UJ #12 - 60 unique experiences in Peru

LIMATOURS / 60 YEARS
at a time; our partners throughout the world, who
share our passion for Peru and all things Peruvian;
our suppliers and the “cast of characters” who help
us make magic in Peru. All of us involved directly or
indirectly in tourism in Peru believe that this is the
perfect industry to drive our nation’s development: it
is sustainable, it creates jobs and generates foreign
currency, it cements national identity and self-esteem
among the population and promotes peace and
understanding between different cultures.
Above:
LimaTours trip 2015. The
whole staff go to a different
destination in Peru every year.
Below:
Rural community tourism
programme in Huilloc -
the LimaTours Foundation.
Opposite page:
50th anniversary celebration,
2006.
What is most gratifying to you about being part
of LimaTours and tourism in Peru?
What I, personally, find most gratifying about working
in LimaTours and tourism in Peru is the incredible
privilege we have of being able to improve people’s
lives and make them happier and enrich them: the
visitors in our care, who enjoy great vacations in this
marvellous part of the world and frequently have
“transforming experiences”; our collaborators, who
grow personally and professionally more fulfilled by
designing and managing these experiences one guest
LimaTours is the pioneering company in Peruvian
tourism. Sixty years on, what new projects
and plans do you have?
“The best of LimaTours is always in our future”. Our
founder liked to say that. Thus, whilst at present our
history and reputation make us an “established and
blue-chip” company, our entrepreneurial spirit and
innovative culture keep us acting like a “young startup”.
We think of LimaTours as a design studio curating
bespoke experiences for visitors, or an R&D (research
and development) laboratory for dream vacations,
rather than just a tour operator. Creativity and
innovation are in our DNA, as are our four fundamental
corporate values: liberty, initiative, transparency and
originality. “Changing the game and re-inventing
ourselves” is what we do best, as well as making our
guests happy and being the best partners in Peru for
clients throughout the world.
New plans and projects
-Construction of two new vessels: a luxury small ship for Amazon
expedition cruising and a fast boat with a supplementary oxygen
system for trips on Lake Titicaca.
-New adventure programmes with luxury mobile camps for the
Qhapaq Ñan (Inca Trail) and the Moche Route.
-New minibuses and vans in Lima and Cusco for family and small
groups touring.
-Expansion of our bookings management platform Aurora,
including dynamic packaging and pricing.
-A new office in Trujillo to manage the growing demand for tours
and cruises on the Northern Circuit.
-Through the LimaTours Foundation, and as founder members
of TurismoCuida, we have built an alliance with the Municipality
of Ollantaytambo to design and implement a 5-year sustainable
tourism development plan known as the “Plan Wallata”.