FSR magazine April 2018
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Choosing a<br />
new location<br />
in another city<br />
or another<br />
state takes<br />
much more<br />
than the old<br />
adage ‘location,<br />
location,<br />
location.’<br />
Rockit Ranch PRoductions<br />
Billy Dec gets easily exciteD<br />
about new locations and<br />
puts everything into finding<br />
the right spots for his<br />
restaurants. The CEO and<br />
founder of Rockit Ranch<br />
Productions is making his<br />
first forays out of Chicago,<br />
where he has three restaurants,<br />
to open a second location<br />
of his concept, Sunda,<br />
in Nashville this spring.<br />
Many factors have gone<br />
into the site selection, but<br />
for Dec, “it simply comes<br />
down to whether or not a<br />
particular location is one I’m<br />
dying to be in. To know if<br />
it’s the right fit for our concept,<br />
I have to love the people,<br />
culture, environment,<br />
beauty, potential. It has to<br />
invigorate, excite, motivate,<br />
and hype me up to deliver<br />
our best product at the<br />
highest level.”<br />
Rockit Ranch PRoductions<br />
Sunda,<br />
FoodnEWSFEEd.Com<br />
ChiCago<br />
aPRil <strong>2018</strong> 55
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