Conference booklet
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Myanmar<br />
Myanmar Tourism is<br />
the one of the<br />
most important<br />
sectors, having potential<br />
and comparative<br />
advantage.<br />
Tourism is an extremely sensitive sector of Myanmar’s macro economy hence political stability and safety<br />
are paramount; vistors to Myanmar need to be extra cautious due to the recent humanitarian issues<br />
involving the Rakhine State.<br />
Tourist Arrival<br />
67.94% of tourist arrivals are Asians (mainly Thailand, China, Japan, Korea etc) European arrivals are<br />
18.7% (mainly France, UK, Germany) and Italians account for 1.41%.<br />
The government has opened more routes to visitors: Taunggyi-Kyaing Tong, Chin State and Kayah State.<br />
Challenges<br />
OTAs in Myanmar are mushrooming, with legal establishment and Hoteliers favouring more OTAs due<br />
to a higher volume of production, which have resulted in a pricing war. More international and regional<br />
DMCs are now well established. Online apps attract and produce more individual travellers and<br />
Thailand and Vietnam are major competitors among neighbouring destinations.<br />
Strength & Potentials<br />
Infrastructures are favouring tour operators and visitors have more choices of hotels in Yangon, Bagan,<br />
Mandalay and Naypyi Daw.<br />
There have been investments in new tourist buses and trends amongst local investors are in tourism<br />
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