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Patients as Consumers - Harvard Law School

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MLR 106-4 Edit Format Document Hall Mich L Rev.doc<br />

understand how uninsured services are priced. <strong>Patients</strong>, doctors,<br />

hospitals, illnesses, and treatments vary so enormously that<br />

generalizing about medical pricing is a fools’ game. But play it we<br />

must. Our generalization: the patient’s illness, the patient’s<br />

relationship with the physician, and the patient’s disadvantages in<br />

selecting physicians combine to make it miserably difficult for<br />

patients to shop skillfully for fair prices.<br />

1. The Effects of Illness on the Patient <strong>as</strong> Consumer<br />

Being a consumer is harder than it looks, especially when buying<br />

unfamiliar things in unfamiliar situations. <strong>Consumers</strong> chronically<br />

inform themselves laxly, understand their preferences hazily, and<br />

analyze their choices carelessly. An extensive and expanding law of<br />

consumer protection responds to these frailties with a varied array of<br />

doctrines. 24 For example, it forbids unduly dangerous and even unduly<br />

disadvantageous sales—<strong>as</strong> usury laws do. It relieves people of some<br />

improvident contracts, if only through a locus poenitentiae. It<br />

requires warnings about many products—truth-in-lending laws being a<br />

prime example (of this popular if bootless technique). It provides<br />

remedies for harms done by defective products.<br />

What, then, of the patient <strong>as</strong> consumer? All the problems of<br />

buying unknown things in foreign situations afflict the patient. But<br />

in addition, illness can cripple the patient <strong>as</strong> consumer. How?<br />

Illness disables. Sick bodies rebel, and the ill are defeated.<br />

Illness pains. The faltering body hurts. Sometimes intensely;<br />

sometimes perpetually. Even “a little loss of animal toughness, a<br />

little irritable weakness and descent of the pain-threshold, will<br />

bring the worm at the core of all our usual springs of delight into<br />

full view, and turn us into melancholy metaphysicians.” 25<br />

Illness exhausts. The sick lose the physical strength and<br />

emotional fortitude to keep houses clean, families cared for,<br />

friendships alive, and employers satisfied. They struggle even to rise<br />

from bed, brush their teeth, or make breakf<strong>as</strong>t.<br />

2001); River Park Hosp., Inc. v. BlueCross BlueShield of Tenn., Inc., 173<br />

S.W.3d 43, 60 (Tenn. Ct. App. 2002); H.E. Butt Grocery Co. v. Rencare, Ltd.,<br />

No. 04-03-00190-CV, 2004 WL 199272, at *1 (Tex. Ct. App. Feb. 4, 2004).<br />

24. See generally Am. Bar Ass’n, The American Bar Association Guide<br />

to Consumer <strong>Law</strong> (1997), available at<br />

http://www.abanet.org/publiced/practical/books/consumer/home.html; Andrew L.<br />

Sandler et al., Consumer Financial Services (2006); Jonathan Sheldon &<br />

Carolyn L. Carter, Unfair and Deceptive Acts and Practices (6th ed. 2004).<br />

25. William James, The Varieties of Religious Experience 140 (rev.<br />

reprint 1902).<br />

U of M <strong>Law</strong> <strong>School</strong> Publications Center, November 2, 2007, 12:51 PM<br />

Page 8

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