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KA-BestPractices

Direct Mail Guidelines*

Direct Mail Guidelines* STANDARD DIRECT MAIL SIZES MAILING PANEL SIZE 6" x 4" 7" x 5" 82" x 52" 9" x 6" 11" x 52" For postcards. Right: 4" 4" STANDARD BI-FOLD SIZES 8.2" x 11" Flat - 82" x 52" Folded 17" x 68" Flat - 82" x 68" Folded Bottom 24" According to usps.com • Sizes for Postcards - Rectangular - At least 5" wide x 32" x 0.007" thick - No more than 6" wide x 44" high x 0.016" thick • Sizes for Letters - Rectangular - At least 5" wide x 32" x 0.007" thick - No more than 112" wide x 68" high x 0.016" thick • Sizes for Flats - Have one dimension that is greater than 112" OR 68" OR 2" thick. - No more than 15" wide x 12" high x 0.75” thick For self mailers: At least 4" x 24" White Rectangle FOLDS • Top/Bottom Folds: The fold should fall below the mail panel. (*Folds like a taco, not like a tent.) 24" 24" 4" MARGINS • 2" from each side • Clear zone for Barcode 4w" x d" bottom right • No data within 4" of Postage Area • Side Folds: The fold should fall to the right of the mail panel. (*This way the fold goes into the machine first.) POSTAL INDICIA • Should be no smaller than 2" square RETURN ADDRESS • The type for the return address should be no smaller than 6pt. in size

Direct Mail Guidelines* (continued) POSTCARDS LETTERS MAXIMUM WEIGHT: 3.5oz MAXIMUM WEIGHT: 3.5oz 44" max. 32" min. Height Length 5" min. 6" max. 68" max. 32" min. Height Length 5" min. 112" max. FLATS MAXIMUM WEIGHTS MAXIMUM THICKNESS Standard Mail: >16oz. Standard Mail: w" First Class: 13oz. First Class: ¾" 12" max. 68" min. SELF-MAILER EXCEPTION MAXIMUM SIZE: 6" x 102" * These are basic guidelines. Postal regulations change and Knight Abbey is not responsible for changes in postal requirements that vary from this information. Always verify your information by visiting www.usps.gov. Postal Explorer has very useful information on postal requirements. Visit: http://pe.usps.com/text/dmm100/intro.htm. For EDDM info, visit: https://www.usps.com/business/pdf/quick-reference-guide.pdf Height Length 112" min. 15" max.

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