Delighting the retail world - Altavia

With the arrival of Anne Zammit heading
up Altavia Victor, the business unit has
reinforced its position as a 360° business
partner for retailers.
She is an expert in advertising and
operational marketing, and has given
Altavia Victor a new ambition, placing
the web at the heart of its strategy and d
its MOVE 2014* plan. “In an environment ent nt
where the consumer and our clients’ entss’
expectations are undergoing hhuge
ugge
e
transformations, where our clients s a aare
ree
seeking profitability and innovation, tioo
nn,
and at a time when Internet performance ce e
is at the heart of company strategy,
Altavia Victor has one key objective: to
integrate new technologies at the same
time as structuring ourselves as a multichannel
operation, with paper as the
major channel”.
*MOVE : Make Our Vision Effective
Our approach:
integrating new
technologies into
a multi-channel
offering, with paper
as the major channel.
ANNE ZAMMIT I Managing Director
Altavia Victor
To that effect, the BU extended its digital
expertise during 2010, integrating a true
eBusiness approach. In particular, Altavia
Victor has worked for Akéna Vérandas on
its digital strategy and won several new
client on e-commerce issues.
In addition, to meet the expectations of its
clients, brands and stores, at the beginning
of 2010 Altavia Victor restructured a cell
of experts in the area of packaging,
numbering around ten staff with creative
and technical expertise: artistic directors,
technical directors, layout artists and
implementers as well as production
managers.
Main cl clients li
nts
Maxauto, uto to, , Es E EEspace
Culturel
Leclerc, Lecler lerc, CCrédit
Agricole
Assurances, Assur sura Lactalis France
& Europe, Eu Promocash,
Akéna Vérandas,
Bazar Avenue, Groupe Royer,
Conseil Général de la Sarthe
Altavia Optitrans
Altavia Optitrans, specialising in transport
and logistics, manages the entire range
of national and international traffi c for its
clients via all modes of transport (road,
sea and air) with the support of a network
of 500 partners.
In 2010 Altavia Optitrans was able to reap
the rewards of the transformation that
the organisation underwent in 2009.
The business unit has two expertise
hubs: a purchasing hub and a chartering
hub, which offers turnkey solutions that
can be implemented at its clients’ sites.
Since its establishment in the Rhône
valley, Altavia Optitrans has increased its
international activities by 80%, mainly in
Europe, and continues on this dynamic.
In 2010,
Altavia Optitrans
offered its
clients optimodality.
PATRICIA SEPREZ I Managing Director
29
news 2010