FLEISCHWIRTSCHAFT international 4/2017

Fleischwirtschaft international 4_2017
3
Not stewing in the own juice
This fall’s fairs and congresses will be as colorful as the season
Editorial
Asmall outlook on the trade fairs, congresses
and exhibitions this fall shows that every
prospective buyer can find something. The
national and international offerings cover every
sector and every issue of the meat industry.
From 19 to 22 September,this year's Process
Expo in Chicago is dedicated to the latest technologies,
techniques and integrated solutions
for all segments of the food and beverage industry.This
trade fair is organized by the Food
Processing Suppliers Association (FPSA), a
global trade association that represents suppliers
to the food and beverage industry. Food
manufacturers from small to large companies
from all over the world visit the show.The
participants also represent across-section of the
various tasks involved in food production and
embody the vertical markets outside the food
industry,which supply machines, products and
services to this important economic sector.
More than 600 food processing and packaging
exhibitors show machines, products and services
tailored to the needs of food manufacturers.
Complete production lines, avirtual reality
showroom and acomprehensive presentation
program underline the broad approach of this
fair.Here the visit is very profitable for the meat
specialist, because he has the opportunity to get
to know different solutions from other fields of
the food industry and to discuss with the specialists
on the spot. An exchange cannot be
more directly than this way.
In Cologne the Anuga will be expecting trade
visitors from the entire food sector from 7to11
October.Some 7200 suppliers from 100countries
will present the world market in food and
beverages. Around 160,000 trade visitors from
over 190countries are expected –atruly international
audience. The concept of "10 trade fairs
under one roof"gives meat specialists adetailed
insight into their area, but also the "look beyond
the box". With its sub-segments of sausage, red
meats and poultry,the world's largest business
platform for the meat market provides an excellent
orientation for buyers. Argentina, Australia,
Brazil, France, Ireland, Italy,the Netherlands,
Spain, Turkey,Uruguay and the USA are part of
group participations. Smaller groups from
Canada and South Africa as well as individual
exhibitors from NewZealandround offthe
international spectrum perfectly.Inaddition to
the Anuga Meat all trade shows from deli to
bakery products as well as frozen food are also
open to the visitors. Again, this is an excellent
way to get to know the solutions of other fields
of the food industry and to check them for their
usability in the meat business. Even this possibility
alone makes the visit worthwhile for the
meat people.
These examples show how complex and comprehensive
the information opportunities in the
meat sector are. Scientific and technical aspects
are just as important as meetings with colleagues,
customers and service providers –for
example at the German Meat Congress on 20
and 21 November in Frankfurt am Main. For
this reason every responsible person is well
advised to take time for meetings and to allow
his employees to attend trade fairs and congresses.
This is the only way to provide an
overview and therefore to bring future viability
in the company.The times to stew in one’s own
juice are long gone.
Michael Weisenfels
Editor
FLEISCHWIRTSCHAFT
international