Rohlig Annual Report 2008.pdf - Röhlig

Solid
Chameleon [Greek, originally »ground lion«], Chamaeleonidae family
Territories: Africa, Southern Europe, South and South-West Asia
Chameleons can change their colour to refl ect their mood and their shape to
match their surroundings but always change back to their original colour or
shape. These reptiles have retained virtually the same qualities for almost a
million years.
Flexibility isn’t everything. Preserving your own character and maintaining
continuity through generations is the best way to succeed in the long run.
That has always been nature’s recipe for success – and it’s still just as valid
today.
Modern transport and communication technologies are bringing our world
closer together. Röhlig systematically takes advantage of the potential this
creates. We develop new markets and are constantly expanding our network
of global branches. But ever since Röhlig was founded and in spite
of the changes, we have kept to a set of principles that governs the way
we act.
Our principles are rooted in fairness, trust and transparency – and they
explain why our customers value our company. The same principles are
applied to the relationship with our staff and also create a basis for reliable
partnerships with other companies.
Working together, we want to take advantage of opportunities that the future
brings. Our approach may sometimes be daring but it is never daredevil.
Our fi nancial policy takes the long-view: we avoid high-risk operations
or acquisitions to give Röhlig the stable basis that is needed to sustain us
during a turbulent market environment.
And there’s one more thing we value: our independence. We do not merge
with other companies or huddle under the umbrella of a major corporation.
We note with growing concern an increasing state infl uence on logistics
companies, which is also occuring in some European countries, and frequently
leads to serious distortion in competition.
At Röhlig, we defi ne individual strategic goals and set our own course. Over
156 years experience shows that keeping to these principles has always
paid off . In a fast-changing world, solidity is a key prerequisite for longterm
continuity and growth.
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