ONELIFE #36 – English
Land Rover’s Onelife magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond. This special issue of Onelife marks Land Rover’s 70th anniversary – a celebration of unparalleled achievement and pioneering innovation. We bring you the incredible story of how we reunited an original 1948 car with its former owners, as well as looking back at Land Rover vehicles’ most intrepid expeditions around the globe.
Land Rover’s Onelife magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond.
This special issue of Onelife marks Land Rover’s 70th anniversary – a celebration of unparalleled achievement and pioneering innovation. We bring you the incredible story of how we reunited an original 1948 car with its former owners, as well as looking back at Land Rover vehicles’ most intrepid expeditions around the globe.
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C-X75 as well. Developing<br />
“OUR EMPLOYEES<br />
these vehicles is always fun and<br />
attracts an awful lot of attention<br />
UNDERSTAND THE<br />
to our brands.”<br />
BRIEF AND DO<br />
Back to the real world,<br />
Special Vehicle Operations<br />
WHATEVER THEY CAN<br />
plays an important personal<br />
TO RESPOND TO IT,<br />
security role too. The division<br />
continues to create ultra-secure<br />
HOWEVER CRAZY IT<br />
vehicles, such as the impressive<br />
Range Rover Sentinel, a heavily<br />
MIGHT SEEM”<br />
armoured circa four-tonne SUV<br />
JOHN EDWARDS,<br />
that’s still exceptionally capable.<br />
“The great thing about the<br />
Range Rover Sentinel is that not<br />
only will it protect you if you get<br />
into trouble but it will also allow you to get out of trouble<br />
too through its drivability,” says Edwards. “Some<br />
customers have some great stories on how effective it<br />
has been for them, but for obvious reasons we can’t<br />
share them or talk about those customers I’m afraid!”<br />
The team has also recently built a specially-adapted<br />
Land Rover Discovery for disaster relief, currently being<br />
trialled by the Austrian Red Cross. Among its many<br />
clever features, the ‘Project Hero’ concept features a<br />
roof-mounted drone that can take off and land on the<br />
vehicle in motion, allowing rescuers to reach more<br />
remote areas, capture photos and even record audio<br />
messages to send back. “It literally becomes the eyes<br />
and ears of the advance party,” adds Edwards.<br />
The relationship-building that went into the secret<br />
pre-launch reveal of the Range Rover Coupé to select<br />
MANAGING DIRECTOR OF JAGUAR LAND<br />
ROVER SPECIAL VEHICLE OPERATIONS<br />
John Edwards, Managing Director of<br />
Jaguar Land Rover Special Vehicle Operations<br />
customers <strong>–</strong> before any journalists or dealers <strong>–</strong> is an<br />
additional stand-out moment for Edwards, and<br />
something he wants to nurture in the future.<br />
“We described it to our retailers without showing it<br />
and asked them to pick one customer each. After signing<br />
a non-disclosure agreement the customers were invited<br />
via a discreet rear entrance of a prestigious London hotel<br />
to see the car. They loved being on the inside track.<br />
They’re discerning and demanding, but if you build a<br />
strong relationship they keep coming back. We strive to<br />
ensure that relationship with our customers is special, as<br />
we’re building very special products.” There’s that word<br />
‘special’ again. Maybe there’s something in it?<br />
FIND OUT MORE<br />
Discover more at landrover.com/SVO<br />
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