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BusinessDay 06 April 2018

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6 BUSINESS DAY<br />

ENTREPRENEUR<br />

Friday <strong>06</strong> <strong>April</strong> <strong>2018</strong><br />

WOMEN’S HUB<br />

Executive Musings<br />

‘90% of people who cross my path do not know about the use of Black seeds’<br />

ABDUL-RAHMAN MONSURAT JUMOKE is the MD/CEO Azeemouhaa Enterprise, a company that deals with production and packaging of black seed and honey. Passionate about<br />

sharing the health benefits and importance of black seed/honey to the world, she lets KEMI AJUMOBI into details she believes will benefit humanity. Excerpts<br />

Early years<br />

Growing up, I felt the presence<br />

of true love and affection<br />

from both parents and<br />

siblings. I was taught how to be<br />

productive, independent, creative<br />

and contended with what I have.<br />

Like dad would say, “Growth is a<br />

must not a choice”. I’ve also learnt<br />

that kindness is like a baton in a<br />

relay race, once it is passed on,<br />

you’ve got to pass to another. These<br />

have helped modify me into what<br />

I am today.<br />

Why the choice of Black seed?<br />

Black seed has been in existence<br />

for ages, it’s surprising to know<br />

that most people are unaware of its<br />

properties and benefits. I choose<br />

black seed and honey to enlighten<br />

people with what I have learned<br />

from studying the miraculous<br />

products and to help create awareness<br />

of its benefits also to save lives.<br />

uses for different types of illness<br />

has been a bit stressful but it has<br />

not deterred me from continuously<br />

sharing the benefits to people.<br />

Women embracing entrepreneurship<br />

Based on my knowledge, if a woman<br />

can give proper balance between<br />

GOD, family and her desired<br />

choice of business, I will advise<br />

every woman out there to engage<br />

herself and be business minded.<br />

It’s ok to also contribute to the<br />

family upkeep, no matter how little.<br />

Are there misconceptions<br />

about black seed that you<br />

would like to correct?<br />

The only misconception I observed<br />

for now is that a lot of people expect<br />

immediate ‘miracle’. They tend to<br />

forget our body respond to herbs<br />

and drugs differently, Black seed is<br />

a natural healing seed that cure and<br />

prevent based on illness and body<br />

responsiveness. I would advise<br />

people using this product to take<br />

their time and be patient.<br />

Take us through your line up<br />

of products and what are you<br />

looking forward to do next?<br />

My line up products are Black<br />

seed, Black seed powder, BlackseedHoney.<br />

Honey and BlackseedHoney<br />

Bathing Soap. I look<br />

forward to exporting and creating a<br />

better understanding about how to<br />

use BlackseedHoney for different<br />

types of illness.<br />

Final words<br />

Thanks for giving me the opportunity<br />

to tell the world about blackseedhoney.<br />

IMAN ABDULMAJID<br />

Super Model, Style Icon<br />

A self-esteem issue doesn’t<br />

change whether you’re<br />

considered beautiful or not<br />

because it’s about what’s<br />

inside you.<br />

How long have you been in<br />

your line of business? Response<br />

so far<br />

I’ve been in my line of business<br />

for about 3years and turn up for my<br />

products has been encouraging.<br />

Thanks to GOD Almighty.<br />

Benefits of black seed and<br />

honey, what is it about black<br />

seed that people need to know?<br />

Black seed can be used for about<br />

101 different types of illness, such<br />

as irregular menstrual cycle, it<br />

boosts fertility, infection control,<br />

promotes heart health, treat<br />

coughs and asthma, it’s effective<br />

for eye diseases, improves vision,<br />

prevents diabetes, strengthens immune<br />

system, detoxifies the body,<br />

aids digestion, repairs prostate<br />

problems and aid weight loss to<br />

mention a few.<br />

Where do you source from?<br />

Do we have black seeds here<br />

in Nigeria?<br />

I source from Arab countries. No,<br />

we don’t have black seeds here in<br />

Nigeria.<br />

Is it an area you advice the government<br />

to look into? Can it be<br />

financially rewarding?<br />

I will advise the government to view<br />

the clinical reference of black seed<br />

and honey; it can be used in general<br />

hospitals aside the drugs given to<br />

patients. Yes, it can be financially<br />

rewarding for instance, any woman<br />

who wants to go into this business<br />

will see the benefits.<br />

How do you spread the news<br />

about your business? How do<br />

you grow your clientele?<br />

Word of mouth among others.<br />

People who buy from me go to<br />

tell others and the patronage has<br />

been amazing. This has helped to<br />

grow my clientele. I also ensure I<br />

maintain a good rapport with them,<br />

I continue to meet their demands<br />

and allow for continuous communication<br />

on use even after they<br />

have bought the product form me.<br />

Challenges<br />

I try as much as possible to fit in<br />

every aspect of my business. From<br />

my point of view, I believe 90% of<br />

those that cross my path do not<br />

have the knowledge about the<br />

uses and importance of Blackseed.<br />

Repeating its health benefits and<br />

I believe in glamour. I am in<br />

favour of a little vanity. I don’t<br />

rely on just my genes. Looking<br />

good is a commitment to<br />

yourself and to others.<br />

Don’t be afraid to walk<br />

away from things that are<br />

just not right for you.<br />

One thing my mother always<br />

instilled in me is to always<br />

know my worth. Don’t<br />

settle for less. She used<br />

to say to me ‘Iman, no is a<br />

complete sentence, learn<br />

to say no. You don’t have<br />

to explain it, you don’t have<br />

to say anything after it. It’s<br />

a complete sentence’.<br />

For me, diversity whether you<br />

think of it as race or gender,<br />

it’s not a trend, it’s a human<br />

movement, it’s a human feeling,<br />

it’s a human desire.<br />

As a young girl, I was much<br />

more preoccupied by my<br />

flaws. Everyone teased me<br />

because of my long, skinny<br />

neck. To hide my so-called<br />

deformity, I was wearing a<br />

turtleneck when I was 3! Yet<br />

my neck is probably my best<br />

asset. At the end of the day,<br />

what counts is the entire<br />

package.

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