Flying in the Face oF jobs and growth - British Chambers of Commerce
Flying in the Face oF jobs and growth - British Chambers of Commerce
Flying in the Face oF jobs and growth - British Chambers of Commerce
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Mov<strong>in</strong>g Bus<strong>in</strong>ess PeoPle<br />
<strong>in</strong> its 2010 report, “<strong>Fly<strong>in</strong>g</strong> on<br />
Bus<strong>in</strong>ess” 8 , <strong>the</strong> civil Aviation<br />
Authority (cAA) cites <strong>in</strong>ternational<br />
research <strong>and</strong> survey evidence on<br />
why bus<strong>in</strong>esspeople fly. <strong>the</strong> ma<strong>in</strong><br />
reasons are to:<br />
close bus<strong>in</strong>ess deals<br />
convert prospective customers<br />
<strong>in</strong>to clients<br />
reta<strong>in</strong> exist<strong>in</strong>g customers<br />
establish new contacts <strong>and</strong><br />
build networks<br />
Ma<strong>in</strong>ta<strong>in</strong> relations with customers<br />
<strong>in</strong>vest <strong>in</strong> <strong>the</strong>ir employees<br />
(for example, by attend<strong>in</strong>g<br />
conferences or trade shows)<br />
Bus<strong>in</strong>ess FligHts<br />
drive <strong>in</strong>ternAtionAl<br />
trAde And sAles<br />
oxford economics 9 ga<strong>the</strong>red survey<br />
evidence on <strong>the</strong> overall importance<br />
<strong>of</strong> air transport to bus<strong>in</strong>esses <strong>in</strong> a<br />
survey cover<strong>in</strong>g five countries. some<br />
85% <strong>of</strong> firms said air travel was<br />
important for sales, with 60% say<strong>in</strong>g<br />
it was vital or very important.<br />
this l<strong>in</strong>kage is illustrated below by<br />
<strong>the</strong> cAA 10 , us<strong>in</strong>g data from <strong>the</strong> <strong>of</strong>fice<br />
<strong>of</strong> national statistics (ons). it found<br />
a very strong (0.87) coefficient <strong>of</strong><br />
correlation 11 between <strong>the</strong> countries uK<br />
bus<strong>in</strong>esspeople travel to, or from, <strong>and</strong><br />
<strong>the</strong> uK’s success <strong>in</strong> trad<strong>in</strong>g with <strong>the</strong>m.<br />
19<br />
chaPter 1:<br />
How does AviAtion HelP Bus<strong>in</strong>ess<br />
creAte joBs And growtH?<br />
8. cAA (2010) ‘<strong>Fly<strong>in</strong>g</strong> on<br />
Bus<strong>in</strong>ess: A study <strong>of</strong> <strong>the</strong><br />
uK Bus<strong>in</strong>ess travel Market’<br />
9. iAtA (2006), ‘economic<br />
Brief<strong>in</strong>g number 3 – Airl<strong>in</strong>e<br />
network Benefits’<br />
10. cAA (2010), op. cit<br />
11. statisticians use this<br />
coefficient, known as r2 ,<br />
to measure how well one<br />
measure can be predicted<br />
by ano<strong>the</strong>r. its value varies<br />
between 0 (no correlation)<br />
<strong>and</strong> 1 (perfect correlation)
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