BusinessDay 06 April 2018
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6 BUSINESS DAY<br />
ENTREPRENEUR<br />
Friday <strong>06</strong> <strong>April</strong> <strong>2018</strong><br />
WOMEN’S HUB<br />
Executive Musings<br />
‘90% of people who cross my path do not know about the use of Black seeds’<br />
ABDUL-RAHMAN MONSURAT JUMOKE is the MD/CEO Azeemouhaa Enterprise, a company that deals with production and packaging of black seed and honey. Passionate about<br />
sharing the health benefits and importance of black seed/honey to the world, she lets KEMI AJUMOBI into details she believes will benefit humanity. Excerpts<br />
Early years<br />
Growing up, I felt the presence<br />
of true love and affection<br />
from both parents and<br />
siblings. I was taught how to be<br />
productive, independent, creative<br />
and contended with what I have.<br />
Like dad would say, “Growth is a<br />
must not a choice”. I’ve also learnt<br />
that kindness is like a baton in a<br />
relay race, once it is passed on,<br />
you’ve got to pass to another. These<br />
have helped modify me into what<br />
I am today.<br />
Why the choice of Black seed?<br />
Black seed has been in existence<br />
for ages, it’s surprising to know<br />
that most people are unaware of its<br />
properties and benefits. I choose<br />
black seed and honey to enlighten<br />
people with what I have learned<br />
from studying the miraculous<br />
products and to help create awareness<br />
of its benefits also to save lives.<br />
uses for different types of illness<br />
has been a bit stressful but it has<br />
not deterred me from continuously<br />
sharing the benefits to people.<br />
Women embracing entrepreneurship<br />
Based on my knowledge, if a woman<br />
can give proper balance between<br />
GOD, family and her desired<br />
choice of business, I will advise<br />
every woman out there to engage<br />
herself and be business minded.<br />
It’s ok to also contribute to the<br />
family upkeep, no matter how little.<br />
Are there misconceptions<br />
about black seed that you<br />
would like to correct?<br />
The only misconception I observed<br />
for now is that a lot of people expect<br />
immediate ‘miracle’. They tend to<br />
forget our body respond to herbs<br />
and drugs differently, Black seed is<br />
a natural healing seed that cure and<br />
prevent based on illness and body<br />
responsiveness. I would advise<br />
people using this product to take<br />
their time and be patient.<br />
Take us through your line up<br />
of products and what are you<br />
looking forward to do next?<br />
My line up products are Black<br />
seed, Black seed powder, BlackseedHoney.<br />
Honey and BlackseedHoney<br />
Bathing Soap. I look<br />
forward to exporting and creating a<br />
better understanding about how to<br />
use BlackseedHoney for different<br />
types of illness.<br />
Final words<br />
Thanks for giving me the opportunity<br />
to tell the world about blackseedhoney.<br />
IMAN ABDULMAJID<br />
Super Model, Style Icon<br />
A self-esteem issue doesn’t<br />
change whether you’re<br />
considered beautiful or not<br />
because it’s about what’s<br />
inside you.<br />
How long have you been in<br />
your line of business? Response<br />
so far<br />
I’ve been in my line of business<br />
for about 3years and turn up for my<br />
products has been encouraging.<br />
Thanks to GOD Almighty.<br />
Benefits of black seed and<br />
honey, what is it about black<br />
seed that people need to know?<br />
Black seed can be used for about<br />
101 different types of illness, such<br />
as irregular menstrual cycle, it<br />
boosts fertility, infection control,<br />
promotes heart health, treat<br />
coughs and asthma, it’s effective<br />
for eye diseases, improves vision,<br />
prevents diabetes, strengthens immune<br />
system, detoxifies the body,<br />
aids digestion, repairs prostate<br />
problems and aid weight loss to<br />
mention a few.<br />
Where do you source from?<br />
Do we have black seeds here<br />
in Nigeria?<br />
I source from Arab countries. No,<br />
we don’t have black seeds here in<br />
Nigeria.<br />
Is it an area you advice the government<br />
to look into? Can it be<br />
financially rewarding?<br />
I will advise the government to view<br />
the clinical reference of black seed<br />
and honey; it can be used in general<br />
hospitals aside the drugs given to<br />
patients. Yes, it can be financially<br />
rewarding for instance, any woman<br />
who wants to go into this business<br />
will see the benefits.<br />
How do you spread the news<br />
about your business? How do<br />
you grow your clientele?<br />
Word of mouth among others.<br />
People who buy from me go to<br />
tell others and the patronage has<br />
been amazing. This has helped to<br />
grow my clientele. I also ensure I<br />
maintain a good rapport with them,<br />
I continue to meet their demands<br />
and allow for continuous communication<br />
on use even after they<br />
have bought the product form me.<br />
Challenges<br />
I try as much as possible to fit in<br />
every aspect of my business. From<br />
my point of view, I believe 90% of<br />
those that cross my path do not<br />
have the knowledge about the<br />
uses and importance of Blackseed.<br />
Repeating its health benefits and<br />
I believe in glamour. I am in<br />
favour of a little vanity. I don’t<br />
rely on just my genes. Looking<br />
good is a commitment to<br />
yourself and to others.<br />
Don’t be afraid to walk<br />
away from things that are<br />
just not right for you.<br />
One thing my mother always<br />
instilled in me is to always<br />
know my worth. Don’t<br />
settle for less. She used<br />
to say to me ‘Iman, no is a<br />
complete sentence, learn<br />
to say no. You don’t have<br />
to explain it, you don’t have<br />
to say anything after it. It’s<br />
a complete sentence’.<br />
For me, diversity whether you<br />
think of it as race or gender,<br />
it’s not a trend, it’s a human<br />
movement, it’s a human feeling,<br />
it’s a human desire.<br />
As a young girl, I was much<br />
more preoccupied by my<br />
flaws. Everyone teased me<br />
because of my long, skinny<br />
neck. To hide my so-called<br />
deformity, I was wearing a<br />
turtleneck when I was 3! Yet<br />
my neck is probably my best<br />
asset. At the end of the day,<br />
what counts is the entire<br />
package.