How to Create a Social Media Content Calendar

For Facebook 3 to 10 times each week
LinkedIn 2 to 5 times per week
Pinterest 5 to 10 times a day
Google+ 3 to 10 times each week
Twitter 5 times daily
To sum it up, the frequency of your posting depends on the amount and the experience and
authority of the team handling the marketing.
You need to create or find a great source of
content for sharing.
After you have figured out the type of content that your audience likes and the frequency of your
posting, the next step is to find links of content that you can share. Sometimes people find it
hard to look for content to fill their social media calendar. There are tools that can help you
curate relevant content.
One of these tools is Feedly. This is a tool that aggregates all the publications that you are
interested in on one stream. This lets you scale your content discovery procedure. It can also be
plugged in to many social media platforms which makes article scheduling quite easier.
Buzzsomo is another tool for curating relevant content and putting it in the social media
marketing calendar. With this tool, you can easily type the keyword you like to rank in or the
website domain and this platform gives you the most relevant and more shared content on social
media for that niche.
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