<br />
MF: I think people are getting more and more health conscious<br />
and active and that is exactly what we cater to. So, we are a<br />
training centre, we are a hotel, a mind centre and we have a<br />
clinic, so basically we cater to all these needs. Nowadays, we<br />
offer different types of packages, be it simple Fat Loss Package,<br />
Power strength and definition ones to the Health & Self<br />
Development ones. It's a holistic approach and we strive to have<br />
a deeper connection with our clients to clearly understand and<br />
truly recognise their barriers. We always remind our clients that<br />
weaknesses don't matter if we find solutions. Everyone has at<br />
least one big thing that stands in the way of their success, so<br />
we need to find it and deal with it. At the end of the day it's the<br />
individual who has to take the stand but we are here to guide,<br />
schedule, design goals and lead by example. Things that get<br />
scheduled are things that get done and vague goals create vague<br />
results. We are truly aware about that and struggle to schedule<br />
well in order we achieve clear and realistic goals.<br />
MBR: What would you say are the top three things people are<br />
not doing correctly when it comes to healthy living, fitness and<br />
diet?<br />
MF: Nowadays, people are too entertained by social media.<br />
It is extremely invasive and difficult for someone to really find<br />
time for himself and truly appreciate what life is all about. Think<br />
about this- when was the last time that you had some time<br />
for yourself in a natural green ambience reflecting about your<br />
present life. Funny isn't it? It's something very basic and simple<br />
which we as humans are designed for, but tend to side-step.<br />
Instead we spend hours in front of a screen watching same<br />
images most of the time, or sitting in an office and exposed<br />
to stress or tension, which our body is not designed to tackle.<br />
Presently, we have changed to extreme trends in living and<br />
also the food we eat. Most of it is heavily processed and has<br />
lost its natural colour, taste,texture, nutrients and vitamin<br />
nourishment. Unfortunately, this is the new modern lifestyle<br />
trend. Many people suffer from solitude and emotional stress<br />
due to the pressure of society of conformity. For example<br />
if you do not have a good profile picture or cover photo on<br />
facebook, you may feel inferior to someone else who has a<br />
good one, not to mention the social race wherein people re<br />
posting picture with fancy cars, smart houses, and luxury living,<br />
which is beyond us. Therefore, in my opinion, it is not the real<br />
pudgy problem; that’s the symptom of your lifestyle. There<br />
is also emotional fitness at stake, which can lead to physical<br />
health and fitness deterioration issues as well. This is where we<br />
come in and with what we deal every single day here. We meet<br />
people from all walks of life, be it your hairdresser, an iGaming<br />
specialist, or be it a corporate executive, they all have the same<br />
needs! The need to feel and look healthy, the need to be loved<br />
and respected, and the need to feel fulfilled. This is not just<br />
about diet or training. We are in 2018 and we are evolving, and<br />
so is the health and fitness industry. We cannot keep taking the<br />
same approach we used to take 20 years ago. It's about time to<br />
take the health and fitness industry to the next level.<br />
MBR: I think what everyone wants to know is, just how you do<br />
it all with your clients and where do you get your motivation?<br />
MF: I have this philosophy: Look at the machine from the higher<br />
level. Our uniquely human ability to look down from a higher<br />
level does not apply just to understanding reality and the causeeffect<br />
relationships underlying it; it also applies to looking down<br />
on yourself and those around you. We have the ability to alter<br />
our machine to produce better outcomes with practical open<br />
mindedness. I have my goals. I call the way you will operate to<br />
achieve your goals your machine. It consists of a design (the<br />
things that have to get done) and the people (who will do the<br />
things that need getting done). The people consist of myself,<br />
and those who help me. I spent four years of my life in the army<br />
where I cultured a lot through my observations. <strong>ST</strong><br />
All rights reserved<br />
Copyright 2018<br />
7<br />
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