Delighting the retail world - Altavia

Our offers
Marketing & Publishing Services
All our solutions are designed to revive and enrich the client relationship.
All our processes are designed to lower the cost to the chain stores of winning new
customers and fostering their loyalty – this is a real source of savings for them.
Creation and design of strategies
and commercial projects
Marketing creativity
ideas for commercial offers, actions for communication and media to stimulate
commerce, revive and enliven the client relationship and create differentiation.
Point of Sale solutions
commercial architecture and design, POS advertising and theatralisation,
dynamic audiovisual communication.
Publishing and direct marketing solutions
commercial publishing, customised mailshots, fostering customer loyalty.
Media & events solutions
traffi c and local media, street marketing, events.
Web solutions
e-commerce sites, institutional sites, relationship sites, promotional sites,
e-marketing sites, interactive webmagazines with dynamic content.
Production, follow-up and optimisation
of commercial projects
Premedia solutions
advice on processes and flows, creative realisations, camerawork, studio,
prepress, web-to-print.
Print Management solutions
advice on and purchasing of paper, print, logistics, transport, production follow-up.
Digital Management solutions
technical consulting services, follow-up and production of digital media (formats,
ergonomics, functionality), dynamic audiovisual communication.
Expertises
The Watchdog for the Proactive Consumer Altavia & OpinionWay:
Known as ShopperMind ® since the end of 2010, this is a research and forecasting
laboratory that looks at new trends in consumption and slowdowns in consumption.
It provides retailers with keys to understanding shoppers as well as tools that
are directly available and operational, enabling them to anticipate and meet
their clients’ new expectations. With new technologies providing the basis for
methods of listening and exchanging ideas, ShopperMind ® is positioned even
closer to the proactive consumer, in an ongoing dialogue.
“L’Œil client ® ” (the customer’s eye)
An exclusive methodology for observation, analysis and diagnostics for optimisation
of marketing communications media.
The “Bureau d’Idées ® ” (Ideas Agency)
Research and commercial creativity agency: the Ideas Agency proactively designs
and proposes new ideas and innovative solutions to stimulate and enliven
business for chain stores.
Our O solutions
CarboScan ®
Altavia’s carbon calculator which enables carbon emissions from our clients’
published marketing campaigns to be measured in a fully transparent manner.
Actipaper ®
Solutions that enable anyone, by means of one single click on a printed document,
to access the selected information directly on the Internet (See Digital Focus, p. 48).
SpinFlip ®
a publishing platform for interactive webmagazines with dynamic content.
23
news 2010