5 Out-of-the-Box Digital Marketing Examples from 2018 (1)

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The campaign was named ‘Travel with Confidence’. The digital marketing agency handling the campaign tapped into the social media trend of taking ‘footselfies’ to show the wide array of destinations from ABTA brands. Besides this, they also promoted the hashtag #beABTAsmart and arranged a competition for social media users which gave them the opportunity to win several prizes. 2. Intuit Creates an Animated Movie to Get its Idea Across Image Credit: Intuit Intuit — that develops and sells tax preparation, accounting, and financial software to individuals and small businesses — launched a new brand campaign this year. The first part of the campaign comprises a short animated story of two business owners that was showcased at the 2018 Super Bowl. The idea was to bring all of Intuit’s brands together, including Quickbooks, Mint, and TurboTax. Since millions of people were using Intuit’s products, but only four out of every thousand users were leveraging two or more of them. So the brand took the leap of faith and attempted to show the audience that its products are best when used together.
To represent the power of its products, the company’s digital marketing agency created a character of a giant robot in the animated movie. The agency believed animation was the best way to get Intuit’s idea across. The 15-second teaser was run during the Super Bowl LII, driving users back to the full film online. In addition, the social media campaign of the brand featured a Snapchat filter showcasing the Intuit Giant. The robot was used as a symbol in the campaign showcasing how the brand’s services harness technology to make financial processes easy-peasy for its users. The animated movie revolves around Pete, a flower shop owner, who fails to find time to enjoy his outside passions owing to his frantic schedule and Pari, an engineer and entrepreneur, who is keen to help him by creating the Intuit Giant. Shedding light on the target audience for the marketing campaign, the chief marketing officer, Lucas Watson divulged there are 750 million people around the globe that work for themselves and manage their finances while chasing their passions. Unfortunately, the pressure of managing time and money sometimes makes them feel as if the odds are stacked against them. The campaign has worked wonders for the brand so it will continue to use it throughout the year. In fact, Intuit will work on additional channels and executions to promote its cohort of services. 3. Dollar Shave Club Marks its Arrival in the UK with a Creative Campaign Image Credit: CityAm Founded in 2011, Dollar Shave Club was acquired by Unilever in 2016. Lately, the razor subscription brand decided to step into the UK market and to mark its arrival the company used a creative social and experiential campaign.
Page 1: 5 Out-of-the-Box Digital Marketing
Page 5 and 6: Image Credit: #CelebrateDontSeparat
Page 7: Of course, the tried-and-tested ele

5 Out-of-the-Box Digital Marketing Examples from 2018 (1)

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