Delighting the retail world - Altavia

Actions 2010
Altavia obtains the double FSC and PEFC certification
for the entire European region
On 25 October 2010 Altavia became the fi rst communications group to
obtain the double FSC and PEFC certifi cation for all of its Business Units
in Europe. A total of over 140 sales managers and manufacturing managers
were trained in around ten countries. Anne-Lise Spagnolo, Manager for
Sustainable Development for Altavia Group, says ”Altavia Group would
not have been able to earn this double FSC and PEFC certifi cation at a
European level without the close involvement of all the managers of each
Business Unit. They succeeded in creating a unifying and meaningful
dynamic in their teams around this common project.”
This brings a new dimension to our offering of advice and support for our
clients in the eco-design of their printed products, and was accompanied
in 2010 by the rollout of CarboScan ® , a carbon footprint calculator that
measures the CO2 emissions of print media.
Altavia creates Ecopublishing ®
Altavia is committed to a practical and sincere approach to sustainable
development and, to that end, has undertaken to seek out and put forward
to its clients innovative ecological alternatives that fulfi l the need to
reduce the environmental footprint of print media.
Ecopublishing ® is Altavia’s label that aims to promote responsible printing.
Responding to a gap in the market, Ecopublishing ® proposes a rigorous
mission statement comprising pragmatic, accessible and sincere
environmental criteria, initiating an approach that is unique among its
peers: environmental labelling of the production of printed material. As
part of a strategy of shared progress, the Ecopublishing ® mission statement
will be revised annually with the support of a community of experts and
engaged clients, the Ecopublishing ® Community, in order to progress
the criteria towards ever-stricter environmental requirements.
In addition, Altavia provides support to its clients in dealing with their
increasing environmental issues via a service offering, Ecopublishing ®
Services, which offers a range of services from support in defi ning an
eco-production strategy for marketing campaigns, to training sessions
for principals.
CarboScan ® takes on a European dimension
CarboScan ® is a carbon footprint calculator developed by Altavia in collaboration with
Climat Mundi that measures the CO2 emissions of print media. With this tool, Altavia is
in a position to quantify the reduction in CO2 emissions resulting from the effi ciency
improvements proposed to its clients. At the end of 2010, Altavia initiated a project for
the rollout of CarboScan ® across the entire European region.
Reducing the carbon footprint of its catalogue:
Picard’s case study
Picard is committed to reducing the environmental impacts of the production
and shipping of its products and stores. The company’s main issue in this regard
was how to identify the ways in which it could reduce the environmental impact
of the production of its product range, which was already printed on PEFC paper
by an Imprim’Vert, ISO 14001-certifi ed printer.
Altavia’s task was fi rstly to identify certifi ed papers that were of similar quality
to those used by the client, in order to comply with the requirements for the
fi nished article. The CO2 emissions arising in the production of each grade of paper
identifi ed were then compared to those of the initial papers, using CarboScan ® .
CarboScan ® identifi ed a paper that would enable a 35% reduction in CO2 emissions
thanks to a less emissive paper production process and a reduction in kilometres
travelled, and would also generate a savings as a result.
teq CO2
45,4
32,5
Production
of paper
54,4
initial Paper A
10,7 10,7 10,7
Environmental labelling
on publishing products
Print Transport Total of
emissions
Paper B Paper C
Environmental Labelling on mass retail products is an approach undertaken in the
framework of the “Grenelle Environnement” in order to increase consumers’ awareness
of the environmental impacts of the products they are consuming. Altavia has
participated in the working group GT8 “Publishing products” since it was set up in
2010. The objective of this group is to defi ne relevant environmental indicators, besides
CO2, and their associated calculation methodology for printed media.
In the framework of a collective operation known as Scoredit, Altavia is one of the 168
companies participating in an experimental project to display environmental labelling
on some of its products, in collaboration with its clients, from the 1 st of July 2011.
20,1
6,2
10,7
76,2
49,5
75,8
55
sustainable development