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Flying in the Face oF jobs and growth - British Chambers of Commerce

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FigUre 7: vAlue <strong>oF</strong> tHe uK tourisM <strong>in</strong>dustry (%)<br />

46%<br />

(source: ABtA)<br />

14%<br />

21%<br />

19%<br />

An imbalance <strong>in</strong> trade <strong>in</strong> a<br />

particular product or service is<br />

not a bad th<strong>in</strong>g <strong>in</strong> itself. Foreign<br />

trade works by countries export<strong>in</strong>g<br />

products (or services) <strong>the</strong>y can<br />

provide better, or more cheaply,<br />

<strong>in</strong> return for imports that o<strong>the</strong>rs<br />

are better placed to make. it is a<br />

matter <strong>of</strong> fact that this results <strong>in</strong><br />

people <strong>in</strong> both trad<strong>in</strong>g countries<br />

be<strong>in</strong>g better <strong>of</strong>f.<br />

An analysis <strong>of</strong> whe<strong>the</strong>r a country is<br />

do<strong>in</strong>g well, or badly, on trade flows<br />

must look at <strong>the</strong> overall balance <strong>of</strong><br />

trade. this is <strong>the</strong> difference between<br />

overall export earn<strong>in</strong>gs <strong>and</strong> spends<br />

on imports. <strong>the</strong> uK’s balance<br />

<strong>of</strong> trade has worsened <strong>in</strong> recent<br />

years, tend<strong>in</strong>g towards an ever<br />

larger deficit <strong>in</strong> manufactures. this<br />

is compensated (to an extent) by<br />

more export earn<strong>in</strong>gs from services.<br />

domestic (day visitors)<br />

domestic (overnight)<br />

<strong>in</strong>bound tourism<br />

outbound tourism<br />

experts list many reasons for this<br />

overall deficit, both historical <strong>and</strong><br />

related to <strong>the</strong> structure <strong>of</strong> <strong>the</strong><br />

economy. tourism generally does<br />

not feature on this list.<br />

even if it were politically desirable<br />

or possible to limit people’s ability<br />

to holiday abroad, a pound “not<br />

spent” on a foreign holiday, would<br />

not necessarily translate <strong>in</strong>to a<br />

pound’s reduction <strong>in</strong> <strong>the</strong> uK trade<br />

deficit. spend<strong>in</strong>g <strong>in</strong> <strong>the</strong> uK tourism<br />

sector is more complex than this<br />

(as described above). And even if<br />

it were not, <strong>the</strong> higher ticket prices<br />

caused by capp<strong>in</strong>g flights would see<br />

less overseas visitors com<strong>in</strong>g to <strong>the</strong><br />

uK, whilst uK holidaymakers, who<br />

might o<strong>the</strong>rwise have flown abroad,<br />

may spend disposable <strong>in</strong>come <strong>in</strong><br />

o<strong>the</strong>r leisure related ways. Many <strong>of</strong><br />

<strong>the</strong>se would <strong>in</strong>volve imports.<br />

29<br />

chaPter 1:<br />

How does AviAtion HelP Bus<strong>in</strong>ess<br />

creAte joBs And growtH?

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