How to Create a Social Media Content Calendar

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This tool also helps you to avoid last minute runs to come up with content. It’s not difficult to keep an organized workflow for your business too. Without any social media content calendar template, you may be left frantically playing catch up with your social media marketing calendar schedule. Social media marketer ideas include apps and spreadsheets that will enable anyone to post social media posts ahead of time. These are also used to plan for the dates and the type of content that will be shared; they can also be used for managing as well as to keep track of deadlines. There are several formats that you can use for a free social media calendar template. You can use a printed calendar, a spreadsheet, or a social media marketing app and scheduling tool. The printed calendar is the old school style. It’s crucial for mapping content and for taking note of important upcoming events and those that require social media promotion. This can be placed on your table or your cubicle wall. The second type is the shared spreadsheet which is free and more flexible but it doesn’t allow you to automate it. The third type is the most efficient. It enables automation and includes a number of powerful features that no spreadsheet can do. Nowadays more networks are switching to posts that are based on algorithms. You have to do everything you can to ensure maximum exposure for your posts. A smart tactic is to post at a time when majority of your targeted audience is active online. This means that you also have to know the best times to post on specific social media sites. An example of this is that the optimal time for posting on Twitter is a weekday afternoon. So how do you create a social media marketing calendar? The following are some of the basic steps. You have to know what type of content matters. It is imperative for you to know what your audience likes before you start researching content that you can share on social media sites. First off, it is wise to look into the old posts and analyze which ones worked better. You can go through a social media audit with the help of a social media analytics tool. When you do this, be sure that you sort out the messages using the metric that is more significant whether it is likes, shares, responses, or the reach.
You have to make up your mind on the frequency of your posting. (hint: this is why a social media marketing calendar is important) This particular step is dependent on several factors such as the company, the campaign, audience, and the social networks that will be used. Always consider your particular audience and make sure that you won’t be bombarding them with posts that are not relevant and appropriate. The basic standards in posting on various social networking sites are the following:
Page 1: How to Create a Social Media Conten
Page 7 and 8: Decide on the mix of content to be
Page 10 and 11: You have to consider seasonal trend
Page 12: Trello Trello is a good platform th

How to Create a Social Media Content Calendar

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