March (PDF) - GN Store Nord

Living Locally, Working Globally
Cecilia Lindgren lives in Sweden, but
she crosses the Øresund Bridge to
Denmark every day to work at
GN Mobile in Copenhagen.
Cecilia Lindgren has a degree in international economics
and strategic communications. She joined
GN Mobile three months ago to take over global
PR and events, but she already feels at home. That’s
probably because she has spent her entire professional
life working in telecommunications for international
companies. She has always worked in public
relations and events, and she has held positions with
international businesses such as PR agencies in London
and Stockholm, telecoms operator Orange, and
Ericsson, the telecommunications giant. At Orange,
she learned branding from the ground up; at Ericsson,
processes and products. Both positions prepared
her for the job she now holds with GN Mobile, where
branding is a key concept and processes are necessary
to manage the strong growth and the internationalization
process.
Bluetooth is very special to Lindgren because she
helped promote the technology to telecoms industry
stakeholders almost before the fi rst chip left the factory.
When she joined GN, it was sink or swim right from
the start, when she was put on the team representing
GN at the CES electronics fair in Las Vegas in January.
That didn’t discourage her, however; on the contrary,
she is very excited about working in the fi eld, meeting
the press and other stakeholders to tell them about
Jabra and the mobile future. “It’s out in the fi eld you
pick up inspiration and where you build up your network.
That’s always been extremely important to me,”
she says.
Working in an international business with a global
mindset is very appealing to her. She points down the
aisle to her colleagues from Ireland, France, Sweden,
Spain, Germany, Croatia and Denmark. There have
been no cultural clashes between Swedish and Danish
traditions and work methods: GN Mobile’s corporate
culture is neither Danish nor Swedish. “International”
is probably the best way to describe the dynamic and
open corporate culture at GN Mobile, one of the
Danish companies in which English has become fully
accepted as the corporate language because of the
many nationalities of its employees.
Lindgren feels privileged that she can continue living
in her house in southern Sweden and go to work with
virtually the whole world as her market only an hour’s
drive away. “That way, you can be local and global at
the same time,” she says.
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INTERNATIONAL COMPANY
GN Magazine 1 l 06