March (PDF) - GN Store Nord

The visitors gathered around the many new GN headsets.
GN Territory at
Hanover
With more than 20 of its newest products represented at the world’s
largest electronics fair, CeBIT, GN demonstrated it still has the most
comprehensive and newest range of headset solutions in the industry.
22
ELECTRONICS FAIR
GN Magazine 1 l 06
This year, the people representing GN at the CeBIT fair in
Hanover, Germany, felt an extra sense of confi dence. Their
good mood had its origins in the company’s newly won
position as the world’s largest manufacturer of headsets,
with a product portfolio that leaves most competitors a
step or two behind.
The second visitors stepped onto GN Mobile’s and GN
Netcom’s shared stand, it was clear that they were in GN
territory. The 200-square-meter stand was a tour de force
of magic and strength in a powerful demonstration of
colorful design with a shared theme. Together, GN Netcom
and GN Mobile offer headsets for everyone – at the offi ce,
at home and on the move. Attracting the many visitors was
the opportunity to pick up a number of the products and
try them out.
“As usual, we had invited customers and business relations
from near and far to come to CeBIT, and we had a
lot of advance interest. Our visitors were clearly not disappointed,”
says GN Netcom’s global event planner Tina
Demant.
Multiple Purposes
“GN had a multi-faceted agenda for being at CeBIT. It’s
all about exhibiting your products, strengthening your
relationships with important customers and strategic
contacts, and creating new contacts that will eventually
bring in more sales and create brand attention. In terms
of strategy, it’s about positioning GN as the world’s lead-
ing headset manufacturer,” explains Marianne Bentsen,
regional channel marketing manager at GN Mobile for
Jabra EMEA.
And there were plenty of products to exhibit. GN
Netcom had set up a number of product demonstrations
ranging from the categories of headsets for IP telephony
to wireless offi ce headsets and multi-use headsets. Visitors
to the GN stand were allowed to test the products,
which meant they could make an IP phone call using the
latest wireless headset, the GN 9350, which is expected to
become a top seller just like the GN 9120. They also had
a chance to try the newly-launched GN 2100 hi-fi stereo
headset, as well as the multi-use headsets that can be used
both for PC-based IP telephony and with ordinary telephones
such as the GN 9350.
The Latest Technology
GN Mobile had 15 of its most recent Jabra products on
display at the fair, right from the conventional mono
headset to the new category: stereo headsets for music.
This is a market where Jabra is clearly dancing to the right
tune with the latest technology.
“We’re working to become a leading brand on the
mobile music market, and CeBIT represented an ideal opportunity
to launch our new series of products to music
lovers. For example, we introduced the Jabra BT620s and
the Jabra BT325s, a wireless and a corded headset for cell
phones, MP3 players and PCs. And just like we expected,