Delighting the retail world - Altavia

Digital Focus
The technological revolution is not only continuing, it is well and truly accelerating.
The rate of innovation, but above all the adoption of new technologies by consumers
has continued to gain speed.
Data from the principal social networks is dizzying. In 2010, hardly 6 years after its
creation, Facebook counts more 500 million users. Twitter, its junior by 2 years, already
has 190 million users. On YouTube: more than 2 billion videos were downloaded each
day in 2010. The Apple store has posted more than 10 billion downloads since its
creation in 2008.
As consumers adopt new practices in terms of lifestyle and consumption, this has
a very direct effect on retailers and brands. Rolling out an effective marketing
communications campaign using these new media requires a lot more than investing
in one-off promotional deals. A company must be able to think strategically about the
entire upstream channel, in order to design true relational platforms and be in
a position to create a real link with consumers.
Altavia follows these developments very closely and anticipates their impact in terms
of marketing communications for retailers. Against a background of the rising tide of
digital media and social pressure to move towards sustainable development, Altavia
designs and offers solutions that enable retailers to revise the fundamental principles
of their marketing campaigns and their communications.
Actipaper
Altavia’s print-to-web solution
Altavia offers solutions that enable anyone, by means of one single click on a
printed document, to access the selected information directly on the Internet.
By making the two universes communicate, Actipaper solutions increase the
effectiveness of both print and web.
The Actipaper solution has unique features that make it easy and user-friendly
to consumers: not only does it operate with a very reduced code size of 4mm to
5mm - as opposed to 12mm to 20mm for most codes on the market – above
all, it can be used with different readers that read the same microcode: a
Smartphone for mobile use or even a mouse for use at a desk.
For the brands, simplicity is also the key attraction, with codes that can be
inserted without restriction into all sorts of media (catalogues, books, leafl ets,
packaging, labels, etc.).
Actipaper enables stores and brand names to:
offer an innovative, differentiating service with added value;
bring printed media up to date in real time (prices, availability, etc.);
optimise page layout in catalogues;
place orders online and reduce the associated costs
(handling of orders, call centre advisors, etc.).
qualify and quantify the use of print media (statistics, etc.).
generating, from paper, hearing and traffi c to your websites
and mobile sites.
MyStudioFactory
Creating Meeting Points
Contact: Christophe d’Armancourt – Managing Director
Email: c.darmancourt@actipaper.com
Tel: +33 (0) 1 49 48 00 00 – www.altavia-group.com
MyStudioFactory supports brand names and content publishers over the entire
range of digital media with innovative solutions for distribution of content.
A multi-channel approach: web, mobile, tablet PC, TV, etc. – which is
progressively enriched with new, relevant media.
Multi-platform support integrating various development environments.
A focus on convergence: enables brand names and content publishers
to offer their clients personalised content that is synchronised across
different terminals.
MyStudioFactory combines technological expertise with marketing know-how
to enable a new, more fl uid and more effective client relationship.
For more information: www.mystudiofactory.com
49
digital focus