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UJ #6 - Cusco

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5- STAR TOURISM

FACES FROM A CUSCO VISIT

SPECIAL EDITION:

THE HISTORIC MACHU PICCHU SANCTUARY

ADVENTURE IN THE URUBAMBA VALLEY

Interview with Walter Regidor,

General Manager of Marriott in Peru


INDEX

14

EXECUTIVE EDITOR ULTIMATE JOURNEYS

EDUARDO PEDRAZA

CONTENT EDITOR

MARÍA EUGENIA DE ALIAGA / KM CERO

GERARDO SUGAY / LIMA TOURS

EDITOR

RODRIGO CABRERA / KM CERO

COORDINATOR

DIEGO GUERRERO / LIMA TOURS

KM CERO

ART DIRECTOR

KM CERO

PHOTOGRAPHY EDITOR

CHRISTIAN DECLERCQ / KM CERO

GRAPHIC DESIGN

MIGUEL SANTAYA

INFOGRAPHS

SANDRA FLORIÁN

WRITERS

IÑIGO MANEIRO

PAOLA MIGLIO

DIEGO OLIVER

TRANSLATION AND CORRECTION OF TEXTS

ANNE MONCREIFF DE ARRARTE

26

5-STAR CUSCO

COPY EDITORS

GUSTAVO ADOLFO ALVIZURI

PHOTOGRAPHERS

ALEX BRYCE

RODRIGO CABRERA

VICTOR MANUEL CHÁVEZ

JANINE COSTA

CHRISTIAN DECLERCQ

DIEGO DEL RÍO

LUIS GAMERO

RENZO GIRALDO

IÑIGO MANEIRO

HEINZ PLENGE

RENZO TASSO

GIHAN TUBBEH

ALFONSO ZAVA LA

KM CERO ARCHIVES

LIMA TOURS ARCHIVES

PROMPERU ARCHIVES

THE GREAT INCA TRAIL:

QHAPAQ ÑAN

Info graph

40


48

6/ Editorial

8/ Updates

66

10 THINGS IN CUSCO NOT

TO BE MISSED

Special

INDEX

12/ 10 Things in Cusco not to be

missed

14/ Photo Report

Cusco: A land for All

Faces from a Cusco visit

26/ 5-Star Cusco

Eat, Sleep, Shop.

Today we return to Cusco for a

brief, but intense, visit to see how

luxury tourism has evolved.

38/ The Great Inca Trail:

Qhapaq Ñan

Info graph

40/ Walter Regidor

General Manager of Marriott in

Peru

“For us, as a company, to open in

Cusco has been a goal. After all,

Cusco is iconic in Latin America

and around the world.”

48/ Escape

A train journey in southern Peru

connects the coast with the jungle


Its last stretch is its most famous:

The route from Cusco to Machu

Picchu.

54/ New Ways to Look at the

Navel of the World

Learn about new ideas from the

people responsible for the protection

of Machu Picchu.

64/ I am Peru:

The Historical Machu Picchu

Sanctuary

Info graph

82

66/ Empire of adventure

Its geography, natural wonders

and varied routes, make the Urubamba

Valley a wonderful place for

adventure travel.

76/ Sol & Luna Lodge Spa

Sacred Valley of the Incas

80/ Urubamba: The endless valley

Info graph

54

82/ The Andean Baroque Route

The use of art in Cusco’s evangelization.

88/ Agenda

90/ Expatriate

/5


EDITORIAL

Dear Reader,

This ancient Inca bridge is off the beaten track in the Machu Picchu Sanctuary.

There’s no doubt that Cusco is a hot destination these days. And there are a lot of reasons for that. Crowned by the

impressive Machu Picchu site, the beautiful physical surroundings of the Urubamba Valley and the area’s abun-


its own secrets and its rich history.

That’s why we decided to dedicate this edition to Cusco, and look at her people; the ingredient that turns the so-called

Navel of the World into a warm, inviting place with an excellent offering of restaurants and hotels including the JW Marriott.

In this issue we include an interesting interview with Walter Regidor, Marriott’s General Manager.

The Machu Picchu Historic Sanctuary has a dramatic location, impressively preserved Inca site and a natural beauty

that leaves even the most cynical visitor amazed. Recognized by Unesco as a Cultural and Natural Patrimony of Humanity,

Machu Picchu offers visitors a demonstration of the expert engineering the Incas used to build the site, and its

effortless meshing with its physical surroundings. The energy said to emanate from the Andes creates a sense of peace

and magic that is unique to that setting.

That said, Cusco’s inexplicable magic goes farther than only Machu Picchu. The city of Cusco has maintained its traditional

charm, resulting in a city that perfectly combines the Inca world, the Colonial world and the modern world. This

mix has turned Cusco into one of the most cosmopolitan and seductive cities in South America. Outside Cusco, the


and Pisac. One also can enjoy the Inca Trail, or Qhapaq Ñan; an exciting challenge that offers spectacular scenery and

allows visitors to literally walk in the footsteps of the Incas.

Enjoy reading and learning!!

Your friends at Lima Tours


UPDATES

UPDATES

Museo Inkariy

INKARIY MUSEUM

The Inkariy Museum brings a new way of presenting the

pre Hispanic cultures of Peru. Using large-scale dioramas,

iconic scenes of cultural evolution are presented

based on the Andean concept of a fundamental connection

between magic and religion. Cultures that are

included in the exhibits are Caral, Chavín, Paracas,

Moche, Nazca, Huari, Chimú and Inca. They are presented

in chronological order.

Gihan Tubbeh

PROINVERSIÓN OPENS BID FOR CHOQUEQUIRAO

CABLECAR PROJECT

This project calls for the construction of a cable car as the

means of access to the Choquequirao (Cusco) Archaeological

Park. It also includes train stations for both arrivals

and departures. This is a 22-year concession and the es-


ends April 4. The second bid is due May 6, and the third


UPDATES

EVENING ARCHAEOLOGICAL TOURS IN CAJAMARCA

Atahualpa’s Room of Rescue, located a few metres

from Cajamarca’s main square, has been added to

the evening tours and hours have been extended until

8pm to accommodate late visits. The Archaeological

Museum and the Belen Church are also part of the tour.

Renzo Tasso

TRADITIONAL CARNIVAL CELEBRATIONS IN

CAJAMARCA

Every year between February 18 and March 5

some 15,000 tourists, both national and international,

arrive in Cajamarca to take part in the

traditional Carnival celebrations. “The number


tourism and business sectors. In 2013 only

8,000 tourists came here,” says Luis Reyna Peralta,

the Regional Manager of Proturismo. “And

today 85 per cent of the hotels are full.”

PADDLE BOARDING AT 3,800 METRES ABOVE SEA LEVEL

Rupa Wasi Travel invites you to try Paddle Boarding

in the Sacred Valley. Chinchero, where the Piuray Lagoon

is located at 3,800 metres above sea level, is a

perfect spot to try this sport and combine adventure,

spectacular scenery and local culture.

Rupa Wasi Travel


THE INTERNATIONAL LATIN AMERICAN MEETINGS

AND INCENTIVES CONFERENCE AND THE CARIBE –

FIEXPO EXPOSITION IN LIMA JUNE 2014

The International Latin American Meetings and Incentives

Conference, scheduled at the Sheraton Hotel and

Casino from June 2nd to 4th, is expected to generate

US$ 2.5 million, with over 1,000 executives in attendance

and 30 per cent more exhibition space than last

year, according to event president Sergio Baritussio. All

the countries in Latin American will be represented as

will the Caribbean. Additionally, 180 hosted buyers from

around the world are expected.

Gihan Tubbeh

ARGENTINE NEWSPAPER CLARIN NAMES LIMA ONE

OF ITS TOP DESTINATIONS

Clarin journalist Diana Pazos visited Lima and published

a chronicle of her trip. In the article, Lima, A



to the Palomino Islands off Callao and to the Ballestas

Islands in Paracas. Pazos also focuses on Lima’s Colonial

past and its booming restaurant industry.


CUSCO: LAND FOR ALL

CUSCO SOCIETY, LIKE ALL

OTHERS, FOLLOWS A SET

OF UNSPOKEN RULES

BASED ON COMPLEX

SOCIAL PROCESSES

THAT BEGAN CENTURIES

AGO. THE CORE RULES

CAME FROM BOTH THE

PRE COLOMBIAN AND

SPANISH CULTURES, AND

TODAY THEY ARE JOINED

IN A RICH TAPESTRY

OF ANCIENT BELIEFS,

RITUALS AND TODAY’S

ANDEAN LIFE. AT THE

SAME TIME, CUSCO IS AT

THE HEART OF PERUVIAN

TOURISM, SOMETHING

THAT TURNS THE CITY

INTO THE SPACE WHERE

CITIZENS OF THE WORLD

COME TOGETHER WITHIN

THE MYSTICISM OF THE

SACRED VALLEY AND THE

ANCIENT HISTORY OF

PERU.

By

Diego Oliver

Photos

Christian Declercq

Teodosio Argandoña,

a local hatmaker,

is over 80 years old

and, according to

his sales records,

has either made or

repaired 500,426 hats

during the 40-plus

years he has worked

in Maras.

Cusco:

Land for All

Faces from a Cusco visit


15


CUSCO: LAND FOR ALL

THE ROUTE IS ABOUT EIGHT KILOMETRES WALKING AT OVER 4,000 METRES UNTIL YOU REACH COLQUEPUNKU PEAK. HERE,

UNDER A CROSS THRUST INTO THE FROZEN GROUND, LEGEND SAYS THAT A YOUNG, SHEPHERD NAMED MARIANO MAYTA IS

BURIED. ACCORDING THE MYTH, MARIANO HAD BEFRIENDED ANOTHER YOUNG BOY NAMED MANUEL, WHO HE THOUGHT WAS

A LIVING APPARITION OF JESUS.

Beginning every June – on Tuesdays following the commemoration

of the Holy Trinity – in Sinacara, a district of Occongate,

about 70 people come together to participate in

the Pilgrimage to Taytacha Qoyllority (Father of the Snow Star).

The route is about eight kilometres walking at over 4,000 metres

above sea level until you reach Colquepunku peak. Here, under

a cross thrust into the frozen ground, legend says that a young,

shepherd named Mariano Mayta is buried. According the myth,

Mariano had befriended another young boy named Manuel, who

he thought was a living apparition of Jesus. Researches say that

the pilgrimage began years earlier when people worshipped the

mountains, the true gods of the “the great gods of the Cusco

highlands”. The cross was added many years later when the

Spanish arrived proselyting Catholicism.

Like the Taytacha Qoyllority Pilgrimage, many cultural events

take place in Cusco that are both a product of Andean beliefs

and of Catholicism. According to the cultural organization ALL-


calendar according to rains and the planting season, allowing

them to grow food during he warm season and sell or exchange

products during the winter icy season. These communities maintain

many traditions from their Inca past. They include speaking

the Quechua language almost exclusively, dressing in traditional,

handmade clothing with designs that identify each village from

others and using coca leaves to read the future.

Ironically, Cusco itself is probably one of the most cosmopolitan


an estimated 2 million international visitors every year. The basic

population in the city of Cusco is 400,000 people. The streets


their countries, a handful fall in love with Cusco and stay, adding

another element to the city.

With its mix of people, races, language and cultures, Cusco has

become a world capital, mixing international customs with Andean

beliefs in the power of the mountains and earth, and adding

Catholic traditional customs. Thanks to the power of travel, Cusco

has become an inviting melting pot of people and customs

everyone.

Above, left: Flowers for sale at the Chinchero market.

Above, right: A contrast in colours, this young

villager is heading to Ausangate.

Below, left: The San Pedro Market in Cusco.

Below, right: Using an ancient method of conserving

potato through drying, locals in Chinchero make


Following page: the community of Huilloc.


17


CUSCO: LAND FOR ALL


19


CUSCO: LAND FOR ALL


Previous page: The drama Ollantay performed in the Ollantaytambo archaeological site.

Above: The corner of Choquechaca and Cuesta de San Blas streets.

/21


CUSCO: LAND FOR ALL

CUSCO POPULATION:

1’283,540

PEOPLE IN ALL THE REGION

MAIN ECONOMIC ACTIVITIES:

MINING

CONSTRUCTION

COMMERCE

AGRICULTURE

TRANSPORT

COMMUNICATION

HOTELS

RESTAURANTS

SOURCE: PERU CENTRAL

RESERVE BANK

TOURISM NUMBERS – 2013:

2’000,345

TOURISTS CAME TO CUSCO

60%

WERE INTERNATIONAL

VISITORS

80%

VISITED MACHU PICCHU

SOURCE: DIRCETUR

6

THE AVERAGE TOURIST STAY IN THE

GREATER CUSCO AREA FOR TOURISTS

1,523

THE AVERAGE EACH TOURIST

AMOUNT SPENDS

IN THE CUSCO

A pause in the plaza: Taking a

little time out to sit in the plaza

and enjoy the beautiful historic

centre is a local pastime that

draws in visitors.

Right: One-third of the visitors

to Cusco are between 25 and 34

years old.

Following page: Passing by

Sacsayhuamán en route home,

a local ends their day.


23


CHRONICLE / CRÓNICA


25


5-STAR CUSCO

THESE DAYS IN PERU

THERE IS AN INCREASING

INTEREST IN LUXURY

SERVICES FROM BOTH

LOCAL AND INTERNATIONAL

TRAVELLERS AND CUSCO

IS POSSIBLY THE LOCATION

WHERE THE BIGGEST

DEMAND IS BEING FELT.

ALL KINDS OF SPOTS ARE

OFFERING A COMBINATION

OF LUXURY SERVICES

WITH ORIGINAL DETAILS,

TAKING ADVANTAGE OF

THE AREA’S EXCELLENT

PRODUCTS, BEAUTIFUL

NATURAL ENVIRONMENT,

INCA AND COLONIAL

ARCHITECTURE AND

CELEBRATED TRADITIONS.

WHAT ARE THE BEST WAYS

TO COMBINE THEM? TAKE A

LOOK BELOW.

By

Paola Miglio

Eat, Sleep, Shop

5-Star Cusco

Hatun Rumiyoc

Street and part of

the ancient home of

Inca Roca.


Christian Declercq

/27


5-STAR CUSCO

Left: Street art.

Right: The San Cristobal Church, Cusco’s


archaeological site.

Chsristian Declercq

TRADITIONAL CUSCO CUISINE

HAS RECENTLY GONE MORE

CONTEMPORARY, OFFERING

VISITORS

SOME INTERESTING DINING

OPPORTUNITIES THAT COMBINE

CLASSIC RECIPES WITH REFINED,

MODERN PREPARATION

No matter how many times one has passed through Cusco and its

lovely countryside; or how many times has visited its Inca fortresses

or colonial cities. There is always more to see. Behind every boulder

is a hidden history or new project being born. Today, one can see a new

story – brief but intense – of the evolution of luxury travel. While traditionally,

luxury travel in many places has seemed unreachably extravagant, these

days it is far more accessible and simple than what one might imagine. The

key is simplicity and good taste rather than the distorted excesses often

associated with high-end tourism.

FINE DINING IN CUSCO

Traditional Cusco cuisine has recently gone more contemporary, offering

visitors some interesting dining opportunities that combine classic recipes

Examples include celebrated Peruvian

chef Gaston Acurio’s Chicha Restaurant, and La Bodega de La Chola of


Casa Cartagena. In addition to these two chefs, other

well-known Lima chefs like Virgilio Martínez. Martinez

has opened Senzo at Las Nazarenas Hotel serving an

innovative menu using primarily locally sourced, organic

ingredients. Martinez offers a delicately crafted


as well as a regular menu of dishes ideal for dining

in high altitude. Another good restaurant for visitors

is Calle del Medio (street in the middle). This relaxed,

informal spot also uses a wide variety of local produce

for its dishes. A complete menu of pisco-based coc-


diners to branch out from the iconic Pisco Sour into

more local preparations.

The last recommendation for those who love excellence

in food is El Hada (the fairy); a location that


used for every creation. This small cafetería-style

spot serves the best coffee, pastries, sweets and

ice creams in all of Peru. The lemon sherbet cone is

not to be missed.

NAZARENAS BOUTIQUE

The Plaza Nazarenas ringed by what once were

Cusco’s most elegant homes and today are some of


Inkaterra is located in the mansion formerly owned

by the Almagro Family. With its warm and elegant

local decor, crowned with large, marble soaking


Cusco Restaurants

Above, left: Monastery

Hotel

Above, right: The Palacio

Nazarenas Hotel

Below, left: Something

new: Calle Medio

Restaurant

Below, right: More and

more Cusco restaurants

are using local

ingredients.

/29


5-STAR CUSCO

Above, right: Learn

about chocolate and

all the things that

can be made from

the cocoa tree at the

Chocolate Museum.

Below: The Bodega

de la Chola

Restaurant in the

Casa Cartagena

Hotel.

Below, right: Fresh

pasta in the Incanto

Restaurant.

Cusco Resturants

the Casona is a lovely spot. The Casa Cartagena

(Cartagena House), once inhabited by Don Fernando

Cartagena y Santa Cruz, has been beautifully

restored, with original frescos maintained and rooms

decorated in a witty and eclectic style.

The San Antonio Cloister today is the Hotel Monasterio

(Monastery Hotel), a perfectly preserved, colonial

cloisters turned into a lovely, luxury hotel. Guests

stay in elegantly appointed rooms that once were

home to colonial priests and monks. Plaza Nazarenas,

a former convent, still has the ancient Inca walls

upon which the convent was built. An original colonial

patio and fountain add to the elegant charm.

Here the rooms are extra large and the patios full


adjacent to a large bar and restaurant area, designed

to integrate the surrounding seamlessly.

vice

include the newly opened, and surprisingly elegant

Marriott Hotel; Casa Andina, a higher-end, local

chain that regularly delivers a good travel experience;

the impressive Aranwa Hotel and the Andean Wings

boutique hotel which specializes in a more mystic experience;

offering sessions with reputable local shamans.

Almost all of the top hotels either have spas

on site, or can call in top level massage therapists.

The latest in Cusco is the El Mercado Tunqui Hotel,

which offers luxurious informality with all the comforts

of home. The restaurant prepares freshly prepared

food with a menu that changes daily.


-


-








-

-





-


Christian Declercq

Christian Declercq

Cusco Resturants


Cusco Cathedral: Walk under the light of the moon and contemplate the Cusco architecture.

Christian Declercq

/31


5-STAR CUSCO

Christian Declercq

Above: The

Coricancha Temple

and the Santo

Domingo Church.

Below: The Guest

House, a small hotel,

which also houses

the popular Fallen

Angel Restaurant.

Following page:

Above: The Aranwa

Hotel.

Below: The Hotel

Río Sagrado, by

Belmond.

Gihan Tubbeh

THE BEST BOUTIQUE HOTELS IN CUSCO ARE LOCATED

AROUND THE BEAUTIFUL PLAZA NAZARENAS. THE

MANSIONS WHERE CUSCO’S COLONIAL ELITE ONE

LIVED HAVE BEEN TUNED INTO THE CITY’S MOST

COVETED HOTEL ROOMS.


IT IS NO WONDER THAT FALLEN ANGEL IS

KNOWN FOR ITS OUTRAGEOUS NEW YEAR’S

EVE AND HALLOWEEN PARTIES. FALLEN

ANGEL IS PART OF THE GUEST HOUSE, FOUR

RAMBLING ROOMS, EACH DECORATED

DIFFERENTLY AND FEATURING A WIDE

VARIETY OF LOCAL ART TO BE ENJOYED

AND/OR PURCHASED


O x y g e n E n h a n c e d T o u r i n g

“The oxygen enriched cabin is effective in preventing altitude sickness.

Passengers will feel great cruising even this high across the highplateau”.

says onboard medical advisor Dr. Dante Valdivia

Cima Clinic in Cuzco

"La cabina enriquecida con oxígeno es eficaz para prevenir el mal de altura. Los pasajeros

pueden estar seguros de sentirse bien incluso en las zonas más altas del Altiplano".

comentó el médico asesor a bordo Dr. Dante Valdivia

Clínica Cima en Cuzco

Alleviates altitude sickness symptoms including shortness of breath, headaches, fatigue and nausea.

Alivia los síntomas de altitud como la dificultad en la respiración, dolores de cabeza, fatiga y náuseas.

A higher concentration of oxygen will provide a more relaxing journey.

Una mayor concentración de oxigeno ayudará al pasajero en tener un viaje más placentero

Oxygen departure valve

Válvulas de salida de oxígeno

Driver Panel

12v o 24v Solenoid Valve

Válvulas de 12v o 24v

40sch Flowmeter

Flujometro de 40sch

Oxygen Cylinders

Cilindros de Oxígeno

40psi Pressure regulator

Regulador de presión de 40psi

Low pressure Oxygen line under bus

Línea de Oxigeno de baja presión debajo del bus

The additional Oxygen in BusO2, creates a special

environment 1000m / 3280 ft lower than the actual altitude

El oxígeno adicional en el Bus, crea un ambiente

especial 1000m más abajo que la altura real.

For more information, please contact your Lima Tours

Specialist or write us to: inbound@limatours.com.pe

www.limatours.com.pe

Para más información, favor contáctese con su especialista

de Lima Tours o escribanos a: inbound@limatours.com.pe


5-STAR CUSCO

Christian Declercq


TO HELP VISITORS REST AND

RECHARGE, THE HOTELS IN THE

SACRED VALLEY HAVE DEVELOPED

A SERIES OF SPA OPTIONS.

VIRTUALLY ALL USE LOCALLY

PRODUCED OILS MADE WITH A

VARIETY OF DIFFERENT ESSENCES

INCLUDING COCA LEAVES, QUINUA

AND DIFFERENT HEALING AND

RELAXING HERBS. THE RIO

SAGRADO HOTEL SPA OFFERS A

PARTICULAR IMPRESSIVE VIEW

OVER THE VILCANOTA RIVER

ENJOYED BY ALL ITS MASSAGE

ROOMS, WHILE IT’S JACUZZI SITS

OUTSIDE ON AN OVERLOOK. THE

HOTELS TAMBO DEL INCA, CASA

ANDINA PRIVATE COLLECTION,

ARANWA HOTELS, RESORTS &

SPA, AND SOL & LUNA LODGE ALL

ARE IN THE VALLEY AND OFFER

EXCELLENT SPA AND BEAUTY

SERVICES


A relaxing, covered pool in the spa at the Tambo del Inka Hotel.

Christian Declercq

/35


Christian Declercq

5-STAR CUSCO


and small folk art stores; like a market inside the city.

LUXURY PROGRAMME


DAY 1 CUSCO-SACRED VALLEY

Transfer from Cusco’s airport to The Sacred Valley. Dinner at Rio Sagrado

Hotel.

DAY 2 HUILLOC-SACRED VALLEY

Visit Huilloc community. Lunch at Casa Orihuela. Return to Rio Sagrado

Hotel.

DAY 3 SACRED VALLEY

Activities in the Sacred Valley. Dinner at the wine cellar of Wayra

Restaurant. Return to Rio Sagrado Hotel.

DAY 4 SACRED VALLEY-MACHU PICCHU

Travel by The Hiram Bingham train to Machu Picchu. Stay at Machu

Picchu Inkaterra Hotel.

DAY 5 MACHU PICCHU-CUSCO

Return to Cusco by the Hiram Bingham train. Resting time at Palacio

Nazarenas Hotel.

DAY 6 CUSCO

Cusco City tour . Lunch at Map Café, free afternoon. Return to the hotel.

DAY 7 CUSCO-LIMA

Transfer from your hotel to Cusco’s airport.

LUXURY PACKAGE

YOU’LL EXCEED EXPECTATIONS WHEN YOU TREAT YOUR PASSENGERS

TO OUR LUXURY PACKAGE, SPECIALLY DESIGNED TO ADD VALUE WITH

DETAILS THAT MAKE THE DIFFERENCE.

THE PACKAGE INCLUDES:


MAIL BEFORE THE TRIP BEGINS AND THEMED AROUND THE FIVE SENSE

AND THE EXPERIENCE OF VISITING PERU.


SERVICE; EACH RELATED TO THE NEXT DESTINATION ON THE ITINERARY.


PASSENGER’S RETURN HOME

FOR MORE INFORMATION WRITE INBOUND@LIMATOURS.COM.PE OR

CONTACT YOUR SPECIALIST.


INTERVIEW

Walter Regidor

General Manager, Marriott Peru

Interview with

Rodrigo Cabrera

Photos

Cadena Marriott

WITH A DEGREE IN HUMAN RESOURCES, ARGENTINE WALTER REGIDOR HAS BEEN IN PERU FOR OVER

FOUR YEARS HEADING UP THE MARRIOTT CHAIN. HIS WORK AS A WELL-KNOWN HOTELIER HAS LED

HIM TO A LEADERSHIP POSITION IN ONE OF MARRIOTT’S MOST AMBITIOUS PROJECTS: A NEW HOTEL IN

CUSCO, THE STAR DESTINATION OF SOUTH AMERICA. BELOW, REGIDOR TALKS ABOUT THE EXPERIENCE

AND HIS THOUGHTS ON CUSCO AS A DESTINATION.

THE HOTEL

What has opening a hotel in Cusco meant to the

Marriott chain?

For Marriott as a hotel chain, opening in Cusco has

been a goal. After all, it is an iconic destination in Latin

American and the world. We are very pleased with

what Cusco means as a destination. For

us, it is Peru’s most touristic spot. In Lima

there is tourism but it is nothing compared

with Cusco. With this hotel we have

entered the leisure market, which makes

us change our business perspective a

little. The client who travels for pleasure

is not the same as the client who travels

for business. Each has distinct needs.

This difference has created a process of

adaption and discovery for us. We planned

for some things and have had to

adapt to others.


year?

From the point of view of the destination,

spectacular. People are very welcoming.

We have been open in Cusco since


been about learning. We have been at

43 per cent occupation, and the maximum

is 68 per cent, so we have learned

that Cusco is a destination that does not

have particularly high occupancy rates.

We also know that this year will be much

stronger for us and that we will reach

our objectives. For example, as the airli-


is going to help the destination grow

and increase hotel demand.

A beautiful, colonial door beckons at

the entry to the new Cusco Marriott.


41


INTERVIEW

Luxurious rooms

where you can enjoy an

excellent meal.

THE DESTINATION

What is your strategy to sell a hotel like Cusco

when you are going after a client base that is so


I have worked in three difference destinations: Rio de

Janiero, Saint Kitts and the Caiman Islands. The last

two are pleasure destinations where you sell the destination

and then the hotel. The focus has to be to


this here, one needs to work with PromPeru, which

is doing a very good job selling Cusco. Maybe what

is missing is a concerted effort by all of us to work

together to improve the destination and the product.

What do you think should be improved in the destination?

One thing that should be done is improving the infrastructure

by working on projects to better contain the

Urubamba River. We regularly have landslides in the

Cusco area which means that highways are closed and

passengers are stranded…We need to work together

because it is not just a government issue. One can use

the investment-for-taxes rules to underwrite costs for

example. There are many options and lots of things to

do to improve the area.

Additionally, I think that Machu Picchu needs to be evaluated

with a wider lens and that a master plan for the

site should be developed with the help of private industry

and others in order to create something sustainable



jobs and family income and do it in a planned manner.

I know there are lots of ideas, but we need to work

together to make them happen and generate others.


The major limitation is infrastructure…

Yes. The limited number of visitors allowed in Machu

Picchu and on the Inca Trail are examples. Cusco is a

destination where planning for visitors is done a year

in advance precisely because of these limitations. The

authorities plan with good intention but more needs

to be done given the limitations. We have to think of

integral plans for tourists, alternative transport to Machu

Picchu – ways to bring more tourists to the site

without damaging it and better infrastructure.

What does your new hotel bring to Cusco in

terms of infrastructure?

I don’t think any hotel in Cusco has our infrastructure;

not only in terms of what the client sees, but

also in terms of the things the client does not see:

The kitchens, cold areas, deposits, oxygen machines


technology and security. That kind of investment is

hard to match.

And in terms of hotel “know how”?

tor

in the luxury segment. Additionally we have 100

per cent satisfaction among our employees and it


our employees in Cusco, our 3,900 other properties

around the world are very important; offering them

opportunities to travel around the world to work for

Marriott.

Have you tried to work with local suppliers in

Cusco?


example. But there are other, local products that we

are using from local providers, like vegetables. One of

"FOR OUR

EMPLOYEES IN

CUSCO, OUR 3,900

OTHER PROPERTIES

AROUND THE

WORLD ARE VERY

IMPORTANT;

OFFERING THEM

OPPORTUNITIES TO

TRAVEL AROUND THE

WORLD TO WORK

FOR MARRIOTT. "

The new hotel is located

two blocks from Cusco's

Main Square.

/43


INTERVIEW


"THERE STILL IS A

LOT OF WORK TO

DO, BUT CUSCO IS

A SPECTACULAR

DESTINATION LARGELY

BECAUSE TOURISTS

WHO COME HERE WANT

TO COME BACK. THAT

CREATES ENORMOUS

POTENTIAL"

After a rest, enjoy the

hotel bar.

our biggest challenges working with local producers

is that they give us formal receipts. It is moving at a

snail’s pace but we already have two communities

with whom we are working. We are trying to do the

same thing with local weavers. We are inviting them

to the hotel to interact with clients and present their

work. It helps the locals increase their income. We do


THE MARKET

What tourist experiences do you think the city


Cusco has improved dramatically. The airlines have

helped with that. For residents of Peru, not only locals

but international residents, Cusco is a destination

where one can escape for three days. And you

can repeat visits, as there is so much to do within

and around the city. There still is a lot of work to do,

but Cusco is a spectacular destination largely because

tourists who come here want to come back. That

creates enormous potential. We need to think about

how to get these people who visit Lima to also travel

to Cusco and other Peruvian cities. We need to take

advantage of the fact that Peru is so stable to develop

other areas in the country; Cusco is just one

of them.

For example, worldwide networking with the Peru

brand helps position Cusco. Before, a Marriott client

might only have thought about Lima, or not even.

Today, our Cusco hotel is one of our most attractive

properties for Marriott Rewards clients, which means

literally millions of members. This worldwide exposure

is important. It strengthens us as a chain and strengthens

Cusco as well.

Is the Lima market evolving?

We see that demand is remaining strong; our occupancy

rates are good and improving. We have been

growing every year in Peru and this year will be no

exception. That shows that the demand in Lima is

strong. For now, the city is still missing a convention

centre so we can compete with other destinations

that can handle major events. Something like that

will move the entire economy and is something that

is sorely needed. Were Lima to have a facility like

that, we could position ourselves better against other


it would also reach into other economic areas. The


requires major and responsible investment. Lima is a

hub for Latin America. She needs to take advantage

of that fact with a vision and a medium and longterm

plan to get there.


Luxury rooms for a good rest.

What are Marriott’s upcoming plans? Do you

plan to open properties in other parts of Peru?

We are building a Courtyard in Lima. It will be a


Lima and should be ready by the third quarter of

2015. With 152 rooms, this is going to be a new

model for the Courtyard brand. It will be very modern

and designed for both tourists and business

travellers. It will be a very interesting product for


in Lima.

NEW


MIRAFLORES LIMA,

FOUR-STAR PROPERTY WITH

152

ROOMS AND

SHOULD BE READY BY

QUARTER OF 2015

/45


ENTREVISTA


47


ESCAPE

Renzo Tasso

CUSCO DEPUTY BENJAMÍN DE LA TORRE WAS THE MAN

WHO ORIGINALLY PUSHED THROUGH A LAW APPROVING THE

CONSTRUCTION OF A RAILWAY BETWEEN CUSCO AND THE SANTA

ANA HACIENDA IN QUILLABAMBA. THE IDEA WAS TO CONNECT THE

MOUNTAINS WITH THE JUNGLE; SOMETHING WHICH WAS FINALLY

COMPLETED IN 1977. THE CONSTRUCTION OF THE RAILWAY WAS

THE FIRST STEP IN INTRODUCING THE WORLD TO ONE OF ITS

GREATEST WONDERS: THE MACHU PICCHU SANCTUARY.

By

Paola Miglio

I






























Travellers from all over the

world come thousands of miles

to reach this point; Aguas

Calientes, the last stop before

arriving in Machu Picchu.


ESCAPE

The Train to Machu Picchu

/49


ESCAPE


2,400


ABRA MÁLAGA

SNOWY HALANCOMA

SNOWY PUNAHUANCA



110


82

STARTING

THE INCA TRAIL

RUINAS

INTIHUATANA

SNOWY CHICON

SNOWY

SALCANTAY

HUAYLABAMBA


68

SNOWY MOYOC

MORAY

PAMPA DE

MARAS

URUBAMBA

YUCAY

LAMAY

Janine Costa

BECAUSE OF THE

DEMAND, IT IS

RECOMMENDED

THAT YOU BUY YOUR

TICKETS TO MACHU

PICCHU EARLY


11 .





TRAIN STATION

TARAWASI

RAILWAY

ANCAHUASI

HUAROCONDO

HUAYPO

LAGOON


18

CHINCHERO

CACHIMAYO

PIURAY

LAGOON

PAVED ROAD WITHOUT PAVED ROAD ARCHAEOLOGICAL SITES

PUCACASA

HILL

QONCOCHA

LAGOON

TAMPUMACHAY


3,300


PISAC



Renzo Giraldo

Gihan Tubbeh

Inca Rail

Above: Train by

Inca Rail, one of

the companies

that provide

service to

Machu Picchu.

Right: Top

service is


dinner created using local ingredients.

Alfonso Zavala

THE RAILWAY TO

MACHU PICCHU WAS

CREATED AS PART OF

A ROUTE CONNECTING

CUSCO, IN THE

SIERRA REGION, TO

LA CONVENCIÓN IN

THE JUNGLE. THE IDEA

WAS TO FACILITATE

COMMERCE BETWEEN

THE TWO ZONES IN

PERU. TODAY THE

MACHU PICCHU

TRAIN REMAINS

THE ONLY WAY TO

REACH THE CITADEL

OTHER THAN BY

HELICOPTER, WHICH IS

NOT AVAILABLE FOR

REGULAR TOURIST

TRAVEL







Telephone: 6135288 / Cusco 084-233 030 / Website: www.incarail.com

/51


Hike, Bike & Eat

through Croatia

Hike, bike and kayak the Croatian landscape,

and taste the best local food and wine Croatia

has to offer with a tantalising gastronomy tour!

We not only understand but embrace

our destinations’ vibrant cultures, diverse

landscapes, traditions & climates!

For more infomation about how our collection of specialised travel

inbound operators can expertly craft adventure travel services visit us at

PureQuest.com or email at info@PureQuest.com

ACTI

TIVI

VITY

LEV

EVEL

EL

DAY 1 - ZAGREB DAY 4 - UKA

- Hands-on culinary course

DAY 2 - ZAGREB / ZAGORJE

- Fish & food market guided tour

- Štrukli cooking & wine tasting

- Hike through the Zagorje hills

- Traditional Zagorje village meal

DAY 3 - GORSKI KOTAR

- Hands-on foraging tips in Gorski

Kotar

- Tree planting

- Cycling through local villages

- Cooking demonstration of local

surprise specialties


- ATV tour and wine-tasting in Istria

DAY 5 - OPATIJA

- Exploring Veliki Brijun Island by bike

- Cooking class in Opatija

DAY 6 - PAKLENICA




DAY 7 - ZADAR

- Prosciutto sampling



DAY 8 - SPLIT

- Split gastro tour

- Pelješac wine & oyster tastings

DAY 9 - DUBROVNIK

- Sea kayaking along the Adriatic coast

- Cooking class & dinner, Konavle

ACTI

TIVI

VITY

LEV

EL

ALTITUDE:

max 3200 metres

Explore China’s icons, and yet to be

discovered treasures. Learn traditional Chinese

skills and gain new photography expertise!

China Multi-Sport

from the Great Wall to the Tiger Leaping Gorge

DAY 1 - BEIJING

- Visit Chinese Imperial Palace

- Visit the Hutongs

- Visit local family to learn kite-making

DAY 5 - JIUZHAIGOU


- Small workshop on landscape

photography

- Visit i Leshan Mountain

- Walk Jinli Street for a night

photography seminar

- Visit Tibetan museum

DAY 2 - GREAT WALL

- Hike the Mutianyu section

- Visit the Summer Palace

DAY 3 - XI´AN

- Visit the Terracotta Warriors

- Bike the Xi’an City Wall

- Visit Muslim Quarter

- Dumpling banquet

DAY 4 - JIUZHAIGOU

- Visit a Tibetan family for dinner

DAY 6 - SONGPAN

- Horseback ride through

Songpan countryside

DAY 7 - CHENGDU

- Visit a local park to sample a

typical Chengdu weekend

- Watch a Sichuan Opera

DAY 8 - CHENGDU

- Volunteer at the Panda

Breeding Centre

DAY 9 - LIJIANG

- Early morning Taichi practice

DAY 10/11

- TIGER LEAPING GORGE TREK

DAY 12 - SHAXI

- Visit Shaxi Ancient Town

- Visit Shibaoshan Grottoes

DAY 13 - DALI

- Visit local Dali villages

- Tour the lakeside by bike


CHINA

Fan Na // (+86) 10 8519 8851

fanna@purequest.com

CROATIA

Mirela // (+385) 1 4920 678

croatiasales@purequest.com

INDIA

Lokesh // (+91) 11 4279 5259

lokesh@purequest.com

PERU

Eduardo // (+91) 1 61 96 973

eduardo@purequest.com

/53


A NEW LOOK AT CUSCO

THE HISTORIC MACHU PICCHU SANCTUARY, WHICH INCLUDES

THE RUINS, THE INCA TRAIL AND AN ENDLESS AMOUNT

OF SMALLER, BUT IMPORTANT RUINS AND OTHER SITES,

IS PERU’S PRIME TOURISM DESTINATION. IT ALSO IS AT

THE CENTRE OF A DEBATE ABOUT HOW TO MAXIMIZE ITS

POTENTIAL WHILE PRESERVING THE INTEGRITY OF THE SITE.

By

Iñigo Maneiro


Christian Declercq

A








WHERE EVERYTHING IS VERTICAL AND GREEN


A new look at Cusco,

the navel of the world

The Historic Sanctuary of Machu Picchu

/55


A NEW LOOK AT CUSCO

Houses and the

principal square, which

today are closed to

visitors because of

damage to the ruins.

HOW MANY SHOULD VISIT?


2,500


PER DAY ARE ALLOWED

INTO MACHU PICCHU

Left: Entrance to the

mountain Hauyna

Picchu, one of

the most amazing

circuits of the

sanctuary.

Below: Incan Bridge,

alternative route to

get away from the

world and observe

the birds.















Ruiz Caro insists that, “what is interesting to look

at, be there many or few visitors, is that they do

not impact the site. One can ensure this by monitoring

and better diversifying the experiences of

those who visit Machu Picchu and the Inca Trail”.

/57


A NEW LOOK AT CUSCO

Left: Constructions

hanging from the top

of the Huayna Picchu

Mountain.

Right: The Machu Picchu

Historical Sanctuary is

home to over 190 orchid

species.































MORE SERVICES






















WITHIN ITS

ARCHAEOLOGICAL AND

NATURAL ENVIRONMENT,

MACHU PICCHU WAS

CENTRAL TO THE INCA

EXPERIENCE IN THE

SAME WAY CUSCO

WAS THE CENTRE OF

THE TAHUANTINSUYO

CIVILIZATION

Above: Renzo Tasso, Gihan Tubbeh, Luis Gamero

Below: Alfonso Zavala


Huayna Picchu at a

distance and as seen

from the top of the Machu

Picchu Mountain.

Following page: The

buildings within the

Machu Picchu Historic

Sanctuary are at harmony

with their natural

environment.

/59


61


A NEW LOOK AT CUSCO


1 PEDRO GAMBOA MOQUILLAZA

HEAD OF SERNANP

W









CLASSIC

PROGRAMME

4D/3N

DAY 1 LIMA-CUSCO



2 DAYSY ÁNGELES BARRANTES

D








DAY 2 CUSCO




DAY 3 CUSCO-AGUAS CALIENTES






3 RICARDO RUIZ CARO VILLAGARCÍA

D










DYA 4 CUSCO-LIMA



/63


65


EMPIRE OF ADVENTURE

Empire of

Adventure

Travel Experiences in the Urubamba Valley


THE SACRED VALLEY

OF THE INCAS IS ONE

OF THE WORLD’S

BEST LOCATIONS FOR

ADVENTURE TRAVEL.

ITS GEOGRAPHIC

STRUCTURE, NATURAL

BEAUTY AND THE

NUMBER OF ADVENTURE

OPERATORS ALLOW

SOME WONDERFUL

OUTDOORS

EXPERIENCES.

By

Iñigo Maneiro

Álex Bryce

Visit archaeological

sites

Sacsayhuaman,

Qenqo and

Tambomachay on

horseback.

/67


EMPIRE OF ADVENTURE

The Chicon Peak in

the Urubamba range.

Christian Declercq

T


























EASY TOURS


IT IS RECOMMENDED

THAT TRAVELLERS

SPEND AT LEAST

TWO DAYS IN

THE ALTITUDE TO

ACCLIMATE BEFORE

THESE TOURS AS

MOST TAKE PLACE

AT 3000 METRES OR

ABOVE

Left: Bicycle route

near the lagoon at

Huaypo.

Sol & Luna Hotel

Below: Adventure

activities are available

for all states and

activity levels.















The




Above, left, and below, left: Iñigo Maneiro

Above: Christian Declercq, Below: Sol & Luna Hotel

/69


EMPIRE OF ADVENTURE

THIS MANMADE

SYSTEM OF SIX

GALVANIZED CABLES

STRUNG ACROSS

THE VALLEY ALLOWS

VISITORS TO GO UP

250


AND SOAR UP TO

60


ALONG THE CABLE ROUTE

Below: The Skylodge

Adventure Suites

are located at 400

metres up.

Following page:

A walk around

Salcantay.



























MORE CHALLENGING TOURS





















Skylodge Adventure Suites


Iñigo Maneiro

/71


EMPIRE OF ADVENTURE

Iñigo Maneiro

KAYAK LOVERS

LOOKING FOR

ADVENTURE CAN

TRY THE URUBAMBA

RIVER NEAR AGUAS

CALIENTES AND

MACHU PICCHU

Following page:

Ollantaytambo is an

arrival point for hikers

and riders.





















MOST CHALLENGING ROUTES



























































Rodrigo Cabrera


73


Christian Declercq

EMPIRE OF ADVENTURE


LUXURY ADVENTURE

PROGRAMME

7D/6N

DAY 1 CUSCO-SACRED VALLEY



DAY 2 SACRED VALLEY



DAY 3 SACRED VALLEY-MACHU PICCHU



DAY 4 MACHU PICCHU



DAY 5 MACHU PICCHU-CUSCO



DAY 6 CUSCO



DAY 7 CUSCO-LIMA


LUXURY PACKAGE

YOU’LL EXCEED EXPECTATIONS WHEN YOU TREAT YOUR

PASSENGERS TO OUR LUXURY PACKAGE, SPECIALLY

DESIGNED TO ADD VALUE WITH DETAILS THAT MAKE

THE DIFFERENCE.

THE PACKAGE INCLUDES:


SENT BY EXPRESS MAIL BEFORE THE TRIP BEGINS

AND THEMED AROUND THE FIVE SENSE AND THE

EXPERIENCE OF VISITING PERU.


EVENING AT TURNDOWN SERVICE; EACH RELATED TO

THE NEXT DESTINATION ON THE ITINERARY.


WEEK AFTER EACH PASSENGER’S RETURN HOME

FOR MORE INFORMATION WRITE INBOUND@LIMATOURS.

COM.PE OR CONTACT YOUR SPECIALIST.

/75


ADVERTISEMENT

IN THE SACRED VALLEY OF THE INCAS, AMONGST EXTENSIVE

FLOWER COVERED GARDENS, SOL & LUNA LODGE SPA

IS LOCATED. A STILL AND HARMONIC SPACE WHERE

TRAVELLERS CAN CONNECT AND NURTURE FROM NATURE AS

WELL AS ENJOYING IT WITH THEIR FAMILIES.

It


Sol & Luna

Lodge Spa

Sacred Valley of the Incas

/77


ADVERTISEMENT



SOL & LUNA LODGE SPA HAS BEEN KEEPING THE

PROMISE MADE WHEN THE HOTEL WAS FOUNDED:

TO WORK TO IMPROVE EDUCATION, ART AND YOUTH

SPORTS IN THE SACRED VALLEY. TO MAKE THAT

HAPPEN, PART OF THE EARNINGS OF BOTH THE

LODGE SPA AND WAYRA, THE COMPANY IN CHARGE

OF ALL THE ACTIVITIES, GO TO THE SOL & LUNA

ASSOCIATION AND ITS CULTURAL, EDUCATIONAL

AND CULTURAL PROJECTS. AMONG THEM IS AN

ELEMENTARY SCHOOL FOR LOCAL CHILDREN


79


81


THE ANDEAN BAROQUE ROUTE

AMONG THE VARIOUS

TOURIST ROUTES

THAT ARE AVAILABLE

IN THE CUSCO AREA,

ONE TAKES VISITORS

INTO A PARTICULARLY

SURPRISING PERIOD

OF THE SPANISH

DOMINATION:

EVANGELIZATION.

By

Diego Oliver

Do you know where your

soul will go? Murals from

the Huaro Church. The

image includes scenes

from heaven, purgatory

and judgement day and

was painted by Tadeo

Escalante in 1802.


Andahuaylillas Church.

The Andean

Baroque Route

The use of art in Cusco’s evangelization

/83


THE ANDEAN BAROQUE ROUTE

Christian Declercq

THE WORLD MONUMENT FUND (WMF) HAS

DEDICATED IMMENSE TIME AND RESOURCES

TO PRESERVE THE CULTURAL HERITAGE THAT

THE JESUITS LEFT IN THE CHURCHES OF

ANDAHUAYLILLAS AND HUARO THEY HAVE

RESTORED BOTH CHURCHES AND ESTABLISHED

NEW PROTOCOLS FOR CARE OF THE

REMARKABLE MURALS EACH CHURCH HOUSE,

ALLOWING THEM TO BE SEEN, AS THEY WERE

HUNDREDS OF YEARS AGO

The Andahuaylillas Plaza and its age-old

Pisonáis. This spot has been declared National

Patrimony by the Peruvian Ministry of Culture.

Following page:

Below, left: The Canincunca Chapel and the


Andean Baroque Route.


the resurrection from the murals at Huaro.

Above: A rest on the benches in the plaza at

Andahuaylillas.

THE ANDEAN BAROQUE ROUTE IN THE URUBAMBA’S SOUTHERN VALLEY OFFERS A

CHANCE TO SEE PREHISPANIC ARCHAEOLOGICAL SITES AS WELL AS EMBLEMATIC

CHURCHES THAT MARKED THE BEGINNING OF THE SPANISH COLONIZATION AND TODAY,

500 YEARS LATER, REMAIN AS LIVING MUSEUMS.

This journey helps visitors understands how Catholicism both introduced locals to a new

world of beliefs and simultaneously established a system of social control.


Road to PUERTO

MALDONADO

Road to

CUSCO

Oropesa

Canincunca

Ccatcca Ocongate

URCOS

Quincemil

Marcapata

THE MURALS IN PARTICULAR

IN THE CHURCH OF

ANDAHUAYLILLAS, DONE BY

LUIS DE REAÑO IN 1626, ARE

MAGNIFICENT DEPICTIONS

OF THE ROADS TO HEAVEN

AND HELL

ANDAHUAYLILLAS

HUARO

Road to

PUNO

Baroque churches






















Víctor Manuel Chávez











Andahuaylillas Church

/85


THE ANDEAN BAROQUE ROUTE

Christian Declercq

Andahuaylillas Church

Door to the

Andahuaylillas

Church.

ONE OF THE ORGANS

IN ANDAHUAYLILLAS

IS THE THE OLDEST

ORGAN IN THE

AMERICAS AND IT

IS STILL PLAYED IN

SPECIAL MASSES


AGENDA

Lima Tours

AGENDA

OLLANTAY RAYMI FESTIVAL

T









THE INTERNATIONAL CUSQUEÑA

BEER FESTIVAL

T






QOYLLORITY

Q


Heinz Plenge Pardo

INTI RAYMI

I










THE FESTIVAL OF THE VIRGIN OF CARMEN

O









CORPUS CHRISTI

C








/89


EXPATRIATE

Tamy Gordon

"THAT INTENSE BLUE SKY DREW ME IN, IT WAS PURE ENERGY, AND THOSE IMMENSE

MOUNTAINS; I FELT THE CULTURE, THE SPIRIT, THE SENSE OF REMOTENESS HERE, AND

I KNEW THERE WERE OPPORTUNITIES TO CREATE FABULOUS THINGS WITHOUT ANYONE

SAYING, ‘NO!’ I WANTED TO BE PART OF THAT. “


Diego del Río

Diego del Río

Where were you born and where have you

lived?







impression did you have? And what

thing about Cusco was the motivator for

you to stay here?




















What do you feel when people say that

Cicciolina is the most important and recognized

restaurant in Cusco?










Do you have any new projects in the

works? Have you thought of opening Cicciolina

in other parts of Peru, or the world?
















What are the challenges of cooking at an

altitude of 3,400 metres?

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