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www.thesparkng.com<br />
<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />
Start Up<br />
Football<br />
Academy 101<br />
Koye Sowemimo is the Head of Sports at <strong>The</strong> Temple<br />
Management Company Group, a global full-service Talent<br />
Agency and Talent & Event Management Company that<br />
represents talents and manages events across the sports,<br />
entertainment, arts and public sectors. In this article, he<br />
provides a guide entrepreneurs in the sports industry can use to<br />
get started.<br />
- By Koye Sowemimo<br />
I<br />
grew up mainly in the UK but always had my mind set on returning home<br />
to make a difference within sports & society in general. I’m currently the<br />
Head of Sports at <strong>The</strong> Temple Management Company which for me is<br />
my dream job. Being able to do something you are passionate about is<br />
part of your purpose in life. My role entails me identifying the very best<br />
talents in Nigeria and across Africa that we can manage and develop to<br />
become world beaters not only from a sporting point of view but also for<br />
them to be seen as global brands in their own rights.<br />
Start Early<br />
A career in professional football is one of the most glamorous and<br />
attractive careers a young person can hope to enter, either after leaving<br />
school or before finishing school. However, it is not as easy as a lot of<br />
people think. Your journey needs to start early, as young as 5 years old.<br />
By the time you are at least between the ages of 14-16, you should already<br />
be showing promise as an exceptional talent that has caught the eye of an<br />
academy / national youth team scouts. Unfortunately in Nigeria, we don’t<br />
have a system for developing young players and that often reflects in how<br />
long many of our players stay in the game when they do make it as pros.<br />
<strong>The</strong> ideal pathway is going from school / youth leagues to centres of<br />
excellence or academies to senior football (Non-league) and then finally<br />
onto the pro league. What sets apart one talent from another is the<br />
dedication and hard work put in. It is more than just regular training, you<br />
have to be willing to put in your own work as well.<br />
Eric Harisson (Former Manchester United Youth Coach) said to me once<br />
that the reason why David Beckham, Paul Scholes, Ryan Giggs, Neville<br />
Brothers & Nicky Butt (Class of 96) had such flourishing careers was<br />
because when everyone else left training, they always stayed back to<br />
practise on their own. So a young footballer needs to bear this in mind.<br />
Find yourself a structured academy with a good history of developing<br />
players and be patient as you develop. It is a crucial part of your learning.<br />
If you start too late in life, you miss out on a lot of the fundamentals.<br />
Playing Football Is Just One Of Many Opportunities<br />
Everybody wants to be footballer as the money is lucrative but in football,<br />
the opportunities are vast. This applies generally across many sports in<br />
terms of the opportunities. If you don’t make it as a pro or even start<br />
the journey to becoming a pro but love sports, you could find yourself in<br />
the administration of sports which is where I started out, working for the<br />
English FA.<br />
You get to see a full overview of the different areas you can go into such<br />
as coaching, referring, welfare, legal, player agent, IT and so much<br />
more. Coaching in particular is one that is very much overlooked which<br />
is probably why we don’t have enough coaches in Nigeria even at the<br />
grassroots level.<br />
Entrepreneurial Passion Is <strong>The</strong> Primary Ingredient<br />
Anyone starting a football academy or club must be passionate. Too many<br />
people involved in Nigeria think about the money aspect first. “How<br />
quickly can I sell one player?” Running a football club or academy needs to<br />
be treated like any other privately owned business. Investment is very key<br />
and if you can find a financial backer, that would be a good starting point.<br />
Get Your Structure Right<br />
A club or academy needs to have top facilities and training programmes<br />
tailored to the needs of players, emphasising the need to balance the<br />
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