5 Out-of-the-Box Digital Marketing Examples from 2018 (1)

To represent the power of its products, the company’s digital marketing agency created a character of a
giant robot in the animated movie. The agency believed animation was the best way to get Intuit’s idea
across. The 15-second teaser was run during the Super Bowl LII, driving users back to the full film online.
In addition, the social media campaign of the brand featured a Snapchat filter showcasing the Intuit
Giant. The robot was used as a symbol in the campaign showcasing how the brand’s services harness
technology to make financial processes easy-peasy for its users. The animated movie revolves around
Pete, a flower shop owner, who fails to find time to enjoy his outside passions owing to his frantic
schedule and Pari, an engineer and entrepreneur, who is keen to help him by creating the Intuit Giant.
Shedding light on the target audience for the marketing campaign, the chief marketing officer, Lucas
Watson divulged there are 750 million people around the globe that work for themselves and manage
their finances while chasing their passions. Unfortunately, the pressure of managing time and money
sometimes makes them feel as if the odds are stacked against them.
The campaign has worked wonders for the brand so it will continue to use it throughout the year. In
fact, Intuit will work on additional channels and executions to promote its cohort of services.
3. Dollar Shave Club Marks its Arrival in the UK with a Creative Campaign
Image Credit: CityAm
Founded in 2011, Dollar Shave Club was acquired by Unilever in 2016. Lately, the razor subscription
brand decided to step into the UK market and to mark its arrival the company used a creative social and
experiential campaign.