club Toyota - Fall/Winter 2017 English

CAMRY HISTORY
BIRTH OF A LEGEND
A CHALLENGE FOR ANY DESIGNER IS CREATING BOLD
AND EXPRESSIVE STYLING, WHILE WORKING WITHIN THE
NECESSARY CONSTRAINTS OF VEHICLE CONSTRUCTION,
OCCUPANT AND PEDESTRIAN SAFETY, AND AERODYNAMICS.
The all-new 2018 Camry hits it exactly, taking Toyota’s signature styling to a
whole new level. The front face differentiates the trim levels, while retaining
the Camry’s family resemblance across all of them.
1988 Toyota Camry
The year was 1983. “Every Breath You Take” by The
Police was the top-selling song in Canada. Pierre
Trudeau was Prime Minister. The first pay TV stations
went on the air. The federal minimum wage was $3.50
an hour. And Toyota introduced a brand-new sedan
called the Camry.
Toyota opened for business in Canada in 1964,
offering the rear-wheel-drive Corona that would
cement its spot in the market. In 1983, the Corona
bowed out to the all-new, front-wheel-drive Camry.
Available as a sedan or hatchback, the Camry was
powered by a 95-horsepower four-cylinder engine.
The early models sold here were imported from
Japan, but in 1988, the first North American-built
Camry rolled off the line at Toyota’s brand-new plant
in Georgetown, Kentucky, which still builds the Camry
and Camry Hybrid.
This second-generation model offered a V6 engine
in addition to the four-cylinder, as well as available
all-wheel drive. Two years later, J.D. Power called it the
“most trouble-free car built in America,” and in 1997, for
the first but certainly not the last time, it would become
the best-selling car in that country.
Higher-tech safety items were starting to appear
on automobiles, and Toyota was quick to adopt them.
Although sedan production has always stayed in the
U.S., Toyota Motor Manufacturing Canada in Cambridge,
Ontario built the Camry-based Solara Coupe, and later
added the Solara Convertible, from 1998 to 2002.
The first-ever Camry Hybrid debuted for the 2007
model year, alongside an all-new version of its gasoline
sibling. This sixth-generation Camry’s edgier design
would point the way to the future — through the even
more modern styling of the seventh-generation, and
now to the all-new 2018 Camry and Camry Hybrid.
and efficiency. The CVT now has a Sport Mode setting that allows the driver
to “shift” between pre-set points, just like on the Direct-Shift transmission.
The Camry’s new high-strength chassis not only improves the driving
dynamics, but minimizes noise and vibration for a smooth driving experience
inside the quiet cabin. The new suspension features quicker response, too.
“Fun-to-drive” is a phrase that gets thrown around a lot, but this new Camry
truly earns it, and drivers will be looking for any reason to take it out for a spin.
This new Camry also looks the part. It’s bolder and sportier, with a wider
stance and a wind-cutting shape that provides better aerodynamics and
visibility, but without sacrificing interior headroom.
The new signature styling uses a narrow upper grille featuring the Toyota
badge, above a larger, lower trapezoidal grille. On the Hybrid model, the
Toyota badge is accented with a distinctive blue tinge. The hood and fenders
blend seamlessly into the A-pillars — and, on the XLE and XSE trim levels, a
panoramic sunroof is standard on gas models.
The muscular body lines continue to the rear, where all models feature
LED tail lamps, and the SE model adds a centre diffuser, lip spoiler, and sport
bumper with black corner garnishes. On the XSE, there’s an available two-tone
paint scheme with black outer mirrors, black spoiler, and black roof for a lean,
low look.
Dazzling as it is on the outside, just wait until you get a look inside. The
spacious cabin is luxuriously finished and, for the first time, includes available
leather upholstery in a stunning shade of red.
And, prepare for dash styling like you’ve never seen in a Camry before. A
sweeping line flows down from the instrument cluster to the centre console,
cradling an available eight-inch screen in a single pane of glass.
The Camry’s cockpit-style design puts essential controls within quick reach
of the driver, while shared controls are equally easy to access by the passenger.
That cockpit feel is further enhanced with the latest generation of Toyota’s
Human Machine Interface, or HMI, which integrates information across the
centre screen and a multi-information display in the instrument cluster, and
an available head-up display.
Of course, this being a Toyota, safety is paramount. The high-strength
chassis and cabin construction provides internal occupant protection. All
models come standard with ten airbags, a rearview camera, and the Toyota
Star Safety System and Toyota Safety Sense P (TSS P).
TSS P provides Dynamic Radar Cruise Control, Pre-Collision System with
Pedestrian Detection, Lane Departure Alert with steering assist and Automatic
High Beams on select models. These high-tech safety enhancements are items
that you don’t always find on competitors in the segment.
THE SIDE
The Camry’s side profile features a
handsome, wind-cheating shape.
It looks sleek and low, but it’s
still practical, with lots of space
for even the tallest passengers.
The grille edges sweep down to
the wheel openings, which wrap
smoothly around several choices
of wheel sizes and styles. A sleek
body line runs from the front
fender, through the door handles,
and into the rear fender, further
emphasizing the design language.
THE INTERIOR
The Camry’s dash styling is stunning. Most notable is the curved centre stack,
which houses an all-new infotainment system behind a glass panel available on
systems with the 8" screen. The “cockpit-style” configuration provides comfort
and accessibility to front-seat occupants, while rear-seat passengers enjoy
spacious legroom. Quality materials and precise fit-and-finish further highlight
the 2018 Camry’s luxurious cabin.
THE BACK
The Camry’s chiseled rear end combines good looks with the convenience of a low lift-over when
putting items in the trunk. The wraparound lamps further emphasize the wide stance, and feature
LED taillights. The XLE and XSE trim levels also include LED turn signals and backup lamps. On the
sporty SE trim grades, a lip spoiler, dark fender garnishes, and a centre diffuser highlight the fun-todrive
nature.
THE FRONT
All models feature a narrow upper grille and larger
lower grille. The XLE trim’s grille uses a bright
metallic finish giving it an elegant look, while the
XSE has an attractive, gloss black finish. The sporty
SE and XSE trims have a three-piece lower grille
for a wide, aggressive stance.
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