Delighting the retail world - Altavia

Highlights
Eastern Europe and Russia
Altavia is expanding eastwards in Europe, with
the opening of two new business units: Altavia
Rus in Russia and Altavia România in Romania.
In Moscow, the business has got off to a good
start with two major clients, both of which will
promote structure and growth; fi rstly, it has taken
on Shell’s entire Russian business and secondly,
it won a completely new client: Real, a network
of hypermarkets owned by Metro.
In Bucharest, the entirely new teams at Altavia
România kicked off their activities.
Nantes
A new manager heads up Altavia Victor: Anne
Zammit has taken over the general management
of the Nantes business unit. Anne Zammit has
extensive experience in advertising and operational
marketing and has worked in the Nantes region
for more than 10 years. She joined Altavia Victor
in the autumn of 2010 and has begun by accelerating
the rate of development of the BU, placing the
web at the heart of her strategy.
China
After several months of reorganisation and
redeployment of its strengths, under its new CEO
Jing Legrand, Altavia China has undertaken a
strategy of fast-tracking its development in the
area of marketing services. The Business Unit,
which has 4 sites in China situated in Shanghai,
Beijing, Guangzhou and Chengdu, has focused
in particular on strengthening its digital expertise
with the creation of a digital department based
in Shanghai and serving all of Altavia China’s clients.
Innovations
The Watchdog for the Proactive Consumer ®
becomes ShopperMind ® : In order to observe
proactive consumers even more closely and
understand their new methods of consumption,
Altavia is strengthening its partnership with
OpinionWay. ShopperMind ® is a research and
forecasting laboratory that looks at new trends
in consumption and slowdowns in consumption.
It provides retailers with keys to understanding
shoppers as well as tools that are directly
available and operational, enabling them to
anticipate and meet their clients’ new expectations.
Environmental
responsibility
On 25 October 2010, Altavia became the fi rst
marketing communications group to earn the
double FSC and PEFC certifi cation for the entire
European region. In total, more than 140 sales
and production managers have been trained in
ten countries, promoting a dynamic of unifi cation
around this common project.
Altavia is thus reinforcing its capabilities around
consulting and supporting its clients from the
eco-design of their printed products right through
to production stage. The group’s expertise was
enhanced in 2010 by the rollout of CarboScan ® ,
a carbon footprint calculator developed by
Altavia that enables the measurement of CO2
emissions of print media and offers the group’s
clients quantifi ed effi ciency improvements for
reducing these same emissions.
Altavia launches MOVE2014 *
So that they can achieve all the objectives fi xed
by Altavia Group’s 4-year strategic plan as
effi ciently as possible, all of the group’s business
units have drawn action plans: the MOVE 2014*
plans. The MOVE 2014* plans have been defi ned
as a result of collaborative work carried out
within each BU and then validated at group level.
They set out the path to be followed by each BU.
Their progress will be monitored throughout the
year and is subject to a full assessment during
the quarterly business reviews.
*MOVE : Make Our Vision Effective
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news 2010