How to Create a Social Media Content Calendar

Decide on the mix of content to be shared on
the social media channels.
The main purpose of the social media calendar template download is to give you a framework for
sharing content that interests your target audience and at the same time leverages your business
services or products. Before you come up with a social media content calendar, you need to plan
your content based on your campaigns and end goals. You need to know the types of content that
matter to your business and target audience.
Some of them are the following: holidays, events, product promotions, blog posts, quotes and
motivation, and user-generated content. Your social media content may vary and appear
different. They may be specific and broad depending of course on your business niche. After you
have picked your categories, you can use a spreadsheet as your working library. Hint: It’s more
efficient if you color code every content type – hehe this is really a golden nugget in how to
create a social media calendar.
Furthermore when it comes to social media editorial calendars, you have to make sure that all
your social media posts work wonders for your branding. The following are some nuggets of
wisdom for you to ensure that your posts can perform much better than they do now.
Find out what people ask online.
One of the best ways to increase engagement in your niche online is to ask a question. This is so
because when people see a question mark they automatically stop and look for an answer. That is
why it’s important to ask a question on social media often and to engage with everyone who
gives an answer.
For any inspiration on coming up with a new question, you can make use of a tool like the
Buzzsumo question analyzer. This tool crawls hundreds of forum sites and discussion boards and
identify the most popular questions that most people ask online. All you have to do is to write the
keyword and Buzzsumo will give you forum questions and even related ones.
You have to be out in the world.
It is common for online marketers to look for inspiration online since what they are targeting for
are online audience. It’s totally understandable and it’s true that there are many noteworthy
topics that you can find online. However, it is not the only place where you can find great ideas;
if you only use this medium, you are limiting the scope of your ideas and consequently its returns
for your social media calendar ideas.