Delighting the retail world - Altavia

In a country that was one of those most
profoundly affected by the economic
crisis of recent years, the drop in
consumption has had a huge impact on
all retail companies, leading to drastic
cost-reduction programmes.
Against this background, Altavia Iberica riic
ca a
concentrated its efforts in reinforcing ng it iits
tss
foundations, optimising and streamlining lin n nng
g
its operations but without cutting bback
acck
k
on its development dynamic. Firstly, ,tthe
hhee
business unit restructured and redefi ned d
its supplier strategy in order to increase
the profi tability of its internal operations.
*MOVE : Make Our Vision Effective
The greatest projects
are born out
of adversity.
ERICK BILINSKI
I Managing Director
Altavia Iberica
Then, with the launch of its strategic
4-year plan, MOVE 2014*, Altavia Iberica
consolidated its offerings whilst favouring
a client-centric vision, which remains at
the very heart of the organisation.
Thus, digital expertise has been
signifi cantly increased with, in particular,
the launch of the whole communications
strategy on the Marionnaud social networks
and the very latest in e-commerce
solutions with the website Mazda Shop.
Finally, the business unit rolled out its
activities across the entire Iberian
peninsula, reinforcing the Lisbon and
Barcelona offi ces.
These efforts bore fruit in 2010, which
was a record year in terms of results for
Altavia Iberica.
Main cl clients li
nts
Carrefour, fou our, r, , GGas
Natural, Mazda,
The Phon Phone Pho Ph House, Cartier,
Rolex, Rolex olex, Siemens, Pescanova,
Flex lex, Mutua Madrileña, PC City,
Marionnaud, Paradores
Altavia Italia, with a rich and complete
service offering and a reputation in
marketing & publishing services on the
Italian market, has spent 2010 working
to offer its clients a range of innovative
services: the development of co-marketing
operations between brands such as
Autogrill & MSC, or Philips & Grand Viaggi;
the development of skills at Premium &
Gifts; the use of geopositioning for new
point-of-sale marketing campaigns via a
partnership with Géotag; etc.
These innovations have convinced a
number of retailers and “retail-minded”
brand names of Altavia’s added value in
supporting their business activities.
The business unit counts Autogrill,
Wyeth, DBBahn and B&B Hotels among
its new clients won in 2010.
Growth
and the creation
of value are brought
about by creativity
and innovation.
PAOLO MAMO I Chief Executive Officer
Altavia Italia
Main cl cclients
l ent
Amgen Am Dom Dompe, om m Aquolina,
Bennet, Benne Bennet, t, Bi Bioderma, B Brico Io,
Carrefour, Carref Carrefo Deborah, Henkel,
Iper, Kraft Foods, Penny Market,
Renault, Selex, Sephora, Shell,
Autogrill, B&B Hotels, Db Bahn,
Famila, Henkel, Marionnaud,
Pan, Pernod Ricard, Philips,
Selex, Shell, Trony, Usag, Wyeth
This commercial dynamic confi rms the
strategy drawn up by the business unit in
its MOVE 2014* action plan, which sets
out ambitious objectives in terms of the
adoption of innovative digital offerings
with high added value.
Altavia Italia is more involved than
ever with its clients and has increased
its community and environmental
commitments, boosting its teams’
expertise via sponsorship: actions by the
FAI (Fondo Ambiente Italiano – an
association for the protection of the
Italian land and heritage) and the
communications for the international
association “Terre des Hommes” which
combats violence towards the young.
35
news 2010