Delighting the retail world - Altavia

Digital innovations
and commercial
creativity serving
retailers in the North.
DANIEL PENEZ I Chief Executive Officer
Altavia Lille is fi rmly established as the
expert in marketing communications for
brand names in the heart of the northern
region of France, the cradle of the French ch
and European retail industry. During 20 2010 01 10 0
the business unit extended its scope pee
oof
of f
activity once again.
Not only has the agency enriched d it its ts s
expertise upstream with the reinforcement nt
of its consulting offering, thanks to the
arrival of Patrick Lecercle, it has also
consolidated its production capacity with
the creation of a print management
department dedicated to clients of the
agency and headed up by Olivier Taillez.
Strategic choices aimed at promoting
structure and growth have enabled
Altavia Lille to stick to its promise of
being a true business partner for chain
stores, bringing to each of its clients
multi-channel marketing communications
solutions that are perfectly adapted to
their needs. In 2010, Altavia Lille rolled
out a vast national and local marketing
communications campaign for Castorama,
including in particular the theatralisation
of its stores.
For restaurant brand Pizza Paï, Altavia
Lille designed and rolled out an
operational communication campaign
including: POS advertising, media and
digital communication. The teams’ knowhow
has also persuaded a number of
new clients to sign up with the agency,
including incl nclu ng Surc Surcouf , Btwin and MBK.
2010 was a year rich in challenges and d
successes for Altavia Paris, which has as
established itself as the leading expert rt
in marketing communications for chain n
stores in its market.
The Paris business unit carried out a
signifi cant restructure of its teams in
2009 and this bore fruit in 2010, which
fi nished up in a dynamic of strong growth
with a turnover fi gure up by 20% and a
workforce that grew by 8%.
These excellent results, in a still-diffi cult
and ultra-competitive market, demonstrate
the ability of the Paris teams to adapt
and deliver high quality services.
These results also confi rm the BU’s
strategy of gathering all its forces around
two major hubs: Altavia Paris l’Agence
The results
and the success
of Paris in 2010
validated the new
organisation.
ÉRIC BORREIL I Managing Director
Altavia Lille Altavia Paris
Main cl clients li
nts
Castorama, ram ama ma a, Auchan ,
Offi Office ce DDépôt,
Dé Julie Guerlande,
MBK, MBK BK, Décathlon, D St Maclou,
Mc c Arthur A Glen, Transgourmet,
Nocibé, Pizza Paï, Surcouf,
3 Suisses.fr, Hygena,
CRT Nord-Pas de Calais,
Martin Sellier
Main cl cclients
l ent
Bacardi Ba
Ma Martini, art ar i BUT, Carrefour,
Citroën, Citroë Citroën, n, DDanone,
D Disney, Ed,
Fnac, Fnac Fnac, Gitem, G
GVF, Heineken,
Henkel, Henk Ikea, ING, Kraft Foods,
La Poste, Marionnaud, Monoprix,
Nissan, Peugeot, Pharmactiv,
Picard, Quick, Sephora,
Shell, Unilever
and Altavia Paris Publishing Services.
They also confi rm the choice to reinforce
digital expertise, whether it relates to
consulting, development or premedia.
Altavia Paris was also granted a renewal
of its ISO 9001 certifi cation and the FSC
& PEFC certifi cations.
With optimised processes, clear and
proven offerings and an organisation that
has been reoriented around client
requirements, the teams at Altavia Paris
have not only succeeded in increasing the
loyalty of their clients, including some
previous clients, but also in winning a
number of key new accounts, including
Quick, Groupe VGF, BUT, Picard, Danone,
KFF and Heineken/France Boissons.
27
news 2010