Delighting the retail world - Altavia

annual 

report 

Delighting 

the retail world 

Panorama & territories 

News 

Art and Style 

Sustainable development 

Group 

Organisation & Governance 

2010

2010 

contents 

editorial 

from Raphaël Palti, Founding Chairman and Chief Executive Offi cer of Altavia 

History 

Keys fi gures 

16 

In France: Altavia Connexion, Altavia Lille, Altavia Optitrans, 

Altavia Paris, Altavia Victor, Capital Innovation, CPO 

In Europe: Altavia Benelux, Altavia Česká, Altavia Deutschland, 

Altavia Hellas, Altavia HTT, Altavia Ibérica, Altavia Italia, 

Altavia Polska, Altavia Türkiye 

digital focus 48 

sustainable development 50 

Principles and values 

Human Capital 

best of 2010 

marketing communications 

news 2010 

18 

Client 

Asset 

20 

Mission 

Offers 

In Asia: Altavia China 

reports 

14 

Eastern Europe 39 China 46 

Sustainable development policy 

Community involvement 

01 

21 

22 

24 

32 

44 

governance 58 

financial report 65 

contacts 109 

MAIN CLIENTS 

Thank you to all our clients who, by pushing us ever higher, 

helped us build the group we are today. 

• 3 SUISSES.FR • ACCASTILLAGE DIFFUSION 

• AKÉNA VÉRANDAS • ALLEGRE PUÉRICULTURE 

•• AMGEN • AQUOLINA • ARZUM FELIX 

•• AUCHAN • AUTOGRILL • B&B HOTELS 

• B&Q • BACARDI • BAZAR AVENUE 

• BENNET • BIODERMA • BOTANIC 

• BRICO DÉPÔT • BRICO IO • BROSSETTE • BUT 

•••••• CARREFOUR • CARTIER • CASINO 

• CASINO RESTAURATION • CASTORAMA • CHRIS 

CASH & CARRY • CITROËN •• COCA COLA 

• COLOPLAST • CRÉDIT AGRICOLE • CRÉDIT 

AGRICOLE ASSURANCES • CRT NORD-PAS DE 

CALAIS ••• DANONE • DB BAHN • DEBORAH 

•• DÉCATHLON • DÉFI MODE • DELHAIZE • DISNEY 

• DM DROGERIE MARKT S.R.O. • ED • EMI 

• ESPACE CULTUREL LECLERC • FAMILA • FLEX 

••• FNAC • FOURLIS TRADE • FRANPRIX RÉGION 

• GAS NATURAL • GITEM •• GO SPORT • GRAND 

FRAIS • GROUPAMA INSURANCE • GROUPAMA 

PRIVATE PENSION • GROUPE ROYER • GVF • HAPPY 

BOX • HEINEKEN ••• HENKEL • HYGENA 

• HOTPOINT ARISTON • IKEA • INDESIT • ING • IPER 

• JAN DUPONT • JARDIN D’ULYSSE • JOHNSON & 

JOHNSON • JULIE GUERLANDE • KELLOG’S 

•••• KRAFT FOODS • LA POSTE • LACTALIS FRANCE 

& EUROPE • LEADER PRICE REGION • LINDT 

••••• MARIONNAUD • MARS • MARTIN 

SELLIER • MAXAUTO • MAXIZOO • MAZDA • MBK 

• MC ARTHUR GLEN • MEDIAMARKT • MICHELIN 

• MODRA PYRAMIDA • MONOPRIX • MUSÉE D’ART 

ET D’INDUSTRIE • MUTUA MADRILENA • NESTLE 

• NISBETS •• NISSAN • NOCIBÉ • NUTRICIA 

• OFFICE DÉPÔT • P&T • PAN • PANZANI 

• PARADORES • PC CITY • PENNY MARKET 

• PERNOD RICARD • PESCANOVA • PEUGEOT 

• PHARMACTIV • PHILIPS • PICARD • PIZZA PAÏ 

• PROMOCASH • PRONTI • QUICK • REMY 

COINTREAU • RENAULT • RÉTIF • REVOL 

• RICHARDSON • ROLEX • SAM OUTILLAGE 

••• SCHNEIDER ELECTRIC • SCREWFIX 

• SEB • SELEX •••• SEPHORA • OYAK RENAULT 

•••••• SHELL • SHISEIDO • SIEMENS • SNF 

• ST. MACLOU • STANLEY FACOM • SURCOUF 

• TARKETT • TECTEO • TEKNOSA • TELL ME 

• THE PHONE HOUSE • TOLEDO • TONA 

• TORIUM • TORUNLAR GYO • TOUT FAIRE MATÉRIAUX 

• TRADEPOINT • TRAFIC • TRANSGOURMET 

• TRONY • UNILEVER • USAG • VOO • WATSONS 

• WRIGLEY • WYETH 

• Altavia Benelux • Altavia Česká • Altavia China • Altavia Connexion 

• Altavia Deutschland • Altavia Hellas • Altavia HTT • Altavia Iberica • Altavia Italia 

• Altavia Lille • Altavia Paris • Altavia Polska • Altavia Türkiye • Altavia Victor

1 

2 

3 

4 

Altavia Türkiye I Groupama 

Altavia Lille I b’Twin village I Opening 

Altavia Benelux I Carrefour Finance 

Altavia Paris l’Agence I Gibert Jeune 

creation consulting production / optimization web 

1 

2 

3 

4 

2010 

3 

best of

1 

2 

3 

4 

Altavia Česká I Décathlon 

Altavia Victor I Espace Culturel E.Leclerc 

Altavia China I Carrefour 

Altavia Benelux I P&T Luxembourg I “Free 2 month try” TV campaign 


1 2 

3 

1 

4 

2010 

5 

best of

1 

2 

3 

Altavia Iberica I PC City I TV Spot 

Altavia Connexion I Botanic 

Altavia Lille I 3Suisses.fr I “Promotional operations” 

1 

2 

3 

2 

3 

Altavia Italia I Polase I “50 years” campaign: direct marketing and POS 

Altavia Iberica I Marionnaud I Street marketing Euromania 

Altavia Lille I Castorama 

Altavia Türkiye I Torunlar GYO I Multichannel campaign for IPO 

creation consulting production / optimization web creation consulting production / optimization web 

1 

1 

2 

3 

4 

4 

2010 

7 

best of

2 

1 

1 

2 

3 

4 

Altavia Connexion I Revol I Brand positioning and annual report 

Altavia Hellas I Shell 

Altavia Victor I Harmonie Mutualité 

Altavia Lille I Pizza Paï I National communication plan 

3 

4 

2 

Altavia Hellas I Samsung 

1 

Altavia Paris l’Agence I Nissan I Windshield campaign 

Altavia Paris Publishing Services I Fnac 


1 

2 

3 

3 

2010 

9 

best of

1 

2 

Altavia Italia I Famila 

Altavia Victor I Converse 

1 

2 

1 

2 

3 

Altavia Paris l’Agence I Nathan I Campaign “The true exercises” 

Altavia Iberica I Mazda I Christmas campaign 

Altavia Benelux I Pronti I Monthly catalogue 

Altavia Hellas I Shell 


1 

2 

3 

4 

4 

2010 

11 

best of

1 

2 

3 

4 

3 

Altavia Connexion I Panzani 

Altavia China I Schwarkopf I Multi channel communication for Asia 

Altavia Italia I Autogrill I Co-marketing campaign with MSC Crociere 

Altavia Italia I Philips 

1 

2 

4 

1 

Altavia Benelux I Rémy-Cointreau I Displays “Cocktail bar” Summer and At home 

Altavia Victor I Promocash I Annual catalogues 

Altavia Paris l’Agence I Nissan 


1 

1 

2 

3 

2 

3 

2010 

13 

best of

What made 2010 a special year for Altavia? 

2010 was not only a good year fi nancially, 

with results that met our objectives, but it 

was also a year of conquest. From the 

winning of major new clients in France 

and China, and the opening of new 

business units in Russia and Romania, to 

the launch of innovative digital marketing 

communications solutions, 2010 has been 

Altavia 

in Motion 

Editorial 

Interview with Raphaël Palti, founding chairman 

and chief executive officer of Altavia 

a year of building up for the future. 

Moreover we proceeded to the reorganisation 

of all our pooled services and 

the defi nition, by each of our business units, 

of 4-year strategic plans: MOVE2014*. 

This dynamic of success is the greatest 

demonstration of the power of our 

development model: we are strong in our 

traditional business areas and more 

convinced than ever that digital technology 

is the perfect complement to our expertise 

in marketing and publishing services. 

We are currently witnessing a plethora 

of innovations and new technologies on 

the market. How can you distinguish 

gimmicks from major innovations, and 

anticipate their impact on retailers? 

Very often, these days, we fi nd ourselves 

caught up in an avalanche of technology 

and data, which can mask the real 

transformations taking place and can 

above all make it diffi cult to understand 

and anticipate their consequences for 

retailers. On the strength of our 28 years 

of experience as a business partner for 

chain store, we can observe and analyse 

very closely the transformations taking 

place in business and consumption. 

Over recent years, the new consumer 

– who has become a proactive consumer 

(consom’acteur ® ) – has increased his 

power through his ability to research, stay 

informed and compare, but also to express 

his satisfaction or dissatisfaction through 

his actions – which can even extend to 

boycotting. These transformations have a 

signifi cant, direct effect on the chain stores 

and brand names with which we work, 

and which can no longer apply traditional 

models. Altavia must today support them 

in their analyses and reviews aimed at a 

redefi nition of an effective multichannel 

marketing communications strategy. 

In 2010 we identifi ed major trends linked 

to new technologies and which have had 

a significant impact on today’s client 

relationships and on the retail world of 

tomorrow: “Digital everywhere”, “All 

retailers”, social commerce, the interactive 

experience in-store and even the boom 

in tablets and mobiles – all of these are 

phenomena that are bringing about 

profound transformations in the relationship 

of each and every consumer with brand 

names and stores. 

It is by facilitating its clients’ understanding 

of these transformations and by offering 

*MOVE : Make Our Vision Effective 

them marketing communications solutions 

that are adapted to the specifi c issues faced 

by each store that Altavia successfully 

fulfi ls its mission to be a true business 

partner to its clients every day. 

Is Altavia having to evolve at the same 

rate as its clients and the consumers? 

Altavia must continue to fulfil two 

complementary roles, at the same time 

that it integrates digital technology at all 

levels. Altavia must be both an ongoing 

source of commercial creativity at the 

service of its clients and at the same time 

must offer the best solutions in order to 

produce and optimise all of their online 

and offl ine communications media. 

These convictions are at the very heart of 

our strategy and have set the course for 

the defi nition of our MOVE2014 plans*. 

These plans, which have been established 

through collaborative work within each of 

our business units, to refl ect the issues 

faced by each local market, offer each 

and every one of Altavia’s people the 

sense of being an active participant in 

our development. 

To fulfi l our objectives it is not enough 

to add to our expertises; we must also 

preserve our uniqueness. Altavia’s true 

spirit has its roots in the talents of its 

teams: our Human Capital. From Spain 

to Turkey, and from the United Kingdom 

to China or Russia, all of our people share 

a common culture and a single value 

system. This particularity, which we call 

the Art & Style of Altavia, is also rooted in 

our Client Asset, which brings together 

the leading retail names across Europe. 

On the strength of our convictions and of 

our MOVE2014* plans, we are ready for 

2011, which will be marked with the 

stamp of motion: Altavia in Motion. 

Raphaël Palti 

Founding Chairman and CEO of Altavia 

15 

editorial

History 

Born on September 9th 1999, the Altavia brand embodies the values of 

the business, based on progress and the desire to excel, to break new 

ground and to leave behind preconceptions. 

ALTAVIA – the “high road” or “alternative route”. Its logo is inspired by 

a sculpture by Emilio Gilioli (1911-1977), one of the leading French 

sculptors of the lyrical abstraction movement. The work is entitled 

“Soleil sur la colline” (Sun on the hill). Its fi rst interpretation was the 

design for the Resistance memorial on the Glières plateau. 

1983 Group founded with an advertising-marketing agency (PBE). 

1988 Creation of CFA Print, a pioneer in the fi eld of outsourced 

printing management. 

1995 Established in Spain; fi rst in Madrid then in Barcelona. 

1997 Established in Italy, in Milan. 

1999 Birth of the Altavia brand. 

2001 Creation of Altavia Benelux in Brussels, Altavia Hellas in Athens 

and Altavia Türkiye in Istanbul. 

2002 Creation of Altavia Polska in Warsaw and Altavia Česká in Prague. 

2003 Acquisition of Victor Group and creation of Altavia France, 

now with a presence in Paris, Nantes, Lille and Lyon. 

Creation of Altavia Deutschland in Düsseldorf. 

2004 Creation of Altavia UK in London. 

2005 Creation of Altavia China in Beijing and Shanghai, 

then Chengdu and Guangzhou. 

Acquisition of Connexion and creation of Altavia Connexion 

in Saint-Etienne. 

2006 Takeover of Le Parti Du Client, CPO and RVB 

Takeover of HTT in the UK and merger with Altavia UK 

to create Altavia HTT. 

2007 Altavia named European Communication Group of the Year 

at the Banque Palatine/La Tribune “Prix de l’Ambition” awards 

(in the category of international growth). 

2008 Creation of Altavia Swiss. 

2009 Restructure of Altavia Paris, bringing Le Parti du Client, 

Altavia Link and Altavia RVB into its fold. 

Launch of Actipaper, a print-to-web solution linking paper 

and web in just one click. 

2010 Creation of Altavia România in Bucharest 

and Altavia Rus in Moscow. 

*In millions of euros 

Key figures 

Consolidated turnover * 

2008 2009 2010 

Gross margin * 

2008 2009 2010 

Operating income * 

2008 2009 2010 

Breakdown of turnover 2010 

France 

International 

17 

news 2010

Highlights 

Eastern Europe and Russia 

Altavia is expanding eastwards in Europe, with 

the opening of two new business units: Altavia 

Rus in Russia and Altavia România in Romania. 

In Moscow, the business has got off to a good 

start with two major clients, both of which will 

promote structure and growth; fi rstly, it has taken 

on Shell’s entire Russian business and secondly, 

it won a completely new client: Real, a network 

of hypermarkets owned by Metro. 

In Bucharest, the entirely new teams at Altavia 

România kicked off their activities. 

Nantes 

A new manager heads up Altavia Victor: Anne 

Zammit has taken over the general management 

of the Nantes business unit. Anne Zammit has 

extensive experience in advertising and operational 

marketing and has worked in the Nantes region 

for more than 10 years. She joined Altavia Victor 

in the autumn of 2010 and has begun by accelerating 

the rate of development of the BU, placing the 

web at the heart of her strategy. 

China 

After several months of reorganisation and 

redeployment of its strengths, under its new CEO 

Jing Legrand, Altavia China has undertaken a 

strategy of fast-tracking its development in the 

area of marketing services. The Business Unit, 

which has 4 sites in China situated in Shanghai, 

Beijing, Guangzhou and Chengdu, has focused 

in particular on strengthening its digital expertise 

with the creation of a digital department based 

in Shanghai and serving all of Altavia China’s clients. 

Innovations 

The Watchdog for the Proactive Consumer ® 

becomes ShopperMind ® : In order to observe 

proactive consumers even more closely and 

understand their new methods of consumption, 

Altavia is strengthening its partnership with 

OpinionWay. ShopperMind ® is a research and 

forecasting laboratory that looks at new trends 

in consumption and slowdowns in consumption. 

It provides retailers with keys to understanding 

shoppers as well as tools that are directly 

available and operational, enabling them to 

anticipate and meet their clients’ new expectations. 

Environmental 

responsibility 

On 25 October 2010, Altavia became the fi rst 

marketing communications group to earn the 

double FSC and PEFC certifi cation for the entire 

European region. In total, more than 140 sales 

and production managers have been trained in 

ten countries, promoting a dynamic of unifi cation 

around this common project. 

Altavia is thus reinforcing its capabilities around 

consulting and supporting its clients from the 

eco-design of their printed products right through 

to production stage. The group’s expertise was 

enhanced in 2010 by the rollout of CarboScan ® , 

a carbon footprint calculator developed by 

Altavia that enables the measurement of CO2 

emissions of print media and offers the group’s 

clients quantifi ed effi ciency improvements for 

reducing these same emissions. 

Altavia launches MOVE2014 * 

So that they can achieve all the objectives fi xed 

by Altavia Group’s 4-year strategic plan as 

effi ciently as possible, all of the group’s business 

units have drawn action plans: the MOVE 2014* 

plans. The MOVE 2014* plans have been defi ned 

as a result of collaborative work carried out 

within each BU and then validated at group level. 

They set out the path to be followed by each BU. 

Their progress will be monitored throughout the 

year and is subject to a full assessment during 

the quarterly business reviews. 


19 

news 2010

Client Asset 

Altavia: 

the leading European 

marketing partner 

for chain stores. 

For more than 28 years, Altavia has been the preferred marketing partner 

for chain stores. 

On the strength of its positioning and the quality of its experts, today the group 

can boast a Client Asset of more than 300 clients with whom it works on a daily 

basis - both generalist and specialist retailers, market leaders across Europe 

and in China. 

The richness of our Client Asset represents a daily challenge for all of our people, 

who have a common objective: the satisfaction of our clients. Our structures, 

our processes and our ideas are all focused on this one goal. 

At Altavia, this means not only a proactive and creative relationship, with high added 

value in terms of ideas around marketing communication and technical advice, 

but also an ever more in-depth knowledge of the behaviour of the end client. 

It is to that end that we are observing as closely as possible the ongoing changes 

in consumers’ behaviour, via ShopperMind ® (in partnership with OpinionWay). 

Our mission 

Altavia is the leading European marketing partner for chain stores and has 

been an expert in marketing communication for more than 28 years. 

From the generation of ideas to the production of printed and online media, from the 

design of new and effective marketing themes to the creation of dynamic poster 

advertising campaigns, from e-catalogues to descriptive websites, etc. Altavia is a 

daily contributor to the stimulation of its clients’ marketing and communications. 

We offer solutions that are designed to create value and delight the retail world: 

enrich the relationship with the “consom’acteurs ® ” (proactive consumers), make it 

smoother and more satisfying for the customer as well as for the store and the source 

of the business by optimising the processes and the costs of publishing. 

Retail-tainment: Every day, Altavia creates a multitude of new experiences for 

the “consom’acteur ® ” (proactive consumer), designed to enrich and strengthen the 

relationship between consumers and retailers. 

Commerce is traditionally an act of exchange but should also be a pleasure: the 

experience of buying can be a joyful moment and therefore one that engenders 

customer loyalty. By establishing the most creative and fulfilling conditions for 

consumers and for its clients, Altavia “delights the retail world”. 

BRING 

THE CUSTOMER 

INTO 

THE STORE 

Our commitment 

MAKE 

THE CUSTOMER 

BUY 

IDEAS + SYSTEMS + TOOLS 

21 

MAKE 

THE CUSTOMER 

COME BACK 

INTO THE STORE 

news 2010

Our offers 

Marketing & Publishing Services 

All our solutions are designed to revive and enrich the client relationship. 

All our processes are designed to lower the cost to the chain stores of winning new 

customers and fostering their loyalty – this is a real source of savings for them. 

Creation and design of strategies 

and commercial projects 

Marketing creativity 

ideas for commercial offers, actions for communication and media to stimulate 

commerce, revive and enliven the client relationship and create differentiation. 

Point of Sale solutions 

commercial architecture and design, POS advertising and theatralisation, 

dynamic audiovisual communication. 

Publishing and direct marketing solutions 

commercial publishing, customised mailshots, fostering customer loyalty. 

Media & events solutions 

traffi c and local media, street marketing, events. 

Web solutions 

e-commerce sites, institutional sites, relationship sites, promotional sites, 

e-marketing sites, interactive webmagazines with dynamic content. 

Production, follow-up and optimisation 

of commercial projects 

Premedia solutions 

advice on processes and flows, creative realisations, camerawork, studio, 

prepress, web-to-print. 

Print Management solutions 

advice on and purchasing of paper, print, logistics, transport, production follow-up. 

Digital Management solutions 

technical consulting services, follow-up and production of digital media (formats, 

ergonomics, functionality), dynamic audiovisual communication. 

Expertises 

The Watchdog for the Proactive Consumer Altavia & OpinionWay: 

Known as ShopperMind ® since the end of 2010, this is a research and forecasting 

laboratory that looks at new trends in consumption and slowdowns in consumption. 

It provides retailers with keys to understanding shoppers as well as tools that 

are directly available and operational, enabling them to anticipate and meet 

their clients’ new expectations. With new technologies providing the basis for 

methods of listening and exchanging ideas, ShopperMind ® is positioned even 

closer to the proactive consumer, in an ongoing dialogue. 

“L’Œil client ® ” (the customer’s eye) 

An exclusive methodology for observation, analysis and diagnostics for optimisation 

of marketing communications media. 

The “Bureau d’Idées ® ” (Ideas Agency) 

Research and commercial creativity agency: the Ideas Agency proactively designs 

and proposes new ideas and innovative solutions to stimulate and enliven 

business for chain stores. 

Our O solutions 

CarboScan ® 

Altavia’s carbon calculator which enables carbon emissions from our clients’ 

published marketing campaigns to be measured in a fully transparent manner. 

Actipaper ® 

Solutions that enable anyone, by means of one single click on a printed document, 

to access the selected information directly on the Internet (See Digital Focus, p. 48). 

SpinFlip ® 

a publishing platform for interactive webmagazines with dynamic content. 

23 

news 2010

2010 was a year of change for Altavia 

Connexion, which established itself as 

the emerging marketing communications 

agency for the Rhone-Alpes region. In its 

newly renovated premises, the business 

unit has expanded both in terms of enlarging 

its range of offerings and consolidating 

its client portfolio. 

A business 

partner for 

leading regional 

players: retailers, 

industrials and 

brand names. 

PIERRE ARTRU I Managing Director 

Altavia Connexion has enriched its 

multi-channel expertise thanks to the 

reinforcement of its marketing services 

and digital hubs, with the arrival of two 

Consulting Managers: Stéphanie Sut 

and Grégory Driot. 

This new dimension has enabled Altavia 

Connexion to extend its offering to current 

clients in the retail space (Go Sport, 

Grand Frais, Auchan) as well as the 

industrial sector (Schneider) and brand 

names (Revol, Panzani) in the Rhone- 

Alpes-PACA region. At the same time, 

the teams have continued to increase 

their know-how in publishing services. 

Main cl clients li 

nts 

Auchan, an, n, Sc Schneider ch Electric, 

Go Sport, 

Spor Spo Panzani, 

Grand and Frais, Revol 

Established in 1986, CPO is a design n 

agency that develops its clients’ activities es 

through its high value-added commercial al 

creativity. 

From the building of an identity right 

through to the design of their marketing 

communication media, imagination and 

creativity are vital in the deployment of a 

coherent and consistent system for all 

forms of communication. 

In 2010 CPO strengthened its resources and 

implemented an action plan in support of 

its commercial development strategy. 

At CPO, 

design gives 

meaning to 

the brand identity 

or the brand name, 

arousing emotion 

and kindling desire. 

MARC CLÉMENT I Chief Executive Officer 

Altavia Connexion CPO 

Main 

clients cl 

ent 

Nature Na & Découvertes, 

Dé 

u 

Biocoop, Bioco Biocoop, Biocoop op, 

Opinel 

25 

news 2010

Digital innovations 

and commercial 

creativity serving 

retailers in the North. 

DANIEL PENEZ I Chief Executive Officer 

Altavia Lille is fi rmly established as the 

expert in marketing communications for 

brand names in the heart of the northern 

region of France, the cradle of the French ch 

and European retail industry. During 20 2010 01 10 0 

the business unit extended its scope pee 

oof 

of f 

activity once again. 

Not only has the agency enriched d it its ts s 

expertise upstream with the reinforcement nt 

of its consulting offering, thanks to the 

arrival of Patrick Lecercle, it has also 

consolidated its production capacity with 

the creation of a print management 

department dedicated to clients of the 

agency and headed up by Olivier Taillez. 

Strategic choices aimed at promoting 

structure and growth have enabled 

Altavia Lille to stick to its promise of 

being a true business partner for chain 

stores, bringing to each of its clients 

multi-channel marketing communications 

solutions that are perfectly adapted to 

their needs. In 2010, Altavia Lille rolled 

out a vast national and local marketing 

communications campaign for Castorama, 

including in particular the theatralisation 

of its stores. 

For restaurant brand Pizza Paï, Altavia 

Lille designed and rolled out an 

operational communication campaign 

including: POS advertising, media and 

digital communication. The teams’ knowhow 

has also persuaded a number of 

new clients to sign up with the agency, 

including incl nclu ng Surc Surcouf , Btwin and MBK. 

2010 was a year rich in challenges and d 

successes for Altavia Paris, which has as 

established itself as the leading expert rt 

in marketing communications for chain n 

stores in its market. 

The Paris business unit carried out a 

signifi cant restructure of its teams in 

2009 and this bore fruit in 2010, which 

fi nished up in a dynamic of strong growth 

with a turnover fi gure up by 20% and a 

workforce that grew by 8%. 

These excellent results, in a still-diffi cult 

and ultra-competitive market, demonstrate 

the ability of the Paris teams to adapt 

and deliver high quality services. 

These results also confi rm the BU’s 

strategy of gathering all its forces around 

two major hubs: Altavia Paris l’Agence 

The results 

and the success 

of Paris in 2010 

validated the new 

organisation. 

ÉRIC BORREIL I Managing Director 

Altavia Lille Altavia Paris 


nts 

Castorama, ram ama ma a, Auchan , 

Offi Office ce DDépôt, 

Dé Julie Guerlande, 

MBK, MBK BK, Décathlon, D St Maclou, 

Mc c Arthur A Glen, Transgourmet, 

Nocibé, Pizza Paï, Surcouf, 

3 Suisses.fr, Hygena, 

CRT Nord-Pas de Calais, 

Martin Sellier 

Main cl cclients 

l ent 

Bacardi Ba 

Ma Martini, art ar i BUT, Carrefour, 

Citroën, Citroë Citroën, n, DDanone, 

D Disney, Ed, 

Fnac, Fnac Fnac, Gitem, G 

GVF, Heineken, 

Henkel, Henk Ikea, ING, Kraft Foods, 

La Poste, Marionnaud, Monoprix, 

Nissan, Peugeot, Pharmactiv, 

Picard, Quick, Sephora, 

Shell, Unilever 

and Altavia Paris Publishing Services. 

They also confi rm the choice to reinforce 

digital expertise, whether it relates to 

consulting, development or premedia. 

Altavia Paris was also granted a renewal 

of its ISO 9001 certifi cation and the FSC 

& PEFC certifi cations. 

With optimised processes, clear and 

proven offerings and an organisation that 

has been reoriented around client 

requirements, the teams at Altavia Paris 

have not only succeeded in increasing the 

loyalty of their clients, including some 

previous clients, but also in winning a 

number of key new accounts, including 

Quick, Groupe VGF, BUT, Picard, Danone, 

KFF and Heineken/France Boissons. 

27 

news 2010

With the arrival of Anne Zammit heading 

up Altavia Victor, the business unit has 

reinforced its position as a 360° business 

partner for retailers. 

She is an expert in advertising and 

operational marketing, and has given 

Altavia Victor a new ambition, placing 

the web at the heart of its strategy and d 

its MOVE 2014* plan. “In an environment ent nt 

where the consumer and our clients’ entss’ 

expectations are undergoing hhuge 

ugge 

e 

transformations, where our clients s a aare 

ree 

seeking profitability and innovation, tioo 

nn, 

and at a time when Internet performance ce e 

is at the heart of company strategy, 

Altavia Victor has one key objective: to 

integrate new technologies at the same 

time as structuring ourselves as a multichannel 

operation, with paper as the 

major channel”. 


Our approach: 

integrating new 

technologies into 

a multi-channel 

offering, with paper 

as the major channel. 

ANNE ZAMMIT I Managing Director 

Altavia Victor 

To that effect, the BU extended its digital 

expertise during 2010, integrating a true 

eBusiness approach. In particular, Altavia 

Victor has worked for Akéna Vérandas on 

its digital strategy and won several new 

client on e-commerce issues. 

In addition, to meet the expectations of its 

clients, brands and stores, at the beginning 

of 2010 Altavia Victor restructured a cell 

of experts in the area of packaging, 

numbering around ten staff with creative 

and technical expertise: artistic directors, 

technical directors, layout artists and 

implementers as well as production 

managers. 


nts 

Maxauto, uto to, , Es E EEspace 

Culturel 

Leclerc, Lecler lerc, CCrédit 

Agricole 

Assurances, Assur sura Lactalis France 

& Europe, Eu Promocash, 

Akéna Vérandas, 

Bazar Avenue, Groupe Royer, 

Conseil Général de la Sarthe 

Altavia Optitrans 

Altavia Optitrans, specialising in transport 

and logistics, manages the entire range 

of national and international traffi c for its 

clients via all modes of transport (road, 

sea and air) with the support of a network 

of 500 partners. 

In 2010 Altavia Optitrans was able to reap 

the rewards of the transformation that 

the organisation underwent in 2009. 

The business unit has two expertise 

hubs: a purchasing hub and a chartering 

hub, which offers turnkey solutions that 

can be implemented at its clients’ sites. 

Since its establishment in the Rhône 

valley, Altavia Optitrans has increased its 

international activities by 80%, mainly in 

Europe, and continues on this dynamic. 

In 2010, 


offered its 

clients optimodality. 

PATRICIA SEPREZ I Managing Director 

29 

news 2010

Commercial 

structure and first 

steps of an 

expected growth. 

MATHIAS D’ESTAIS 

I Associate Director 

Capital Innovation 

Capital Innovation offers services around 

the creation of concepts and the design 

of innovative products. The agency receives 

its assignments from the marketing and 

R&D departments. 

The specifi c methodologies employed by 

Capital Innovation enable complex projects, 

linking practice, technical solutions and 

marketing, to be tackled. 

In 2010, Capital Innovation developed 

its clients’ portofolio, working on new 

innovative projects for Décathlon, Seb, 

Orange, Valeo, Bic, etc. 


nts 

Décathlon, hlo lon n, , SSeb, 

Tigex, 

Orange, Orang nge, GGalderma, 

Valeo, 

Spontex, Spont ponte Bic, Téléshopping, 

Jous oustra, Suez, Elba 

1 

2 

3 

2 

1 

Altavia Iberica I Social network 

Altavia Paris l’Agence I Citroën TV 

Altavia Hellas I Samsung 


3 

31 

news 2010

New clients, 

new services, 

new challenges! 

PETER WALLEGHEM 

I Managing Director 

After having successfully carried out 

a complete reorganisation of its teams 

during 2009, with a view to achieving a 

customer relationship that truly hinges 

upon the project manager, offering true allround 

support, Altavia Benelux continued 

its transformation in 2010. 

During 2010, the BU continued to invest 

in the development of its creative team. 

The structure is perfectly adapted to 

dealing with its clients’ marketing 

communication problems. 

Altavia Benelux 

These efforts were welcomed by the 

market and the BU fi nished 2010 with 

good fi nancial results and above all a 

series of new, fl agship clients, including: 

Remy Cointreau, Kellogg’s, Tecteo, Kraft 

and Tell Me. 


nts 

Shell, Da Dan Danone, no on Kraft Foods, Fnac, 

Tecteo, Tecteo teo, RRémy 

Cointreau, Kellogg’s, 

Delhaize, Delha elhaiz EMI, Carrefour 

For Altavia HTT, 2010 was a year of 

sustained growth which fi rmly consolidated ed 

its position as a benchmark platform for or 

retailers in the United Kingdom and the e 

Nordic countries. With sites in London 

and Sheffi eld, Altavia HTT invested in its 

commercial development in 2010. These 

efforts were rewarded by the addition of 

new clients to the portfolio. 

This growth places Altavia HTT in an 

excellent position to achieve the successful 

rollout of its ambitious 4-year development 

plan, MOVE 2014*. 


A year 

of significant 

growth! 

ROBERT NORTH 


Altavia HTT 

Main clients cl 

ent 

Screwfi Sc x, , Tra Tr Tradepoint, T e Nisbets, 

Kraft FFood 

Foods, Foo Fo Schneider Electric, 

Shell, Shell Shell, Kingstown, K Northern Tool, 

Spicers Spice 

In 2010 Altavia HTT supported brand 

names and companies such as Screwfi x, 

Kraft Foods, Schneider Electric, Shell, 

Kingstown, Northern Tool and Spicers in 

meeting their requirements for publishing 

their marketing communications media. 

33 

news 2010

In a country that was one of those most 

profoundly affected by the economic 

crisis of recent years, the drop in 

consumption has had a huge impact on 

all retail companies, leading to drastic 

cost-reduction programmes. 

Against this background, Altavia Iberica riic 

ca a 

concentrated its efforts in reinforcing ng it iits 

tss 

foundations, optimising and streamlining lin n nng 

g 

its operations but without cutting bback 

acck 

k 

on its development dynamic. Firstly, ,tthe 

hhee 

business unit restructured and redefi ned d 

its supplier strategy in order to increase 

the profi tability of its internal operations. 


The greatest projects 

are born out 

of adversity. 

ERICK BILINSKI 


Altavia Iberica 

Then, with the launch of its strategic 

4-year plan, MOVE 2014*, Altavia Iberica 

consolidated its offerings whilst favouring 

a client-centric vision, which remains at 

the very heart of the organisation. 

Thus, digital expertise has been 

signifi cantly increased with, in particular, 

the launch of the whole communications 

strategy on the Marionnaud social networks 

and the very latest in e-commerce 

solutions with the website Mazda Shop. 

Finally, the business unit rolled out its 

activities across the entire Iberian 

peninsula, reinforcing the Lisbon and 

Barcelona offi ces. 

These efforts bore fruit in 2010, which 

was a record year in terms of results for 

Altavia Iberica. 


nts 

Carrefour, fou our, r, , GGas 

Natural, Mazda, 

The Phon Phone Pho Ph House, Cartier, 

Rolex, Rolex olex, Siemens, Pescanova, 

Flex lex, Mutua Madrileña, PC City, 

Marionnaud, Paradores 

Altavia Italia, with a rich and complete 

service offering and a reputation in 

marketing & publishing services on the 

Italian market, has spent 2010 working 

to offer its clients a range of innovative 

services: the development of co-marketing 

operations between brands such as 

Autogrill & MSC, or Philips & Grand Viaggi; 

the development of skills at Premium & 

Gifts; the use of geopositioning for new 

point-of-sale marketing campaigns via a 

partnership with Géotag; etc. 

These innovations have convinced a 

number of retailers and “retail-minded” 

brand names of Altavia’s added value in 

supporting their business activities. 

The business unit counts Autogrill, 

Wyeth, DBBahn and B&B Hotels among 

its new clients won in 2010. 

Growth 

and the creation 

of value are brought 

about by creativity 

and innovation. 

PAOLO MAMO I Chief Executive Officer 

Altavia Italia 


l ent 

Amgen Am Dom Dompe, om m Aquolina, 

Bennet, Benne Bennet, t, Bi Bioderma, B Brico Io, 

Carrefour, Carref Carrefo Deborah, Henkel, 

Iper, Kraft Foods, Penny Market, 

Renault, Selex, Sephora, Shell, 

Autogrill, B&B Hotels, Db Bahn, 

Famila, Henkel, Marionnaud, 

Pan, Pernod Ricard, Philips, 

Selex, Shell, Trony, Usag, Wyeth 

This commercial dynamic confi rms the 

strategy drawn up by the business unit in 

its MOVE 2014* action plan, which sets 

out ambitious objectives in terms of the 

adoption of innovative digital offerings 

with high added value. 

Altavia Italia is more involved than 

ever with its clients and has increased 

its community and environmental 

commitments, boosting its teams’ 

expertise via sponsorship: actions by the 

FAI (Fondo Ambiente Italiano – an 

association for the protection of the 

Italian land and heritage) and the 

communications for the international 

association “Terre des Hommes” which 

combats violence towards the young. 

35 

news 2010

Altavia Deutschland 

significantly extended its 

activities across all German 

speaking countries. 

Although the German market is historically 

and traditionally fairly reticent in its print 

management model, Altavia Deutschland 

has nevertheless succeeded in making 

2010 a year of great change. 

After several years dedicated to laying 

the foundations of its offering, Altavia 

Deutschland has established itself as s 

one of the leaders in print management ennt 

t 

in Germany, demonstrating the quality ityy 

oof 

of 

its value-added services via its process oc e ess 

s 

optimisation solutions in particular. 

The BU offers market-leading solutions s 

that enable it to extend the scope of its s 

activities with local clients but also to win 

a number of new international clients such 

PETER SCHOBER I Managing Director 



as Kraft Foods, Schneider Electric and 

Danone, and to expand beyond the German 

border into Austria and Switzerland. 

Forecasts based on 2010’s activity confi rm 

and reinforce Altavia Deutschland’s 

ambitions to grow significantly, as 

defi ned n in its MOVE 2014*. 

Main clients cll 

i nts 

Shell, Jo Joh Johnson hnns 

& Johnson, 

Kraft ft Fo FFoo 

Foods, AMGEN, 

Danone, Danon anone Schneider Electric 

At the end of a year that fi nished off with 

good results, Altavia Polska has succeeded 

in reinforcing its position in the Polish 

market. Established since 2002, the business 

unit, which until now has been recognised 

for its expertise and high added value in 

handling publishing projects for chain 

stores, demonstrated in 2010 the quality 

of its expertise in marketing services. 

On the strength of its consulting capabilities 

in subjects relating to commercial creativity 

for retailers and brand names, Altavia 

Polska has supported – amongst others 

– Coca-Cola, Shell and Go Sport. 

Our strong position 

in publishing services 

enables us to 

invest and reinforce 

our expertise 

in marketing services. 

IREK LASKOWSKI I Managing Director 

Altavia Polska 


l ent 

Carrefour Ca ur Gr G GGroup, 

u Shell, 

Go Sport, Spo Sport, Spor ort, Philip Morris, 

Marionnaud, Marion Schneider Electric, 

Brico Dépôt, Coca-Cola 

These are great confi dence boosters for 

the Polish teams, who are seeking to 

continue the fast-track development of 

their marketing services offerings during 

2011 - a strategy that is an integral part 

of the business unit’s MOVE 2014* plan. 

This trend has come about through the 

direct involvement of Irek Laskowski, 

managing director, who says “Altavia 

Polska’s strong position in publishing 

services enables us to invest and develop 

our expertise in marketing services so that 

we can serve our retail clients even better”. 

37 

news 2010

In 2010, Altavia Česká continued with its 

strategy, begun in 2009, of expansion and 

development of its business activities. 

The business unit’s expertise in print 

management and its ability to generate 

savings in an open and transparent 

relationship, offer advice to its clients 

and produce results whilst optimising 

the entire process, are recognised by its 

clients both nationally and internationally. 

It has reinforced its marketing business ss 

in the service of brand names such as aas 

s 

Décathlon and Marionnaud. 

The teams now operate over a la large rgge 

e 

territory, covering the main countries trieess 

of Central and Eastern Europe, with h 

The leading 

specialist in 

Marketing and 

Publishing Services 

in Central and 

Eastern Europe. 

RODOLPH CROZIER I Managing Director 

Altavia Ceská ˇ 

campaigns rolled out in the Czech 

Republic, Slovakia, Hungary, Romania 

and Bulgaria during 2010. 

Altavia Česká is positioned as the leading 

marketing communications specialist for 

chain stores across the entire Central and 

Eastern European region and has developed 

new projects in social media – particularly 

on Facebook – that aim to build and 

cons consolidate date companies’ brand image. 


nts 

Décathlon, hlo lon n, , SShell, 

Mars 

Marionnaud, Marionn Mario ionna Lindt 

Report – Central and Eastern Europe 

An area 

of growth 

and experimentation 

for retailers. 

Although all the countries in Central 

and Eastern have been severely affected 

by the economic crisis of 2008, they still 

remain markets with very high potential 

for retailers. The situation varies greatly 

from country to country; overall, the 

zone is a growth area and even an area 

of experimentation for national and 

international retailers. 

Eastern Europe: retail is growing and 

innovating 

Since Altavia opened its business units in 

Poland and the Czech Republic at the 

beginning of the 2000s, it has continued 

to support the growth in the retail sector 

in these territories. 

After the expansion of its teams’ scope of 

activity into Slovakia, Hungary and Bulgaria, 

the group opened a new business unit in 

Romania, which has already won new clients. 

This augurs well for the development of 

the group’s operational activities in 2011. 

Russia: a promising market 

While Russia has experienced very signifi cant 

economic growth over the last 10 years 

and can expect a GDP per capita that is 

twice that of China, this development was 

nevertheless disrupted by the 2008 crisis. 

The Russian economy, in which growth is 

very closely linked to exports of oil and 

39 

reports 2010

gas, was hit hard by the crisis – harder 

than any other G20 country. Nevertheless, 

prospects for retailers are enormous and 

are attracting more and more international 

market participants. 

Across this region of 140 inhabitants where 

the majority of middle-class consumers 

live in Moscow and St Petersburg, the 

market is very fragmented due to the sheer 

size of the country. Major national players 

such as X5 Retail Group, Magnit and O’Key 

have bit by bit established a presence in 

the region. The crisis and its associated 

fi nancial diffi culties have had a particular 

impact on small retailers, which became 

easy prey for these big players. 

Altavia Česká for Décathlon. 

In addition, international retailers such as 

IKEA, Auchan and Metro have successfully 

established a presence and effectively 

consolidated their development in the 

country, either by means of takeovers, as did 

Auchan with the Ramstore hypermarkets 

network (from Turkish company Migros 

Ticaret) or by gradually opening more new 

stores, as Metro has done. It is in support 

of these players in the development of 

their businesses that Altavia opened its 

Altavia Rus business unit in Moscow, at 

the end of 2010. The BU already serves 

the Real hypermarkets (part of the Metro 

group) and Shell hypermarkets, meeting 

their needs in terms of their marketing 

communications issues. 

In an economic environment that is still 

very diffi cult in Greece, Altavia Hellas has 

benefi ted from the solidity of its presence 

in the market since 2001 to consolidate 

and develop its business in 2010. 

A dynamic 

of renewal founded 

on solid bases. 

RANIA ATHANASOULIA 


Altavia Hellas 

Main clients cl 

ent 

Shell, Sh Carrefour, arr re ef u Chris Cash 

& Carr Carry Carry, ry, FFourlis 

Trade, 

Fnac, Fnac Fnac, NNestlé, 

N Seb, Sephora, 

Stanley Stanl Facom 

Altavia Hellas is recognised in the Greek 

market for its quality and know-how in 

terms of optimising the production of 

marketing communication media. It has 

consolidated its position by winning new 

international contracts such as Fnac, 

Nestlé, Seb and Sephora. 

The business unit also increased the 

number of new innovations, particularly 

with the launch of a new online catalogue 

solution, rolled out for Carrefour every week. 

41 

news 2010

Our differentiation 

lies in our ability 

to offer our 

clients creative 

360° marketing 

solutions. 

ZEYNEP NECIPOGLU 

I Chief Executive Offi cer 

Despite being the acknowledged expert rt 

in the Turkish market in marketing g 

communications for chain stores for or 

several years, on the strength of its 360° ° 

offering, Altavia Türkiye nevertheless 

had to bring into play all its know-how 

during 2010 to face up to the drastic costreduction 

programmes implemented by 

its retail clients. 

Confronted with an economic crisis and a 

major drop in consumption, Altavia Türkiye’s 

clients redoubled their requirements in 

terms of optimisation and commercial 

creativity. 

The business unit rolled out an innovative 

communications campaign for GYO 

Torunlar, the second-largest consortium 

of property investments in the country 

(shopping centres, offi ces, residences) 

Altavia Türkiye 


l ent 

Carrefour Ca ur sa s ssa, 

Ca Carrefour 

sa Express, Exp Expres Expre press Teknosa, Indesit, 

Hotpoint Hotpo Hotpoin Ariston, Groupama 

that aimed to create demand for GYO 

Torunlar shares in Turkey. Altavia Türkiye 

seized the opportunity of the world 

basketball championship to generate 

visibility and used one of the players in 

its campaign. When Turkey came second 

in the championship, the effects of the 

campaign multiplied and Altavia Türkiye 

used this image on all its advertising, 

press releases, magazine advertisements, 

posters and printed media. It was a huge 

success for the IPO, which saw double 

the expected level of demand; Torunlar 

GYO recorded record sales of around 205 

million euros in one month. 

This is just one case amongst many that 

illustrate Altavia Türkiye’s creative ability 

brought to bear in the service of 

commercial performance. 

In 2010, its 6th year of business activity in 

China, Altavia China reached a new stage 

in its development, in a market undergoing 

very signifi cant growth. 

Jing Legrand joined at the head of the 

business unit at the end of 2009 and 

has led a huge undertaking to reorganise 

the strengths and expertise areas of this 

Business Unit, which is present in no less 

than 4 sites in China – Shanghai, Beijing, 

2010 was 

a year of new 

beginnings for 

Altavia China. 

JING LEGRAND 

I Chief Executive Offi cer 

Altavia China 

Guangzhou and Chengdu. In order to 

improve coverage over the Chinese 

mainland, office managers have been 

appointed, enabling Altavia China to 

consolidate its general organisation. 

At the same time, the internal communications 

policy between the offi ces has 

been strengthened to engender increased 

fl uidity and proactivity between the teams 

serving Altavia China’s clients. 

43 

news 2010

Beijing Guangzhou 

Chengdu Che Cheng 

Shanghai 

Main Ma clients cl 

ent 

Carrefour, Ca ur, , M 

MediaMarkt, d 

Watsons, Watsons Watso Watsons ns, B&Q, B Costa 

Altavia China is positioned in a niche sector 

and offers a particular set of expertises, 

which are very distinct from those of 

traditional advertising agencies. Tools and 

supporting material are readily available, 

enabling the BU to achieve true cultural 

adaptation and educate its new members 

of staff in how it grows and develops. 

Altavia China offers a rich set of services, 

with the creation of a cell of digital experts 

dedicated to the marketing communications 

requirements of its chain store clients. 

Its efforts have borne fruit – 2010 was a 

year of development and diversifi cation 

of Altavia China’s client base, with major 

gains in generalist and specialist retail 

clients, including Media Markt – the 

European and German market leader in 

household appliances and electronics, 

B&Q (a Kingfisher Group brand) – a 

European market leader in DIY and also 

a major global player in the IT sector. 

1 

2 

1 

2 

Altavia China I Media Markt 

Altavia Lille I MBK I Launch of Skycruiser 


45 

news 2010

The emergence of a large middle class 

– the promise of all the emerging markets – 

has made China into the dream market, 

the El Dorado, for a number of economic 

players. After ten decades in the leading 

pack of economies experiencing the 

highest rates of growth, China now holds 

the position of the second-largest global 

economy, ahead of Japan. With the 

establishment of a strong middle class 

in China, the opportunities and prospects 

for development for all retailers are 

extraordinary. 

Supporting growth in the retail sector… 

In 2010, total sales of consumer goods in 

the retail sector reached 15,7 billion yuan, up 

by 18.3% compared to the previous year. 

A more in-depth analysis by geographical 

area shows that sales of consumer goods 

in urban areas reached 13,6 billion yuan 

(up by 18.7%) and in rural areas 2,1 billion 

yuan (up by 16.2%). 

Although there is certainly growth, the 

significant differences between habits 

and methods of consumption persist 

between the regions, and must be taken 

into account. 

Report - China 

The opportunities 

for growth are 

extraordinary. 

Today’s Chinese consumer is getting 

ahead of himself; in the major towns and 

cities, consumers, who are very connected 

thanks to new technologies, are better 

informed and are adopting very sophisticated 

methods of consumption. In a retail market 

that is still fi nding its structure, there is a 

real premium on innovation and in particular 

on marketing communications. 

Retailers must do more than increase 

their instore traffi c, they must create clients’ 

loyalty by improving their differenciation. 

It is on this path that Altavia China is 

driving its development forwards, by 

bringing together commercial creativity 

and new offers in the marketing services 

segment, associated with its flawless 

knowledge of the codes of the retail sector. 

Thus, Altavia China today provides support 

in China for major clients such as 

Carrefour, Media Markt (European and 

German leader in household appliances 

and electronics), B&Q (part of Kingfi sher 

Group – European leader in the DIY 

segment), Watsons (Hong-Kong group 

that includes the Marionnaud brand, 

in particular), etc. 

…and e-retail 

E-commerce and online price comparison 

websites are multiplying at a rate of knots. 

In 2009, the market share of online 

shopping in the Chinese retail sector was 

1.9% compared to 4.9% in France, and 

11.6% in Japan; it is expected to reach 

4% in 2011. Prospects are good, as the 

country numbers 160 million cyber-buyers 

and will have 245 million by 2013. 

As for mobile phone sales, with 303 million 

users of mobile phones already in 2010, 

there is no doubt that there will be an 

upheaval in the near future in terms of 

growth and usage. 

In the face of such advances, major national 

and international players in the generalist 

and specialist retail segments are coming 

to Altavia China, seeking an integrated 

multi-services partner who can support 

them in meeting all their multi-channel 

communications requirements. 

In the publishing market, Altavia China 

benefi ts from the group’s experience as 

a preferred partner in commerce for 

chain stores for more than 30 years, and 

offers its clients high added value in the 

definition of best practices, the best 

technical and technological choices and the 

optimisation of multi-locale management 

of issues relating to marketing campaigns. 

Altavia China advises and supports retailers 

in the implementation of systems to 

manage the content of their marketing 

communications, in order to improve their 

effi ciency. By maximising fl exibility and 

reducing risks, content management 

systems are a real key to achieving better 

competitiveness. Therefore Altavia China 

enables all retailers to optimise their 

processes and reduce distances in a 

country that is the size of a whole continent. 

As Jing Legrand, CEO of Altavia China 

says: “In China, anything is possible but 

nothing is simple”. Whilst the opportunities 

for growth are extraordinary, success 

depends on creativity, an open mind and 

fl exibility, without ever seeking to impose 

existing Western models. This is how 

Altavia has built up its development in China. 

47 

reports 2010

Digital Focus 

The technological revolution is not only continuing, it is well and truly accelerating. 

The rate of innovation, but above all the adoption of new technologies by consumers 

has continued to gain speed. 

Data from the principal social networks is dizzying. In 2010, hardly 6 years after its 

creation, Facebook counts more 500 million users. Twitter, its junior by 2 years, already 

has 190 million users. On YouTube: more than 2 billion videos were downloaded each 

day in 2010. The Apple store has posted more than 10 billion downloads since its 

creation in 2008. 

As consumers adopt new practices in terms of lifestyle and consumption, this has 

a very direct effect on retailers and brands. Rolling out an effective marketing 

communications campaign using these new media requires a lot more than investing 

in one-off promotional deals. A company must be able to think strategically about the 

entire upstream channel, in order to design true relational platforms and be in 

a position to create a real link with consumers. 

Altavia follows these developments very closely and anticipates their impact in terms 

of marketing communications for retailers. Against a background of the rising tide of 

digital media and social pressure to move towards sustainable development, Altavia 

designs and offers solutions that enable retailers to revise the fundamental principles 

of their marketing campaigns and their communications. 

Actipaper 

Altavia’s print-to-web solution 

Altavia offers solutions that enable anyone, by means of one single click on a 

printed document, to access the selected information directly on the Internet. 

By making the two universes communicate, Actipaper solutions increase the 

effectiveness of both print and web. 

The Actipaper solution has unique features that make it easy and user-friendly 

to consumers: not only does it operate with a very reduced code size of 4mm to 

5mm - as opposed to 12mm to 20mm for most codes on the market – above 

all, it can be used with different readers that read the same microcode: a 

Smartphone for mobile use or even a mouse for use at a desk. 

For the brands, simplicity is also the key attraction, with codes that can be 

inserted without restriction into all sorts of media (catalogues, books, leafl ets, 

packaging, labels, etc.). 

Actipaper enables stores and brand names to: 

offer an innovative, differentiating service with added value; 

bring printed media up to date in real time (prices, availability, etc.); 

optimise page layout in catalogues; 

place orders online and reduce the associated costs 

(handling of orders, call centre advisors, etc.). 

qualify and quantify the use of print media (statistics, etc.). 

generating, from paper, hearing and traffi c to your websites 

and mobile sites. 

MyStudioFactory 

Creating Meeting Points 

Contact: Christophe d’Armancourt – Managing Director 

Email: c.darmancourt@actipaper.com 

Tel: +33 (0) 1 49 48 00 00 – www.altavia-group.com 

MyStudioFactory supports brand names and content publishers over the entire 

range of digital media with innovative solutions for distribution of content. 

A multi-channel approach: web, mobile, tablet PC, TV, etc. – which is 

progressively enriched with new, relevant media. 

Multi-platform support integrating various development environments. 

A focus on convergence: enables brand names and content publishers 

to offer their clients personalised content that is synchronised across 

different terminals. 

MyStudioFactory combines technological expertise with marketing know-how 

to enable a new, more fl uid and more effective client relationship. 

For more information: www.mystudiofactory.com 

49 

digital focus

Principles and values 

Since Altavia was created in 1983, the company has been through various 

phases of development and we have had to learn to manage our growth 

without losing sight of our key differentiator, on which our true value has 

been founded for more than 28 years – “The Art and Style of Altavia”. 

Because we are a service company and because we are committed, each day of 

the year, to our clients’ satisfaction and to meeting their requirements as closely 

as possible, we have worked hard to defi ne our unique offering in a form that is 

simple and clear: the 10 founding values of Altavia and our charter,”The Art and 

Style of Altavia”, which expresses both our uniqueness and our value system. 

Above all, this does not mean preaching, nor engraving a list of rules on a marble 

slab, but rather affi rming our personality and the values that have been the 

source of our way of life and our way of working since our very beginning. We see 

the value system as fertile ground for the development of our culture of commitment t 

and our service vocation that respects the independence of our people. 

To encourage a sense of team spirit and an understanding of Altavia’s DNA within all 

its business units, 10 founding values have been selected. Sharing these values guarantees 

coherence and cohesion, by clarifying the rights and duties of each member of staff. 

1 

Progress 

Maintain a pioneering spirit. 

Accept change. 

Encourage innovation. 

Inspire the desire to exceed 

our own limitations. 

Challenge preconceived notions 

and ready-made solutions. 

2 

Energy 

Use all our positive energy 

to improve our service to our clients. 

Encourage an energetic approach. 

Refuse to settle for the status quo. 

Fight lethargy. 

3 

Enthusiasm 

Impart a sense of enthusiasm 

to brighten our working relationships. 

Give our hearts and souls to our work. 

Act with reason and passion. 

Maintain a sense of curiosity. 

4 

Humanity 

Respect human values. 

Put other people at the heart 

of our actions. 

Preserve the future of Humankind 

by encouraging sustainable 

development in our actions. 

5 

Sharing 

Share our know-how, our culture, our 

best practices and our experience with 

each other, with our clients and with our 

partners. Share the fruit of our efforts. 

6 

Integrity 

Base our behaviour on a strict sense 

of integrity. 

7 

Transparency 

Ensure transparency in our actions 

(to make them clear and understandable). 

Refuse to leave things unsaid. 

Inform and explain. 

Speak the truth, always and everywhere. 

8 

Proximity 

Be close to our clients, our people, 

our partners and our markets. 

Practise active listening. 

9 

Simplicity 

Act to make our clients’ work easier. 

Always aim for simplicity in our methods 

and our structures. 

Avoid overcomplicating our relationships 

with others. 

10 

Fluidity 

Values 

Make good use of technologies that 

can help processes fl ow more smoothly. 

Render working relationships more 

interactive. 

Create environments that encourage 

dialogue and communication. 

51 

sustainable development

Human Capital 

At Altavia, we have always considered that the group’s strength and development 

depend on two equally fundamental cornerstones: our Human Capital and our 

Client Asset. As a service company, we know that our principal value stems 

from the men and women who make up the group and that our key differentiator 

resides not only in our expertise but also in our interpersonal skills. 

In 2009, a policy for the development of our Human Capital was formally 

implemented. This policy was the result of consultative collaboration and is still 

evolving, with amendments being made as and when needed. It describes “The 

Art and Style of Altavia” with our values and the rights and responsibilities 

of each manager and member of staff. 

This policy is brought to life within each business unit. Each BU Managing 

Director and all of the group’s HR managers have a key role to play in sharing 

the policy and making sure it is taken on board. 

Sustainable Development 

What policy? 

Being aware of the social, economic and environmental impacts of our activity 

in marketing communications for chain stores in Europe and China, we have been 

very quick to integrate respect for the principles of Sustainable Development 

into our strategy. These principles are at the very core of our DNA. 

Sustainable Development is, for us, an approach that is all about building, 

sustainability and unifi cation; it is a key element in the advancement of the 

business and its environment, aligned with our values, our principles and 

the principles of the Global Compact, of which we are signatories. This desire to 

act manifests itself in the implementation of real and practical actions involving 

all of our people. 

COMMITMENTS 

Paper 

Transport 

Supplier partnerships 

Responsible Communication 

Multimedia solutions 

Quality of service 

Human Capital 


Finances 

Everyday actions 

53 


Actions 2010 

Altavia obtains the double FSC and PEFC certification 

for the entire European region 

On 25 October 2010 Altavia became the fi rst communications group to 

obtain the double FSC and PEFC certifi cation for all of its Business Units 

in Europe. A total of over 140 sales managers and manufacturing managers 

were trained in around ten countries. Anne-Lise Spagnolo, Manager for 

Sustainable Development for Altavia Group, says ”Altavia Group would 

not have been able to earn this double FSC and PEFC certifi cation at a 

European level without the close involvement of all the managers of each 

Business Unit. They succeeded in creating a unifying and meaningful 

dynamic in their teams around this common project.” 

This brings a new dimension to our offering of advice and support for our 

clients in the eco-design of their printed products, and was accompanied 

in 2010 by the rollout of CarboScan ® , a carbon footprint calculator that 

measures the CO2 emissions of print media. 

Altavia creates Ecopublishing ® 

Altavia is committed to a practical and sincere approach to sustainable 

development and, to that end, has undertaken to seek out and put forward 

to its clients innovative ecological alternatives that fulfi l the need to 

reduce the environmental footprint of print media. 

Ecopublishing ® is Altavia’s label that aims to promote responsible printing. 

Responding to a gap in the market, Ecopublishing ® proposes a rigorous 

mission statement comprising pragmatic, accessible and sincere 

environmental criteria, initiating an approach that is unique among its 

peers: environmental labelling of the production of printed material. As 

part of a strategy of shared progress, the Ecopublishing ® mission statement 

will be revised annually with the support of a community of experts and 

engaged clients, the Ecopublishing ® Community, in order to progress 

the criteria towards ever-stricter environmental requirements. 

In addition, Altavia provides support to its clients in dealing with their 

increasing environmental issues via a service offering, Ecopublishing ® 

Services, which offers a range of services from support in defi ning an 

eco-production strategy for marketing campaigns, to training sessions 

for principals. 

CarboScan ® takes on a European dimension 

CarboScan ® is a carbon footprint calculator developed by Altavia in collaboration with 

Climat Mundi that measures the CO2 emissions of print media. With this tool, Altavia is 

in a position to quantify the reduction in CO2 emissions resulting from the effi ciency 

improvements proposed to its clients. At the end of 2010, Altavia initiated a project for 

the rollout of CarboScan ® across the entire European region. 

Reducing the carbon footprint of its catalogue: 

Picard’s case study 

Picard is committed to reducing the environmental impacts of the production 

and shipping of its products and stores. The company’s main issue in this regard 

was how to identify the ways in which it could reduce the environmental impact 

of the production of its product range, which was already printed on PEFC paper 

by an Imprim’Vert, ISO 14001-certifi ed printer. 

Altavia’s task was fi rstly to identify certifi ed papers that were of similar quality 

to those used by the client, in order to comply with the requirements for the 

fi nished article. The CO2 emissions arising in the production of each grade of paper 

identifi ed were then compared to those of the initial papers, using CarboScan ® . 

CarboScan ® identifi ed a paper that would enable a 35% reduction in CO2 emissions 

thanks to a less emissive paper production process and a reduction in kilometres 

travelled, and would also generate a savings as a result. 

teq CO2 

45,4 

32,5 

Production 

of paper 

54,4 

initial Paper A 

10,7 10,7 10,7 

Environmental labelling 

on publishing products 

Print Transport Total of 

emissions 

Paper B Paper C 

Environmental Labelling on mass retail products is an approach undertaken in the 

framework of the “Grenelle Environnement” in order to increase consumers’ awareness 

of the environmental impacts of the products they are consuming. Altavia has 

participated in the working group GT8 “Publishing products” since it was set up in 

2010. The objective of this group is to defi ne relevant environmental indicators, besides 

CO2, and their associated calculation methodology for printed media. 

In the framework of a collective operation known as Scoredit, Altavia is one of the 168 

companies participating in an experimental project to display environmental labelling 

on some of its products, in collaboration with its clients, from the 1 st of July 2011. 

20,1 

6,2 

10,7 

76,2 

49,5 

75,8 

55 



At Altavia, the company is considered to be an economic and 

social infl uence, involved in the local community and instrumental 

in creating links. Our commitments refl ect our DNA and our core 

values, and embody our desire to be a community player. 

Altavia’s community commitment is inspired by the 10 values that express and 

form the group’s DNA and is based on a voluntary approach that involves all 

of the group’s people, from managers to staff members, in each country and 

in each business unit. 

Our sponsorship activities are carried out for the benefi t of the local communities 

in the regions in which we have a presence. 

Our community commitment policy breaks down into 3 major focus areas: 

Solidarity: we support projects that are socially responsible and promote 

relationships between people and which enable us to combat poverty and exclusion; 

Entrepreneurship: we commit to supporting, advising and facilitating new 

businesses that create local dynamics and employment; 

Access to education and culture: we encourage and support projects that 

aim to share and disseminate education and culture to a wider population. 

All the initiatives and projects that Altavia supports fall under the umbrella 

of at least one of these objectives, and meet the following criteria: 

Action on a local level: Altavia is an international group that operates as 

a federation of business units that are fi rmly anchored and involved in 

their local communities. All the actions and activities arising from our 

community involvement promote our local commitment. 

Human involvement: This involves contributing aid and support via 

the direct and practical commitment offered by our people. We encourage 

the donation of our skills and making our talents available. 

Examples of commitments made by Altavia Group: 

Altavia supports PlaNet Finance’s action to fi ght against poverty. PlaNet 

Finance is an NGO that works towards the development of microcredit 

throughout the world. 

Altavia is a partner in the “Cité de la Réussite” events, the Forum for Cultural, 

Economic, Scientifi c and Political Debate and the AROP (association for 

the promotion of the Paris Opera). 

Altavia supports the “Agence du Don en Nature” which collects new 

unsold products from industrials and redistributes them to charities. 

Altavia is a member of the “Entreprendre” network in the Seine-Saint-Denis 

department and in the “Ouest” (Western) region of France, a network that 

helps to develop the local economic infrastructure. 

To date, we have 

collected 9 million 

euros’ worth of 

products with the 

help and support 

of 30 donating 

brands. 

3 questions for Stéphanie Goujon, 

Executive Officer of the ADN 

What is the function of the Agence du Don 

en Nature and how has Altavia become 

an active partner? 

The Agence du Don en Nature (ADN) is a 

public interest association, which has set 

up a logistics platform between large 

companies and associations that work to 

combat exclusion (Samu Social, Restos 

du cœur, Armée du Salut, etc.). Under this 

framework, the ADN collects new, unsold 

products (non-food) from companies and 

distributes them to its partner associations. 

To date, we have collected 9 million euros’ 

worth of products with the help and support 

of 30 donating brands (L’Oréal, P&G, 

Lexmark, Etam, etc.). 

We have already redistributed 7 million 

euros’ worth of products to our network 

of 160 partner associations. The ADN 

suggested that Altavia become an active 

partner at the beginning of 2010. We 

chose Altavia because the company is a 

leading player in the marketing communications 

sector in France and has for a 

long time been committed to sustainable 

development. This is in line with how we 

would like our communications tools to 

be identifi ed. 

Altavia has set up a skills sponsorship 

with the ADN. What sort of support is 

offered by Altavia’s teams? 

One particular contribution was that Altavia 

produced our socially responsible activity 

reports for 2009 and 2010 free of charge. 

Altavia’s teams designed, formatted and 

illustrated our reports and other material, 

and they advised and supported us 

throughout the development of these 

documents on technical issues and aspects 

relating to eco-conception. Altavia also 

took responsibility for the printing of our 

activity reports. 

For Altavia, supporting the ADN makes a 

lot of sense with regard to the “business 

partner” activities of stores and brands 

(FMCGs). On your side, what in particular 

does Altavia’s expertise bring to the table 

in terms of the design and realisation of 

your activity report? 

Altavia brings to the table its professionalism 

and its sense of «look and feel». Its teams 

proposed ideas for the layout, which 

enabled us to publish an activity report that 

was both professional-looking and attractive, 

particularly for our product donors. 

Over two years of collaboration, we have 

established a very constructive relationship, 

founded on the trust and attentiveness of 

the teams, which is very important for us. 

57 


Our customers 

and our business units 

at the heart of 

our organisation 

Altavia is a fully integrated international group, but nevertheless, since it began to 

expand nationally and internationally, it has defi ned itself as a federation of companies 

in which the business unit is the benchmark. Within the business units, the 

predominating structure is determined by the client profi le and client requirements. 

Altavia Connect is the shared services entity that works for all the Business Units 

in the Group and for their clients. Steering and coordination of the business units 

is primarily carried out through Comex in France and Europe. 

Group G Executive Committee 

Lorenzo Bertagnolio 

Deputy Managing Director 

Europe 

Sébastien Reydon 

Administrative and 

Financial Director 


Founding Chairman 

and Chief Executive Offi cer 

Adrien Boyer 

Strategy Director 

Laurent Saumon 


General Secretary 

Laurent Gampel 


Global Business Development 

Eric Chatry 

Managing Director 

Altavia Connect 


Chief Executive Offi cer 

Lorenzo Bertagnolio 


Jing Legrand 


Eric Chatry 

Managing Director 

Altavia France 

Gilles Maurisset 

Development Director 


Altavia Česká 





Altavia Connexion 

Altavia Lille 


Altavia Paris 


CPO 

Altavia Europe 


Altavia Beijing 

Altavia Chengdu 

Altavia Guangzhou 

Altavia Shanghai 



Altavia România 

Altavia Rus 

Altavia Swiss 


Altavia Connect 

59 

governance

Altavia’s Board of Directors is comprised of individuals from diverse backgrounds, 

either from outside Altavia or from the management team: this openness is proof of 

our progressive approach. Led by Raphaël Palti, the Board of Directors makes the 

strategic decisions for the company, approaching them with the diversity of opinions 

arising from the diversity of its members. 

Daniel de Botton 

Independent 

Board Member 

Philippe Finkel 

Independent 

Board Member 

Michael Likierman 

Independent 

Board Member 

Corporate governance 

that ensures the durability 

of the company. 


Chairman of the Board of Directors 

and Founder of Altavia 

Board of Directors 

Michel Duval 

Independent 

Board Member 

Paul Moutinho 

Board Member 

Representing 

Naxicap Partners 

Luc Bertholat 

Censor 

Non-voting Member 

Pierre Milchior 

Independent 

Board Member 

Catherine Dunand 

Independent 

Board Member 

Philippe Taranto 

Censor Non-voting 

Member representing 

Nixen Partners 

Alain Roubach 

Independent 

Board Member 


Board Member 

Representing Viateam 

Jean-Michel Gabriel 

Censor 

Non-voting Member 

A governance 

close to that 

of a listed group. 

Interview with Catherine Dunand, 

member of Altavia’s Board of Directors 

You have been a member of other boards 

of directors. What are the unique or specifi c 

features of Altavia’s Board? 

I have great admiration for the extreme 

level of attention paid by Altavia to ensuring 

the quality of the governance of the Group. 

The make-up of the administrative bodies, 

particularly the specialist committees; the 

processes in place and the documents 

issued; the high level of attention paid 

to each detail - all of these things bring 

to my mind the feeling of governance of a 

listed Group more than that which can be 

observed in many companies of a similar 

size, or even larger. 

It is a very strong measure of credibility, 

both for company shareholders, particularly 

institutional shareholders, and for all of 

the Group’s partners, clients, suppliers, 

bankers, strategic partners, and of course 

for all of the Group’s members of staff, 

both in France and internationally. 

None of this has detracted in any way from 

the freedom of expression around the 

conference table, nor from the friendly 

nature of the discussions – on the contrary, 

both of these are features of serving on 

this Board. 

Companies in general are going through 

diffi cult times at the moment. Has the 

crisis changed the way in which you carry 

out the governance of the company? 

The crisis has had far-reaching effects on 

the governance of companies in general. 

A number of companies considered as 

very solid and incurring limited risk have 

in fact found themselves in very diffi cult, 

indeed critical, situations. 

61 

governance

This has led to the legitimate calling into 

question of how companies function, at 

board level, which in turn has had a 

series of benefi cial impacts. 

Of particular note: 

– more attention is being paid to the issues 

of WCR and cash resources, which boards 

sometimes see as too operational for 

them to be worrying about. 

– more involvement in the implementation 

and monitoring of risk mapping, as well 

as the development of analyses along 

the lines of: “what would happen, if…?” 

– rebalancing of the boards’ interests 

between strategic and fi nancial aspects, 

in favour of strategy, with a view to making 

information more substantial and achieving 

a more structured involvement in the 

validation of the company strategy. 

– fi nally, directors’ increased awareness 

of their own, personal responsibility. 

Altavia did not wait for the crisis in order 

to pay more careful attention to the 

management of WCR or to implement a 

more rigorous risk mapping process. 

Directors’ attention has been particularly 

focused on the management of countryspecifi 

c risks, essentially with regard to the 

Group’s considerable international expansion. 

It has also been a crucial period for Altavia 

Group, which has seen a number of its 

business areas evolving; how has the Board 

of Directors supported these changes? 

The Board has supported this approach 

in a number of ways: 

Since 2008, Raphaël Palti has sought 

to implement a process whereby the 

different administrative bodies involved in 

the Group’s governance are more involved 

in its strategy. This is refl ected in the initiative 

to implement a medium-term business 

plan, known as “MOVE” (Make Our Vision 

Effective). 

A Strategic Direction Committee meets 

regularly to discuss ideas and thoughts 

put forward by the management teams. 

In return, this committee reinforces and 

challenges the directions taken, or 

draws the attention of managers to certain 

aspects, in order to strengthen the Group’s 

change initiative. 

The Board also plays an important role 

in thought leadership and discussions 

on the subject of external growth and 

diversifi cation of the Group. It encourages 

coherence and consistency in our approach 

as well as a focus on a limited number of 

objectives which have considerable impact, 

either in terms of business areas or 

geographies, without of course excluding 

realistic opportunities. It also exercises its 

responsibility in the area of monitoring risks 

relating to these projects and objectives. 

Catherine Dunand has been a member 

of Altavia’s Board of Directors since 

May 2008. 

She is a graduate of the Ecole Centrale 

de Lyon and has an MBA from Insead. 

She has managed national and 

international profi t centres and multisite 

organisations within large groups 

such as Sanofi and Servier. 

She also has experience of entrepreneurship 

and management within 

SMEs, particularly in partnership 

with investment funds (Thermes 

de Bagnoles de l’Orne). 

Catherine Dunand serves as director 

or chair of the board of directors for 

listed and non-listed SMEs (Bioalliance) 

and professional associations (CNETh, 

thermalism). 

She also participates in working 

groups to discuss and refl ect on 

the governance of SMEs (IFA, APIA). 

Today, Catherine Dunand is the 

chair of Promontoires, a company 

that specialises in mentoring on 

governance and strategy for SMEs 

and their shareholders. 

The Audit, Accounts and Investments Committee and the Appointments and 

Compensation Committee challenge the group and drive it forward in the 

management of its affairs. 

The Audit, Accounts and Investments Committee 

Michel Duval 

Chairman 

Nadine Michotey 

Member of the Committee 

The Appointments and Compensation Committee 

Daniel de Botton 

Chaiman 

Michel Duval 


Alain Roubach 

Vice Chairman 

François-Régis de Vulpian 



Founding Chairman and Chief 

Executive Offi cer of Altavia 

Philippe Geslin 


Alain Roubach 


63 

governance

ALTAVIA 

BUSINESS DEVELOPMENT 

Laurent Gampel 

l.gampel@altavia-group.com 

GENERAL SECRETARY 


l.saumon@altavia-group.com 

COMMUNICATION 

Laura Sévénier 

l.sevenier@altavia-group.com 

FRANCE 

BUSINESS DEVELOPMENT 

Gilles Maurisset 

g.maurisset@altavia-group.com 

Altavia Connexion 

Saint-Etienne 

4 rue Gutenberg I 42270 Saint-Priest-en-Jarez 

Tel: + 33 (0) 4 77 92 82 82 

> PIERRE ARTRU I Managing Director 

p.artru@altavia-connexion.com 

Altavia Lille 

Lille 

23, rue du Molinel BP 369 I 59026 Lille Cedex 

Tel: +33 (0) 3 20 51 15 15 

> DANIEL PENEZ I Chief Executive Offi cer 

d.penez@altavia-lille.com 

Contacts 

109 

Contacts


Lyon 

Villa Mercedes I 153, route de Vourles I 69230 Saint-Genis-Laval 

Tel: +33 (0) 4 78 86 86 70 

> PATRICIA SEPREZ I Managing Director 

patricia.seprez@optitrans.fr 

Altavia Paris 

Paris 

10, rue Blanqui I 93400 Saint-Ouen 

Tel: +33 (0) 1 49 48 00 00 

> ERIC BORREIL I Managing Director 

e.borreil@altavia-paris.com 


Nantes 

ZA des Hauts de Couëron I Rue des Forgerons BP 40 I 44220 Couëron 

Tel: +33 (0) 2 51 80 28 28 

> ANNE ZAMMIT I Managing Director 

a.zammit@altavia-victor.com 

Capital Innovation 

Cairon 

1, place du 8 mai I 14610 Cairon 

Tel: + 33 (0) 2 31 08 32 50 

> MATHIAS D’ESTAIS I Associate Director 

m.estais@altavia-group.com 

CPO 

Paris 

10, rue Blanqui I 93400 Saint-Ouen 

Tel: + 33 (0) 1 49 48 00 00 

> MARC CLÉMENT I Chief Executive Offi cer 

marc@cpo.fr 

EUROPE 


Brussels 

Avenue Louise - Louizalaan 287/5 I 1050 Bruxelles I Brussel 

Tel: +32 (0) 2 639 68 68 

> PETER WALLEGHEM I Managing Director 

p.walleghem@altavia.be 

Altavia Česká 

Prague 

Pocernická 96 I 108 00 Praha 10 

Tel: + 42 0 296 411 541 

> RODOLPH CROZIER I Managing Director 

r.crozier@altavia.cz 


Düsseldorf 

Grafenberger Allee 82 I D-40237 Düsseldorf 

Tel: +49 (0) 211 40 54 396 

> PETER SCHOBER I Managing Director 

p.schober@altavia-deutschland.com 


Athens 

103 Ethnikis Antistaseos street I 15451 N. Psychiko I Athens 

Tel: +30 210 67 73 900 

> RANIA ATHANASOULIA I Managing Director 

r.athanasoulia@altaviahellas.gr 


London 

19 Bolsover Street I London I W1W 5NA 

Tel: +44 (0)207 8860731 

Sheffi eld 

4 Park Square I Newton Chambers Road I Thorncliffe Park – Chapeltown 

Sheffi eld I S35 2PH 

Tel: +44 (0)114 220 3760 

> ROBERT NORTH I Managing Director 

r.north@altavia-htt.com 


Madrid 

C/ General Ramírez de Madrid, nº 8, 2ª planta I 28020 Madrid 

Tel: (+34) 91 121 38 38 

Barcelona 

Centreserveiss Coressa I Ctra. Sta. Creu de Calafell, nº 33, 2ª planta 

08830 San Boi de Llobregat Barcelona 

Tel: (+34) 93 390 74 29 

Lisbon 

Rua Dr. Manuel da Cruz, Jr., 128 I Cond. Jardins do Tejo I, 1 

2890-240 Samouco I Lisboa 

Tel: (+35) 1962 277 424 

> ERICK BILINSKI I Managing Director 

e.bilinski@grupo-altavia.com 


Milan 

Alzaia Naviglio Pavese 78/3 I 20142 Milano 

Tel: +39 02303043 

Rome 

Via Boezio 6 I 00193 Roma 

Tel: +39 0632803405 

> PAOLO MAMO I Chief Executive Offi cer 

p.mamo@altavia.it 

111 

Contacts


Warsaw 

Altavia Polska Sp. z o.o. I Ul. J. Waszyngtona 146 I 04-076 Warszawa 

Tel: +48 22 515 80 75 

> IRENEUSZ LASKOWSKI I Managing Director 

i.laskowski@altavia.pl 

Altavia România 

Bucharest 

Str. Sergent Constantin Apostol nr. 10 I Cladirea Besta - parter, Sector 6 I Bucuresti 

Tel: +40 742582842 

> RADU PAUN 

r.paun@altavia.ro 


Istanbul 

Pazar Sokak - 2 barelli is merkezi kat : 3 I 34 387 Gayrettepe I Istanbul 

Tel: +9 (0) 212 213 50 50 

> ZEYNEP NECIPOGLU I Chief Executive Offi cer 

zeynepnecipoglu@altavia.com.tr 

ASIA 


Beijing 

Room 810 I Tower A, Pacifi c Century Place I No.2 Gongti Bei Road 

Chaoyang District I Beijing I 100027 P.R. China 

Tel: (+8610) 6539 3621 

Fax: (+8610) 6539 3626 

Shanghai 

Unit 220 I The Point Jing’an I No. 555 Anyuan Road 

Jing’an District I Shanghai I 200040 P.R. China 

Tel: (+8621) 6230 1100 

Fax: (+8621) 6231 8626 

Guangzhou 

Room 3609 I Shuntak Business Centre I No.246, Zhongshan Si Road 

Guangzhou I 510030 P.R. China 

Tel: (+8620)8363 5151 

Fax: (+8620)8363 5161 

Chengdu 

Room 1008 I Unit 2, Sun Dynasty I No. 27, Section 4 I Renmin South Road 

Chengdu I 610041 P.R. China 

Tel: (+8628) 8602 6150 

Fax: (+8628) 8602 6539 

> JING LEGRAND I Chief Executive Offi cer 

j.legrand@china.altavia-group.com 

Actipaper: Altavia’s print-to-web solution 

In this annual report you will fi nd codes like this: 

To view them you must fi rst download the Actipaper application available 

on the AppStore. Then just scan these codes to get more content available 

to your smartphone (websites, videos, e-mail etc. ..) 

You can also use the Actipaper mouse. 

To receive it please contact us on +33 (0) 1 49 48 86 93. 

The papers used in this annual report are 60gsm FSC-certifi ed Primacoat and Primapage 

papers, manufactured in France in a paper factory with ISO 9001:2000 certifi cation. 

This certifi cation guarantees that all operators in the chain have obtained FSC certifi cation 

and that the paper comes from forests under sustainable management, i.e. management 

that is socially, ecologically and economically responsible. 

The life Cycle Analysis (in compliance with ISO 14040) carried out by Eco Bilan for Bolloré 

Thin Papers shows that the use of a lightweight paper enables signifi cant reductions 

to be made in terms of greenhouse gas emissions and consumptions of raw materials. 

Vegetable-based inks are used for printing, which is carried out in a printing works 

with Imprim’vert, PEFC, FSC and ISO 14001: 2004 certifi cation. 

Thanks to our carbon calculator CarboScan ® , we calculated the greenhouse 

gas emissions generated by the conception, paper production, printing and 

transport of our annual report. 

These emissions amount to 1620 geqCO2 for each issue. 

Photos: Stéphane de Bourgies, Denis Desfarges, Richard Gardette, Alain Cornu 

Art direction and illustrations: Altavia Paris l’Agence 

Copyright: Paris, Altavia 2011

Each photograph featured 

in our annual report 

is a staff member of Altavia. 

We would like to thank them 

for their participation. 

www.altavia-group.com

Delighting the retail world - Altavia

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