club Toyota - Fall/Winter 2017 English

MAKE A
DATE WITH
SERVICE
Here’s how 8 could
be your lucky number!
Toyota
T
dealers and service staff across Canada are
excited to give you one more reason to bring your
Toyota home to your dealership for maintenance
every 8,000 km.
You not only get Toyota Genuine Parts and expert
service for your vehicle, you also have the chance to
win a grand prize of $8,000 in Toyota’s “Make a Date
Every 8” contest.
Secondary prizes include $88 and $800 gas cards. New
vehicle owners can also earn discounts on gasoline at
participating Esso stations in Canada throughout the run
of the contest.
“Make a Date Every 8” puts a fun spin on maintaining
your Toyota, but it’s more than a contest. It also serves as
an important reminder to follow the factory recommended
service schedule — every 8,000 km — for your vehicle.
Mohammed, a Client and Community Relations Manager
at a Toronto-area Toyota dealership sums up the reasons
why it’s important in three simple words: safety, savings
and satisfaction.
“It’s our responsibility to look out for the safety of our
customers and the performance of their vehicles,” he says.
Mohammed, who is an engineer with decades of auto
industry experience, takes time to explain to his customers
why regular maintenance services like tire inspection,
coolant top-ups, and regular checks of fluids, lights and tire
pressure are essential.
The service recommendations are the result of efforts
of Toyota researchers and engineers and are designed to
keep your Toyota maintained at its optimal level.
Toyota owners who visit Ruby at her Winnipeg area
Toyota dealership, count on her to provide them with
a personal touch. As a service cashier, she liaises with
service advisors and customers, estimates when the next
appointment is needed, and pre-books it.
Ruby is an enthusiastic supporter of the “Make a Date
Every 8” campaign, and makes sure all registration details
run smoothly.
The customers not only appreciate the pre-booking, but
also the fact that all important checks will be performed by
Toyota certified technicians.
“They’re not waiting for a light to come on,” says
Ruby. “The checks we do let them know that everything
is working as it should.”
In Newfoundland, Toyota Service Manager Kevin says
the “Make a Date Every 8” program gives him a chance to
talk to customers about the need for regular maintenance
as well as the benefits of products like synthetic oil.
It also gets his whole staff pulling together to make
sure the Toyota customer experience is a great one.
“There isn’t a downside to this program for anyone,”
says Kevin.
Talk to your Toyota dealer for more details on why
you should make a service date every 8,000 km, and how
to participate in the contest.
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