You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
BARCO’S WOUTER BONTE<br />
Opposite: Carl Rijsbrack, VP Events, and Wouter Bonte,<br />
Strategic Marketing Director, ProAV / Events.<br />
close to the screen - and behind any speakers or performers - rather than at<br />
the back of the hall? That way, you skip the need to work around projected<br />
shadows and the set-up has a smaller footprint. What about being able to<br />
project files in their native format? Wouldn’t that save time and preserve<br />
the content’s integrity? How about being able to reduce the number of<br />
projectors you need to just one that is bright enough? How about being able<br />
to put projectors alongside fireworks or smoke machines and not have to<br />
worry about them?<br />
The common theme here is simplicity and immersion. More pixels, more<br />
brightness, more freedom and more simplicity; we maintain that they all go<br />
together. It seems obvious when you think about it.<br />
How do you see these trends specifically influencing the way in which<br />
touring show designers and crews select and apply technology moving<br />
forward?<br />
The speed at which new show requirements are adopted forces production<br />
companies to include a longer-term perspective in any of their investments.<br />
Futureproofing equipment has become increasingly important. Even<br />
if certain video requirements or installation flexibilities are today not<br />
common, they still expect the AV equipment to be ready. At the same<br />
time, reliability is essential for any touring designer. They will select the<br />
technology that enables new future experiences, while not compromising<br />
on reliability for their shows.<br />
Does achieving immersive simplicity in relation to concert touring and<br />
live events also mean looking at other disciplines, such as lighting, audio<br />
and special effects, for guidance / trends?<br />
Absolutely. Interoperability and simplification should be looked at from<br />
a holistic AV perspective. Disciplines can learn from each other, yet at the<br />
same time should synchronise. One example: rushing the VideoOverIP trend<br />
to reduce the number of fibre converters and simplifying connectivity is of<br />
little value if each discipline is using a different ‘language’, IP protocol for<br />
instance. Standardisation across disciplines will be critical to accelerate<br />
simplification.<br />
Is the seemingly inevitable move towards energy efficiency also an<br />
important factor for Barco’s R&D teams to consider when looking ahead?<br />
Sustainability has risen on the R&D agenda of likely any technology<br />
company, including the teams at Barco. Power consumption of visual<br />
display technology and its recycling (lenses, for example) are listed by<br />
customers as new important evaluation criteria, not only because of the<br />
direct implications for their total cost of ownership but also to match with<br />
the sustainability objectives that many brands have set themselves.<br />
<strong>TPi</strong><br />
www.barco.com<br />
67
Change language