TPi_Magazine__February_2018

LITECOM
Above: One of the preserved breakout rooms in The Cube; Eurovision 2017 in Kyiv was another massive undertaking by the Litecom team.
think this has international potential, particularly given the local amenities,
so it is just a case of making sure we do everything properly and on our own
terms.”
SMALL IS BEAUTIFUL
It’s this steadfast refusal to settle for anything
below the company’s own high standards that
is at the core of Litecom’s day-to-day outlook
as well. Bremer Sørensen continued: “We are
a small company and very happy about it. We
don’t need to conquer the world.”
Despite this stance, the company has
experienced enviable growth in recent years;
growth that Bremer Sørensen and the rest of
Litecom’s management have approached with
caution. “That last 4 years have not been healthy
for us,” he said. “We’ve had lots of opportunities
but we grew so rapidly that we became in
danger of becoming a corporate shell with
nothing inside it. Prospects arise and you run to
them because you just expect that they aren’t
going to come around too often. By doing so we
perhaps forgot our core values - we remembered
the clients but we forgot ourselves.
“It’s like in a relationship; you need to cherish
them at all times, but the fact is that, when you
lose something you love, you quite often only
“Prospects arise and you run to
them because you just expect
that they aren’t going to come
around too often. By doing so we
perhaps forgot our core values -
we remembered the clients but
we forgot ourselves.”
Litecom CEO,
Rasmus Bremer Sørensen
58
realise once it’s too late.”
He continued: “We have around 50 or 60 people in the group but only
about 20 rainmakers, so when we are all out of the house in China, the
US, Germany, Sweden, or the UK, then there’s no one back here to pull
the strings. We decided the best thing to do was to try and shrink a little
bit - the old feeling of Litecom is coming back
day-by-day.
“That’s why The Cube is such a good
opportunity. If we can get a client in there then
we can care about them from start to finish;
whether that is solving any technical issues or
coming down to barbecue with them!”
As well as attempting to recapture the
more personal side of its day-to-day business,
Litecom has also had to develop the corporate
maturity and self-assurance to say ‘no’;
particularly when saying ‘yes’ has the potential
to jeopardise the company’s cherished core
beliefs.
Bremer Sørensen explained: “We had a
German client come in during our busiest time
- a client we really care about - but we didn’t
have the ability to succeed with them. We tried
to lay out our options, but we discovered we are
fooling ourselves and we decided it was better
to say no. It’s taken 17 years to have the balls to
do it, and it sucks at the time, but it’s definitely