5 Out-of-the-Box Digital Marketing Examples from 2018 (1)

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Not only the Dollar Shave Club launched a pop-up in Old Street station earlier in January to offer passers-by free shaves, live comedy, and foosball tournaments but also partnered with several social influencers to create hype and relevant content around the launch. This partnership worked for the firm as it made the heads turn. Sure, we are yet to see if the Dollar Shave Club’s products make a strong impact in the UK market. But, if you compare the hotly anticipated marketing campaign of the brand with the classic US version, you’ll come to know that Dollar Shave Club is surely off to a good start. 4. ESSC Launches a Thought-Provoking Campaign to Encourage Social Change Image Credit: ESSC Easterseals Southern California (ESSC) is an organization that assists over 10,000 people with disabilities in different parts of California. The organization has recently launched a new thought-provoking ad campaign that stars its own program recipients. The title of the campaign was “Changing the Way to See Disability,” and its aim was to encourage social change and create inclusion. And to make it work the marketers came up with a really catchy slogan: ‘Celebrate. Don’t Separate.’
Image Credit: #CelebrateDontSeparate According to Mark Whitley, the President and CEO of ESSC, when people unite as one, they can break down barriers and create social change. He said that each day people make sweeping statements about people with disabilities and a lot of them don’t even realize what they are doing. So to aid people look beyond what they see at first glance ESSC has launched this movement so we can have a more inclusive world. The campaign was rolled out through many different channels, including internet, print, and outdoor ads along with “Make the Promise” social media campaign. The idea behind launching the social media campaign was to ask general people to promote the message of inclusion and use the hashtag #CelebrateDontSeparate. To create a profound impact, six California residents were used in the first phase of the campaign along with two ESSC recipients who met through the program and are now engaged. The new campaign has greatly helped ESSC in bringing the social change. 5. LinkedIn Steps Up to Crush its ‘White Collar’ Typecast with New Campaign
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5 Out-of-the-Box Digital Marketing Examples from 2018 (1)

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