Rohlig Annual Report 2008.pdf - Röhlig

THE vALUES OF RÖHLIG
10
Unique – the new Logo
Röhlig-logo [abbreviation for logotype: “symbol or emblem”],
part of the appearance of the company and its
corporate Identity
Territory: The World
The logo represents Röhlig and its values on
all continents. It comprises graphic elements
and the company name. The letters for logistics
supports the upper section of the logo, but are
clearly subordinate to it. The use of blue references
Röhlig’s core business: sea and air freight.
What makes for a good logo? First and foremost,
it must be memorable and unmistakable.
Secondly, it needs to convey the company’s
particular character. A logo can be considered
successful when it meets these criteria.
Our previous logo refl ected our policy of expansion.
It was developed when the company had
initiated a phase of worldwide growth. We opened
up new markets and established ourselves
The “Haus am Fluss”: In 2009, Röhlig moved into its new headquarters
directly on the banks of the River Weser.
in countries overseas. The arrow in the Röhlig-logo
simultaneously symbolised the routes
we would be serving henceforth. Since those
days, we have not only been delivering our
customer’s goods by land and sea, but also by air.
But today Röhlig is far more than just a carrier
or logistics provider. We are also a consultant,
partner and trusted contact person for our customers
– the approach embodied by our new
logo. Its overarching shape creates an all-embracing
impression, symbolising trust and solidarity.
The three external elements refl ect our
values, our core business and our brand promise:
The Röhlig-values are solid, vivid and
committed. Röhlig is characterised by
the stability and reliability of its company
culture and partnerships, the dynamism of
the company and staff , and commitment to
its customers.
Our core business comprises sea freight, air
freight and project logistics.
Our brand promise is high quality, high tech, high
touch. Röhlig combines the highest quality standards
with cutting edge technology and a high
degree of customer proximity.
These elements complement each other and are
strongly centred around a focal point. They combine
to create our message: whatever we do, Röhlig
customers and staff are always at the heart of
our actions.